Author: brianjpombo@hotmail.com

3 People You Do Business With

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

3 People You Do Business With

http://DreamBizChat.com

Three people you do business with.

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live every day from Grants Pass, Oregon and here once again in the headquarters for BrianJPombo.com.

Today I’m going to talk about the different people that you are guaranteed to work with one way or the other. And this is on the book, Winning Through Intimidation by Robert Ringer.

If you haven’t read this one, it’s a classic, absolutely worth reading. It’s not about winning by intimidating but winning through the intimidation of others.

So how do you go about handling that first is really understanding who you’re dealing with. What about human nature is just mutable, it’s just common no matter what.

If you’re dealing in any form of business, you’re going to deal with three different types of people. And he mentions a four fourth type, and I’ll talk about that also, but the main thing is understanding the three because these are the three antagonists that you’re going to run against when it comes to business.

Because oftentimes in business is, I’m looking to get something or give something and get something in return and the other party’s looking to do the same thing.

So I might be providing services and they might be providing money or vice versa, or I’m providing product and they’re providing money and vice versa.

Regardless of whatever business in, you’re in a back and forth type relationship. Best thing about online, a lot of online marketing, e-commerce is that it’s set prices. There’s not whole lot of haggling. They buy it, they get the product, they’re happy with it, and that’s the end of the story. If they’re not happy with it. They return it. You give them their money back.

I mean it’s pretty straight-forward and very simple and hopefully your business works a lot like that, but the more interaction you have with people and the higher the prices that you deal with, you tend to deal with very strange types of people.

If you work around the people long enough.

I read this book years ago and it was right before I had a client and we’re going to call him Phil. And Phil was a client and you’ve probably heard me talk about this previous times because I had so many great interesting stories of Phil even though we only worked for a handful of months together.

This particular client is a type of person that Robert Ringer was talking about. I’m going to read you this section where he talks about the three different types of people. See if these commonalities fit with the people that you work with.

Type number one is the person that lets you know from the outset, either through his words, his actions or both that he’s out to get your chips, poker chips, you know, gambling. He then follows through by attempting to do just that.

That’s time number one.

Type number two who goes to great lengths to assure you that he would never dream of pilfering your chips, often trying to throw you off guard by assuring you that he really wants to see you get everything that’s coming to you.

Then like type number one and without hesitation he goes about trying to grab your chips.

That’s number two.

Number three is the person who’s like number two, assures you that he’s not interested in getting your chips, but unlike number two, however he sincerely means what he says, but there’s a real difference in the end. And that’s due to any one of a number of reasons ranging from his own bungling to his amoral standards for rationalizing what’s right and wrong.

He, like type number one and type number two, still ends up trying to grab your chips, which means that his supposed good intentions are irrelevant to the final outcome.

So in summation, no matter how someone posits himself, you’ll be wise to assume that he will in the final analysis attempt to grab your chips.

In the end, everybody is out for themselves is what Robert Ringer saying, but you are going to run into these types. And they’re either completely honest about the fact that thereafter a certain end goal for themselves and or you get a person who’s completely dishonest but poses as your friend.

Or the person who really wants to be your friend but doesn’t know themselves well enough to end up one wanting everything you got in the end anyways.

I would say that number three is probably who Phil was. Phil, that client.

It was a good thing I had just read this because I was waiting to see what would happen.

One of the things that he really encourages in this book is getting things in writing.

It tends to keep even honest people honest or at least forgetful people on it. So when people forget what happened or what you agreed upon, it’s on paper somewhere so that everyone’s on the same page, so to speak.

That’s huge.

As I was going moving ahead with Phil, he insisted that we not sign anything. We do everything on a handshake, that that was the only honorable way to do it is on a handshake and I’m all for doing that.

The only problem is every time I’ve ever done her on a handshake, somebody ends up changing the deal because it’s not clearly written.

That’s the main problem with it is that somebody, whether they mean to or not, it’s forgotten about what the original terms were. And sure enough, I watched this with Phil as we were going through it.

I said, well, I’ll make the stakes low enough to where I don’t care and I’m going to make sure I get paid ahead of time.

My part of it so that I don’t care if he ends up pulling the rug out from under me and everyone warned me about him and he was super nice and he was going to do everything right and everything else in the end, he forgot our terms were and changed the deal and then made it out to be as if it were my fault.

This is a common thing over and over again.

But I knew going into it and so I didn’t hold it against them. I just realized, okay, that’s a lesson for me. It really did help me out a lot because it showed me something that I had already seen in human nature, but got to see it closer up for a particular type of person, one of those three types.

Keep your eye out for those three types and don’t let them throw you off.

Just realize in the end, most people are after getting their end of the deal.

Here’s the fourth type of person, the fourth type of person that he refers to, he doesn’t it go over it in this book.

But he just makes slight reference to it is the person who gains when you gain. So if you’re in a business situation where the people you’re working with only gain when you gain, then you’re in a pretty good situation because you have nothing to fear.

They’re out to see that you make money.

Because they make money and I always look for more and more deals like that. Sometimes they exist. Just make sure you get everything written down. Make sure everything’s kept up on board so that people have an encouragement to stay honest.

Hey, I hope this helped you. It’s just a quick little idea.

Go and get this book. If you haven’t read it yet, if you have read it, go and read it again.

The worst thing about that book, there isn’t a very good audio book out there about it, that I’ve been able to find.

So for those of you who don’t like reading, have preferred listening, that’s a tough one to get.

Hey, have a great night.

