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Unmotivated?

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http://DreamBizChat.com

Feeling Unmotivated?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live, please excuse the echo. We’re sitting in a closet right now. Empty closet, but it’s a closet just to say we’re moving. This is Tyler Pombo, “I’m from that video in the office.”

And this is Alexandra Pombo, we call Allie.

And today we just want to give you a simple message. It’s very simple.

I see Joe’s watching. We’re here live on Facebook Live, but we’re also going to be broadcasting….and Joe says, hi everybody. We also broadcast over on LinkedIn, Instagram. Currently audio gets put out through via podcast.

So you may be listening to this on the podcast, but Tyler, how old are you?

Five.

And Allie how old are you? I’m Two.

Tyler: I have a stamp on my hand.

Allie: I have a stamp on my hand.

Brian: You have a stamp too?

You got stamps on your hand?

And so we’ve also have our youngest. Your youngest brother, what’s his name?

Tyler: Lucas.

Brian: And how old is Lucas?

Tyler: He’s zero, but he’s my brother.

Brian: He’s zero, but he’s about 7 months old.

You guys hold on.

I got a special message for them.

If you’re feeling unmotivated, you got to remember what your WHY is.

You don’t necessarily have cute kids like me, but you got to have a reason why you’re doing what you do.

Go read the book, Start With Why, by Simon Sinek.

Yeah, that’s a good start.

You’ve got to always remember your why.

If you don’t have a why, why are you getting up in the morning?

Why are you putting in all the hard work?

Tyler: Why? Why? You need to wake up later.

Brian: Like I’m saying, they have to have a reason why they’re doing what they’re doing. And if you do have a good reason why that you’re going through all that hard work, then don’t forget it. Put it out in front of you. Y’all have a good night. Get out there and let the magic happen.

Tyler: Bye!

The Looking Zone

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Ahhh….The Looking Zone.

Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live. Today coming to you from a very dark place out in Josephine County, a undisclosed location, but all I’ve got is the light from my dome here. And today we’re going to be talking a little bit about your customer and catching them when they’re in the exact looking zone.

I’m going to talk about a very specific tactic that you can have added to your arsenal in some way.

And we’re talking specifically about direct mail, but don’t get caught up on the medium, because the same thing can be accomplished via email, online through social media. There’s a number of other ways that you can get in touch with people when they’re in the looking zone.

So this is a specific thing and it’s interesting because it ties in well because I’m in the process of moving my family and as we’re doing that, we are starting to get mail at the new place, which is interesting, because we hadn’t even put in for a address change.

So how they found out exactly that we’re moving. I don’t really know. It may have been a DMV change. It may have been something else. I’m just curious because you’ll start seeing that you’ll get mail in your new location, even before you do an address change, a specific address change.

And so they have ways of telling each other. This is one from bed bath and beyond a piece of mail that came in to the Pombo households. That’s us. So we’ll take a look at it and on the outside it says, it says directly what it is, you know, it’s a piece of junk mail. It’s advertising. It says 20% off entire purchase. I mean, that’s the main focus of Bed, Bath and Beyond. Says right there, your move, we can help right there.

It’s labeled, says the dear Pombo household. You’ve found the perfect place. Now it’s time to make it your own. This is very, very, very specific. Direct, timely hitting us. When we’re in the looking zone.

They know their audience, they know who they’re going after and they’re hitting us at one very particular time.

So they’ve gone through the whole process of finding out when people move. Getting those addresses quickly could be that the place just sold could be a number of reasons why they were able to pass to find out that we were coming to this address at the exact address and it’s, but they’ve got this nice little quick little main thing is giant coupon on the bottom.

People don’t even use coupons anymore, but the style of the coupon is still very common. See the little dotted line that denotes that you take out your scissors and cut this out and with a little bar code here and it’s good through November of this year, 20% off and tire purchase and a little ad for their, B and Willow home, new and exclusively ours, one of their new brands that they’re, that they’re selling things as very straight, straight forward, very simple on the back.

I even noticed this the first time, throw it on the back. It says new home needs, find more tips at Bed, Bath and Beyond. It’s got a checklist. I don’t know if you can see that? You can’t see that from there, but you might be able to see it a little bit. I don’t know.

Just trust me, it has a checklist and it’s got like furniture. So it’s got a checklist under furniture tables and chairs, TV stands and entertainment centers, wine racks and cabinets and a whole list. And then it has kitchen, dish rack, soap dispenser, and with little check boxes next to them just to have your little checklist to make sure you got everything during the move. Very smart.

And don’t forget about your windows style, your windows home house-warming registry. You could set up a house warming registry. So if you’re going to have a house warming party, you can have a registry that people can, I mean, registries aren’t just for weddings anymore.

I mean this is for baby showers. You got a house warming registry, decorate your home, hire a decorist from bed bath and beyond. And it’s just brilliant across the board. Everything on this little piece of mail, front and back.

