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How Known Are You To Your Prospective Customers?

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How Known Are You To Your Prospective Customers?

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How known are you to your perspective customers?

Hi I’m Brian Pombo welcome back to the office here at the headquarters in Grants Pass Oregon for another Brian J. Pombo Live.

Today I want to talk about being known.

It’s kind of a very basic idea, but it comes from the concept of being known, liked and trusted as being kind of the cornerstones of something you should focus on.

If you’re really wanting to stand out within your marketplace, stand out within your industry, stand out, apart from your competition, known, liked and trusted. Those are the steps.

It starts with being known.

And so I wanted to talk about that with you today. I was having a discussion with somebody, a friend of mine that’s running for political office locally and this was yesterday I was having this talk with him.

And we were actually listening to somebody else giving him advice who had ran for political office and everything that she had mentioned had to do with the concept of being known by the right people.

Of course, that’s what it comes down to.

But it occurred to me that it’s really across the board. It doesn’t matter whether you’re running for political office, it doesn’t matter whether you’re trying to get more customers for your business.

It doesn’t matter whether your doing network marketing and you’re trying to get people involved in that.

It doesn’t matter whether you run a nonprofit and you’re trying to get people to donate.

It all comes down to being known, liked, and trusted, and the toughest thing for people to wrap their mind around is that first step of being known. But it is so important.

Politics, it’s completely true of one of the things that people don’t take into account over the last major presidential election between Donald Trump and Hillary Clinton is that you had two people that were nominated by their parties very clearly. I mean obviously they had some credentials of some sort, but they were largely nominated because they had enormous name recognition.

How often do you see two people up against each other who were very well known by the average person?

Even people who have nothing to do with politics but their names preceded them. They are known to some extent they have that name recognition. I think a lot of what allowed Donald Trump to go from someone who had never held political office at all to being the president of the United States came from that name recognition that you just can throw away.

Yeah, you could say that he was on TV and all these other things, but it was the fact that people knew his name that made him stand out.

They knew his name and I bet possibly, maybe even more people knew his name then Hillary Clinton, and especially if you talk about the voters, the people that ended up voting across the board. Obviously you deal with the electoral college and all that, those details, but you can see how this was a way that he can, he could actually run, have all the blunders and everything, all the strange situations that came about during the election and still rise above it and when it’s that name recognition.

The same thing’s true of a local political office, but the same thing is true of you.

If you’re trying to get more customers, it all comes back to name recognition. Recognition, knowing who you are, knowing whether they like you or not, whether they have an opinion or not is the next step.

But the concept that they know who you are, that they know you exist, that they know what you have to do with is a major thing.

Take any industry in your local area, whether you’re new to that area or not, how many of them can you name someone in that industry?

Let’s say somebody that install’s glass.

Who do you think of when you think of somebody that installs class?

Have you had someone installed glass for you?

I’m talking about windows and so forth, whether it be in a car or your house.

Who do you know that?

Is it a place that you drive by every day that you just happen to know the name of the place?

Knowing is half the battle being known as half the battle.

Grant Cardone says it’s not. It’s not who you know, it’s who knows you.

And I think that’s a very true truism is about being known and being that the bet, that first major step, the best thing about being in a local market, you have less people that need to know you. So it’s easier to get to them.

You have less avenues to get to them.

So you have the ability and you have the ability to get to know the one on one. That’s what you’re dealing with. A local market.

If you’re dealing with a very small niche, a very small industry, that’s also a good thing.

There’s only a few ways that you can get to those people. And the fewer, the more restrictions you have, is the better. In terms of advertising, marketing, everything else, the opposite of the way we think.

If you consider everybody your customer, that’s tough because that’s more people that have got to get to know you. So these are all just little questions to kinda start you in on your journey.

If you’d like to find out more about how this can help you. Go to BrianJPombo.com how this would apply directly to your business. You could set up a strategy session with me if you happen to be in the self-reliance field a go and check out me.

You’ve got products and services that help people to become more reliant. Go and check out DreamBizChat.com the link is in the description.

Hope you have a great night. Hopefully that was helpful for you. Get out there and let the magic happen.

Wants vs Needs: Which Is More Important?

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Wants vs Needs: Which Is More Important?

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Wants versus Needs: Which is More Important?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you today from Grants Pass Oregon and the blank office, which we’re still trying to put our mark on today.

We’re talking about wants versus needs and specifically in terms of your customers.

So we’re going to be talking about what, what you should be focusing on when you’re talking to them, their once or their needs?

And let’s first start out by discussing your wants. Possibly you’re a business owner, possibly you might be wanting to take your business from where it’s at to really a higher level, to take it and really in the long run, let’s say in the next year, in the next five years, in the next 10 years, create a dream business scenario out of it.