We’re going to see you tomorrow when we come back.

In the meantime, go to DreamBizChat.com especially if you’re a business owner or you’re an executive in the self-reliance space and you’ve got products and services or become more self reliant.

Go to DreamBizChat.com the link is in the description.

Go watch the video there. Let me know what you think.

Have a great night. Get out there and let the magic happen.

The Biggest Secret in All of Business

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

The Biggest Secret in All of Business

http://DreamBizChat.com

The Biggest Secret in all of Business.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We get together every day and talk a little bit, go over some real simple concept and then I send you on your way and today is no different.

It’s funny, I don’t know if you heard that ding that just happened. I have my phone set to alert me every time that somebody that I’m specifically following goes live and it’s following me. So I’m going live right now and it’s alerting me.

I’ve got to make sure I turn that off before I do this. Welcome back to Brian J. Pombo Live. Coming again from Grants Pass Oregon. Today we’re going to talk about the biggest secret in all of business and what is the biggest secret?

Do you know what it is?

I’ll give you a clue.

I thought about it as I picked up this off of my shelf. This is 108 Proven Split Test Winners.

This was put together by Russell Brunson’s team, over at Click Funnels and they put this out as kind of an advertisement for their business. But it’s a very brilliant way of doing it because what it does is it talks about split testing and split testing throughout your entire funnel on your website.

So regardless of whether or not, let me just look through here, I mean, you know, whether it’s better to have a large video or a small video. Or whether you’re asking them a three word survey or a or a four word survey. I mean, just one thing after another as to things that they ran up against each other.

If you’re not sure what a split test is, it’s when you run two things at the same time and you have enough traffic going through it that you could see which one’s the winner. The winners of 108 different tests that they did over time.

Now, this doesn’t necessarily mean it would be the same winner in your situation with your market. All markets are different, but it’s the concept behind it. In some cases they ran some of these tests over many different markets.

So they have a pretty good idea of certain things that come with human psychology or at least come with the times.

So what is this?

Is this a big book of secrets?

It is in a sense, and as marketers we use the term secret over and over and over and over again.

Russell himself has the book, Dotcom Secrets and also, Expert Secrets.

I think he’s coming out with traffic secrets soon.

I mean he’s driven that word into the ground because it’s a hot word. It makes you think that there’s something that is being kept from you or something that you haven’t been told or something that very few people know.

And once I know it, I’m going to be special.

You know, it comes with the territory when you think about that word and that is one of the biggest secrets in all of business is that there really are no true secrets, no secrets that are worth knowing.

Really, it’s all written down.

The reason why I have all these books, the reason why I get other programs and things of the sort….audio video, anything I can get my hands on when it fits what I’m looking for, is because there’s no secrets.

Is that anybody that’s doing something out there that’s making a big difference, they eventually tell somebody it eventually gets recorded and individually gets disseminated out to the rest of us.

There’s no secrets in business.

The same principles apply today as apply to a hundred years ago as applied 500 years ago as will apply in the future because the principles are always based on things that don’t change.

It’s part of the word itself.

Things just do not change.

When there are principles, they’re solid. They’re very clear cut, that’s the big secret.

The big secret is there is no secret, I think Earl Nightingale said that about The Strangest Secret. He had this famous record called The Strangest Secret and I think he was one of them that said that the secret is not a secret.

It’s out there. And I’ve had many of my mentors say the same thing through the years, that you can find out anything you need to find out. And when it comes to any changes in your business, if you are looking to change your marketing up, if you’re looking to stand out more within with your customers or anybody else, there’s someone out there that can help you.

I know there’s certain areas of business that I’m not the best at, I’m not the greatest at tech and code and all this stuff on websites when it comes to really specific things.

I’d rather find either find someone else who can do it for me or learn the secret from somebody else and find a quick way of doing it.

You’re the same way.

You just got to realize there’s no obstacle you’re going to come across that you’re not going to be able to go over if you have right attitude, you can get through anything.

You just have to get really good at finding who the person is that has the information or has the skill and put them to work for you.

So one of the things I do as a business strategist is I come in and my main focus has always been business growth.

But even going a little bit further than that and being a little bit more specific, I’m all about helping you to stand out in front of your customers, in front of the customers that you want the most.

So if you’d like to work with me or I’d like to find out more about what I do, go to BrianJPombo.com there’s a little plug for me.

Also if you’re in the self-reliance field, meaning that you have products and services help people become more self reliant and whatever that means to go to DreamBizChat.com. There’s a video they’re going watch.

It gives you an idea of what the Dream Business Transformation is and why I give them away.

Even though I charge most people in most industries, $600 and above for their strategy sessions. The Dream Business Transformation is specifically for those in the self-reliance, so go check that out. DreamBizChat.com.

We’ll be back here tomorrow. We’re back here every day and we’ll see you then. In the meantime, get out there and let the magic happen.

Path Over Plan – Carly Fiorina

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Path Over Plan - Carly Fiorina

http://DreamBizChat.com

Path over Plan.

Hi, I’m Brian welcome back to Brian J. Pombo Live. Coming to you live every day here from Grants Pass, Oregon. Here at the headquarters for BrianJPomo.com.

Today I wanted to talk about this concept of the path over the plan.

I first heard this termed in an interview with Carly Fiorina.

Carly ran for Senate in California as a politician. Was a business person, made into a politician. She also ran for president. Still a number of things like that. I’m not here to get into politics or talk about whether I like her or not. It’s irrelevant.