It’s focused on me being in the looking zone because I’m moving.

Okay, who is your ideal client or customer?

What is the ideal time for you to be capturing them?

Is there any possible way that you can find those customers?

What other things are they looking for?

What other items are they shopping for?

What other types of businesses are they going to be going to?

If they’re in the looking zone?

Think very hard about the looking zone and where you’re hitting people in the looking zone. If you’d like to talk more about how the looking zone applies to you in your business and let’s say that you are in the self reliance field.

If you happen to be, we’ve got an offer going on right now over at DreamBizChat.com. The whole idea of it is to have a dream business transformation in less than 60 minutes. We can talk on the phone or over video chat and be able to dissect your business, take it down to the roots and figure out what is necessary for you to take it from where it’s at to where you want it to be and get there in the quickest possible fashion. That’s what I do. I help set up the steps customized to you.

Go and find out more about it at DreamBizChat.com. Quick a little video there that you can find out more about. It’s completely free. We don’t hunt you or try and learn more about you unless you’re interested in finding out more info. So let us know. Go DreamBizChat.com link is in the description.

Otherwise, tomorrow we’re going to be discussing some other things. I don’t remember what we’re going to talk about tomorrow. Come back tomorrow. I do this every day where we sit down, we talk about these concepts.

Hopefully you’ll learn something you could walk away with. If there’s any reason why we want to talk, go to BrianJPombo.com and we can find a find a way to talk some more. If you want to see more of these, go to BrianJPombo.com and click on the media button. We’ll see you tomorrow.

Have a great night. Get out there and let the magic happen.

Made Content – Now What?

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Made Content Now What?

http://DreamBizChat.com

So I made my content, now what?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today still in grants pass, but I’m coming to you from my car. Why? Because I was looking for that darn piece of mail that we were going to talk about today.

I thought it was at one place. It turned out it was at another and I’m looking all over for it. Can’t find it. I know where it’s at though now because a process of elimination, but today we’re not going to talk about that piece of mail.

Today we’re going to talk about something else.

Then tomorrow we’re going to talk about the piece of mail. Today we’re going to discuss content and how it fits, how it fits into any format that you put it into.

Because all of us have a favorite way of delivering content. If you’re doing any type of content marketing, if you’re not, you ought to be, go and check out my other videos that have to do with content marketing.

It’s good stuff, but content marketing is something you should be taking advantage of. It’s free to do. It’s available to everybody and you ought to be out there in some way. And then there’s three main ways that I would say online that you’re going to be doing.

You’re going to be doing one of these three, at least. You’re going to be either writing something or you’re going to be putting your voice out there, or you’re going to be doing video like I’m doing right now, which includes voice, but also the video and things.

So once you made your content, now what do you do with it?

What’s the point, next?

I want to talk about the point of Repurposing Content. This is a term, I don’t know who came up with this term and when it comes to content marketing, but it’s absolutely what you should be doing is Repurposing your Content.

I’ll give you an example.

Today, I just noticed that somebody that I had friended, this is a speaker who I saw, had to have been probably four or five years ago. I saw this speaker speak live. I went online. I saw that a bunch of my friends were friends with this speaker.

I’m going to be friends with them too because I got to meet him and everything. So I went friended him on Facebook and he’s not the youngest person in the world, so maybe he doesn’t use his Facebook that often.

Well he never friended me and he never, you know, ignored it or anything. It just never got friended and so and so I just kind of left it and I’m going, well maybe he doesn’t remember me anything, not that big a deal.

But what happens is out of nowhere today, he friends me back. So now I have access to a whole lot of stuff that he’s putting out there that I didn’t have access to before.

So I’m going through and I’m looking at his materials that he’s put out there and he had a blog post and it’s written out and it’s a good good size blog post.

This is a guy who is very energetic. He’s got a lot to say, he’s got a great voice and a great presentation style. I wish this was in video. I wish this wasn’t audio. I wish I could hear his voice saying this because it means more.

Everyone likes getting media the way that they like getting it.

I like getting a lot of audio.

I also don’t mind video depending on what the presentation is. So, that’s a great example of a situation where I really like getting my media through my ears and my eyes. I really do. I as opposed to having to read it, I would prefer listing to it.

Here’s another example. This is a older book. It’s called How To Make Maximum Money In Minimum Time, by a guy named Gary Halbert.

Gary Halbert’s, a famous a marketeer marketer, copywriter, and he had a number of newsletters, paper, physical newsletters that he sent out for years back in the eighties and nineties. And he took this book. This book is nothing more than a bunch of articles that he wrote for his newsletters. And all he did was add them all together, bound them up.

He’s got a book that’s re-purposing, taking one media, turning it into another form of media.

Now this is taking print and during it into print. I understand that, but he’s taking something that is considered a newsletter.