If that sounds like you, and if you happen to be in the self-reliance field, meaning you have products or services that help people to become more self reliant, those two items that you know, being that you’re a business owner or executive, you’ve got a business in the self-reliance field.

If you meet those two qualifications go to DreamBizChat.com. Watch the video there. Tell me what you think if you like it, and if you think it applies to you and that you’d qualify for a free sit down with me talking just over the phone or over a video chat.

Then go to DreamBizChat.com. Fill out that application after watching the video. DreamBizChat.com link is in the description in case you forget.

So Wants versus Needs, which is more important now before you think too hard about this, oftentimes if we’re just going to sit down and we’re saying, okay, I’ve got to deliver a product or a service to somebody, do I want to focus on their wants, what they want or something that they really need?

Because if they need it, aren’t they gonna go after that before they go after their wants?

Isn’t that going to mean more to them?

If they need something, won’t they be returning over and over again if they need what I’m selling them?

And the plain truth of the matter is, if you’re going to look across the board, it’s not true. In most cases, people are more interested in getting there wants then their needs.

Now this is completely illogical, I understand, but you’ve got to remember most people are not logical creatures.

Most people are run fully by their emotions.

Now, you may not like that fact. I don’t like that fact. I don’t like dealing with people who are emotional messes. But to be honest, most people out there run by their emotions. They make emotional decisions and then they back it up with some form of logic. If you ask them why they did it, they’ll come up with a story.

And oftentimes that story has some sense to it in some way. There’s a logic behind it, but they didn’t really make that decision for the reason that comes out of their mouth. More often than not, they make that decision based on a very basic, sometimes even primal want. They just want something.

They want to be noticed.

They want to be loved.

They want to be wealthy.

They want to be comfortable.

They want to have pleasure, and want to get away from pain.

These are not needs. Needs are pretty simple. They’re pretty straight forward.

Their food, clothing, shelter, all the things that are combined with that food. You’d say water, you know, these are the things that you need to survive it depending on your environment and everything else.

But in general, those are needs.

Everything else is not a need. I know a lot of us say that, well, you know, health care, health insurances is a right and we say rights in terms of kind of going along with the concept of it being a need, but in reality there were many years, many, many generations before we even had anything like health care or health insurance where people survived, where they live longer.

We’re in some cases, if you look through history, there were periods of time where people live longer than they do right now.

In a lot of cases, even the best areas of the United States, there are other areas in time where people live longer. Stuff you could look up. I’m not going to get into the politics of all this or anything.

What I’m trying to say is that need is a very small thing. There is very little that we need to survive because these are survival kinds of ideas and those things are not the things that drive people.

People are driven by their wants and their desires. You may not like that.

I’m not super comfortable with that, but that is reality.

That is what people spend their money on. Oftentimes people will spend their money even when they need something, even when they need medication, perhaps because they, because they’re unwell, they need something specifically that even if that need isn’t in the root case of a need, but if it at that moment, if it becomes a need, oftentimes they will put aside money for medication and instead spend that money on a vacation.

It happens. It happens all the time.

You know people like this, you know people who are spending money on their cable bill when they should be buying healthier food for their kids. I mean, this is just how it is.

This is how people are.

I’m not saying you should go out there and try and sell people just what they want. I’m saying you have whatever you are selling and I don’t mean selling one-on-one. You may have a website, you may, but in some way, if you’re making money from somebody else and you’re in charge of making money, you’re selling a product or a service in some way.

It may not be a one-on-one sales thing. It may quite often be through advertising. It may be through social media, but in general you’re going after people’s, once you have to realize that you have to show how their once me up to your product or service.

How do you do that?

Well, you’ve got to find out what their wants are.

All markets are a little bit different, but all people tend to have the same basic ones. Then you’ve got to translate that to how they would refer to that back to your product or service. I was having this discussion about Sean yesterday, Sean Douglas and we were discussing this.

There was a famous ad that was put out by David Ogilvy and it was for the Rolls Royce car and it said basically that……I don’t have it right in front of me. I’ve got it in a book somewhere, but it’s in the ad, the headline was,

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

That’s a very intriguing concept and it would get people to read a little further into the ad because the ad was almost like an article form.

And so you could read more about it and it drew you in because it’s like, well what’s that?

But how could the clock be the loudest thing on the car?

But it plays to a very simple primal want of somebody that’s after a luxury vehicle, the type of person that’d be in the market for a luxury vehicle, they don’t need that luxury vehicle though.

Anyone who’s buying that is going to pay a whole lot more for a Rolls Royce than for a car that they need.

