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Are You Open to Looking at Your Business Differently?

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Are You Open to Looking at Your Business Differently?

http://DreamBizChat.com

Are you open to looking at your business differently? Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. You can see the orange color right back here behind the tree.

This is Brian J. Pombo Live and today we are gonna re-talk about, is that a word re-talk? We are going to re-bring up the topic of The Founder, that movie that came out a couple of years ago with Michael Keaton as Ray Crock, the innovator behind the current day McDonald’s restaurants.

Are you open to changing your business? And that’s a pretty heavy question.

If you happen to be a business owner or an executive in the self-reliance field, meaning you have product services, a storyline that overall encourages people to become more self reliant, you’re someone I like to talk to. Go to DreamBizChat.com. At DreamBizChat.com there’s a quick little video there, eight and a half minutes.

Watch it. Let me know what you think. If you feel like it applies to you, then fill out that quick little application right under their name underneath and we’ll set up a time to be able to talk to each other. Normally I charge $600 and above for consultations, but this one’s completely free on the house because I want to find out more about you and what you do.

So go to DreamBizChat.com the link is in the description, depending on where you’re at, that might be a live link or not, but it’s DreamBizChat.com.

Now back to The Founder. The concept of being open has to do with Dream Biz Chat as far as where you’re at. But it, there’s also a bigger question that comes up in this movie and it’s regardless of whether you consider Ray Crock the hero or the villain in the story.

That’s irregardless no doubt. Ray Crock took a business that was already successful and made it hundreds and hundreds and hundreds of times more successful with the method that he took it through. Now partially on accident, partially on just a little bit of extra vision that the McDonald brothers didn’t initially had.

He saw that there was an opportunity to franchise it beyond where it had already gone. I believe they had a handful of, I’ve met maybe up to eight or so restaurants already. And he saw that it could be taken a lot further. There’s no reason why it shouldn’t be in every town in America. And so he saw a vision. They didn’t see that vision. They weren’t open to that vision.

Eventually he had everything wrapped up for good or for bad for through honest politics or not. He had everything wrapped up where he owned the land underneath each of those McDonald’s restaurants.

And to this day, the McDonald’s corporation still owns the land and that’s where a majority of their value and wealth comes from, not from the selling of the hamburger.

So he had a vision, he had people around him that were able to take his vision even further. Most of the things that we think about when we think about McDonald’s, the Big Mac, the Egg Mcmuffin, some of the best sandwiches there.

If you could call it food, if the best stuff there were invented by other people. They had nothing to do with Ray Crock. All he did is he knew the things that needed to happen and got ideas from other people or what have you and then executed it.

The McDonald brothers, Maurice and Richard, I believe it was, they did not see the vision. If they would have seen the vision, they would have sat quietly and waited for the big checks to start rolling in.

Instead they took a buyout. They took an early buyout. They were bitter over it all afterwards because they thought they were kind of tricked into selling out, but they sold out and took the money and went with it.

The million dollars or whatever, a piece that they got for their end of McDonald’s, which at that time was a lot more money than it is now, but they did not see the long-term passive income vision of Ray Crock.

The question is, if somebody came to you and suggested taking your business in a slightly different direction, not changing it, but adjusting it to have a different vision, adjusting it to focus in a different area, would you have enough vision, enough clarity of mind to see that what they’re saying is possible?

Just because you didn’t come up with it. Is that threatening to you? Do you think that there might possibly be a different thing that could be done to your business that would completely change it?

I know for a fact that my business is always added to when I’m surrounded by the right people. So the people who I’m always trying to surround myself with, they encourage the good thoughts out of me, but also I attempt to sit back and really take in their ideas for my business.

Now, most of the time I disagree with them because I don’t think they get the idea of what my vision is and I think you’re the same way. I would bet you’re the same way if you’ve already have a successful business. It doesn’t mean it can’t be successful. On a whole other level and you have to ask yourself whether that’s something you want or whether that’s something you’d be willing to stick around for.

Or if you would rather just sell your business off, take the money and run and let someone else make billions off of it in the long run.

Something to consider. It’s something you seriously should consider and think about gold. Go back and watch that movie if you haven’t seen it yet. And if you have re-watch it, The Founder it’s a very good movie.

Like I said, not all the facts are completely correct in it, but if you can get some of the principles out of it I think, I think you’ll find it’s pretty good. I tomorrow I’ve got one more. I got one more principle. I mean I can go on forever for that movie because it’s got so many little nuggets but there’s another principle I really want to point out in there that I think will add to our discussion if you’d like to continue this discussion and see how it applies to your business.

Go to DreamBizChat.com otherwise, we will see you here tomorrow. So get out there. Let the magic happen.

Your Business: Convenient or Authentic?