What I heard though, something that stopped me in my tracks and she talked about path over plan and said that a lot of times we get caught up with the plan and when it doesn’t go right, we forget where the next step is.

This comes back to the kind of the three big things that I think business owners get confused about and it has to do with what are we talking about right now?

Are we talking about tactics?

Are we talking about strategies or are we talking about principles?

One of the most common things you see is people getting caught up with the tactics.

So her getting caught up with YouTube or getting caught up with this new product. It’s that tactic.

It’s a temporarily exciting thing that we’re getting caught up in the action and the action really doesn’t have much meaning unless there’s a plan behind it, which is the strategy.

The strategy, should proceed the tactic. If you’ve got a strategy behind the tactic, the tactic means more.

It’s based off of something deeper, but there’s another level deeper than that is most of the time we don’t as business owners.

If we are strategy focused then we get too overly focused on strategy and we haven’t spent enough time thinking about the principles that should proceed the strategy, the principles of the deeper thing.

And so if you get too caught up with strategy……and this is coming from a business strategist, okay, my main areas and helping businesses to plan, hench, The Worthington Method that we’ve been discussing in previous videos, hits a lot of the concepts that I bring to you here have to do with their strategy base.

Because most companies do not have any sense in long-term strategy.

But that strategy has to be based on principles.

It has to be based on something that means something to you that is taking you somewhere important.

And those principals, they have to be true. If they’re not true, the whole thing falls apart.

The tactics fall apart and everything falls apart, if the principles aren’t true, If the real clear in destination isn’t true, if everything about that is not true, then it’s like a formula and the whole formula falls apart.

So here’s a couple pieces out of Carly’s book.

I haven’t read it, but the book is, Find Your Way.

So you can go and track that down. I haven’t gotten my hands on it yet, but this is where she actually has a section or a chapter on it and I found an excerpt and it’s called the path over the plan. And says that the dirty little secret of a destination mindset of living life on plan is that if it fails to deliver what it promises every time for people who adopt an on planned approach to life, there are only three outcomes, each devastating in its own way.

And then she outlines what those three outcomes.

These are the three things that you end up with when you have some type of long-term strategy you get there. But you can’t sustain it, or you get there but it can’t sustain you so it doesn’t fit.

It doesn’t fit with what you want or you never get there at all. Those are the three things that most often happen when it comes to our strategies, to our plans, and that should always take you back to the path.

In other words, the principles.

You’ve got to take yourself back to why are we doing this?

Starting with why, by Simon Sinek is also a great, great book and you could find speeches from him on YouTube. Just understanding the real why behind everything. The principles is what matters most.

The path proceeds the plan.

It’s more important.

You always have to have it in the background. You always have to go back to it when the plan doesn’t seem to be going right. Just a simple concept.

Once again, a lot more deeper, a lot more on principles, kind of broad based idea. Hopefully it’s helpful to you.

If you’d like to help with your business when it comes to either the principles, the strategies, or the tactics. I’d love to be able to talk with you it. Go to BrianJPombo.com and click on help me grow my business.

Now, if you are in the self-reliance field, go to DreamBizChat.com. At DreamBizChat.com you’ll see a video there. Go watch it. It’s quick. It’s only eight and a half minutes long and you don’t have to sign in forward or anything.

Just watch that.

If it makes sense to you, fill out the application.

I’d love to be able to talk with you in the future. Glad you came here today.

I’m here every day, come back again.

You can find the rest of the videos going all the way back to, let’s see….it was may of earlier this year, were well over 200 videos in for this first main section of BrianJPombo Live.

So go to BrianJPombo.com/Media and you can watch all the past videos and you can catch us on all your favorite social media. So have a great night. Get out there and let the magic happen.

Why Should You Interrogate Your Customers?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Why Should You Interrogate Your Customers?

http://DreamBizChat.com

Why should you interrogate your customers?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every day here from Grants Pass, Oregon.

Today we’re going to talk a little bit about why you should be interrogating your customers. Why you shouldn’t just be talking to them.

You shouldn’t just be communicating at them or even with them. You should be questioning them. You should be having them in an interrogation and pulling every morsel out of that interchange as possible.

Are you recording your conversations with your customers?

Are you having conversations with your customers?

I know what the answer is.

The answer is no, you are not having enough.

And here’s how I know you don’t think enough about your customer in general. I can make that a blanket statement.

I could find that to be true. So tonight I was working, doing a little bit of a help with some people who ran a political campaign, just a local political campaign, nonpartisan. And they were wanting help on where to go next.

I’ve known them for awhile and the answer is always the same. The answer is find out what the voter wants.

Because in a political campaign, you’re not as much looking for our customer issue are looking for a donor. You’re looking for a volunteer, you’re looking for voter, you know, you’re looking for a little different action.

You’re not necessarily needing money to be exchanged for a product. The product is the candidate, when it comes to politics.

So in this case it’s a candidate, and in the particular case we were talking about, it’s a voter. They’re looking for a vote in exchange for what the candidates going to do for them.

It’s common human nature.

They create what they’re about first before they talk to the end customer, the voter.

And it’s like, wow, yeah, well they’ve got to have something about them first.

Well, yeah, you have to already know who you are about and everything else, but you should not design your marketing until you find out what they want.

Then you take where you’re at and where they’re at and you meet in the middle somewhere.

You find them along the way so that you could communicate to them first about their needs and their desires and what they’re looking to accomplish first. It’s not about pandering, it’s about true communication, which is putting the other person first.

Here’s a great book on it.