People think of a newsletter differently.

They think of a book, but all this is is different chapters in the book. He adds a little bit of an intro saying this was originally put in my newsletters.

Hope you find it useful. These are some of the top ones that I’ve, that I’ve enjoyed and I’m going to talk more about his ideas in the future because it’s great stuff, Gary Halbert.

But that’s a form of Repurposing. So you could do it within the same media. You could do it outside of that media. So for example, here I have a video. We take this video, Sean Douglas, our producer, takes this video.

He takes the audio from it and put that out there in podcast form.

So if you go and look for Brian J. Pombo Live in your favorite podcast provider, either Apple podcasts or Spotify or any of these places, you’ll find all these episodes in audio form.

If you’re watching this, then you’re possibly watching on Facebook. You could be watching it on YouTube, you could be watching on LinkedIn or Instagram, all the different places that we have the video available, and then we have it transcribed.

We take it to Temi.com which is a great transcription service, owned by rev.

If you may be with them and they transcribe this, we can then take that. What that does is it just takes what I’m saying and puts it into words. We take those words, put it on a blog post. Now we have a blog post.

If I were to take enough of those blog posts, toss them all together, I have a book.

You see re-purposing, do the content once, have it Repurposed over and over again, and you’re getting more use out of it. You’re expanding your audience because not everybody likes taking in content the same way.

Hopefully some of these ideas were useful to you if you found it useful. If you like to get someone on your team like me to be able to help you out, to expand your business, take it where you wanted to go.

Go to DreamBizChat.com. I play almost primarily to business owners and executives, people running businesses that are in the self-reliance field. So if you have products and services that help people become more self reliant to go and check out DreamBizChat.com I’ve got an eight and a half minute video that you could watch. You don’t have to add your email and nothing else.

It’s right there on the front page. Go and watch that video and tell me what you think. I have an application. If you’re interested in talking with me, we could set up a time to chat.

Otherwise, if you’re in any other industry, go to BrianJPombo.com and click on the appropriate link tomorrow. We, I’ve got a piece of mail. It’s not really that important, but it’s a point that I wanted to make. It’s a piece of mail, piece of junk mail that I got that I want to be able to talk with you about. So tomorrow we’re going to talk about that and how it can help you in your business. In the meantime, get out there and let the magic happen.

Who Is Your Tribe?

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Uncle Mud – Natural Building Chieftain
Who Is Your Tribe?

Who is your tribe?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live from Grants Pass Oregon. Today we’re going to be talking about your tribe, the group of people that you consider, customers, clients, fans, supporters, so on and so forth.

Who are they? What do they have to do?

Do you actually have a group that follow you in a sense that consider you their one and only way in your space?

Before we get deep into that, I want to promote DreamBizChat.com for all business owners, entrepreneurs, executives of businesses that are in the self-reliance field, meaning you have products and services that help people to become more self-reliant.

If you are looking to take your business from where it is to where you want it to be and you just need help as far as developing a path, a long-term strategy in order to get there, whether it’s in six months, whether it’s in five years, do you have a step-by-step path on how to get where you’re looking to go, especially if you’re a successful business and you’re looking to scale up?

Well, go to DreamBizChat.com watch the video there and see if it’s something that you’d be interested in because I’m offering for possibly a short period of time, a free conversation with me where I will help you develop or at least start your dream business transformation.

What’s it all about?

Go to DreamBizChat.com and check it out. The link is in the description.

Now let’s talk about tribes.

Oftentimes when people are putting together their business, they focus it almost solely around the concept of what their business is as a service or a product and they focus on developing that service and product as opposed to developing who that product is for.

That’s why most of the things I talk about, I take all the way back to focusing back on your perspective, client and customer. You’ve got to think about them as much as possible first because that’s where most of your, your marketing is going to lead you to.

That’s where most of your communications are going to lead you to. Any focus that you have back onto growing your business is gonna have to come back to the WHO.

One of my three pillars that I focus on is called relationship reliant, which means you got to have a relationship in a sense. Even if you don’t actually know who they are, you have to have a relationship with your prospective customers.

You have to put yourself out there either personally or as a brand or as a team of brand or a team of people that are producing a brand. So you really gotta put it out there.

This all comes back to a conversation that I had. I’m sorry, I’m getting distracted. My wife is texting me on my phone while I am attempting to do some form of communication with you.

So let me come back. This all comes back to a conversation that I had with a guy named Uncle Mud.

Seriously, this is what he goes by. Uncle Mud, his real name’s Chris McClellan, but he somehow he picked up this moniker and we talk about it on the show that he’s known as Uncle Mud because he has gotten good at natural building.

So that’s when they put buildings together, made out of what most people will consider useless junk and also mud and something called cob, which is an Adobe like substance of mud. It’s clay and and Straw and so forth that you put together.