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Your Business: Convenient or Authentic?

http://DreamBizChat.com

Is your business more convenient or authentic? Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. It’s been a very nice sunny Sunday here in Grants Pass.

I wanted to talk a little bit about convenience versus authenticity and neither one is necessarily the right way.

But it is something you have to think about to yourself as far as which side your business leans more towards because it’s going to define who you’re going to attract to your business.

And this really goes back to the movie The Founder. Have you seen this movie yet?

The Founder, with Michael Keaton came out a couple of years ago. It’s a all about Ray Crock. Not the inventor of McDonald’s, but the propagator of McDonald’s.

He made McDonald’s a worldwide name, by really taking franchising that had already begun under the McDonald brothers. But he expanded it way beyond their wildest dreams. And so we’re going to talk about that in a second.

But first I just wanted to let you know that if you are a business owner or an executive in the self-reliance field, meaning that you have products or services that help people to become more self reliant, maybe you even have a business story that encourages self reliance and it’s all wrapped up around your product and service.

If that’s the case, I want to implore you to go to DreamBizChat.com.

At DreamBizChat.com you can watch a quick video. It’s eight and a half minutes. It’s me telling you all about the dream business transformation and what takes part there. Now normally I charge a $600 or more for a strategy session of this type, but if you happen to fit within those parameters and you apply, you fill out the application and you qualify. Then we’d be happy to provide you a dream business transformation for absolutely free.

And the whole reason behind this is because I’m looking to find more business owners and executives in the self-reliance field and learning more about the industry and more about you and what makes you tick. Hopefully I can bring some value to you in a very short period of time. Go check that out.

So we’re going to talk about the founder. So the whole storyline is not necessarily, directly factual.

I relate this movie back to a lot of other business owner movies. If you’ve ever seen The Social Network, once again, not a super factual movie, but told a story.

Another one Wolf of Wall Street, even though that the author wrote the book and was involved with the movie, a lot of the facts weren’t really dead on throughout the movie. But if you can get the overall storyline, if you can get the benefits behind the storyline, it doesn’t matter how true it is.

It’s more about the principles that are contained. And I think all of those movies are very similar to The Founder.

It’s one of those that where you see a person who’s really desperate in the very beginning and kind of go through a transformation and you could tell that the people that made the movie are trying to paint him in a certain light and they’re trying to paint the McDonald brothers in another certain light.

I don’t know how true that is. It’s not important. What’s important is, are the principles of business contained within the movie.

One of the things that they show is really a period of time that has, we’ve gone past now we’re actually in a post convenient society in a sense when it comes to business. So you take it back, it’s around 1954, 1955 when….well Ray Crock opened his first McDonald’s in 1955. The whole storyline, and this isn’t ruining anything, but the whole storyline is he comes across the McDonald brothers who have this amazing system that they’ve built to be able to produce really fast food and fast food was not as common then hardly at all.

It was not as common then as it was now. It is now. And they had a focus on quality, a focus on consistency and a focus on system that allowed their stores to pretty much eventually be ran by teenagers full time.

Which was an amazing feat if you actually look at what they were able to do at that time that nowadays McDonald’s isn’t necessarily known for quality, but at that time they were, they were known for a very quality, consistent, inexpensive meal that you could have a very quickly.

It didn’t have the drive through at that point, but they had a drive up area where you can go up to the window and there’d be lines of people waiting to get a McDonald’s burger.

So it’s worth seeing the movie because they go through a lot of the process. And I believe a lot of that’s factual and it’s pretty interesting to see the brilliance behind the convenience of McDonald’s and how that led to the fast food, the fast food movement, and really the fast food nation.

Our entire culture has been shaped by this convenience by making things easier on us. And I don’t think that’s a bad thing. I think it’s great that things have been made easier and easier for people.

The problem is sometimes they will get too far and you end up making people fat, lazy, all the other things that we associate, the negatives that we associate with a fast food nation with this idea that we have to have everything quick. We have to have it now. It’s gotta be right there in your face. And we’re still in that era to an extent.

But there’s been a backlash.

I saw it pretty often over, going to the Mother Earth News Fair, which I had spoken of a couple of weeks ago. Went to the Mother Earth News Fair in Albany, Oregon and they really demonize that whole culture. A lot of the speakers, it was a constant thing where they talked about, you know, you have everybody go into McDonald’s and doing this and doing that.

So they’ve had a backlash to convenience and the backlash is what I’d call authenticity. They are looking for authentic things. They’re looking for authentic foods.

So you have people running to organic or you know, any of the buzz words that you know of that are associated with authentic. Authentic, All Natural, you know, weather all these things are true or not.

People are running to authenticity versus convenience.