I know I’ve mentioned this one before. It’s a little book. It’s a little simple book but very powerful because he uses statistics to back up his point of view here.

It’s all about Customer Centricity by Peter Fader.

This is a focus on the right customers for strategic advantage.

It’s put out by Wharton Digital Press. Good book. Very straight-forward.

Let me see if I can find something, something quick. I should have looked this up ahead of time, but let me see if I can find a quick quote in here. Because I tend to get pretty good at highlighting good quotes here.

Says here, in the end, putting customer centricity into practice demands a good bit of work and a willingness to suffer a short-term hit in the pursuit of a long-term goal.

In other words, you’re not going to be able to put out your concept of what you’re wanting to do right away.

You’ve got to put the customer first. It doesn’t mean the customer’s always right. It means for you to be able to have a conversation with them.

You have to acknowledge where they’re coming from first before you can bring them to where you’re at.

It doesn’t matter whether you’re a candidate running for office or whether you are a someone trying to get people to go to your bowling alley or whether you’re selling a hamburger.

It’s the same thing no matter what.

If you’re communicating with someone and you’re attempting to persuade them to do something that they’re not currently doing, then you’ve got to acknowledge them first. Acknowledge where they’re coming from, and then show them what you are doing.

The product you provide, the candidate you’re supporting, how they can help get them there.

It’s the same thing. No matter what is all more about communication than about traditional marketing or how you would normally think of it.

This is probably my favorite quote out of this book. This is a customer centricity is a strategy to fundamentally align a customer’s products and services with the wants and needs of its most valuable customers.

That strategy has a specific aims, more profits for the long-term.

So this is specifically business, but you could take the same concept and tie it into whatever you’re doing.

That’s the end game.

So how you do that, how do you put the customer first?

It’s like I said, interrogate your customers, interrogate your customers, get them on the phone. Ask them if it’s okay to record the conversation and then move forward with asking your question.

Find out what they’re all about, why they tracked you down, how they tracked you down.

What other things are they looking for that you aren’t currently providing them?

What do they use your products for?

What did you know you’d go on and on?

I’m going in a very broad sense right now, but you can get more specific depending on your specific situation and you could brainstorm a bunch of questions and just get ready to ask.

Follow up questions, listen to the answers they’re giving you.

Record the answers they’re giving you, transcribe it, get it all written out because you’re gonna start seeing similarities over and over again of things that people suggest.

That’s the next product you should be creating or finding out there and delivering to your marketplace.

In the end, your goal as a business owner should be to get that market what they want, not to sell your product or service to them.

Selling your product or service to them should be secondary to them getting what they want.

Then you can add in everything else that you want to. Afterwards you can put in your concept. You can try and persuade them to your way of thinking or to get them to do something else on top of that, but you have to acknowledge where they’re at and you can’t create that desire.

You have to meet that desire. The desire is already there.

You’re not going to create it in them. Candidates for political officer. Perfect example of this because it’s something we can all see in business.

We can’t all see what’s going on in the business owner’s head because sometimes they don’t advertise enough or anything else and but most advertisements show this to be true.

Most ads are…..I’ve got this thing that does a bunch of things with it and it’s all focused on them, their product, their service and all the features and very rarely do they say, Do you have this issue? Do you have that issue?

Here’s a way for you to solve it.

This is a solution to the issue, to the desire you already have. You got to realize you can’t cause a desire to happen. It’s already got to be there somewhere.

You could connect up that whatever base desire, they haven’t connected with what you have, but you can’t create that desire. It’s already in place.

So that’s just some simple principle thoughts to keep in mind.

It’s one of the most common misconceptions I run into over and over and over again when people are attempting to communicate. When they’re trying to persuade people to do something and nothing is more of a larger persuasion on a more constant persuasion than the persuasion of business, of you trying to sell your products and services to other people.

So hopefully that’s helpful to you.

If you’d love to talk about this further and dig in a little deeper as to far as your business, because I’m sure you think that your business is completely different from everybody else’s.

I’d love to be able to talk with you and help you out, especially if you’re in the self-reliance field.

You can go check out DreamBizChat.com it’s about the Dream Business Transformation.

It’s a very simple phone call that we get on the phone or over the internet or an online video chat. It’s free.

Go check out DreamBizChat.com for more information.

We’re going to be back tomorrow with another one of these quick little tips and back and forth talking about principles, strategies, and tactics that you can use in your business for standing out. We’ll see you tomorrow. Get out there and let the magic happen.

You, Meth-Heads & Pink Envelopes

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

You, Meth-Heads & Pink Envelopes

http://DreamBizChat.com

You, Meth-Heads & Pink Envelopes.

What do these things all have to do with each other?

Well, we’re going to cover that today.

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live everyday. Today we are back at the head quarters for brianjpombo.com. We’re here in Grants Pass, Oregon.

So wanted to tell you a quick story and a really interesting marketing tactic that is based on principles of human psychology and go through that in a second. It all starts back, Oh, probably 15 years ago.

I was working for the government down in California State government. So working for the state assembly at the time, which is in the legislature. And it was just a short period of time that I’ve found myself working in the government, which I recommend for everyone to try out just for the education. But regardless, we’ll get into those stories another time.

But this specific story, I believe it was some form of class being put on for government employees by, I believe it was the state highway patrol. Which is in California, it’s called the CHP, the California highway patrol.

They were putting on a class all about, identity theft, which at the time was, was kind of a really hot buzzword that had started coming out. It was becoming something that was being much more widely talked about, especially with the internet, that had just started firing up and getting popular and everything.