He knows all about this stuff. He’s learned how to do it really well and he shows people how to build structures out of it, including a rocket mass heaters, which you’ve never heard of.

It’s worth looking into. It’s really interesting. Pizza ovens, stoves, new and full on houses and cottages all out of very simple items. And his message is much more deeper than mud. It has to do with developing your life and one of the main aspects that we talk about in our conversation is developing a community.

Now, some of this stuff has happened accidentally or has happened serendipitously for him, but you can take these concepts and use it yourself. So think about that.

Go out there and listen to this episode of the off the grid Biz podcast. This conversation I have with uncle mud, that link is also in the description or you can go to off the grid is.com for the Off the Grid Biz Podcast.

I believe it’s podcast number 22. I don’t have it right in front of me but I think that’s where it is. Go check it out. Conversation with Chris McClellan, also known as Uncle Mud. Really great guy. Really interesting conversation.

Tomorrow, I mentioned this quite a few episodes ago, I got a piece of mail that is bringing all types of ideas into my mind on, on the how you should be running your business.

What’s a piece of mail have to do with your business?

Well, come on back tomorrow and you’ll see. So thanks for coming. Get out there and let the magic happen.

Most Important Skill for Scaling Up

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Most Important Skill for Scaling Up

http://DreamBizChat.com

What is the most important skill for scaling up?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live today. We’re coming to you live from Grants Pass Oregon. That’s right. I’ve survived all the crazy plane flights and wild weather, the dry, extremely dry weather of Las Vegas. My Lips are still recovering.

If you’re used to living in a little bit more humid place, going to an extremely dry place in the desert like Las Vegas, you’ll notice that one way or the other, you’ll notice it. Not my most noticeable feature is my lips when it comes to handling really arid weather. So, but I’m back.

And today we’re going to be talking about scaling up, but first I just wanted to give a quick plug to DreamBizChat.com. If you are a business owner or an executive in the self-reliance field, meaning that you have products and services that help people to become more self reliant, go check out DreamBizChat.com.

There’s nothing being sold there. It’s nothing more than a video and an application. If you liked the video and you think it applies to you, fill out the application and we’ll see if we can get together and chat. DreamBizChat.com link is in the description.

Now we are talking about scaling up and this comes from a conversation that I had this weekend. I’m sorry for the shaky camera work. I don’t have my tripod with me. So bear with me.

A conversation I had this weekend with a very successful business owner, has owned multiple businesses in multiple fields and let’s call him Ray. His name’s not right, but we’ll say it is for the sake of this conversation.

So I was talking with Ray as he was discussing some of the situations that he’s been dealing with lately and very crazy outrageous situations. And even though he’s been very successful, makes a lot of money, has a lot of money, there are always going to be situations that you have no control over. And it doesn’t matter what the business is.

And this was a point that he was making.

It doesn’t matter what business you run, what business you own. I mean for the sake of conversation, if you’re running an organization, anything of that sort. The same thing’s true.

You’re always going to have the ups and the downs and the crazy things that are completely unpredictable that come about and come along in your path.

He said the difference between those that make it and don’t make it are whether they’re thrown off emotionally by it, whether they let these things shake them, you eventually have to get to the point where you’re not shaken by these things. And this comes back to one of the main pillars that I bring up on a regular basis, which is being reality reliant. Well reality based reality. Grounded I should say is the term I usually use for it. It’s reality grounded. And the whole idea behind that is to not be emotionally grounded but reality grounded to where you see things for what they are and not what your emotions are telling you that they are.

You know, when you get caught up with things and he said that is really the key.

And if you look at his life and what he’s been doing over the past, oh, you know, 10, 20 years, it’s been a progression of taking what he’s already known and scaling up and moving up on top of what he’s already done.

So currently he owns some automotive dealerships and has been pretty successful at this particular style and they’re scaling up. There are going to be opening more than to be doing more with that field. You can’t do that if you can’t deal the daily, nearly daily chaos that comes about with owning a business.

If you don’t have the ability to outsource that to people who are grounded. And if you’re not grounded yourself, you just won’t survive. You’ll get thrown off, you’ll drive yourself a little bit crazy, probably drive yourself into sickness because you can’t handle the stress and the unpredictability that comes with dealing with other people and situations that can’t possibly be predicted.

Good example of this. I like to think of the traditional farmer and all the things anyone that’s ever been in farming long-term, they tend to get a certain behavior. A certain attitude about things because there’s so many things that can go wrong. Just having to do with the weather itself.

And this doesn’t matter whether you’re farming soybeans or whether you’re a rancher with cattle. Weather will always happen to the farmer and so they’re always dealing with it and it’s completely unpredictable. I mean it’s predictable somewhat to the week and the season and so forth.

Beyond that, you don’t know what’s going to happen. You don’t know which crops are going to do well and which crops aren’t. You just have to be able to ride the wave.