It doesn’t happen across the board in a lot of places. We’re seeing things becoming more and more convenient. look at Amazon.com, look at all the ways that we’re able to get things delivered to us on a regular basis now as quickly as possible.

You got to step back and take a look at your business. Are you playing more toward the authentic side of things or toward the convenience side of things?

I don’t think either one’s wrong. I’m just wanting to be very clear. I’m not taking a position here, but you have to realize these trends and how they play out. People are not necessarily for the most convenient option anymore.

Oftentimes they’ll pay a lot more for something that may take more to do and may may not be as easy to get, but it has that authentic quality and people go for things.

Yeah, hi Joe, How’s it going? Joe says, they aren’t so quick anymore. It’s true everything starts out super convenient and it doesn’t necessarily stay there. Well, that’s all I got for today. Don’t forget to go to DreamBizChat.com, oh no, it’s upside down.

DreamBizChat.com go and check that out and tomorrow we are going to be talking more about a lesson from The Founder. The movie, The Founder, and see you then. In the meantime, get out there and let the magic happen.

Self Reliant Customers Suck

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Self Reliant Customers Suck

http://DreamBizChat.com

Self reliant customers suck. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass, Oregon.

Today we are going to be discussing your choice of an ideal client and why that matters and all the repercussions that come from that and we’re going to be dealing with that by first.

Looking at my ideal client and we’ll talk a little bit about that in a minute. If you happen to be a self-reliant before I completely tear you down, I want to at least pitch you on something.

If you happen to be a business owner or an executive that’s in the self-reliant field, meaning you have a products services that help people to become more self reliant, then you’re somebody I’d like to talk to.

Go to DreamBizChat.com. You can watch a quick eight and a half minute video and where I discussed the dream business transformation.

Go check it out. Tell me what you think. Fill out the application if you think you qualify and we’ll let you know whether you can get a free dream business transformation, which normally costs $600 and above. So self-reliance.

Let’s talk a little bit about that space because it’s something I’ve been working in for a little while now.

I’ve been talking with a lot of people in that space. We interview people on a regular basis over. I had a offthegridbiz.com which is the podcast where we interview both business owners and experts within the field of self reliance. And it’s all about do it yourself.

It’s all about it attracts a certain, if it’s not an introverted individual, it attracts the introverted side of people because it’s all about doing things on your own, keeping everyone else out of your business, getting off the grid sometimes actually when it comes to getting off the electrical grid or just being less dependent on other people, here’s why this sucks as a person that is trying to help these business owners to be able to go a little bit further.

It sucks because if you already come from that aspect, you want to do everything on your own. You don’t want to take anyone else’s advice, you’re not looking for any help on anything and so there’s always a a, a kind of a guard up and you could probably see it in yourself.

If you are in the self-reliance field and you enjoy what you’re working in and you enjoy the concepts of self-reliance, you could probably see in yourself that you just want to do things on your own. You just don’t want to have any outside interference. And that’s very, very common and it’s completely understandable.

Let me tell you why you need some help and not necessarily from me. You’re always going to need other people to depend on. You can go and watch my video self reliance’s fake to talk about that. Talks about some of the misnomers that come with the concept of self-reliance.

So you’re always going to need other people and it’s not necessarily someone to come in and help you tell you what to do. What you need to do is find somebody that can help keep you organized, that can help keep you in going in the right direction.

You need to have people that um, expand who you already are, don’t detract or take away from what you already are. Don’t detract or take away from what you’re already providing via products or services.

You need to have people that magnify what you are and what you’re about. That’s what you should look for when you’re looking for any type of help. Whether you’re talking about hiring employees, whether you’re talking about hiring a consultant, whether you’re talking about hiring vendors, find people that magnify what you already project.

Get to know them. Find out more about them before you ever put any money down.

One of the reasons why I put out these videos and support people to be able to get to know me the and hopefully be able to trust me a little bit and kind of see where I’m coming from. If I don’t Gel with you, you shouldn’t be reaching out to me. You sure?

You certainly should not go to DreamBizChat.com. Don’t go there. The link is in the description. Don’t go there. If you don’t feel like we’d be a good fit together or that I’d be able to help you in your current situation.

But here’s how you bring it back to you. How you bring this whole thing back. When you’re sitting back and you’re looking at your ideal client, what are the highs and lows?

What are the reasons why I continue to work with self-reliant clients is because I really enjoy the area and when I find somebody that I can connect with and we can get past that barrier of wanting to do it all on your own, when we can do that, then everything gets better and we have a 10 times better relationship than otherwise.

So think about your ideal client. Think about the person that is most likely to buy your product, most likely to take part in your services.

What are the goods and the bad’s that come along with that person and how can you get around the bad’s and get directly to the goods as soon as possible? How do you gain their trust?

