Author: brianjpombo@hotmail.com

Don’t Reveal Your Magic

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Don't Reveal Your Magic

http://DreamBizChat.com

Don’t reveal your magic. Hi I’m Brian Pombo welcome back. Today I’m in Omaha, Nebraska. The final day of my Omaha, Nebraska trip I’ll be heading home tomorrow.

Today we’re going to be talking about revealing the magic or specifically why you shouldn’t reveal the magic. And if you happen to be a business owner or an executive that’s in the self-reliance field, I’d like you to go check out DreamBizChat.com. You can watch a eight and a half minute video where I described the dream business transformation. The basic idea behind it is sitting down on the phone or over a zoom call with me, where we discuss where you’d like to take your business in the next year, five years, 10 years, and how we can map out how to create your dream business.

So go to DreamBizChat.com. If that sounds interesting to you, that uh, the link is in the description.

So let’s talk about revealing the magic.

If you have a product that you’re trying to get out there, a service that you’re trying to get out there, the instinct of most people that are doing any form of sales or marketing is to talk about all the things that you love best about your product and service and discuss all of the how to is how it works and how this happens and how that happens.

Before we were talking about how a lot of people recommend that you discuss the what, not the how. So what it is, but not how it works. There’s a good reason behind that. And me go into some depth on this because if you are out there trying to sell a product, let’s say and you’re talking about the features, but you’re not talking about the benefits, you’re not talking about what it means to the person, then it really doesn’t mean anything.

It’s a bunch of jargon that you’re relating back to them. But it’s not necessarily going anywhere. It’s not hitting home. It’s not making the person stop and actually think about how does it affect me, especially when they’re just scrolling by when they’re just wherever you’re doing your advertising, wherever you’re doing your sales.

I was at a an event this week where I got to see a whole lot of vendors trying to sell their software programs and everything else that they have and their main, almost all of them, I would say 95 to 98% of them. Their main focus was in talking about all the great things that their software can do and they’re missing the point and if you really sit and listen to one long enough, they’ll get into the dirt of how it works and how we do this instead of that.

That’s what makes it great. I want you to think about all the magicians you’ve ever seen. Practice magic. Every once in awhile you’ll find one of them that’s out there showing you how, how the trick worked. And maybe you’ll remember once in a while because you want to try the trick on somebody but you don’t remember because the explanation of how it worked was this huge, intriguing thing.

Most of the time it’s pretty simple. Most of the time some of the most elaborate magic tricks have a real simple meaning behind them. The reason why magicians are so popular and the people that give away magic tricks aren’t as popular is because people like the story. They like the magic. They like everything that’s on the outside. They want to be amazed.

They don’t need to know how it works. So you go to a mechanic, most people go to a mechanic, don’t necessarily need to know what he did.

They just need to know that their car got fixed, right? So don’t worry so much about telling people every single detail about what it is that you do and how you do it a little bit. Maybe if it adds to the story, don’t reveal the magic.

The magic is what people love all businesses based on the concept of magic in a sense, someone knows something that you don’t know and they’re able to do something that you can’t do, and that’s some of the best things possible.

Don’t, don’t get into the details as to how it works. Tell them about the benefits. Tell them about how they’re going to feel after they’ve gone through the process with you after they’ve used your product and so forth.

Don’t reveal the magic, but get out there and put on some magic. Put on a show, tell a good story, and you’ll get really better results than you’ve ever seen before. And that doesn’t matter if you’re having an Ecommerce store. It doesn’t matter if you sell door to door, it doesn’t matter. It’s the same thing. No matter what.

People want to be fascinated and moved along with a story. They don’t need to know how the sausage is made.

They just want to taste it. So hopefully that made sense to you. Tomorrow we’ll be back in the wilds of Oregon and I’ll have another thrilling tale for you then until that next time, just get out there and let the magic happen.

Look For Answers Outside Your Box

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Look For Answers Outside Your Box

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We’ll look for answers outside your box. Hi, I’m Brian Pombo welcome back. Today I’m coming to you from Omaha, Nebraska. I’m going to be here for a couple more days. And so I wanted to tell you a little bit about something that I spoke with a crowd today about this issue.

And you’ll see it if you go to trade shows, or any shows that are within a specific industry that are industry specific. So I am attending a show that is in a very specific niche within the banking niche. What you’ll see when you go to any type of industry show, or what you’ll hear is people talking in their own language of their industry and discussing all the “how to” and details of the industry.

What you won’t hear hardly at all, is people discussing the things that go outside the industry, the concepts, the principles, like we talked about before.

If you’re talking about principles, tactics, and strategy, you don’t hear very much talk about principles.

Principles can be found in any industry. And if you can take a tactic from another industry that matches a principle that will just as easily work in your industry, you might as well go for it because nobody’s doing it across the board. You got to look outside the box of your industry if you really want to stand out within your industry.

So the example I used was the example of fast food and how fast food, specifically the drive through was not an innovation that was created from the fast food industry. The drive through was created from the banking industry and was taken over to the fast food industry, not by McDonald’s, not by Jack In a Box. So it was another group. You can go and look it up.

I can’t remember the name of the place, but there’s a place that’s basically considered to be the first drive through and it’s in the US you’d go look it up.