You gotta think about this in terms of your business where you fallen off the horse, where you haven’t been able to make it, where you haven’t been able to scale up to the level you’re thinking of.

Is it because you’re trying to handle things that you shouldn’t be handling?

This should be outsourced?

Is it because, you are trying to handle the the things that are causing emotional instability for you. Is it because you’re putting people in charge that are emotionally unstable.

All these things are things that I’ve seen over and over again and my friend Ray agrees and I was so happy to hear him say that without any prompting whatsoever because it’s definitely, it’s something that I agree with.

Your emotional stability will allow you to scale up properly because you will expect the unexpected and not be thrown off and not label it as positive or negative right off the bat because it all leads to the same place if you’re able to ride the wave.

So hopefully that’s a little helpful for you. A little bit interesting to talk about. If you’d like to talk to me a little further, go to BrianJPombo.com and click on the link that most applies to you if you will. As I said, if you’re in the self-reliance field, go to DreamBizChat.com. Tomorrow I told you today we were going to be talking about the next podcast episode, but tomorrow we’re going to be talking about the next podcast episode because it really some really interesting stuff transpired on the last interview and I’d love to tell you about it, so we’re going to talk about that tomorrow.

In the meantime, get out there and let the magic happen.

What Does “Success” Mean?

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What Does "Success" Mean?
Scott Smith – Earth 2 Earth Compost Pail

So what does success mean?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live from Las Vegas of all places and today we’re going to be talking a little bit about the meaning of the word success.

First, I would just like to implore you, if you are a business owner or an executive that’s in the self reliance field, meaning you have products and services that help people to become more self-reliant. You’re someone I’d like to talk to. Go to DreamBizChat.com link is in the description, but you can type it in yourself. DreamBizChat.com there’s an eight and a half minute video on that site. It’s all free. You go watch it. I’m not even going to put a cookie on your page so that you just keep seeing ads for me or anything like that. There no ads currently on that page, but go and check it out.

If you’re interested in what I’m talking about on that page, it’s a chance to be able to talk to me directly about you and your business.

Where are you?

Where do you see yourself going?

So go to DreamBizChat.com and check it out. Let me know what you think.

Success. You could go and look up the definition. I don’t have it right here in front of me. Go look up the definition and Google of what success means, but it’s a pretty relative definition. It really is. I think a lot of us especially if you, if you’re in America, you may have a very standard view of success. It may revolve around money, it may revolve around prosperity, but really success is completely relative term. If you really think about it so much so that it really doesn’t have a good definition.

There’s a preacher that I know of that I heard talk about this before and he said that success doesn’t exist. And when you have something that’s so loosely defined as success, then it’s kind of true. It doesn’t really exist. It isn’t a specific thing. But you can always define it. You can always call it whatever you want and do you, and it can be whatever you want it to be. In the end.

Success is where you view yourself going in life and what would be a positive outcome?

Are you already successful?

What would make you more successful?

Is Success a destination?

These are all questions you have to ask yourself and I know I’m kind of bouncing all over the place, but it’s because I had an interview with like a fellow who’s relatively new to the business world, relatively new to owning a business.

His name is Scott Smith. He owns Earth2Earth, compost pails. This is an invention that he came up with himself. He based it off of things that people had already done for themselves, but he is one that created something that he took out, had it patented and is trying to sell as many of these little compost buckets as much as possible.

It’s very, very interesting and it’s a great conversation because there’s a guy that comes from construction. He has a very plain spoken way of speaking, very direct and to the point, but at the same time he’s a little bit of a philosopher and he’s realized that success isn’t necessarily about how much money you make, it’s about the lifestyle you make.

It’s about having something to build off of, having a direction that you’re taking life in. And he’s definitely doing that. It’s a great talk. Go and listen to it. The link is in. The description is named Scott Smith. This is the Off The Grid Biz Podcast is where I interviewed him.

So go and check it out.

Tomorrow we’re going to be talking about another podcast, another interview that I put out, and I’m going to be talking about kind of the, the ideas behind it. If you found any of this interesting, go to DreamBizChat.com.

Otherwise we’re gonna see you tomorrow and I’ll still probably be here in Nevada even though I’ll be flying around. So maybe I’ll be in a different state. Who knows?

We’ll catch you tomorrow, have a good night and get out there and let the magic happen.

Physical Side is Business

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Physical Side is Business

https://offthegridbiz.com/mother-earth-news-fair-2019-recap/

Let’s talk about the physical side of business.

Hi I’m Brian J. Pombo welcome to Brian J. Pombo Live coming to you from Las Vegas, Nevada. Of all places. That’s right.

We’re going to be talking about events. This is only fitting being that I am at a an event, a convention style event right now, and it’s funny how when you’re at an event, especially way outside of the normal place that you would normally be, Las Vegas is quite a distance from Grants Pass Oregon.