In the long run. Just a quick thought, something to kind of go back and thinking about your market. When we’re talking about really focusing in on the WHO, on who you’re providing your what to. When you’re thinking about that, really think about the long-term effects and interview them. Get to know them.

One of the things I started on a podcast is just for me to be able to get to know the marketplace more. One of the reasons why I have dream Biz chat.com is so that I can get to know people in this field a lot better and so go and do the same.

Do whatever you can to get around these people, go to events, go to whatever you need to do to get in front of your ideal customer and interview them and get to know them and see if there’s, see if there’s going to be a long-term thing that you can create.

There’s no reason to go into business or to build something out if it isn’t long-term. If you can’t see it really lasting and you can’t see yourself really connecting with your customer, there’s no reason to go for that. You’re just, you’re just signing up for misery otherwise, I mean, right. So tomorrow we’re going to be talking about another example of something you’ve got to pay attention to when you’re putting a frame around your product or service, when you’re starting to define it and starting to talk about the real benefit to the customer, what should you be care of?

Whether it’s convenient or not. Does convenience mean what it used to mean? We’re going to talk a little bit about the movie, the founder, the, the one all about Ray Crock, who, who is famous for making McDonald’s what McDonald’s is today?

Is convenience what it always has been, or is it starting to go backwards? It’s great question. We’re gonna answer that. Dig Right into it tomorrow. In the meantime, get out there and let the magic happen.

Dan Kennedy’s Top 3 Growth Impactors

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Dan Kennedy's Top 3 Growth Impactors

Dan’s Interview with Clint Arthur – https://www.youtube.com/watch?v=OeY-kdvfFtU&feature=youtu.be

Dan Kennedy’s top three growth factors. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon here once again for Brian J. Pombo Live.

Now we’re going to be talking about something that Dan Kennedy just recently brought up and yes, this is the same Dan Kennedy that a few days ago it was announced that he was in hospice and was not thinking that he’s going to be living much longer. We discussed that in some earlier videos. You can go back and look at that.

I wanted to bring up the latest interview that I’ve heard with him was done by a gentleman named Clint Arthur and I’m going to talk about that in a minute. I’ve also got the link in the description, so you can go check that out.

But if you are a business owner or an executive and you are looking to take your business from where it’s at to an absolute dream business, I’m going to encourage you to watch some more of my videos, see if we relate.

If we do go to DreamBizChat.com. At DreamBizChat.com you can watch the quick little video, eight and a half minutes long, gives you an idea of what I call the dream business transformation and if that’ll tell you whether you’d be a good fit for me or not. Just fill out the application and see if you qualify.

This video between Client and Dan is worth watching, worth listening to a Dan Kennedy’s half of it. He’s just coming in over the phone.

I wanted to point out one point that he made that I think applies well I know applies to you and applies to other people when it comes to businesses.

In our latest Off The Grid Biz Podcast episodes. We’ve been discussing, speaking and writing books and how that helps.

One of the things that Clint Arthur teaches is he teaches people how to do public speaking in order to promote whatever they’re looking to promote themselves, how to make themselves more of a celebrity or how, he calls it celebritize yourself.

I first ran into Clint Arthur is a few years back when he wrote a 21 Performance Secrets of Donald Trump. And it’s not a political book, but this was right when Donald Trump started running for president.

And all he did was he took a lot of the performance secrets that he could see exhibited that Donald Trump exhibited and he put it out in a book. So regardless of what you think about president Trump, these are lessons that you could learn that obviously eventually led to his becoming president. So it’s a great book. Great Book by Clinton Arthur. That’s when I was first introduced to him.

I think he did an interview for, I Love Marketing. I think that’s where I heard about him and I’ve been following him ever since. Really great guy. Interesting.

The reason why he was interviewing Dan Kennedy is he was supposed to attend this Living Legends of Entrepreneurial Marketing, which is happening at Carnegie Hall at the end of September.

You go find out more about that at livinglegends2019.com. That is Clint’s event. So you go check that out. I definitely recommend it.

And Martha Stewart is going to be there. A Dan Kennedy was meant to get a lifetime achievement award.

Whether he’ll be able to make it or not, it’s not looking like that’s the case, but from what we know, he’s still kicking. So hopefully Dan can pull through.

The three things that he mentions about business growth, it starts with Clint asking him, and it’s around six minutes in, where he’s asking him basically, Do you see anything that has a greater impact than speaking when it comes to business growth? In terms of your business?

Dan says, speaking has been by far the biggest boost to his business.

And he does a whole lot of things, but speaking has been huge piece of that. He goes through all the reasons why and how you can use speaking to increase your business or whatever deal that you’re working with and whatever you’re trying to promote.

So he says there’s nothing that works better than being on stage and being a walking, talking example of what you’re talking. Whatever you’re discussing, having that real tangible visibility makes the biggest difference for your business.