But the concept was taken from the baking industry that already had drive through banking and all it was, was transferred over to a restaurant because the restaurant had food that was relatively quick. It all worked out great. The same thing is true. You could see it time after time after time.

Again there’s many, many, many examples.

One of the first people I ever heard discuss this was Dan Kennedy, who we’ve talked about in the past. You could watch my other videos about Dan, a huge influence on my life, but I’ve heard people talk about it since then, over and over and over again and you can see it once you start stepping back. Whatever industry you’re in, step back and look at all the industries and look at principles and tactics and strategies that you could take from there and insert into your industry and it makes you stand out.

If you’re willing to stand out and really look different in your industry, that’s what you’re going to need to do. If you’re in the self-reliance industry and you are a business owner or an executive, you’re someone I’d like to talk to. Go to DreamBizChat.com watch the video. I’d like to see what you think about it.

If you find it interesting at all, I want you to fill out the application underneath for a free chat with me.

That’s DreamBizChat.com the link is in the description. That’s all we have for tonight. It’s going to be a quick one, but tomorrow we’ll have something else, something else that bubbles up during the day because I’m around a lot of interesting people, have a lot of great conversations and I’ll wanna tell you more about one of them tomorrow.

Have a great night. Get out there and let the magic happen.

Fire Yourself

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Fire Yourself. Hi, I’m Brian Pombo welcome back. Today I am in of all places, Omaha, Nebraska. Can you believe it? I can’t believe it. I’ve never been to Nebraska. Never been to Omaha, Nebraska yet. I took a plane all the way over here from a Grants Pass, Oregon. Well, technically Medford. We have an airport in Medford. Took me to Denver, Colorado and then here to Omaha, Nebraska of all places.

So yeah, I’m in the center of the country here and great weather. Non-Eventful transportation, it was a pretty, pretty simple trip.

Today we’re going to be talking about how to go about firing yourself and why it’s necessary. It’s absolutely necessary to fire yourself, especially if you’re the business owner.

You need to fire yourself.

I want to first make very clear if you are a business owner or you’re an executive that is in the self-reliance field, meaning you have a products and services that help people to become more self reliant, you’re someone I would like to talk to.

I want you to go to DreamBizChat.com the link is in the description. Just click on it. It’ll take you to a page with a video that’s eight and a half, eight and a half minutes long. Watch it. It discusses the business, a dream business transformation. It’s all free.

There’s a free application and a free chance to be able to talk to me, which normally costs $600 and above for this type of a intense strategy session.

But if you’re looking to take your business really to the next level, you need to talk to somebody that you trust.

If you’ve watched enough of my videos, if you’ve heard enough of my audios, you probably gotten to know me and can trust me a little bit and are willing to spend nothing to talk to me. So go to DreamBizChat.com or watch a few more of my videos before you get to that point.

Now, how do you go about firing yourself? Why would you want to fire yourself? Well, it really comes down to this is if you’ve ever been an employee before you became a business owner, before you got to the point to where you’re one of the big bosses in your current organization, in your current business, you’re probably at a point where you just didn’t want to be told what to do anymore.

So you either rose up the ranks or you went off on your own and started your own thing. That’s a common thing for business owners to do. They just get to a point where they don’t want to be told what to do and they think that if they’re on their own, that he’d get a whole lot more accomplished. And it’s true to an extent.

The problem is when you find yourself on your own, you start realizing that the reason why you’re a crappy employee isn’t just because of your boss.

Because when you’re your own boss, you’re still a crappy employee and there’s a lot of things you just don’t do as well as other things and you’re either going to need to depend on some other people. You’re going to need to bring some other people in, but you need to fire yourself from the things you’re not good at. And I had the pleasure of speaking with Sean Douglas today, our producer of our podcast and of this show, and he reminded me of the things that I’m just not good at.

And if you need someone around you to constantly remind you and say, hey, you probably don’t want to go in that direction because you suck at those things. Okay. You need to outsource those things.

It doesn’t mean you shouldn’t do them, but they need to be outsourced. You need to have somebody else in charge of doing them and you do the thing you do best.

I happen to know the things that I do best is in terms of consulting with people, working with people, building out systems, following systems. I’m not so good at doing a lot of other details that come along with running a business. I stink at it. I am absolutely horrible. I’m working really hard to fire myself in those areas.

This comes from a concept by a fellow named Carl White. If you are in the mortgage industry, you want to check out Carl White stuff. He has a killer podcast out there. They have his companies, the Mortgage Marketing Animals ,go and look him up. Just look up Carl White mortgage and he works with loan officers.

If you work anywhere in that field, you’ll want to hook up with Carl White because a sharp guy and he had a podcast back in April, I think it was back in April of 2019 where he was discussing the concept of firing yourself.

It’s something that he talks about a lot and it’s something that I encourage you to do if you’re a business owner or if you’re in management at all in your company, if you’re one of the decision makers, really concentrate on what you do best and get rid of all the rest because all those other things are stressing you.

They’re draining you of your energy and they’re destroying your productivity to do the things that you do do best. You don’t have enough time to do them. You don’t have the energy to do them. Just take my advice. Fire Yourself. You’ll be happy that you did.

Tomorrow I’m going to be coming at you with some of the insights that I’m already developing. Uh, the reason why I’m here in Omaha is it’s outside of the self-reliance space. I’m doing this with another company and helping them out and I’m looking at a whole nother space.