When you’re at an event time seems to not work the same way and you don’t behave in the same way you would in any other time. You don’t think the same way. You’re very outside of your element. There’s an advantage to that. When you’re in business, you’re putting on an event.

You can get people to do things, say things, talk about things they normally wouldn’t do, so there’s an advantage, especially on the business end of things. But when you’re the consumer, when you’re on the consumer end or you’re somewhere in between a business to business end of things, sometimes things get switched up mixed up and all the rest.

It’s for this reason that I missed yesterday’s daily talk that we have together here on Brian J. Pombo Live, and I apologize. Today I’m coming back to you with two episodes. This first episode is all about events.

It’s very specific because we put out a podcast earlier this month where it’s only me and Sean E. Douglas, podcast producer extraordinar where we’re sitting and talking about the Mother Earth News Fair.

This is part of the whole recap for the 2019 Mother Earth News Fair extravaganza that we went through. So go and listen to that podcast. It’s episode 20 minutes. I’ve got the link in the description also in the description.

If you’re a business owner or executive that’s in the self-reliance space, you’re going to want to go check out DreamBizChat.com and it’ll tell you more about it when you get there. It’s just a quick video.

You don’t need to add in your email or anything else. Just go watch the video. Tell me what you think. So go and listen to this episode.

It’s only me and Sean talking, no interview or anything of that sort. It’s just very simple. What you’re seeing right now, if you’re watching this on video or hearing via podcast, is a very tired individual. I’m up early today. I’m going to go get some breakfast, get out there and get involved in a live physical event, whatever industry you’re in, find an event that you can plug into.

There are so many benefits and we talk about that from a business perspective on that podcast. Oh, very similar to how we’re talking in the interviews that we’ve had with speakers and experts and exhibitors from the Mother Earth News Fair. You’ve got to start digging into this.

There’s so much value from physical connection. Even if you have an electronic store, you know, if you’re just on a website doing e-commerce or you have a local business, there are huge advantages to physically meeting up with your clientele or potential clientele.

Even if you don’t get any new business, being able to interact with them one on one in a convention, an expo, any type of live event. Even to the extent of a smaller life events, local live events, a farmer’s market, a growers market, anything that’s very quick and easy to get to.

It doesn’t have to cost you a bunch of money, but get out there and meet your clients. Press the flesh, shake some hands, get to know them as people.

The physical world is out there. Don’t ignore it because your competitors more than likely are tomorrow. Well not tomorrow. Later today, I’m going to bring you another episode and what we’re going to talk about while your guests is as good as mine, so have a great one.

Get out there and let the magic happen.

Comfort Zone Breakthrough

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Comfort Zone Breakthrough
Jereme Zimmerman – Make Mead Like A Viking

Are you looking for a comfort zone breakthrough?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today coming to you from Portland International Airport. Why am I here? Well, I’m on my way to Las Vegas and figure I’d take this chance on the layover in Portland. Yeah, that’s right. They fly me from Medford, which is south north to Portland and then back south to Las Vegas.

So what are we talking about?

We’re talking about the comfort zone and we’re talking about how to have a real breakthrough because no matter who you are or what personality you have, you’ve got a comfort zone.

You’ve got things that you’re comfortable with doing and things you’re uncomfortable with doing.

How do you break through without setting yourself up for a business that you absolutely despise?

And so I’m going to recommend you go and listen to the two, one of the latest episodes, not the latest.

I’m actually behind on updating you. My audience for our Off The Grid Biz Podcast. Which I like to at least give one episode, a review every time here to kind of introduce some more people to it.

So we have one of the latest ones that came out earlier this month is a fellow by the name of Jeremy Zimmerman.

He is the writer of Make Mead Like a Viking and Brew Beer Like a Yeti. He’s a very interesting writer. As a lot of fun to interview. We had a really great conversation. Go and listen to that podcast.

We’ve got a link in the description for Off The Grid Biz. I believe it’s episode 19 go and check that out. Also, we’ve got…and I could be completely wrong on the number on that….but we’ve got the link down below. Go and listen to that because what Jeremy talks about is he talks about the fact that he’s an introverted person.

It just a naturally introverted personality and he’s had a tough time breaking out, but how did I meet him? I met him at the Mother Earth News Fair that we had talked about before and he was speaking there.

He has written two books. He has spoken at numerous events promoting his book, one at the urging of his publisher and at the urging of multiple other people. He didn’t even want to write books to begin with.

He was not interested in doing that, but he kind of got pushed into it and his whole story is there on Off The Grid Biz. You can find that and more at offthegridbiz.com and like I said, the link to that particular episode is in the description.

Now if you happen to be a business owner or an executive that’s in the self-reliance field, something similar to like the home brewing that Jeremy Zimmerman does, then you’re somebody I’d like to talk to.