The second thing he says that other people work on, is getting themselves into the media. Which is another thing that Clint Arthur teaches is how to get yourself into media. That’s already out there.

So whether it be news media, whether it be entertainment, all the different forms of media that are out there. How you can insert yourself into that conversation.

He says that’s another big thing. That’s the second one that he recommends.

The third thing is writing and, or just pushing content, any form of content out into the world, similar to what we’re doing right here. Just pushing content out into the world.

If you’re able to do enough of that, that will also be a huge boost your business. So these are three things just off the top of his head that he says are some of the biggest, expansions in business growth.

These are some things, the tools that you can use. So those are three things. We talk about, all those things a lot here. And I look to talk more about in the future.

Dan Kennedy is very topical because of his recent announcement of being in hospice. So we hope Dan can pull through and even if he can’t, he’s, he’s lived one hell of a life. It’s been really great listening to a lot of his old audios and stuff that are out there, and it’s great to hear a fresh interview like this.

I’m not sure if this is the last interview that he’s done, but it’s worth going and listening to if you get a chance.

Tomorrow we’re going to be discussing another aspect of how you can be able to promote your business. So come back tomorrow. We’ll be talking about that. Then in the meantime, get out there and let the magic happen.

What Is Business Strategy?

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What Is Business Strategy?

http://DreamBizChat.com

What is business strategy?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you by BrianJPombo.com. We’re here in Grants Pass Oregon, the jewel of Southern Oregon.

Here in the Orange Office and today we’re going to be talking what is business strategy?

Why am I talking about business strategy?

Well, because it’s what I do for a living business strategy.

I help businesses to help plan what they need to do for the long run to achieve what they want.

There’s always difficulty going into this with people because the great fear is that you’re going to make it appear more simple than it actually is. Really, that’s impossible because what I do is extremely simple.

I’m just going to give it all away today. I’m going to tell you exactly what it is that I do and show you how, how fundamentally simple it is.

That honestly, if you just watched enough of these videos, if you got to see enough of the programs that I have available on my site and took advantage of all the free stuff that I provide, you’d be able to do a lot of this yourself.

Because really all I do is change the way your brain works. Because at one time someone had to change the way that my brain worked.

Let me start with the concept of an entrepreneur because whether you are a business owner or whether you are an executive of a company, your brain has been trained by the business owner at some point.

And most business owners brains work backwards, not from how they should to start the business.

They start the business for all the right reasons. It’s like, I want to be my own boss, I want to do my own thing. I’m creative. I want to just be able to express myself, be able to put my ideas out there, be able to produce the products or services that I want and just that is a great spirit to have. It’s a great direction to go in.

The problem is during that process, most of us as entrepreneurs, we end up adapting all of these bad habits that go along with it and they become institutionalized. A bad habits like, “Hey if I’m thinking it, if I’m feeling it, it needs to happen and it needs to happen now.”

So whether we expected of ourselves to go out and have it done or whether we hire people to go out and do it, everything tends to run off of a whim, off of the feeling of the moment, and you miss a whole lot of the value that comes along with system.

System is a boring thing. It runs against most entrepreneurs guts.

We want things to run from us on a regular basis and just exude out of us and that’s important. It’s always important to have a vision person at a company. What you also need is an operations person.

You need at least one person that can help build a system that can pick up the pieces and run with what the entrepreneur has come up with, with what the visionary has come up with and be able to institutionalize it and make it function properly with purpose.

The problem with entrepreneurs is our purpose is of the moment. But a business needs to have a long-term purpose too. There has to be pieces that it’s working towards. It can’t just be the feeling of the moment.

So take that to today. A lot of the issues that you’re having is based off this.

It’s based off of the fact that your an animal. You are an absolute animal and everything and you’re a system of the weather. You are just a creature that just is constantly moving and changing things and it’s detrimental to your long-term business.

It’s helpful in certain pieces. It’s helpful on the outskirts, on the creativity, pointed outward and growing. As you grow a business, you need to be pointed outward. The inside of your business needs stability. Stability comes from having a very clear, achievable purpose. So it comes down to this.

We go back into the entrepreneur’s brain and we come up with ideally, what is your ideal in terms of where do you see yourself in 5, 10 years? Where do you see your company at five to 10 years?

What point are all the elements that you would need from a company to for you to feel secure, happy with it, to feel like you’ve achieved something from where it is right now? Where are you looking to get to? And you start from where you are right now.

Now I know this seems super, super simple, but the effect, the problem is that most entrepreneurs start here and they start heading that direction. They did get distracted, they get distracted, they get distracted by this and that, and pretty soon they lose track of what the ideal is.