But it ties back into everything that people do in the self-reliance space or whatever space you happen to be in. If you’re watching us, so hang in there, we’ll catch you tomorrow with some of some more insights from the road. Have a great night and get out there and let the magic happen.

Self Discipline is Fake

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Self Discipline is Fake

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So Discipline is Fake.

Hi folks, this is Brian J. Pombo. Welcome to Brian J. Pombo Live.

We’re here in Grants Pass Oregon, but we’re not in the Orange Office. As you can see by the color back here, this is going to be the new office, which is yet to be named.

You can possibly hear the echo, a little bit of reverb from the fact that it’s extremely empty, nothing on the walls, nothing on the floors. Still a lot that needs to be filled in. It’s just me in a chair in an empty room.

Today we’re going to be talking a little bit about self-discipline and another little excerpt from this book, the one thing by Gary Keller and Jay Papasan.

Awesome book. Go and get it today. Just going to read a quick quote out of it, and this has to do with self-discipline and kind of the myth behind self-discipline, and this is something I definitely seen about myself.

I’m wondering if you see the same thing, you don’t need to be a disciplined person to be successful. In fact, you can become successful with less discipline than you think.

For one simple reason, success is about doing the right thing, not about doing everything right.

Success is about doing the right thing, not about doing everything right and I love this.

Next that this next excerpt says, the trick to success is to choose the right habit and bring just enough discipline to establish it. That is it.

That’s all the discipline you need. As this habit becomes part of your life, you’ll start looking like a disciplined person, but you won’t be one.

What you will be is someone who has something regularly working for you because you regularly worked on it. You’ll be a person who use selected discipline to become, to build a powerful habit.

This is all about habit building and if you understand that it’s not about being perfect in everything that you do, but finding the right thing to do and then building a habit out of it, have it repetitive enough on a daily basis if at all possible, like we talk about over and over again with daily content like this, which I’m just barely squeaking in just before the midnight hour so that we can make it for this day of our daily videos, which were in the hundreds right now of consecutive daily videos.

Thank you for so much for joining me. Go back and watch some of the others. Listen to some of the others.

Tell me what you think. I’d love to get some more comments and more feedback. I always love feedback, positive or negative.

If you are a business owner or an executive of a self-reliance based business, maybe you have services or products that help people to become more self-reliant. You’re someone I’d like to talk to. Go to DreamBizChat.com the link is in the description, DreamBizChat.com. If you go there, you’ll see a quick video, eight and a half minutes of me discussing the dream business transformation.

If you think you qualify for it, make sure and fill out the application on that page. It’s a very simple, straight-forward page. Once again, let me know what you think. Tomorrow, we are going to be in an entirely different state.

Right now I’m sitting in Southern Oregon, but we’re going to be in one of the others. It is neither Hawaii or Alaska. It’s in the 48 one of the 48 consecutive states. I’m giving more clues every video and it is in, well, let’s just say it’s two hours difference from here. We’ll see it tomorrow. Get out there and let the magic happen.

How Do You Focus?

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How Do You Focus?

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One thing. Just one thing.

How do you focus?

Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. It’s a lovely day today. I spent most of the day outside working on a new new adventure for me actually. You’ll be learning more about it next month at the beginning of October.

Here we are at the beginning of September. By the time the beginning of October comes around, we’re going to have a new office. We’re going to have a new adventure to talk about. So stay tuned for that.

Later on this week, I am going to be coming to you live from a whole nother state and none of the states that are near Oregon. It’s beyond that as for a little bit of a clue. And I’ll tell you more about that when we get there. So see if you can guess which state it is.

Today we’re talking about the second lesson that I learned from this book. The One Thing, the subtitle of this is the surprisingly simple truth behind extraordinary results by Gary Keller.

Also with Jay Papasan. Jay, thank you very much. I saw that you saw one in the videos and I forgot to mention your name. I always remember to say Gary Keller’s name because it’s on the front, but Jay I’m sure was a huge, huge benefit to this, with his background and I have a feeling that his organization of this material made this book extremely enjoyable and very readable.

One that you could go back to over and over and over again because it focuses on principles that never go away. This is one of those books that I recommend any business owner read because it’s such hardcore principles and this is one of the main ones that the whole book comes to and it regards the focusing question.

This is in chapter 10, The Focusing Question. So much of the book is wrapped around this concept.

And if you can get just a piece of this, this is one thing I’ve gone back to over and over again ever since coming across it a year or two ago when I came across this question and it’s dynamically changed my business in my life and how I’m able to help other business owners at the same time. So listen to this, I’m gonna read this straight out of the book.

Anyone who dreams of an uncommon life eventually discovers there’s no choice but to seek an uncommon approach to living it.

That’s a deep issue unto itself. If you haven’t realized that yet, if to get something uncommon, you’ve got to live in an uncommon way. If you haven’t gotten that yet, you’re either in the right place or you’re in the wrong place because you need to get that point.

The focusing question is that uncommon approach. In a world of no instructions, it becomes a simple formula for finding exceptional answers that lead to extraordinary results. Now here’s the question itself. I’ll see if you can wrap your mind around this. What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary? I’m going to say that again.

What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary and the concept behind this is is is there one thing that you can do that will make everything else you do either in that day or in your year or what have you, either easier or unnecessary.

