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How Expos and Trade Shows can explode your profits.
Hi, I’m Brian Pombo. Welcome back again to the orange office in Grants Pass, Oregon. I’m with BrianJPombo.com and this is Brian J Pombo Live.
Everyday we come to you with another tip of a way that you can make huge changes in your business.
Okay, so today we’re going to talk about expos and trade shows and other things like conventions and ways that you can get out there and make a huge change in your business.
It has to do with networking.
Nowadays with social networking, with social media, we all expect to be able to do things online. We all expect to be able to reach people by email, reach people on social media, reach people electronically as much as possible, and do everything from behind a desk.
Really, if you can focus on doing something else, if you can focus on going the next level and taking it out to the physical world, you’re gonna really see the big difference.
I’m doing it myself. So within the self-reliance field, which is one of the areas that I’m focusing in on right now, and I have a podcast, I’ve mentioned it before, it’s The Off The Grid Biz Podcast. Here’s the latest business card.
I’ll tell you more about that in a second.
I’ve got this podcast, right. This gives me a chance to get out there and interview people within the self-reliance field, get to learn more about it, get to learn more about their business.
Because I’m talking to them from a business end and it’s changed everything. So today I was talking with Andrew Perkins. Andrew Perkins, who works for Ogden Publications.
Ogden Publications publishes Mother Earth News. Mother Earth News is a magazine that helps people in the self-reliance field and specifically in homesteading and kind of living off the land and learning how to do things the way people always used to be able to do it, but kind of teaching people how to do it again.
So raising animals, raising your own food, taking care of your own place, that type of deal.
Mother Earth News has been around for a long time, but they realized a few years back that if you’re going to survive as a magazine, you have to expand out. You can’t just be just a print magazine and that’s it.
So they created these Mother Earth News Fairs, there’s six of them that happen across the country. These are basically it’s an expo that gets put on all across the country.
They bring in speakers, they bring in authors to come out, put on workshops, show people how to do things, get people’s hands dirty and really show them all these things that people were interested in who would read the magazine except it’s like alive. It’s right out there for them to see and do. So this is exciting.
I’m going to the Mother Earth News Fair in Albany, Oregon. It’s on the first weekend of August and I’d love to see you there.
If you’re interested in the self-reliance field as I am a head over to MotherEarthNewsFair.com and go buy yourself a ticket.
Head on out there and reach out to me. I’d love to love to come and meet you.
This is one of the reasons why I had these business cards made. So what’s the point of a business card nowadays? It kind of seems, you know, old fashioned right? Well business cards, I dunno, for the past 20 years or so, they’re not all that useful unless you use them right.
The way I see business cards, this is just my way of showing that I have something serious. I’ve got a podcast to be able to interview people. This is cheese. If you’re talking cheese versus whiskers, we’ve talked about this before and we’re going to talk about it tomorrow.
Cheese versus whiskers. This is cheese to the business owners out there that are looking to promote something. It’s a podcast where I’m asking to interview people.
I’m not asking for them to buy anything. I’m not asking for them to listen to me. I’m asking to talk to them and give them a chance to get their point out there. So that’s what this business card means to them. For me. I’m more interested in the other side of the business card. See all these lines. It’s all blank. That’s what I’m interested in.
I’m interested in filling this part out so I will give one of these to somebody and then if they don’t have a card or anything with them that tells me their contact information, I’ll get their name. I’ll get everything I can and have them right here and I get to hold on to that.
You see, that’s the most valuable thing about a business card. It’s showing that you’re serious. It’s showing that you had some pre-thought to this coming forward.
You may have a chance of them remembering you after they take home a card, but more than likely they’re going to put it in a pile with other business cards or it’s going to sit off to the side and get forgotten about. That’s just life.
That’s just how things are people. It’s too easy to forget about those types of things. But I plan on using this business card. We’ve got this whole plan. I’m going with Sean Douglas, my producer.
We’re going to head out there. We’re going to be there for two days, Saturday and Sunday. Get to meet people, get to mingle, get to network a little bit and learn more about the entire niche.
So how can you use this?
Find an expo, a convention, a trade show in the niche that you are working in. What you will find there is you will find people with who are either in your audience, in your customer base, or you’re willing to find people who are playing to your customer base and you want to learn from them.
You want to see what you can do together to be able to meet the same customer base. There’s so many options out there, but that you got to get off your duff out of the office, out of in front of the computer and go out and meet some people. So that’s today’s tips.
Go to DreamBizChat.com if you’re in the self-reliance field, if you are an executive or business owner, go to DreamBizChat.com and go and watch that video there. I’d love to hear what you think about it. There’s an application to fill out if you think it applies to you.
Tomorrow we’re going to talk about more cheese, less whiskers. We’ll see you tomorrow.