I mean if you can need a car, you would think about the most basic car. It is also the least expensive car. It’s because people pay more for what they want, not what they need and if you go back to that ad, it’s playing to the desire to have a nice smooth quiet car and that the clock is the loudest thing on the car.

It’s not about how loud the clock is, it’s about how smooth and quiet the engine is.

And that plays to the luxury aspect.

The idea of having this car, this just well done, that it just purrs like a kitten. It’s so quiet. Simple concepts.

What are you in the most basic format?

What is your product?

A lot of the products and services that I work with with my clients, there are self-reliance there to helping people to become more self-reliant, but what is it playing to in that person in the end?

What is that person getting out of that product, that service, whatever you’re providing, what are you actually, what are they achieving in the end?

What are they hoping to get deep down below the surface. These are all questions you have to ask yourself. It doesn’t matter whether you’re selling bank accounts or whether you’re selling beehives.

It’s the same concept people are after what they want. You have to find a way to get them what they want through your product and service.

Hopefully that helps out with for you. I’d love to hear some more about what you do. If you’d like to talk to me, you can go to BrianJPombo.com and sign up for a strategy session. They are a little bit pricey, a little expensive if you’re new to this, they are $600 and above depending on your situation.

But if you are on the self-reliance field, I am currently offering a free strategy session called DreamBizChat.com which is for dream business transformation. Go and check that out.

I’ll see you tomorrow.

We’ll be talking about some more deeper concepts in terms of how to communicate with people and how to get your points across. So we’ll see you tomorrow. Get out there and let the magic happen.

What Does Standing Out Mean To You?

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What Does Standing Out Mean To You?

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What does standing out mean to you?

Hi I’m Brian Pombo welcome back to Grants Pass Oregon for another Brian J. Pombo Live.

Today we’re going to be talking a little bit about standing out and what exactly does that mean?

Is it something that you consider positive for your business?

Would you like to stand out or would you like to stand out in comparison to your competitors?

The answer, I’d love to hear from you. Please leave a comment.

This is a sincere question of whether standing out is a positive or a negative. In your standpoint, are you more interested in just being quiet and doing your own thing and having your customers and that’s it. Or are you really looking to stand out in the marketplace or you’re looking to get out there and really be seen differently, seen as different than just a commodity?

It’s an actual question. I’m not trying to be facetious.

As we go along because this is a concept that was brought to me by my podcast and video producer, Sean E. Douglas. We were discussing this earlier today and he was remarking that, the book that I’m currently writing….I’m going to be publishing pretty soon here.

And a lot of the topics that I deal with have to do with differentiation and standing out and being above the crowd and really making yourself and your business bigger in the eyes of your potential customers.

So I figured as we were discussing it to find out what you think to see if that is something that you would find appealing.

Is that something that you’re looking to do?

Would you like to find out more about how to go about standing out?

That’s the real question.

In as an example of that, I have a website called DreamBizChat.com. It’s really more of a redirect that goes back to BrianJPombo.com but go and check out DreamBizChat.com. There’s a video there, I plan to be keeping it up, but it’s available for now. DreamBizChat.com you can find the link in the description.

So standing out, USP is another concept that gets thrown out there.

When you’re doing any type of studying of marketing, they talk about USP and most often it’s referred to as a unique selling proposition. Sometimes they call it a unique sales proposition. Sometimes there’s other acronyms that the Hughes to mean the same thing.

And the whole idea is how do you stand out in uniqueness product, your service?

How do you make it appear to be unique in comparison to all the other options available to the consumers out there?

So standing out, good, bad. What are your thoughts?

Leave me a comment.

I love to be able to go back and forth about these things and be able to bring it up on another talk. So you have a great night. Get out there and let the magic happen.

Know What & When To Cut ✂️

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Know What & When To Cut ✂️

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Know What & When to Cut.

Hi I’m Brian Pomvo welcome back to Brian J. Pablo Live coming at you today from Grants Pass Oregon out here on my back porch out in the night. I apologize for my unshaven appearance. You see, it appears my shaving cream…….I thought it was only my second to last can of shaving cream that I had, but it turns out it was my last can of shaving cream.

I left in Morgantown, West Virginia, which I always end up leaving something when I traveled. But I thought I had another can somewhere at home. But since we’re moving everything, all the random things that are boxed up that you don’t know quite where they’re at.

Well that’s one of them, can shaving cream. So we’ll get it tomorrow. Get a brand new one tomorrow and get shaven, but neither here nor there.

You gotta know when to cut things short, what to cut and when to cut.

Because it never ceases to amaze me that things always end up having to be cut, that you’re always going to have more planned than you actually get done. It’s just a fact of life.