Is there one answer? The idea of having a bunch of dominoes lined up in a row, you know how you align them all up and you push one, the others hit the other ones.

But what if each domino was a little bit bigger and you pushed over a big domino that hit a slightly smaller one in a slightly smaller walk slightly as well. It’s much more likely that all of them will be hit right, and that’s the visualization that they produce in this book. What’s the one thing you could be doing right now?

This is how you bring everything back into focus. This is how you determine what you should be doing every day. This is how you determine what you should bet, what your focus should be during the whole week or the whole month.

See it doesn’t matter whether it’s on the macro, the microcosm or the macrocosm, you know, it doesn’t matter whether you’re dealing with something very specific of what I should be doing right now or what, where my focus should be beyond, you know, in the next five, 10 years, like we were talking about yesterday.

If you don’t have a very clear idea about where you’re looking to go in the next five to 10 years, you’re going to have a tough time really seriously determining what you should be doing right now and that all these things, it’s not, it’s not rocket science.

Sometimes what you should be doing right now, it pops up out of nowhere. You get a phone call, something else, and all of a sudden your priorities change. But this is all about prioritizing. This is all about having a priority to begin with. It doesn’t mean that these things should take over your life.

You should still live in the moment, but you should always ask yourself, what’s the one thing that I could be doing right now such by doing it will make everything else either unnecessary or easier. That’s the focusing question that could possibly change your entire business life.

If you can wrap your mind around that and to find out more, go and get this book. I don’t get any, any, any kickback for this. Go and get the one thing. The audio version is really great.

The physical version is great to have on hand. If you’re going back and look and looking back at specific sections, there’s so many, so many great nuggets in there that I could take and ponder on or pass along to somebody like you today that is just priceless.

Hopefully that’s helpful to you. Tomorrow we’re gonna go over a third idea. Like I said, I don’t only have three ideas out of this that have made a big change for me, but I’m going to talk about a third one just within this series of videos. You go back and watch yesterday’s video come back tomorrow.

If this was interesting to you, I suggest going back and watching some of my other videos, listening to some of my other audios, if you’re hearing this on the podcast and see if you think that we get along.

See if you think that, “Hey this guy might actually know what he’s talking about and he’d be able to help me focus and get me going in the right direction.” Maybe take my business from where it’s at to really the ideal of where I know it can be.

If that sounds like you and you’re in the self reliance field, meaning you have, you have products or services that help people to become more self reliant and you’re a decision maker in your business, meaning you’re the business owner or you’re an executive in that, in that business, go to DreamBizChat.com you can click on the link in the description or you go straight there, DreamBizChat.com.

Just type it in and there’s a video, eight and a half minutes long. Watch it. It sounds like something that you would qualify for. Go and fill out the application and we’ll see if we can talk tomorrow.

Like I said, we’re going to deal with the third out of the three top ideas that I got out of the one thing and so we’ll see you then. In the meantime, get out there and let the magic happen.

How/What Should I Track?

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How/What Should I Track?

http://DreamBizChat.com

How should I track? What should I track? Is tracking right for me? These are the questions you might have if you’re watching today. Welcome, I’m Brian Pombo. this is the Orange Office, We’re in Grants Pass, Oregon. And this is Brian J. Pombo Live.

Today we’re talking about tracking and how tracking can completely change your life, if you do it right.

We’re going to talk about how to apply it to your business. And this is in reference to yesterday’s video that we did where we discussed whether you, whether you’re faking yourself out or not because the 11th commandment is thy shall not fake thyself out.

So we’re talking today about one of the main lessons that I got out of this book, of the one thing that this book has a million lessons in it, but I’m just gonna cover some of the basics today.

We’re covering the concept really of goal setting, but I don’t like seeing it as that because that’s more of the means as far as it. And not as much the end. What we’re going to do is focus on the end and we’re going to talk about tracking a little bit here.

How do you go about tracking? How do you know what you should be tracking so that you know you’re not faking yourself out? Okay, so there’s a, there’s a reference. This comes to a page one 50 this figure 24 in the hardback book of the one thing by Gary Keller and it’s goal setting to the now. This is your first step. If you really have no idea what you should be focusing on. If you don’t know what the one thing is that you should be focusing on, we’re going to be talking about that more about tomorrow.

This is a good exercise on how to get there and you’ll want to start out with a great big someday goal, meaning eventually, this is where I’d like to be in my own personal life.

This is how much money I’d like to make. This is the type of place I’d like to live in and just design the perfect, the ideal lifestyle as far as you can see it.

This is way far in the future. This could be beyond 10 years.

Some day, this is where I like to be and this is BHAG. That stands for big hairy audacious goal that comes from Jim Collins who wrote a good to great, I believe that was from his book, Built to Last where he talks about BHAG’s and having a big hairy audacious goal.

You may also hear it referred to as as the dream is the big dream that you have. What is that Someday goal for you? Outline that as best you can, and what it’s going to take in your current position with your current business. What is it going to take to get there?

This should be something very personal and then you take it from there and you start breaking it down into an amount of years. So let’s say we have you go from there to attend year goal.

And you outlined that. What is your 10 year goal in the next 10 years? 10 years from today or 10 years from the beginning of next month or what have you, where do you see yourself at? How much money are you going to be making, how big is your business?