So everyone was really freaked out about it.

Identity theft and what’s it all means and where’s it all, you know, how do you prevent it?

I learned some things there that I haven’t heard often enough and I’m not sure if it’s all still true, but at the time they were saying that across the board, that the highest amount of people doing identity theft, at least in California at the time, were drug dealers of some sort.

They were the ones taking part in an identity theft.

So what they do is they would grab either mail straight out of somebody’s mailbox. I mean, they honestly would grab shredded documents from the trash of businesses and so forth. Shredded documents.

They’d take it back and these guys were so strung out on meth that they needed something to do and they need somewhere to put all this energy. And they said they’ve gone into these places and found it time and time again where they had someone sitting there and placing the shredded papers back together and taping them back together piece by piece.

Now this was before cross shredded shredders were as common, but that was one of the things they were recommending and said they’re not going to do that with it’s cross shred. It’s just too much.

But if it’s just a big long piece that they could take that and put it together and all they’re looking for is an address, an address and a name that they can tie together.

If they can intercept that mail, then they can create an identity or they can use the identity that’s already tied with that mailing address.

So how does this all tie together?

Well, I learned back then and that from that point on I started cross shredding all my mail. Especially the envelopes that have the information on the outside with your name and your address and that, which is a funny thing.

I never would have thought it would have been necessary, but for some reason that it really was a huge way that they were at least at the time stealing identities. The other thing I did was I went out, I lived out in the country at the time and I’ve got a locking mailbox.

Well, fast forward it years later I didn’t have a locking mailbox at my last address. We’re actually going to be putting one in here at the new address. But the old address, we didn’t have one and I was friends with somebody that ran a private mailbox in town.

So we started getting all of our stuff at this private mailbox. And to this day, I still get a whole lot of my business work and everything through this private mailbox.

It really does cut down on the identity theft, because she’s very careful about the people she hires and everything else.

So I haven’t had an issue with identity theft since having all my mail go there. Not that they can’t get it somewhere else online or otherwise.

So how’s this all tie into business and everything else?

I’m getting there. I’m getting there.

One of the things that happens is if they we’re out of town and didn’t to the mailbox often enough that things start piling up. So I ended up with two of these letters and I’ll show you, I’ll show you the other side so you can’t see my address.

But you got these two envelopes that were bright pink and they had the same address on them, but they had the same return address on them, but there were two different dates.

Well, I’m like, what is it?

And I looked at who sent it. These were sent by Michael Senoff.

Michael Senoff is a fellow that I’ve mentioned previously. He runs HardToFindSeminars.com you can check out any of his stuff. He’s a famous interviewer, interviewed tons of marketing people and business people and all of these different issues that he has an interest in.

He’s gone out, interviewed these people, and then produce products based on this wide range of interviews, you know, 400, 500 interviews plus or however many he’s had through the years.

He’s had the website up since, 2002 I think, and fabulous material.

I definitely recommended anything you get from Michael Senoff, but I open these envelopes and they’re empty.

Why do I have two empty envelopes from two different dates?

Well, it turns out that I had purchased two separate things from him and these are were sent automatically, so I send an email out to them.

I say, what’s the deal with the empty pink envelopes?

What’s going on here?

And he comes back with a form letter that you could tell that it was a link. It was an email that was to a link. You go to this website and it says, Oh, obviously you’ve gotten my empty pink envelopes.

Let me tell you what it’s all about. I ended up with a bunch of these envelopes that I needed to get rid of and I figured what better than to just send them out to people that I’ve already done business with.

Now, he has all digital products.

Let me just say this part, he has all digital products.

How did he end up with my email address?

While he does all of his work through PayPal.

So if you purchase anything through PayPal and they’d give you access to the addresses of everybody that you’re doing business with.

So that’s where he got my address, my business address.

So he said, if you’ve received one of these and you asked about it, I’m going to give you a special offer specifically for people that asked about the empty envelopes. Now I could have let this go and just seen it as a flub.

And I imagine a lot of people do, or I say, oh, that’s interesting.

I wonder what that’s about and forget about it and never go back to it, but I had to know. I send them, I said, I got to know what this is about because I knew there was a reason behind it.

I won’t end up with two separate ones.

So it was a sale. It was a specific sale.

Now what’s the point of all this?

It’s a tactic for one thing. It’s a tactic. It’s a way to get your audience, your customer base to respond. The more you respond, the more you can intrigue them, the more you tie them in and you make them a part of your family.

It’s a very simple concept, but it’s all about demanding action. That’s a huge lesson that I get from these is demanding action.

Now there’s another thing that you get out of it, and that’s the concept that we’ve talked about in, How to Amazon Proof Your Business.

You know in that string of videos, you’d go watch those or read my upcoming book on it.

But it’s that concept of being different, just showing up in a different way, doing something completely absurd, completely different standing out. This is standing out. Simple, simple, simple. I mean, it’s nothing but a simple forever stamp on there. It’s nothing major.

This didn’t cost that much to send out, but it draws you in and it demands action.

Now most of the people, I guarantee you, most of the people that get these, nothing ever happens with them, but the people that do are tied in even closer to him and what he provides than anything else and was a great deal he offered to, it really was, I jumped on it.

I jumped on it, I did. I took advantage of it. I’m happy. I did already.

The material that he has is so good, but that’s a tactic.

It’s a simple tactic, but if you understand the psychology behind it, it’s huge and if you take something like that and do it at just the right time with your customer base, you’re going to draw them in and make a huge difference.

Make a big splash.