If you’re a doer, if you’re out doing stuff, you’re going to have more on your plate than you actually get accomplished because nothing happens in the amount of time you’ll want it to everything else.

And that’s just…..I think there’s a temptation to feel guilty about that.

But I think it’s important for you to know that we all go through it. If you’re an entrepreneur, if you’re a leader in your business, if you’re a leader of any sort, you’re going to have a lot on your plate and you’re never going to get everything accomplished.

You gotta know when to cut and where to cut.

Tonight is one of those nights. I’m not going to give you a laundry list of all the different things that had been going on in my life that make tonight tough to come up with something extremely useful for you. So this is just the concept of knowing when to cut.

And tonight I’m cutting this one short.

There’s going to be a nice quick video so it kind of falls in on itself in terms of being about what it’s being about. And, just go to DreamBizChat.com if you haven’t been there yet, if you have been there, go back, go check it out.

If you haven’t seen the video, make sure and watch it.

DreamBizChat.com the link is in the description tomorrow. Another enlightening thing, hopefully more enlightening even than tonight’s. And I’ll do my best to, to bring you a more shaven face. If not, it’ll be a little harrier. Have a good one.

You have a great night. Get out there and let the magic happen.

Stuck?

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“You don’t have to get it right… you just have to get moving” – Gary Halbert, Boron Letters

Stuck?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live from grants pass Oregon today. And the real question is, are you stuck? Do you suffer from writer’s block?

Do you get in these times where you just not sure what to do, where to go, how to do it?

Quick little quote from Gary Halbert as a famous a copywriter marketer. This is from his book, The Boron Letters. It’s a good book. It’s worth reading, small book. These were letters sent from Boron prison where he was at, for some type of mail fraud or something like that…some deal.

He talks about it, but these are letters to his son Bond Halbert. And in this particular point he says,

“You don’t have to get it right,you just have to get moving.”

And what he’s telling him about is how to get out there and just start writing and start getting good at writing. And it’s, but it’s a concept that applies to anything.

Sometimes the best advice for getting started with something is just to get moving.

Just get going.

If you take the concept of writer’s block, let’s say you had a writer’s block, you’re not able to come up with anything, you’re not able to write that next article or what have you. The best thing to do is just start writing and it doesn’t matter if you start writing a song that you have in your head or nonsense words start writing in that process, in getting into emotion, it will turn into something.

So here’s a great example.

These videos, I’ve started doing these videos back in May of this year and the whole process with them, I wasn’t exactly sure where I wanted to go with it, but I had found through repetition that it helped to just get started to just get moving.

And then I’d find my way through it.

And I have. I’ve done pretty well with these, been pretty happy with them and I plan to do more with them. I’ve got more ideas, more directions to go with them and things to do with the material after it’s been recorded.

So you could be watching this live, but you also may be listening to a recording. You may be listening to a podcast, you may be watching this years later. All of that is by design and all of that I may have come up with later.

You know, different ways to be able to get this information out that you may be reading the transcript of this somewhere. These are all things that come about because I started putting things into motion.

Whatever you’re looking to do, even if you’re not quite sure how to do it, put it into motion.

Don’t worry about getting it right, start it. Doesn’t need to be public, but you need to start the process. Start going forward in the direction that you think is the right way and pay very close attention while you’re doing it to see if it’s going to continue being the right way and you’ll find your way through it.

It’s the best advice out ther and it’s so simple that most people miss it.

Most people will get caught up in this place of writer’s block.

It’s not just about writing, it’s about everything. We get into a place of analysis paralysis and we just don’t want to move forward where the best thing you could possibly do with that thing that you’re just not sure what to do with is to move forward with it and go from there.

So that’s just a little piece of advice, if that’s sounds like the type of thing that you needed advice on or the type of, you know, just simple advice, simple pointers to be able to get you moving in the right direction.

Maybe you’re someone that we, that I should talk to, you know, especially if you’re a business owner or you’re an executive.

Go to BrianJPombo.com.

This is Brian J. Pombo Live. So you just spell it out. BrianJPombo.com and you can also check out.

If you are in the self-reliance field, go to DreamBizChat.com. That link is in the description. You go check that out. DreamBizChat.com specifically for business owners and executives in the self-reliance field. Go and check it out.

Watch the video there and let me know what you think.

Tomorrow we’re going to be back. We’re back here in Oregon, as you could tell, but we’re going to be back with some more concepts, more ideas.

So we’ll see you tomorrow. Get out there and let the magic happen.

How To Handle Major Changes

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How To Handle Major Changes

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Hi this is Brian Pombo, welcome back to Brian J. Pombo Live today.