Try and define it as best as possible. And then from there, and this once again, deceptively simple, but the fact that you haven’t done it yet is telling you why you don’t know what you should be tracking or not.

We’re going to get more into how to go about tracking, but we’re just talking about what you should be tracking.

So from a 10 year goal, you want to go to a five year goal and from a five year goal you go to a two year goal and then a one year goal and we’ll just bring it up here so you can see a little better all the way to like a six month goal. Where are you going to be in six months? What’s Your Business gonna look like?

How many new customers are you going to have or whatever your metric is that you use to measure success in your business, where are you going to be in six months?

Then from there, break that down into where are you going to be in three months.

And then you break that down into one month and then this is, this is where it gets tricky. It gets tricky here. I’m got to break the month down into weeks. Where are you going to be in the next week?

And there’s no hard set way of how to do this.

You could break it into from six months to five months to four months. It’s all in how you decided to do it, but break it into weeks. So by the end of next week or whenever you’re designed to start tracking, where are you? Where do you need to be?

Where do you need to be to be in line with your someday goal or your 10 year goal? It doesn’t matter where this big goal is, but you have the concept of a big goal in a certain period of time and then you start breaking it down. This is just simple division math.

You start dividing it down all the way down to the week and then you come down to from the week, what is each day? What does each day, what does that call for you? Does it mean new customers?

Does it need me new clients? Does it need new accounts open does that, it all depends on your specific business, but what does that mean for you on a daily basis? Maybe it means maybe you just need a new customer every month. Maybe that’s your style of business. All you need is a new customer once a month and that will set you on track for your 10 year goal.

If that’s the case, then then your goal per day isn’t going to be get a new customer. Your goal per day is okay, how many phone calls, how many whatever connection point is, where does it start? You’ve got to break it all the way back down. So maybe out of a hundred phone calls you get one customer.

If you know it’s gonna take a month, you’ve got to divide up a hundred phone calls over 30 days and then you’ll know every day how many phone calls you have to make, that type of thing.

You break it down to the most basic action and then you start tracking how many, let’s say it’s phone calls that you have to do, let’s say, or letters that you have to send out or emails, whatever. Let’s say phone calls. Just for the sake of simplicity.

How many phone calls do I have to do today? And Are you, are you watching? I bet you haven’t been watching it up til now. That’s, I bet you didn’t know how many it was going to take to get to your big hairy audacious goal to get to the big thing or at least something measurable like a 10 year goal.

You didn’t know how much it was up till now so you weren’t tracking it. And if you aren’t tracking and it’s never going to get there, you say these things can happen by accident. They can happen if you hire somebody else, but someone along the way is going to have to be tracking progress.

What you, what you measure. Oftentimes they’ll say what you measure is what grows. Honestly, what you measure goes in the direction you want it to go. So if you’re measuring your weight and you want your weight to go down, it’s gonna start naturally going down.

If you’re just measuring it, if you’re weighing yourself daily, you will lose weight guaranteed. It’s not going to happen every day, but you will start losing weight without any other changes. If you just start tracking it, it’ll happen.

It’s all about just paying attention. It’s all about awareness. It’s all about just watching it over and over again. Your way to do it will become more and more clear just because you’re paying attention to that metric is boring stuff, but you do it once and then you build the habit of tracking on a daily basis, on a weekly basis, on a monthly basis.

Everything will improve. For you guaranteed. I’d love to hear your thoughts on this. Leave a comment wherever you’re watching this.

Also, if you happen to be a business owner in the self-reliance field or an executive, if you happen to be one of the big people in charge at your company and you sell products or services to people to help them become more self reliant, you’re somebody I’d like to talk to.

Go to DreamBizChat.com you’ll see a video. They’re very similar to this one where I’m standing in front of a whiteboard. It is eight and a half minutes long. Go and watch it if you find it interesting, go and fill out the application now. All it is is it’s for a dream business transformation where you and I will get a chance to talk. Hi Joe.

Will we have some people, people watching and be sure and show up. Tomorrow we’re going to talk about another concept out of this book. The one thing. Actually tomorrow we’re going to be talking about the main concept. A very simple sentence out of this book that could quite possibly change your life. We’ll see you tomorrow. You have a great night.

Thou Shalt Not Fake Thyself Out: Yea or Nay?

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Thou Shalt Not Fake Thyself Out: Yea or Nay?

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Thou shall not fake thyself out, Yay or Nay? Hi, I’m Brian Pombo welcome back to the Orange Office here in lovely Grants Pass Oregon for once again, a thrilling episode of Brian J. Pombo Live. Welcome, today we’re going to talk about a concept oftentimes referred to as the 11th commandment, which is thy shall not fake thy self out.

What’s it mean and how does it relate back to yesterday’s topic of fake it till you make it? Well, as I said, the only way to really fake it until you make it is to basically put yourself in a situation that you don’t feel comfortable in, that you don’t feel is even you, so that you can become the person that you think you’re supposed to be.

That’s an odd way of putting it, but go back and watch that episode. What I want to talk about today is thy shall not fake thyself out.

And this is such a huge concept because most of the business owners that I run into, and I mean this goes beyond just business owners. This is a human situation.

We always find a way of faking ourselves out. In other words, we can convince ourselves that we’re doing more than we actually are.

