Podcast: Play in new window | Download
Checkout The Carpetbaggers Vid – https://youtu.be/S-sXREDk0lI
So how important is your product story?
Hi I’m Brian Pombo welcome back to Brian J Pombo Live brought to you every day here in Grants Pass Oregon or wherever I happen to be today. We’re here in the headquarters undisclosed location for BrianJPombo.com.
If you are a business owner or an executive that’s in the self-reliance field and you’re somebody that I would like to talk to, go to DreamBizChat.com. Check out this video that I have there. It’s eight and a half minutes long.
It’ll give you the chance to take advantage of something that has a $600 value. So go to DreamBizChat.com. Check it out. Let me know what you think. We’re going to talk about story today and the stories that revolve around certain products. I have a link down below.
You’ll want to go check this out if you’re interested in the story that I’m about to tell you.
And this link is from a YouTube video from a very well known YouTuber, by the name of The Carpetbagger and he travels around to really off the wall odd places. And cool places too.
It’s funny because he’s at the Chicago, and he’s at the Oddities & Curiosities Expo, I think it was called, and this was about a month ago and a lot of the stuff is really crazy.
I’m just going to warn you, not necessarily everything in it is family friendly, a lot of gross stuff and everything that is at this expo that he’s going to, he’s not doing anything, but he’s showing a lot of the stuff that’s going on there.
But part way through the video, he’s talking to a guy about vampire survival kits. Now what vampire survival kits are, you’ll see these in places like a Ripley’s Believe It Or Not.
I think this guy worked for Ripley’s Believe It or Not. Which they have these places all scattered around the country and places where you’ll find little free show items and so forth. And they’ll have these things called vampire survival kits.
The story behind these things and there’s this big elaborate story about how these were created in the late 18 hundreds with all of the books and everything that were coming out during the time, a brand Stoker’s Dracula and so forth that we’re attracting travelers from America and beyond into Europe and so they started building these cases which were gold like they were called either vampire survival kit or something of that sort of kit of vampire killer kit or what have you and it would have.
The holy water and the the crucifix and the steak that you could use to drive through the heart and everything else.
As there were these big elaborate kits and they have this long story behind them, turns out these stories have been perpetuated through time.
It turns out story about these particular kits that are out there or not true is not true at all. It turns out that the, that this was part of a story that was brought onto a story for these kits that were developed somewhere in the 1970s.
That there was one particular person that started putting these kits together. They would take items up that were older and place them inside of this kid to make it appear older than it really was.
He created this story to go along with it that made the kit seems seemed like it had some history behind it, even though it was history, which was fake unto itself and made to look fake and did that. It had this big long story associated with it.
Your story doesn’t need to be true and I’m not saying go out there and make a lie about your product, but see how important the story is. True or untrue is irrelevant when it comes to the story and marketing.
So it’s also something to keep in mind as a consumer. If you’re hearing his story, never assume that it’s true, but sit back and watch how you react to stories that come out regarding products and services that are out there.
Everything gets sold on a story.
There’s always a story that goes along with your most favorite items.
If you look at Disneyland. One of the most common things get brought up. Anything that’s produced by the Disney company, all of that has this background. Whether you know about it or not, whether you’re old enough to know about it or not.
All this history going back to Walt Disney and his brother, who created this company and everything, they had had a background story behind how it got put together.
And then they have myths that have been perpetuated through time about each of these things. And even the concept of Walt being basically frozen in carbonite after he died just so that he could be unfrozen someday.
All of these things. Some of them are true, some of them are untrue, but the stories are what bind a person to your product or service.
It’s the story that goes behind it and it does matter how you bring it about because it matters whether the right person hears the story. But the story is a huge part of your message and something you really shouldn’t forget.
If you’d like to see how your story affects your products or your lack of story and what you should be looking for and developing a story behind your products and services, then definitely go and look up some of my other videos.
If you’d like to talk to me, go to BrianJPombo.com you’re welcome to sign up for a strategy session with me. And uh, it, like I said, if you’re in the self-reliance field and you’ll want to go to DremBizChat.com so that’s all we got for today. Tomorrow we’re going to pay attention to story again, give you another angle, the same idea of what they call story selling.
So we’ll talk about that more tomorrow. Have a great night and to get out there and let the magic happen.