We’re coming from the Portland International Airport in Portland, Oregon, where I have a quick layover.

So this is going to be our real quick message.

This is going off the same concepts that we were talking about yesterday when we were talking about glitches in the matrix. Go back and watch that one if you haven’t seen it. And that’s the idea of what happens when something major comes up and it completely changes all your plans.

For those of you who weren’t here, I fell in it. So that put me, put me on kind of a strange little trip for 24 hours and I ended up here and going through a whole bunch of different things today that I wouldn’t have gone through otherwise, which was cool. It’s all good.

At least in a sense. And it reminded me of a story that, you can see out there that they’ve put out audios and stuff via social media from a guy named Alan Watts.

Alan Watts died years and years ago, but his recordings, a kind of a philosopher type and he had this story called Maybe, you know, people refer to it as Maybe.

And the whole story is a Chinese farmer has this horse runaway. And all his neighbors come by and they say, Oh my God, what a horrible news. Your horse ran away. I mean, that was your only horse. He says, Maybe.

And the horse ends up coming back the next day and brings with it seven stallions. And the neighbors come by and they say, Oh my God, that’s so great. Not only did you gain a horse, you gained seven extra horses on top of that. He said, that’s amazing news.

And he said, maybe.

And the next day his son is trying to ride some of the stallions and trying to, you know, break one and gets thrown off, breaks his leg. Oh my gosh, horrible news about your son breaking his leg, that’s just so bad.

And he says, well, maybe.

And, and a week later, the military comes in and are looking to conscript any young people to go to war, young men and his son was the perfect age, but because of the broken leg, he wasn’t taken off to war. And this, that the friends came back, all the neighbors came back and said, oh my gosh, isn’t that great news?

I mean, your son broke his leg. And that made that made it so that he didn’t have to go to war. That’s fabulous.

And he said, well maybe.

The whole concept of the story is that no matter what type of news we get, it’s like, it doesn’t mean it’s good.

It could be either one, it’s all on how you look at it.

And with time, the reasons why certain things happen a certain way, show why.

If you’re willing to wait long enough and not overreact to the situation. So just a quick little note, something to keep in mind as you’re going through your day. If you happen to be a business owner or executive that’s in the self-reliance field, go to DreamBizChat.com. Go check it out. DreamBizlChat.com the link is in the description. There’s a video there. Well, have a great night. Get out there and let the magic happen.

A Glitch In The Matrix?

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A Glitch In The Matrix?

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A glitch in the matrix?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Every day we come to you with little tips and tricks of the trade, hopefully to help you and your business to grow. So today we’re in Pittsburgh, Pennsylvania. Tomorrow I’ll be flying back home. And today, I’m spending the night at a nice cozy little hotel room.

And I wanted to talk a little bit about a glitch in the matrix.

This is a concept that stems from the movie the matrix. If you haven’t seen the movie, the matrix, what are you doing with your life?

I’d go and watch the movie, the matrix. You’ve got to watch it at least once. Some people, may watch it more than once to get the gist of it, to realize that it’s, you know, it’s an analogy for other things and you can tie it to so many different things.

One of the things that happens in this movie, I’m not gonna go through the whole plot. For those of you who haven’t seen it, go and watch it. But one of the things is they’re inside this simulation called the matrix and he sees a cat walk by twice in a row and he says, well, Deja Vu.

And they said, what? What’d you say?

He said, Deja Vu. I just saw that cat walked by twice in a row. And they said, Oh no, that’s a glitch in the matrix, if the matrix was a computer program or what have you.

That’s the concept behind it is that whenever something happens that is, a concept of deja Vu is something, something feels like it happens twice.

But the way I see it is whenever something happens in life that comes up as kind of like serendipity, that it comes up out of nowhere complete accident, there’s almost always a reason behind it.

There’s always something that’s actually happening behind the scenes that you may not realize or there’s something really cool about to happen. So, I mean, one of the most famous examples, if you’ve ever heard anybody that was alive during September 11 2001 and they were supposed to get on one of the airplanes that crashed or they were supposed to be in one of the buildings that it crashed into and just some little mishap kept them from being there.

These are, these are these type of things. You can’t explain them, but if you’re anything like me, you, you believe that things happen for a reason.

The term serendipity is kind of, it’s corny because it says that the definition has to do with chance. But the way I see serendipity is it’s the good things that occur from not just chance, but from something a little deeper.

So this happened to me. The whole reason why I’m bringing this up is that I was not meant to…..well….it depends on how you look at it. But the plan was not to be in this spot right now. The plan at this time, was to be up in the air going from one airport to another on my way home tonight, little did I know, I misread the itinerary as this big long story about how the itinerary service that I bought my tickets through, must be British or something and they switch around the numbers for the date.