What needs to happen is you need to start from the ideal and go backwards. You need to start from there and say, okay, what’s it gonna take to get there and plot out all of the points in between. Now, it doesn’t mean that you aren’t gonna wander.

But what it means is you got to know what the next point is and you can go all over the place as long as you realize where the next point is. And you know that that’s continuing to point to the ideal to where you’re going.

Once again, seems super duper simple and you would think that everyone would eventually find their way to doing this.

The problem is they don’t.

I’ve worked with very large companies. I’ve worked with very small companies and if there was a visionary at the company, whether it be the entrepreneur or the business owner, the executive, whoever the visionary is, they get caught up with the shiny object of the moment.

It’s just a personality thing. It’s a combination thing. They get caught up with with details and sometimes they miss the forest for the trees. If you’re looking to actually achieve something to put purpose behind everything that happens at your company. Sometimes you just need another person there to help either keep you on track, keep your company on track or help kind of deliver you to keep everything clear and deliver you in the right direction.

Even if you know you can take it from there. That’s what business strategy’s all about. If you’re interested in business strategy, you can find out more at BrianJPombo.com.

If you happen to be a business owner or an executive that’s in the self reliance field, meaning you have products and services that help people become more self reliant, go to DreamBizChat.com.

Dream Biz chat.com is the place specifically for people in the self-reliance field, business owners and executives.

This is a free pass to be able to meet with me. If you meet the qualifications, go watch the video, see if you meet it, fill out the application and we’ll go from there. Tomorrow…..Yesterday we talked about Dan Kennedy, who’s very sick, possibly on his way out of this lovely world. And I kind of bared my soul a little bit about my thoughts on Dan.

I’ll continue talking about Dan till the day I die because so much of his concepts in or weave in with mine.

I’ve learned so much and been able to apply so much of what he says. So I’ll keep bringing up his ideas. Tomorrow we’re going to bring up a very specific idea that he just used recently, and we’re a, it was brought to my attention by Sean, the Producer. And so we’re going to hopefully get to that tomorrow. Come back then and we will talk about it. Have a great night.

Dan Kennedy – Life Changer

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Dan Kennedy - Life Changer
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Dan Kennedy Life-Changer. Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today’s a more of a serious tone. The reason is, is that a writer, speaker, marketing guru, Dan Kennedy has come out publicly and announced that he’s on his deathbed and will be no longer with us within a few days is the diagnosis. By some people’s account, he’s already passed away. I don’t know what’s true and what isn’t.

It’s always tough to tell with Dan, because he’s not online himself.

So everything comes through other channels. So I’m going to talk a little bit about Dan Kennedy and what he’s meant to me. This is not a typical video. I do these every day.

If you’re listening to this via podcast, this is not a typical one.

I suggest you listen or watch one of the other ones, if this is your first time here. Because what I do is I help business owners, and specifically I’m looking for, I’m currently recruiting business owners and executives that are in the self-reliance field.

Meaning you have products or services that help people to become more self reliant. I’m recruiting them to be able to have discussions with them and see if we could do business together over the long run. If that describes you, go to DreamBizChat.com the link is in the description or just type in DreamBizChat.com.

I won’t go through the details of that this time. You can find out about that on more videos. There’s also a video on that page.

Now, this is going to be more about my story of how I came across Dan Kennedy and what his work has meant to me.

We’ll see if I can get through this. Because, he’s made quite an impact on my life.

So in 2012, I was still purchasing books on a regular basis from a physical bookstore.

Before most of us were on Amazon Prime, if Amazon Prime existed back then, it was nothing like what it is now. Every year I would get a pile of gift cards from friends and family to Barnes & Noble, which was, it was kind of an interesting thing because I had worked at Barnes & Noble for a handful of years when I was younger.

For some reason I think it was just a safe, a gift for people to give. And so I ended up with that for quite a few number of years in a row. And so in December of 2011, I received a bunch of these.

I then went in and got a big old pile of books as I would do on occasion is I’d walked into Barnes & Noble, pick out some books that sounded interesting or I had heard recommended from other people.

One of those books is this one is the No B.S. Price Strategy by Dan Kennedy. If you ever see his writings, it’s almost always written Dan S. Kennedy, I think that differentiate him from some of the other Dan Kennedy’s out there and Jason Marrs, this unto itself, if you’re interested in pricing strategy of businesses, is an interesting book.

It is not his best book but it is an amazing book. If you had never run across anything from Dan Kennedy before, which I had not, I had heard about him. Everyone had talked about him for a number of years.

I had been involved in marketing circles for quite awhile. Had never actually read any of his articles or books or heard any of his speeches, nothing of the sort.

When I came across this book, I had heard about it discussed on podcasts and so forth. And so I grabbed it and it was interesting because it has kind of this cartoony cover and everything.