That’s all I got for today. Hey, you have a great night. Get out there and let the magic happen.

What Is the 7th Key to Growth?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What Is the 7th Key to Growth?

http://DreamBizChat.com

What is the 7th key to growth?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live every day today from Grants Pass, Oregon. Here in the main headquarters for BrianJPombo.com and today we are going to hit the seventh key to growth, which we’ve been discussing all the other keys one through six up until now in all previous videos.

If you haven’t seen those videos, go to BrianJPombo.com and you can check them out there. They’re over in the media section.

Today though, the seventh key, it’s not the most exciting one. It’s the one that is the most obvious.

I would say the seventh key to growth in the process of what we refer to as the Worthington Method. The seventh key to go growth is to review results and then reload.

So all the other keys that we talked about, all the other steps in the process, once you’ve gone through that, the final step is just to review what you’ve done.

So for those of you who have been watching us for a while, you may have seen the video that was plan, do, check, adjust. You could also go back and rewatch that one.

It’s the same process only it’s spread out a little longer and a little bit more specific to business owners. So the main section of that is check, adjust.

That’s what the seventh key is all about.

It’s sitting back looking what you’ve done, readjust where you need to, and then reload. Get right back on it again.

Even if you have to start at the very beginning and reassess your destination.

Sometimes that’s necessary so you find out more about that by going back and rewatching those videos. But it’s important to understand that growth is absolutely possible when you’ve been taken through a process, anything even similar to the Worthington Method with anyone, with any real concept of how to do this type of strategic planning.

Then at the end of this seventh step, you’re going to sit back and go, well, that was simple. That was easy and I feel really good about what just happened. It must be a fluke. This can’t happen all the time.

There’s no reason why we can keep something like this going, but that’s where you’re wrong. Something like this can be put into place and systemized and done over and over and over and over again to where productivity and working toward an absolute dream business, honestly, is possible.

But it’s only from taking that first step, going through the first seven keys, going through those initially, having a feel for it, and then realizing how close success has been at your doorstep and not that you haven’t been successful up until now.

I know you’ve had a successful business up until now, but the but to really reach that height that you’ve been after this whole time, to really get your business to that dream business level, to where there’s no turning back, for you to be able to do that, it really, it’s so much more simpler than you realize.

It’s not the tough things. It’s the simple little things that you haven’t been doing that’s standing between you and your dream business.

So if you’re a business owner or an executive that happens to be in the self-reliance space, meaning you’ve got products and services that help people to become more self reliant, go to DreamBizChat.com.

At Dreambizchat.com we have a little process called the Dream Business Transformation where we kind of go through a prelude to the Worthington Method.

The Worthington method isn’t what we go through initially, but we kind of lay out what the possibilities are, what might be possible by taking you through the world.

It takes 30 to 60 minutes. It’s normally charge up to $600 and above for taking someone through a strategy session, like the Dream Business Transformation.

But if you are in the self-reliance field and if you qualify, you might just be able to get one for free. So go check out DreamBizChat.com. There’s a video there that you can watch that will help you kind of decide and decipher whether you qualify and whether it’s the right thing for you.

So go check that out.

DreamBizChat.com the link is in the description and we are going to be back here tomorrow.

We come back day after day with another tip. Maybe a little insight, maybe something to think about. Maybe just something for fun, but come back tomorrow. We’ll see ya get out there and let the magic happen.

What Is the 6th Key to Growth?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What Is the 6th Key to Growth?

http://DreamBizChat.com

What is the sixth key to growth?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you live every day. Today from Grants Pass, Oregon.

I forgot to turn our light on back here. Let me turn that on. There we go. Gotta have the lamp light going and then I’m going to bring up this. This has something to do with what the sixth key to growth is and there are seven keys to growth and this is kind of how I would define what I call the Worthington Method.

The Worthington Method helps businesses take a direction that they’re wanting to go and making it reality.

So it’s really creating that dream business and if you’re looking to create that dream business out of the business that you already have, go to DreamBizChat.com.

DreamBizChat.com you can watch a quick video and it’ll tell you all about it.

So just go check it out. Let me know what you think.

Especially if you’re a business owner or an executive in the self-reliance field. I think you’ll find it quite interesting, DreamBizChat.com. The link is in the description.

So what’s the sixth key to growth? Up till now we’ve had videos on all the other keys.

They include the first one define a destination, second one was identifying the obstacles. Third Identifying the assets. The fourth one was assessing specific numbers. I’ve got my cheat list right over here, so I keep looking over. And then the fifth one is defining the straight line.

The sixth one has to do with laying out a single tactic.

That has everything to do with this book right here. And if you haven’t read this book, make sure you go out and get it.

I don’t get paid for saying this, but this book by Gary Keller and Jay Papasan, The One Thing. Killer book, great book, regardless of what you’re looking to do in life, if you are looking to do something on a regular basis and really make a splash, this is a book that you have to read.

It’s all about productivity and it’s about simplifying.

It’s about making things easier and easier way to get where you want to go.

Now the main focus of their book is all around this one question, the same question and that question is, I’m going to go, I’ve got the page already saved here.

What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary.

What’s the one thing?

So if you throw that into the Worthington Method, we’ve already defined where we want to go.

So the question is, what’s the one thing that you can do right now knowing that you know the assets, knowing that you know your numbers.

You know what obstacles are staying in your way for the long-term. What is the one thing that you could do right now that can take you closer to the destination that you’ve defined?