And so where the month goes, if you’re in America, where the month would normally go, the date was and where the day would normally go. The month was, and so I wasn’t paying attention to the month. The Monday would have been October. I mean it would’ve been November 10th from the way it read.

But I was just looking at the 10th. So I saw the 10th, and that’s Thursday, so I’m leaving on Thursday.

I’ll know it was actually, I was leaving on the 11th, which is Friday, which is tomorrow, which meant that I got there 24 hours early and I was deeply confused as to why there was nowhere to leave my bags.

The airline wasn’t even open.

So that’s a whole other story, but it put off a chain of events. I tried to get it switched, wasn’t able to get it switched. Everything else. I would set off a whole chain of events where I ended up staying later.

It ended up making the ability for me to be able to talk to people.

I wouldn’t have talked too. Wouldn’t be able to have conversations with people back at home. I wouldn’t have been able to have conversations with and so this whole chain of events that would not have happened had I actually gone according to plan and I would have gone on an airplane or I would have noticed the proper date and left at the proper time.

And really stayed another night back where I was back in West Virginia.

All that to say everything happens for a reason and whenever a huge mix up like that happens in my life, I keep my eyes open for reasons why it may have happened. Now maybe I’m completely diluting myself. Maybe life has nothing but a random joke of nature and there is no reason behind anything.

But for some reason there always seems to be something really cool that occurs whenever I encounter a glitch in the matrix.

The next time you encounter a glitch in the matrix, keep your eyes open. If you see life the way I do a little bit. You look for these little quirks in life and you’re looking for somebody to be able to communicate with.

Sometimes it’s just good to have a friend to just bounce ideas off of. In terms of business, my specific expertise is in business growth strategy. All forms of business strategy but specifically in the areas of growth is where I specify.

So you’re looking to grow your business, take it from where it is to where you want it to be and, just need some help and diagramming that out.

That’s what I’m good at.

Go to BrianJPombo.com and if you happen to be in the self-reliance field, I mean you got products or services that help people to become more self reliant.

You can go to DreamBizChat.com the link is in the description. DreamBizChat.com there’s a quick little video there that describes what it is.

It’s called the dream business transformation.

Normally I charge $600 and above, but if you happen to be in that field and you happen to meet all the other qualifications, you may get to be able to get it for free.

Go to DreamBizChat.com fill out the application tomorrow we’ll do something else. So I’ll hopefully be able to talk to you either before I’m in the air or in between some.

I’ve got a whole bunch of stops tomorrow that we gotta make. So in that process I’ll be talking with you. We’ll see what we talk about. For some reason, I get very philosophical when I’m out of town and have a little bit of extra time to myself.

I see things a little bit differently. Hope you do too. We’ll see you tomorrow. Have a great night. Get out there and let the magic happen.

Are They Ready For You?

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Are They Ready For You?

http://DreamBizChat.com

Are they ready for you?

Hi I’m Brian J. Pombo welcome back to Brian J. Pombo Live. Coming to you live today from Morgantown West Virginia of all places. Today I’m actually out by the pool. Excuse the echo, it’s an indoor pool. We’ve got a got a hot tub and pool here and I’m out here at 10 o’clock at night, a little past 10, 10 30, almost.

Today we’re going to talk about whether people are ready for you or not.

And when I’m talking about them, I am referring to your potential customers and clients and partners and whoever else, whoever your trying to get to do what you want them to do. I mean that’s really what it comes down to, whether it be marketing, communications, anything of that sort.

It all comes down to you attempting to persuade someone else to do something that you think is in their best interest.

And obviously since you’re doing it, it’s in your best interest. So most of the time we’re talking business, but it could be anything. It doesn’t matter whether you’re trying to get someone involved in a religion or what have you, it’s the same deal because you’re still dealing with people, making decisions, making choices and so on and so forth.

So are they ready for you?

The reason why I’m asking is because right now we’re at a point where, well, I’m working with a new partner here and new client and we were talking with a possible new client. And what we found is that while they tick a lot of the boxes, they’re probably not ready for our new offerings.

Probably not, time will tell, but today they weren’t. Maybe tomorrow we’ll have to see, and you have to be okay with that regardless of who you are and what you do.

You’ve got to be okay with them not being ready yet because most of the people that you talk to aren’t going to be ready. And it doesn’t matter whether you have a website and you’ve got people visiting and they don’t purchase anything or whether you work one on one with people or what have you. It’s the same deal over and over again.

Sometimes you’re going to get people that aren’t ready, they aren’t picking up what you’re putting down.