Go to DreamBizChat.com. The link is of the description. There’s a video there, eight and a half minutes long going watch it. It’s free. You don’t have to add your email address or anything. Watch the video.

Tell me what you think about it. If you feel like you’d be interested in what I’m talking about on that video, fill out the application and see if you qualify. So like I said, on my way to Vegas, we’ll have another report for you tomorrow from Las Vegas, Nevada.

In the meantime, get out there and let the magic happen.

Stories Sell Forever

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Stories Sell Forever

http://DreamBizChat.com

Stories sell forever.

Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live here in Grants Pass Oregon. Coming to you from the soon to be new office and headquarters of BrianJPombo.com.

Today I’m going to introduce you, if you have not met my plastic hand chair. I know it looks like it’s made of concrete. That’s why I got it. I love it. I love the look of it. It is hollow. It is nothing but plastic.

There’s a story behind the hand chair.

I was living in Chico, California, going to a college there and my father came to town one day and just to come to visit me. We went out and about just kind of looking at stuff. We ended up in this antique shop and downtown Chico. We started talking to the owner and he was showing us on the outside.

He had a whole lineup of these big plastic chairs that are shaped like hands. They all looked identical except they were all made on different colored plastics. So some of them were speckled and neon colors. And this one particularly looked like it was made of concrete, which is why I liked it.

I don’t even remember how much we paid for it honestly.

My dad bought it for me, but I remember it being really expensive for the time, for a large chair shaped like a hand.

But the owner had this big long story about it and we didn’t ask for a story, or anything else. We were already interested in it. But for some reason the story stuck in my head. And the story was that this hand chair that it was, that these were the last of the molds that he had made, uh, that he had these hand chairs made out of.

He originally had these, he was the inventor of this mold and that these hand chairs and it was him and a partner had a business where they were building out these hand chairs. What they ended up doing is they ended up splitting up the partnership, and ended up getting rid of the molds.

So these were the final vinyl molded hand chairs available. He more than likely would never make any more ever again. Not only that, he was going to be closing up shop pretty soon and probably moving away.

He was pretty much done with the business and so he was looking to get rid of these hand chairs.

They were normally somewhere between double and four times the price of what we were getting at four. But this big long story all around this hand chair 20 years ago this thing was bought.

That story is still in my head.

I didn’t want to hear the story. I wasn’t interested in the story.

I still remember what the guy looked like and his story about the silly hand chair and for some reason I wasn’t interested in it. Yes, it would have caused some interest. Yes, it caused the concept that these were rare, you know, that they were tough to find.

That maybe quite possibly we were getting a good deal. All that you can say one way or the other could have been useful to us. Over time you’ll notice, you could see these things, just not anywhere. You could probably get one extremely cheap, they’re probably manufactured in mass in China nowadays, but at the time that guy had a story.

I don’t know whether the story was true, but it got stuck in my head.

It still sells me on this thing. I’m still happy I have it. I’ve stuck with it long-term. I find it comfortable, even though it’s just made out of plastic. But the story sticks.

You got to think about what the story is behind your product or service.

Whatever you’re trying to get out there, make sure there’s a story attached to it or multiple stories. If you want to follow up more on this concept, one of the best books out there that I’ve seen on this so far, I’ve got a load of books that I haven’t even read yet that I know that I know talk about this. But this latest one I got an audio book on and it’s called Story Selling, it’s by Nick Nanton.

There may also be another author with it. I apologize for not bringing it up right away because I haven’t been looking at a physical book.

I’ve been listening to it being read and it’s only being read by one narrator. So I know Nick Nanton was the one on the commercial that sold the audio book that I bought.

The whole book is all about how to use stories in business, in your advertising, in your marketing, in your ability to sell what you have going and how example after example, after example throughout history, how stories have been able to sell things.

I mean if you think about all the way from Jesus to just about any major character person throughout time that has stood out, told stories to get their point across. There’s a reason why is it unlocked something in the brain and allows people to be able to attach onto an idea or concept.

So keep in mind the story, don’t forget about it. Tomorrow I’m going to be on the road in the air.

Who knows where you’ll find me and what we’ll be talking about. I think I’ll be telling you a little bit about a piece of mail that I received and how it can help you to with your marketing and advertising.

So we’ll talk about that tomorrow. Y’all get out there, let the magic happen. Don’t forget about DreamBizChat.com the link is in the description. If you are a business owner or an executive that’s in the self-reliance field, go to DreamBizChat.com dream Biz chat.com link is in the description. Go and check it out. Let me know what you think.

You all have a great night. Get out there and let the magic happen.

One Story Can Instill Trust

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One Story Can Instill Trust

http://DreamBizChat.com

One Story Can Instill Trust.

Hi I’m Brian Pombo welcome back to Grants Pass Oregon and another episode of Brian J. Pombo Live. Every day we bring you a new tip, idea, perspective, ways to think and act in your business strategies. Hopefully that’ll be helpful to you somewhere along the line.