It’s the most common thing that we’re more productive than we actually are. That we’re accomplishing something that we really are not. And it’s because we put so much effort and hard work and thought behind whatever it is that we’re, we’re working on that we think we’ve done something when really we haven’t, and I’m just as guilty as anybody else.

This is why if you’re wanting to accomplish more with what you have, if you’re looking to do more with the time that you have and what you have available to you, you can. And it really takes first a little bit of self discipline, a little bit of tracking and a knowledge of self deception and being able to catch yourself when you’re doing something wrong.

It’s very difficult to do on your own.

That’s why it’s good to have coaches or consultants or partners or somebody next to you that can pin you down on things when you’re not. When you’re fooling yourself, you’re faking yourself out. You’re deceiving yourself. One of my favorite ways, and I’m going to talk about it just briefly, is tracking. Having something.

You’ve got to track your progress.

You have to have something that you do on a daily basis that can be tracked and then you track that on a daily basis. Daily. I mean you could say weekly basis, but honestly you need a daily thing. You need something daily that you’re doing that is progressing your business, that is progressing your vision, whatever it is you’re looking to do, have a number that can be broken down to a daily thing. Now you’re saying, “well, what should I be tracking?”

There’s so many different metrics in my business, so many different things. I could be looking at that. I’m going to recommend this book and over the next couple of days I’m going to pick out three different areas in this book that have been so helpful to me, but this book is just full of great stuff.

It’s called The One Thing. It’s by Gary Keller.

You need to read this book or go get the audio book. It’s a pretty good audio book too. I think I originally heard it via audio book. I went and got a physical copy because there’s so many good quotes, so many good diagrams that you obviously you can’t see via an audio book. So it’s having a physical copy is great. They’ve got this out in paper back to, it’s been out for awhile. This is like, I think it’s like from 2013, 2016 something like that.

The main concept of the book is to focus on one thing at a time. And I know overly simplifying a very complicated concept, but seriously, the main thing that’s holding you back from tracking is you aren’t focusing on one, doing one thing at a time, getting one thing done a day at a time, or at least to the point to where it becomes a habit.

So we’re going to talk about how to go about tracking what you should be choosing as a tracking factor.

I can’t stand tracking. I can’t stand being held down.

I think it’s the main thing that stops entrepreneurs from doing it is we just don’t like being held in. We don’t like being put in a cage. We don’t like having homework. We don’t like having deadlines. But it’s something that you need to do until you have something that becomes a habit, that you know needs to be a habit.

And if you’re not going to do it, you’ve got to make sure someone in your organization is doing it and they’ve gotta be held to a tracking. But these things have to be done. And someone’s gotta do it. So tomorrow we’re going to talk about what should you be tracking? How do you identify that without me being right there next to you? How would I go about identifying it? We’re going to go through that process tomorrow.

If this is something that interests you, becoming a more efficient personally, but also being able to look back at your entire business and look at how do we, how do we really make it do what it needs to do so that we can go from point a where you’re at to point B, which is where you want to be. How do we go through that process and really becoming what you know your business is capable of being, which is what I like to refer to as your dream business.

If you’re a business owner or an executive of a business that’s in the self-reliance field, which is an area that I work in, meaning you have products or services that help people to become more self-reliant, go to DreamBizChat.com dreamed is chat.com this is, this is my special effects.

I could just have it pop up on the screen, but that would be, that would take up too much time and be to probably be way too easy. I’d rather just hold up this cue card DreamBizChat.com or you can click on the link in the description it DreamBizChat.com you’ll see an eight and a half minute video.

Watch it, watch a few minutes of it, see if it jives with you. If it does fill out the application, you may just be one of the people that can get a free conversation with me, which is a 600 plus dollar value.

So tomorrow, like I said, we’re going to be talking about tracking. In the meantime, get out there and let the magic happen.

Fake It Till You Make It: Yea or Nay?

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Fake It Till You Make It: Yea or Nay?

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Hey, fake it till you make it, yea or nay? Coming to you today from the inside of my car. This is Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to deal with the issue of fake it till you make it.

Is that a good thing? Is that a bad thing?

Well, did you fake it till you made it? Have you made it yet?

If you are a business owner or an executive in the self-reliance field and you feel like you’ve made it to a certain extent, but you’re still have a ways to go to get to where your business is really what you want it to be, then I’m going to suggest that you go to dream Biz chat.com the link is in the description. There’s an eight and a half minute video there. Go Watch it. Let me know what you think.

Fake it until you make it has gotten a really bad rap over the years. Okay, and I’m just gonna point out the elephant in the room here. There are U-Haul boxes in the back of my car.

My family is going to be moving here by the end of the month. Brand new place. Why am I not in the Orange Office right now? I’m too tired to go into the Orange Office right now. I was here, I was thinking about jumping in there, but normally I’ve got a set up lights and do all this other stuff. I’m saying, “you know what? I’m going to come right here. We’re going to talk about fake it till you make it.” I’m going to be real with you while talking about fake it till you make it tell you the truth. So I think there’s two ways of looking at fake it till you make it.

One is the way, the negative way that a lot of people see it, and I think this really comes from people that take the expression, fake it till you make it and they take it to mean you’ve got to fake out other people. So you’ve got to pretend to be something you’re not for the sake of other people until you get your foot in the door until you get, you know, seen or noticed or whatever.