They aren’t buying what you’re selling, what have you, and you’ve got to be okay with that.

Then have a plan for how to follow up with them over and over and over again.

It doesn’t mean you just keep selling them.

Or you keep pitching them the same way. It really comes down to finding out where they’re at, where you know they probably need to be in order to be in the looking zone.

We’ve talked about the looking zone in the past, so go watch our older videos on that. Or, you know, just where exactly they need to be next in order for them to be an ideal client for you. Don’t force it.

Don’t try and force people in because they’ll resent it. They’ll eventually flip on you if you force them and they’ll try and fight you and try and show how they were originally right in not wanting to be part of your deal.

Take your time, talk to them and make sure that you get buyin from them and anyone else that’s involved in the process, whether that be a spouse, whether that be the other partners of the company, whatever, take your time.

They may not be ready yet, but that just because just because they’re not on your timetable doesn’t mean they won’t be ready tomorrow or the next week or the next year or in five years from now when you still need to eat and you’re probably still gonna need customers and clients.

So there’s just that.

Just a quick, quick thought to keep in mind. It’s easy to remember this if you have something that runs on its own, if you are not the sales engine, if you’ve got a website, if you have a store, retail store where other people are running it, if you are not initially the sales engine, it’s easy to let that go.

But don’t worry about it. You will get there. You just have to remove the emotion from the situation. Remove the worry over whether you get them or not today, and look at it as, “okay, how do we take them from where they are to where we think they need to be and don’t force it.”

They’ll find their way if they’re the right fit.

So there’s just a little tip from me to you if you want to see how this can fit into your business and your organization and to what you’re doing currently doing right now.

Let’s get on the phone. Let’s chat. I’ve got strategy sessions. You could go sign up for it at BrianJPombo.com.

If you happen to be in the self-reliance field, I’m offering a very free form of strategy session called dream business transformation. It normally would go for $600 and above to have this form of interaction with me, but you can have it for free if you qualify.

Go see if you qualify at DreamBizChat.com the link is in the description. Go and check it out.

Watch some of my other videos. Go to BrianJPombo.com and click on the media link and you can watch some of the other videos and get to know me a little better.

It’s all about getting to know that client, that customer better. It’s that song, Getting to Know You, Getting to Know More About You from the King and I, good movie. Watch it.

Take time to get to know your customer.

Let them get to know you over time and you’ll find that that soon. Eventually there’ll be ready and they’ll be ready for good. We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

Got Health?

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http://DreamBizChat.com

Got health?

I am Brian Pombo welcome back to Brian J. Pombo Live today. Coming to you from Morgantown, West Virginia. Quite an interesting area. I’ve never been to West Virginia before. Got to meet a lot of the locals. Lots of fun, very interesting area here on business and today I wanted to talk a little bit about personal health because these are things that I know I discuss a lot of the inside head games and everything that we play with ourselves.

Then we play with our customer base and so forth. And this is one of those things where it’s very much the physical end of things.

Are you staying healthy?

Because if you’re not staying healthy, it doesn’t matter how great your businesses, it doesn’t matter how much money you’re pulling in. In the end, what matters is you being able to enjoy everything. Thank you Jessie. I see a lot of people watching today that Jesse is saying, welcome to the East coast.

Happy to be here only for a short period of time, but I’m happy to be here. It’s nice weather.

So back to the health topic though, you have to pay attention to your health. You really do. And oftentimes what we can overly focus on business and other things to distract ourselves from the main thing.

The main thing is we got to stay healthy long enough to be able to enjoy ourselves and actually get something out of life and be able to give something back from what we’re doing. So, it’s a simple idea today, but it’s been going through my mind because I’ve been jumping flight to fly to flight and not getting much sleep and all of a sudden I actually have been keeping pretty healthy this last couple of years and eating better and exercising and everything.

And as soon as I get out of that routine, as soon as I start messing with it, as soon as I’m not drinking enough water, simple things, not getting enough sleep, and all of a sudden I end up with a headache.

I don’t get headaches very often. I just don’t.

And when I have one, I know something’s off.

It’s usually nutrition based. It’s the fact that I haven’t slept well or whatever.

Sometimes it can be stress related, so you’ve got to pay attention to this stuff. Don’t ignore it.

Just consider this a quick little warning to sit back and think about, okay, what can I be doing differently?

What habits can I change?

Go back and watch the videos I have on habit building. What habits can I change that’ll make it easier to have good health because there’s an easy way to do it and there’s a hard way to do it. And most of the time we’re always talking about the hard ways of doing it. And we think that because it’s hard, that means our health is going to be better.