It was very odd. It was very different and it kind of stood out.

I had not seen another book about pricing strategy because it always amazed me is how do companies price their products and services.

Where do they start? Where does it come from?

The answer might surprise you. I’ve had other videos about price and strategy and I’ll talk about that in the future. This book blew my mind.

The writing style through completely threw me for a loop because Dan has a very, direct, frank but very clear way of writing that I just fell in love with. I just ate this book up and I didn’t read it right away. I actually didn’t read it till February.

In February, I was gifted a trip to Hawaii. It was my first time to Hawaii. We were in Hawaii, the big island, and I got to sit by the pool and it was the funnest time ever reading this book by the pool.

It sparked something in me because, a lot of what he talks about are the principles of direct response marketing.

This is where Dan Kennedy comes from and what he’s all about. If you’re not familiar with direct response marketing and you’ve been involved with any other form of marketing, it’s really wild to come across this whole new world.

He opened up a world for me at a time when my business was kind of all over the place and I wasn’t quite sure how to stand out, how to be different, how to provide a really ultimate service.

I could put a whole bunch of hard work in, but I can never feel like I could make a science out of the marketing process. Dan gave that to me. He introduced me to this world. I didn’t learn everything from him, but he directed me to all the other people that I ended up learning from in the long run.

That mindset shift changed my entire life. It changed how I work in my marketing business, but also in other businesses that I own.

Those of you who work with me and other businesses know that I see things a little bit differently than other people in the business in those businesses. It’s because of Dan Kennedy.

Two other books I want to give if you’re interested in finding out more about Dan Kennedy or direct response marketing, either one of these are really good primers.

This is the Ultimate Marketing Plan. This was one of the first ones that I read in this, he discusses the Market, Message, Media Match that we talked about a couple of days ago. That’s a concept that I got directly from Dan Kennedy and to this day completely changes things.

I’ve sat down with politicians, I’ve sat down with business owners, I’ve sat down with leaders of nonprofit organizations. I always bring it back to that concept, that core principle.

That’s the best thing about Dan Kennedy is he focuses on core principles. He doesn’t get caught up in the tactics but deals with core principles and says, start with this and apply this to your business. Apply this to your venture or whatever you’re doing. Very clear cut way of thinking Dan has.

This is also, this is a No B.S. Direct Marketing.

Direct marketing is another way of…..it’s kind of a broader sense in talking about direct response marketing or advertising. This is another great book, great primer if you’re brand new to this world.

My very favorite book from Dan Kennedy is his biography. It’s actually a whole bunch of essays that are autobiographical and it’s called, My Unfinished Business. Great book.

It’s really funny because I was just inspired out of nowhere to pick up this book and…..by the way, this is what Dan looks like. I was inspired to pick up this book a few months ago. I don’t know why. I very, very, very rarely will read a book front to back more than once after I’ve read it once.

Even if it’s a great book, I’ll go back and I’ll look at the parts that I highlighted or, or wrote in. I will go back and look for specific sections.

This is one that I was inspired to re-read front to back. And as I’m reading, I’m going, this is really great stuff. I understand why I’m reading it again. I’m getting more out of it. I’m applying some of it to our videos and so forth. It’s just a very good picture of a of a very private person.

So my unfinished business also a great read, but I highly recommend you read his how to stuff first and get a concept for who he is and what he’s about and see if it speaks to you the same way it’s spoken to me. He has had an organization for a number of years called many different names.

I think it was originally called like Dan Kennedy’s Inner Circle. It was eventually changed to Glazer-Kennedy Inner Circle. GKIC I think it was called that for a great number of years.

When I got involved with it. It was called that. They had newsletters, conferences you can go to. Because of that organization, I was able to meet Dan Kennedy once in a very uncomfortable way, which I’ll tell you about that story another time. And now it is called the No B.S. Inner Circle.

You can go and look that up. They got a great organization. I would highly recommend getting involved with them. I’m looking to get involved with them again sometime it’s just I’ve been so overwhelmed with things to do in my own business, I haven’t needed any extra.

But if you’re needing an inspiration, that’s a great place to look.

Every once in a while you come across one of those characters, these people in life that you never even get to know one on one. He wouldn’t know me from anybody, but has had such a huge impact on my life. So that’s all I gotta say for today.

Tomorrow I’ll bring back more concepts of pieces out of my life that hopefully can be helpful to you. One piece about him that could be helpful to you. And that’s how do you become immortal?

If I had a subtitle for this one, because Dan Kennedy’s legacy will live beyond, and it really comes from being prolific.

So putting a lot of yourself out there, either through writing or talking or videotaping, you’re talking like we’re doing now of being as prolific as possible, getting yourself out there, giving as much out as possible.