That’s what the sixth step is all about, is coming up with what that one thing thing is. And then moving towards and really quantifying it.

Saying, what’s the one thing. The way I like to think about it usually in terms of businesses, because most of my clients I meet with on a weekly basis, I will give them one thing to consider for a week or a month.

So it’s either a week or a month based goal. Either you’ve got to get this done within a week or within a month or we’re taking a piece of it that they have to get done in a week or a month and just focusing on doing that one thing, not on all the other steps that are necessary to get to this huge dream goal at the end.

It’s what’s the what that first big step going to take for you.

That’s what the six sixth step is about when we’re talking about the Worthington Method and what we’re talking about tonight, so hopefully that makes sense to you. Like I say, all these things start coming together tomorrow night.

The final one piece of the puzzle of The Worthington Method number seven. We’re going to go over that tomorrow night. Come on back then, and if you have any questions, leave a comment down below.

Also, you can go check out past videos and the audios from the videos over at the website, BrianJPombo.com. You have a great night. Get out there and let the magic happen.

What Is the 5th Key to Growth?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What Is the 5th Key to Growth?

http://DreamBizChat.com

What is the 5th key to growth?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live every day today from Grants Pass, Oregon here at the headquarters for BrianJPombo.com.

And today we’re talking about the 5th key to growth.

We’ve been counting up to number seven of the seven keys to growth, which all make up something we call the Worthington Method and it’s a process that I take nearly all my clients, especially in the very beginning is we go through this process and we go through a continually ongoing.

While I do have other methods I work with, this is the one that really ties everything together. It’s the main one that I work over and over and over again, and the simplicity of it is why it works so well as opposed to something that you hear about it and it’s like, okay, it’s too simple.

It doesn’t sound like it would go anywhere. Well, it does go places because it’s simple.

Now we went through the first four already. You could go back and watch the videos or listen to the audios from that and you can find all those at BrianJPombo.com. But if you are wanting to go through the process yourself, then you’ll go and sign up for a strategy session at BrianJPombo.om.

And, If you happen to be a manager, an executive, or a business owner in the self-reliance field, meaning you have products and services that help people to become more self reliant, go to DreamBizChat.com.

DreamBizChat.com has the Dream Business Transformation discussed there. You can find out more about what that would be for you. So if you’re really looking to get to your dream business to really build that, and if you think you can do it in the next six to 12 months, then go see how that’s possible at DreamBizChat.com.

Now it’s all about the Worthington Method.

That’s the process I take people through and I’m outlining what that is. So let’s talk about number five. Let’s finally get down to it.

What is number five?

To understand number five completely, you’ve got to look at the first four steps.

The first step is defining your destination. So really finding out where you’re going.

The second step is to kind of identify your obstacles. What are the things that are going to get in your way of getting there?

The third step is identifying assets.

And while I have these things memorized, I just recently started referring to them by specific titles.

So I’m trying to stick to it as best as possible. So the third things is identifying the assets and those, that is where you look in, find what is already working or has worked in the past.

What are the ways that you’re already getting toward similar goals in the past?

Let’s say you’re looking at doubling your profits.

If that’s the case, what have you done to bring in profits in the meantime?

What have you done up till now?

The fourth step, which we talked about yesterday is assessing specific numbers. So really finding out what the numbers are behind all those assets and beyond.

So what are the numbers in the business that are going to tell us why you aren’t already at the goal that you want to be at and what can we use to be able to get there.

The fifth step though that we’re talking about today is this is a new term I’m using, it’s called defining the straight line.

So when you’re looking at doing any type of goal setting and if you mapped out what it would take to get from Point A to Point B?

Or from your perspective point A to B. And what you want to really do is define what the straight line, the quickest direction, the shortcut to get from point A to point B.

Now when it actually happens, as they say over and over again, it’s never a straight line.

It’s always kind of back and forth and all over the place. But when you finally get there, but you have to define what the straight line would look like first.

Otherwise it can be a lot more wilder in your process of trying to get from point A to point B.

So define the straight line. What are the assets that we can either reuse or re-institute or find something new?

What is the quickest way to get from here to here?

That’s what defining the straight lines all about. It’s a very specific part of the process.

If you did the first four steps properly, the fifth step is pretty simple.

It’s pretty clear what what needs to happen, but you need to be able to define that. Define what the mini steps are in between. That all happens in step five in the fifth key to growth.

So hopefully that makes a little bit of sense and we’re going to get some more into some more details and it’ll start probably becoming a lot more clear in the last two steps of the Worthington Method, which we’re going to go through the sixth step tomorrow.

Hey, hope you have a great night. Get out there and let the magic happen.

What Is the 4th Key to Growth?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What Is the 4th Key to Growth?

http://DreamBizChat.com

What is the 4th key to growth?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every single day from Grants Pass, Oregon. And we’re discussing the fourth step in business growth.

We’ve been counting all the steps down to seven of the seven steps.

Go watch the videos that have to do with this determine your destination number two, Here, identifying the obstacles, and number three is identifying the assets.

Number four is assessing the specific numbers.

So the numbers that are associated with your assets, the numbers of your overall business over the past six months, year, two years, five years. However long you’ve been in business, whatever numbers are necessary to be able to look at?

It has a lot to do with your destination. What is the goal that you’re setting up?

If you’re setting up a goal to increase profits by a certain amount, then we’ve got to sit down and look at how you’ve been determining profits up until now. If it’s based on revenue, okay, what has been our revenue numbers up until now?

Where has been the dips and the spikes?

Where are the good times and the bad times and what helped create those?