Basically lying. Lying to other people. Lie to other people till you can get what you want. I’ve heard some famous people online talk about how they lied to get where they want and I understand a little white lie here or there that isn’t going to hurt anybody on the same end. I would not encourage it. I would not encourage faking it till you make it in that way.

On the other hand, the expression has, I have usually never heard anybody tell me to fake it till I made it in discussing faking it to other people.

Really faking it until you make it the way I see it has to do with faking yourself out in a sense.

In other words, if you need to be able to rise to an occasion, oftentimes in our mind we’ve got something telling us, well, yeah, but that’s not who you are. You don’t really have money. You aren’t really that type of person. You’re not the type of person that can wear a suit or do anything like that and sometimes you’ve got to fake it. Tying into the dress for success thing, sometimes you have to fake yourself out. You have to act like what you think a person needs to be to be in the position where you’re wanting to go.

Sometimes you have to pretend in order to get there, you have to put in order to get your mind in the right place, you’ve got to fake it till you make it. You may have to wear nicer clothes, you may have to comb your hair. You may have to step up a little bit and talk the way that you think a successful person needs to talk or a business person needs to talk or a salesperson needs to talk. Whatever it is. Sometimes you have to try it until you’re good at it and a lot of times we see that as faking it, but I don’t see anything wrong with faking yourself out in order to get where you want to go.

I think that’s an important thing to remember when it comes to faking it until you make it. Don’t fake it with other people. Don’t pretend to be something you’re not. Be as real as possible.

People appreciate that you’re going to get more respect over the long run, but in terms of trying to get past your own excuses, sometimes it’s going to take faking it. Sometimes it’s going to say, hey, let’s, let’s pretend that it is possible. Let’s pretend that we actually can go the next mile and do what we need to do. Sorry for the shaky camera work, folks. I’m holding it with my right hand right now. Once again, I’m not going to fake it with you, but I’m always going to try and fake myself out. Now that brings us to another saying that I’ve heard and that’s the 11th commandment.

That, thou shalt not fake thyself out. We’ll talk about that one tomorrow though. If you happen to be a business owner and the self-reliance field, don’t forget to go to DreamBizChat.com otherwise, the rest of you, I will see you tomorrow. Have a great night. Get out there and let the magic happen.

Do You “Dress for Success”?

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Do You "Dress for Success?"

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Hi. Do you dress for success? I’m Brian Pombo. The reason why I’m bringing this up today is I am not dressed for success. Welcome back to the Orange Office in Grants Pass, Oregon. Today’s topic is a very simple one, but it’s one that I think gets completely thrown aside nowadays when anything goes and that’s the whole concept of your appearance.

How are you appearing and should you always be dressed a certain way?

Should you have a uniform, everything else. So we’ve got a real this conversation back and it goes back to one of the first places that I heard about this concept. There was a book that came out in the 80’s called dress for success that is still popular to this day in many circles. And what it talks about is if you dress basically the general idea is if you dress the way that in most people’s minds, how they see a successful person in their mind, a successful business person, successful business man, business woman, if you dress that way, you will automatically have an up in any situation when it comes to business.

And I think this is true, a true in principle for the most part, but you have to always keep in mind your audience.

The main thing I always take things back to is the who is, who are you trying to reach? Who are you trying to talk to? What are you trying to convince them of? What are you trying to bring to them? Are you trying to convince them that you’re a successful business person? Are you trying to relate with them today? Why am I dressed this way?

I’ll come straight down and I’ll tell you how it relates back to what we’re talking about. I got pulled away on every Wednesday. I’m always hanging out with my family, but today I especially got pulled this way and that way and it just ended up in the clothes that I ended up in it.

There was no real thought behind it. I oftentimes, when I meet you here, I’ll at least put on a nicer shirt called my hair a little bit time. Didn’t permit today, but it’s okay because I’m talking about it. I’m telling you why I’m dressed this way. I’m telling you why I haven’t shaved yet today. And because of that, it can ease the tension.

It can show me to be human and so it serves a purpose too, it’s okay and in any situation that you find yourself in, if you can’t be dressed the exact way you want to be dressed, that’s all right.

But don’t ignore it.

Address it with your audience, address it with your customers, address it with the people that you’re in front of. If you’re in a business, in any form of business situation, address why you’re in the attire you’re in, why you have shaved or haven’t shaved, what you know, address it.

Put it out there just so you could be clear about what’s going on. Now the concept comes up of the uniform. This is a very common thing nowadays and it really got popular when Steve Jobs started talking about the fact that he always just wears blue jeans and a black shirt and the reasons why behind this and other people started successful. People started talking about why they have simplified what they were. Initially someone would think, well, okay, well that puts them in a specific uniform for their audience.

They know what to expect.

They see that person wearing that and it’s comforting to think about it in that, in those senses. And it’s recognizable. It’s brand, you know all that talk. And that’s true. But the reason why Steve Jobs did it is because it’s one less decision he has to think about during the day. Especially when you are the CEO or the head of a company, you’re running your business.

The fewer decisions you can make during the day that are insignificant than the more willpower for lack of a better word, that you have to be put toward making the decisions that matter. Because that can really wear you down. Making small little decisions over and over and over again. I’m wondering, “do I wear this color or that color?”