No, not really. It’s not gonna happen. It’s not going to happen that way. So you gotta, you gotta keep, keep things, keep all that in mind. Keep your health in good shape, pay attention to it. Don’t ignore it.

Don’t put it off until after you know your business hits a hits the next million or what have you. Focus on it. Find a way to focus on it.

Set some time aside and fix anything that’s broken because all it takes is a few years of doing something in the wrong way or a few months, depending on how wrong it is and your whole life is over, or at least it’s changed drastically from that point forward, and you’re taking years off your life, so don’t do it.

Get healthy, stay healthy, and we’ll see you tomorrow for another little piece of the, this is such a simple one, but it’s one I think that gets ignored too often. So I wanted to bring it up and just pass that along to you.

Check your health, make sure you’re on top of it, make sure you’re eating right and doing what you need to do. We’re going to catch you tomorrow. Get out there and let the magic happen.

The Secret of How to Sell Anything

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The Secret of How to Sell Anything

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“You can get anything you want in life if you help enough other people get what they want” -Zig Ziglar

“The only way to influence someone is to find out what they want, and show them how to get it.” -Dale Carnegie

“Find out what people want and help them get it!” -Harry Browne

The secret of how to sell anything.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live today. Coming to you live from Seattle’s airport here on a very long layover going from here over to Detroit. And from Detroit to Pittsburgh and from Pittsburgh. I’ll be driving out to West Virginia. Meeting out with some clients out there. That’ll be fun.

So today we’re going to be talking about the secret of how to sell anything.

If you get to watched yesterday’s video, we were discussing Gary Bencivenga’s Marketing Bullets, a specific one called marketing bullet number 29. You’ll find more of those, I think it’s at marketingbullets.com and here he talks about the secret of how to sell anything. And this is important.

Regardless, you’re going to be dealing with how to sell something and you’re eventually going to get to the point to where you’re wanting to sell more. We’re going to want to sell more to the same people.

So how do you do that?

And this simplicity of the answer. Don’t let it throw you off because there’s magic in the simplicity of this answer and you see it over and over and over again from anybody that’s done really well.

It’s selling and if you take anybody that’s made a whole lot of money, it’s because they’ve taken advantage of this secret. So what is it? Well, I’ve got three different quotes. These are directly from Gary Bencivenga article.

The first one is from Zig Ziglar. This might be one that you’ve heard before. I know I have. It says you can get anything you want in life if you help enough other people get what they want.

All right, next one’s from Dale Carnegie directly out of how to win friends and influence people. And he says the only way to influence someone, is to findout what a person wants and show them how to get it.

The third one is from Harry Brown. He had an unpublished book, which you can buy the ebook.

I believe you can get it on amazon.com. I know I have it. I believe it’s called The Secret On How to Sell Anything to Anyone.

Something of that sort. And he said that the, this is the main thing. Find out what people want and help them get it. That’s Harry Brown. Uh, you may know Harry Brown, he ran for president twice million ticket and had somebody, I think he had probably the highest votes of any other, any libertarian presidential candidate of all times. A very interesting guy, old salesman, a, he’s no longer around. He died in Oh six, I think. But each of those quotes say the same thing. You find enough help enough people get what they want. You’ll get what you want, find out what they want, help them how to get it.

It’s the secret to selling anything. And now oftentimes we start out with a product or a service. We have something that we think people need what they want and show how that connects back to your product and service.

Most problems that I find when I’m dealing with clients. I’m sitting down with a new business owner that’s having difficulty really breaching into a new market or being able to go deeper into his current market. It all comes back to the fact that he doesn’t, he or she doesn’t truly know, really know, what their end client or customer wants.

What made you ask to be communicating with them?

You’d have to be communicating with them so much that you’re able to catch what they really want beneath the surface of what they say they really want because what they say they want may not actually be what it is. Oftentimes it’s beneath that is what they really want, but you got to get there some way.

You have to start that conversation. You have to dig a little deeper. You have to get to know your customer inside and out.

That’s the secret on how to sell anything.

If you’d like to know how you can apply this to you, DreamBizChat.com the link is in the description.

DreamBizChat.com is an eight and a half minute video there. It’ll tell you a little bit more about what the dream business transformation is all about and how you can get it for free by filling out the application.

Go to DreamBizChat.com especially if you are a business owner or an executive that’s an a self-reliance field, meaning you have products and services that help people to become more self reliant.

If you’d like to find out more about me or get to watch more of my videos, be sure and subscribe, like follow wherever you’re watching this.

We’re on a whole bunch of different social media and you can also check me out at BrianJPombo.com so we’ll be back tomorrow. In the meantime, get out there and let the magic happen.