That’s why we’re looking into the assets because the assets help create the growth and we want to see what’s available there to be able to tap into. And then you look specifically into the numbers. The numbers tell a story all together differently.

Oftentimes from what we tell ourselves as business owners. So when I sit down with a business owner, we sit down and we start going through these steps.

We determine where they want to go specifically. We find something that’s quantifiable, and then we look at, okay, what are the obstacles standing in our way? Then we look at the assets.

What do we already have on the ground that’s working for us or do we have that’s already almost ready to go and everything else in between.

All the pieces that are already helping us in that direction.

And then we look specifically at, what are the numbers up till now?

And I know what you’re thinking. This seems like a whole heck of a lot of research before we’ve ever done anything, but this type of research is going to help us determine while we’re in action and moving ahead.

If we do our research right, the action won’t be that pickup a deal and when we get thrown off by a certain circumstance that comes up from those actions, then we’re not going to get thrown off by it because we’ll have a very clear focus of where we’re going next, what’s in our way, everything else.

These are the simple, simple steps that most business owners completely set aside because they’re too simple, they’re not sexy enough, and they’re the necessary pieces though to be able to grow. To be able to get what you want out of your business and truly stand out for your customers within your industry and everything else.

That’s what we’re all about is helping you to stand out.

So if you are a business owner or an executive that’s in the self-reliance field and you’re hoping to stand out more, you’re hoping to get out there more and really discover what your dream business possibilities are.

Then I’m going to suggest that you go over to DreamBizChat.com so it’s a specific domain name that’ll go to a place right on BrianJPombo.com which you’re also welcome to go to, but on DreamBizChat.com that’ll take you to a specific page for owners and executives and overall decision makers at companies who are in the self-reliance field, meaning you’ve got products and services that help people to become more self reliant.

And tomorrow we’re going to be going over the fifth thing that you’re going to need, and so you’re not going to want to miss that as we count up to seven and get the top seven, which is a little process that I refer to as the Worthington Method.

So we’ll see it tomorrow. You have a great night. Get out there and let the magic happen.

What Is the 3rd Key to Growth?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What Is the 3rd Key to Growth?

What is the third key to growth?

Hi I’m Brian J. Pombo welcome back to Brian J. Pombo Live coming to you every day live. Today from Grants Pass, Oregon here in the Brian J. Pombo headquarters, and I’m going to talk about the third key to growth.

We’re counting all seven major keys to growth, which also happens to be the steps of my Worthington Method, and we’re going to talk about the third one right now.

But first I wanted to let you know that if you are a business owner or an executive that’s in the self-reliance field, meaning you’ve got products and services that help people to become more self-reliant, then I’m going to suggest you go to DreamBizChat.com there’s a video there.

Go watch it for free.

Let me know what you think. And that’s DreamBizChat.com. Click on the link in the description or go there by typing it in directly.

So what’s the third key to growth?

So we talked about the first two keys. First step being really determining your destination. The second step being identifying your obstacles.

The third step is identifying your assets.

Now what’s an asset and what do I mean by an asset in terms of your business structure?

So there’s two main places I’m going to key into here. One is the definition that Robert Kiyosaki has for an asset, which is basically anything that’s putting money into your pocket on a regular basis.

That’s an asset, something that is continually giving, it’s producing for you, that’s in terms of kind of an investment asset.

You can talk about it in that sense, but in the direct business sense, I also heard a Frank Kern who’s a marketing guru and advertising expert out there who talks about assets in terms of how when he’s consulting with people, he talked about how one of his major steps is determining assets.

And it was funny because when I heard him say that, that’s really what I do all the time with my clients. Especially when I first sitting down with them and we’re looking at what they’re going to do.

What’s really the third step is what I ended up doing is identifying their assets and it’s really interesting how being me andFrank, think a lot of like. Because, I found that when you find out where you’re going to go and you find out what’s getting in your way of getting there, then you’ve got to look at what you already have going for you and that’s what your assets are.

It’s the things that you have either you are either currently doing or have done in the past that have produced positive results for you and you just want to lay all those out and really just get a really strong understanding of that.

Now, that oftentimes will take more than just you doing.

If you’ve got an organization that’s more than you, you’re going to have to get everybody that’s ever been involved in the room as best you can and be able to lay out, okay, what’s everything that we’ve done that’s worked for us?

That is what I’d say is the third step.

As the third step, like I was saying, my Worthington Method, which I take all of my clients through and especially in the very beginning when we’re looking to get some of those major wins in our pocket right away, we’ve got to determine what has worked knowing that will allow you to get over those obstacles to eventually reach your destination.

So that’s just a quick concept, very vague idea.

But if you understand it fully, it’s the simple things that you weren’t doing that can make a difference for your business that you aren’t doing consistently.

And that’s one of them, identifying your assets.

Hey, we’ll be back tomorrow with part four, thanks for coming by.

If you were back here yesterday, and if you were listening to this, if you haven’t heard yesterday’s episode, because yesterday’s episode was completely silent. I had, a house full of sleeping people a lot earlier than I expected to. And so I didn’t wanna wake anybody, so I just kind of called it quits on yesterday’s one of these unforeseen circumstances.

I didn’t see it occurring. I didn’t see how I wasn’t going to be able to do my video early enough, all these things, and it just got to a point where I just had to write out what was going on.

So you go back and rewatch that one if you want. There’s nothing much to it, but we’re going to keep going with these seven steps.

I’ll see you tomorrow. In the meantime, get out there and let the magic happen.