So really being clear about your uniform is more for you than even for your clientele, your audience, your coworkers. That’s something to keep in mind.

Don’t ignore the concept of attire.

Don’t think that it doesn’t matter at all in less that’s part of your brand. So a fellow that we had on the podcast Off the Grid Biz Podcast, Gary Collins, who’s brand is called The Simple Life, he has a number of books that are under that title and he has a, has a blog and everything else.

Go and look up. Gary Collins with The Simple Life is very interesting guy.

His whole thing is, I will never wear a suit. I will never wear a tie if there’s somewhere I have to go into a business meeting where they require it, I won’t go. It’s part of his brand. He’s Off the Grid.

He lives off the grid literally where he, he doesn’t, he doesn’t have any electricity that comes off of the grid, off the electrical grid. He produces everything. He’s as self sufficient as he possibly can be. So if that’s part of your brand that he says that nearly every speech he says it on the interviews he does. That’s who he is. So it becomes, in a sense, a uniform. The fact that he wears just what he wants to wear, that he walks around with a baseball cap and a beard.

That’s his brand. That’s who he is, and it’s great that it who he is, is who he is. It’s not just a fake facade, but he addresses it. He doesn’t just let it hang there and go, okay, well who is this guy? You know? Make. Just think about it. Consider what you’re wearing. Consider how it affects your coworkers, how it affects your work environment, how it affects the people you’re doing business with because it does matter. Dressing for success does matter, but don’t overthink it.

Just find something that works for you and make it clear to everybody else what it’s all about. Hope that’s helpful to you tomorrow. Another, another great tip. We’ll talk about some of these concepts that float around, but a lot of times people don’t really dig in and talk about them.

So we’ll talk about more of that tomorrow. In the meantime, get out there and let the magic happen.

Persistence and The Founder

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Persistence and The Founder

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Let’s what’s talk about persistence and The Founder. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon, where once again we’re going to have a nice little chat that we call Brian J. Pombo Live.

This is the third in an installment all about the movie, The Founder, about Ray Crock. This is the actual Ray Kroc, a picture of him, not Michael Keaton who did an excellent job in the film, but film took a very negative slant on Ray Crock.

And I wanted to be able to bring out some concepts out of the film that I think were kind of put in there, tongue in cheek, but I think it’s good stuff in there. So in the film they show this guy who’s very desperate, the salesman who’s trying to break out and who’s listening to, basically self-development records, something similar to Earl Nightingale, something of that sort. I believe it’s a made up record that he was listening to.

I don’t think it was a real, it was an actual one, but it was built off of and what was being said is the type of things that you would hear of self improvement recordings of the day.

One of the areas where I think he’s shaving or something while he’s listening to this and it’s this quote on persistence and I just wanted to read it to you because I think it’s a good quote. And they have it in there during a little montage and they do it a couple of times during the movie. First time he’s just kind of listening to it in the background. Second time he’s added it to a speech that he’s giving, kind of showing that this guy likes to steal things from other people type of thing.

And it’s kind of the theme of the movie. But I want you to actually listen to the quote because it’s based off of a Calvin Coolidge quote, which is also really good. But I’m going to read this quote from the movie.

It says, Persistence. Nothing in the world can take the place of persistence. Talent won’t, nothing is more common than unsuccessful men with talent. Genius won’t ,unrewarded genius is practically a cliche. Education won’t. The world is full of educated fools.

Persistence and Determination alone are all powerful.

Show that you don’t have to be defeated by anything, that you can have. Peace of mind, improved health and a never ceasing flow of energy. If you attempt each and every day to achieve these things, the results will make themselves obvious to you.

While it may sound like a magical notion, it is in you to create your own future.

The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind or as Ralph Waldo Emerson, “declared a man is what he thinks about all day long.”

There’s a lot of great stuff in there.

The one area I want to point to is persistence and how that relates back to the life of Ray Kroc. Ray Kroc was in his fifties by the time he actually got around to getting involved with the McDonald brothers and taking their franchising and putting it into, you know, high gear I guess you could say. And because of that, that’s what made him a legend in business.

It’s just that one situation when a lot of people would have felt like they were washed up or felt like there was no way to be able to do anything from that point forward. He kept going.

It’s all about persistence.

If you don’t have that attitude in place, you’re going to have a tough time getting over the next hurdle.

So if you’re in a spot, if you’re a business owner, I’m sure you’ve already have some success. You’ve reached a point to where you’ve done well. But if you’re looking to go a little bit further, if you’re a business owner or an executive that’s in the self-reliance field, you’re someone that I’d like to talk to. Go to DreamBizChat.com the link is in the description and there’s a video there I’d like you to watch. Go Watch it.

It’s eight and a half minutes long. It’s not that long. Watch it. Tell me what you think, see if it fits you. And if it does, fill out the application and we’ll maybe get a chance to talk. If it doesn’t and if you don’t like the video, leave a comment, let me know.

I’d love to hear what you think. That’s DreamBizChat.com. That’s it for today. Nice quick and simple one. All on persistence. And this will end our story on The Founder.

I’ll go back and make references to this movie again because I think this movie has a lot of little gems hidden in it, whether the producers meant to have him in there or not, it has a lot of lessons about business in it. So onto the next thing tomorrow, I’m going to be a complete surprise, but we’ll see you then. In the meantime, get out there and let the magic happen.