Today we’re going to talk about stories.

Again, we talked about them yesterday, how stories can change the message of your business, how you can use them in your marketing and advertising. I’m going to relate with you a story that was related to me years ago and I’ve heard it a couple times since from somebody that’s in the direct marketing field.

He had this story that he likes to tell at the end after discussing a business opportunity with somebody. At the very end, he’ll tell this story and supposedly it’s a true story yet honestly, I heard it from one of the people that was involved in it. So I believe it to be true.

And how it went was he was driving along one time with somebody else and the guys said, hey, you gotta make sure you put your seatbelts on. And he said, well, I don’t know, we’re not going that far. I don’t wear seatbelts that often.

And he said, no, no, no seatbelts saved me and my wife’s life. He said, oh, really? Tell me about it. So then this guy tells him the story. He says, listen, my wife and I, at one time, we never wore seatbelts. And one time we were going out and all of a sudden she said, we’ve got to put our seatbelts on. And so I listened to her, I said, because it seemed right. It was just weird because we never wore a seatbelt. So we put our seatbelts on and sure enough, within a few minutes later down the road, we get hit and the car flips over, totals the car.

And what ends up happening is we’re left there and fine. We were fine, a few scratches here and there, and they told us that if we wouldn’t have been wearing seatbelts, we would have been dead. So he says, from that point on, I always wear my seatbelt because seatbelt saved my life.

And my friend says to him, you know, it’s a very good story, but seatbelts did not save your life. He says, no, did you just hear me? I just told you the whole thing. Seatbelts totally saved my life. They said, it happened.

Everything else, I am certain the seatbelt saved our life. And he said, it was not the seatbelt that saved your life. It was that little voice on the inside of you and your wife that told you to put the seatbelt on that saved your life.

How my friend use this as he would say. Now if you put yourself in the same perspective, if you’re looking at this opportunity, there’s going to be a small voice that says yay or nay and you got to listen to that voice one way or the other.

Either you move ahead with us or not, but you’ve got to make sure you listen to that small voice. Now just take it from the perspective regardless of whether the story was true or whether the story within the story was true or whether this person was even well-meaning to bring up this story. While he’s in the process of talking to someone about a business opportunity.

Set all that aside as if as if none of that mattered and just look at it strategically.

What is happening psychologically with a person when they hear a story like that from somebody?

For one thing, it’s an engaging story.

It’s one of those that kind of sticks with you. If you’ve listened to it and I said it correctly, it’ll probably stick with you for awhile. It was one of those that always stuck with me because I had heard it years ago and every once a while it’ll pop back up.

Not only in my mind but I’ll hear other people bring it up. It’s one of just one of those that has a stickiness to it. There’s just something innate, whether it be an innate truth or something about it that just makes you want to pay attention to it.

So it has that going for it. It also has the fact that it puts you back on yourself to make a decision versus any type of trickery on the, if a person was selling something or anything like that, trying to push you one way or the other and decision.

It puts you back on yourself to make the decision that automatically makes the person that’s talking about the process, almost like a third person and not an unengaged partner in a sense.

And it leaves you feeling okay about the whole matter that you can go one way or the other and that’s okay.

Whereas if a person’s too salesy and too pushy to try and get you in, sometimes you recoil at that and you want to go the opposite direction.

Or if a person is extremely, you know, kind of a jerk about it, like they don’t even want you to purchase it, then you’re kind of weirded out by that too.

But if a person’s kind of just solid in how they say, hey you can take it or leave it, but look on the inside for it, that innate truth. When you put something like that on your side via a story, all of a sudden that gives great power.

There’s a power behind that because you’re relating with the goodness of the story, whether you’re good or meaning right or not.

Using a good story like that can help relate the right message and put a person in the right frame of mind and give a person kind of the good feelings associated that you would want them associated with you if you’re going to have any type of long-term relationship or if you’re going to sell them on something or anything of that sort.

So this is the value of a powerful story, a powerful story like that I could take and pull that out in any time and use it to fit a certain scenario.

Listen to stories and pay attention to the ones that hit you.

The little parables, the quick little jokes, the little things like this that had meaning, which ones stick with you and which ones don’t and why and how would you go about using that as a way to communicate your message to your audience.

So that’s just one concept. That’s one little idea. One little example of how to use a story to be able to touch people and to be able to make that connection so that you can reach them via the market, whatever you’re wanting them to do.

It’s a great way to be able to break the ice, if nothing else.

Tomorrow I’m going to tell you the story of this chair. This chair is shaped like a hand. You can’t see it that well right now, but tomorrow we’ll look a little closer at it.

I’ve got a story behind this and why after 20 years I still own a large plastic chair shape like a hand.

We’ll talk about that tomorrow. Hopefully it’ll be helpful to you just like today and we will see you then get out there and let the magic happen.