And I don’t mean just for free, but giving your concepts as much as possible and charging for them when necessary.

That’s an absolute, you have to do that to be able to make it valuable enough for people on the other side. So your most valuable information you have to charge for it.

If you do those things and you get to the point where you could be honest. Dan is a very private individual, but when he’s honest, he’s really honest about himself and just puts it all out there.

I recommend you do the same and you will connect with people.

You don’t have to be, you don’t have to be outrageous. He’s a very straight-forward, no nonsense, conservative type of guy. But for some reason he’s connected with a whole lot of people.

If you go out and you go to a dankennedytribute.com I’ve got the link in the description also. You’ll probably be able to see what other people have said. You’ll get to see a letter directly from him, which is an odd thing if you think about it.

If you know that you’re going to die and you actually have enough time to be able to write letters and talk to people, that’s….I think that’s a bit of a blessing.

So it’s cool, cool thing. I’m happy you could join me here today and we’ll see you here tomorrow. Get out there and let the magic happen.

5 Excruciating Steps to Become A Business Strategist

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5 Excruciating Steps to Become A Business Strategist

http://DreamBizChat.com

Five excruciating steps to become a business strategist. Hi I’m Brian Pombo, welcome back to the Orange Office here in Grants Pass, Oregon. Tonight we’re going to be talking about what led me to become a business strategist.

Kind of give you a little bit of background about me because I’m always being asked, “you know, how did you end up in this field?” “Do you have degrees,” and so on and so forth about this.

So I’m gonna just give you a brief background of this and also let you know that if you are a business owner or an executive in the self-reliance field, meaning that you have products or services that help people become more self-reliant, that again can depend more upon themselves as opposed to on others.

Be a little bit more independent. If that describes you, go to DreamBizChat.com watch the quick video there. I’m not selling anything. Merely talking about the chance that you can have a free chat with me.

Normally I charge $600 and above a for strategy sessions like this. If you happen to be in that field, if you happen to be in a decision maker position, you’re someone I’d like to talk to, go to DreamBizChat.com, talks all about the dream business transformation.

Like I said, just a quick video.

Go take a look, let me know if you’re interested or if you don’t like the video, let me know. I’d love to hear it.

So let’s talk about business strategy or really what led me to business strategy, which is a really strange world. I’m going to start, a few years back, let’s see….around around 2007, I started out working with a national radio talk show host, actually with a few radio talk show hosts.

But I would talk about one specifically in which I was brought on to help out with Internet basic basic internet outreach and social media. And I ended up going a lot into podcasting because it was when podcasting was first starting out.

So I was brought on board. Did I have any background on this? No. I had no degrees in online anything because of my age.

I’m 40 now, so that kind of gives you an idea, but you could do the math. Back in 2007 where I was at that time, there weren’t a whole lot of people that had a whole lot of ideas concerning social media, podcasting, and I had some experience just as a consumer and as someone that’s a pretty quick learn.

I knew a little bit of html and I knew some basic internet stuff, so I was hired to kind of help out in that area.

Now as I was helping out in that area, I found that certain things, certain forms of blogging, certain forms of podcasting was getting attention from the search engines.

Back then Yahoo was still relatively still had a little bit of pull and especially Google. You can see, if you did certain things on your website, if you did certain things with your social media, you got attention from Google and Yahoo and that became a field known as search engine optimization, otherwise known as SEO.

So when I went all out on my own, SEO was still relatively new craft. And so I learned all about SEO. I got hired from a number of local people and people just kind of referrals and I got to learn all about search engine optimization. I could help somebody if they had a local business, if they had a larger business, be able to control a certain amount of what they got seen out there online through the search engines.

Now what happened after that?

Well, there was this huge push from Google. It was a change called Penguin and Panda, that there were these major changes that Google made in their algorithm that made it more difficult.

Not quite as simple to be able to get attention as easy as it was through free mediums, which was my specialty doing or what we now know is organic search.

It’s still very possible. I’m still pretty decent in SEO and I know people who are even better at it than I am.

But search engine optimization kinda changed and it became more of a thing that, I would call, local marketing is what I got. Well, no, let’s say, local online marketing really.

So local, online marketing. I got good at helping local people get attention, not just through SEO, but beyond that I started learning about all forms of online marketing and different ways that people could get attention through online marketing.

As I started going, I started realizing that the same principles that worked online work offline also, and that most people weren’t using it.

So I really became good at all in all, all types of marketing and started getting actually really good at what they call Direct Response Marketing.

Somewhere around 2012 I was introduced to Dan Kennedy who introduced me to this world of direct response marketing, which is a really huge world. If you don’t know anything about it, look into it.

It’s really, really interesting stuff because it takes marketing and turns it in from this black witchcraft thing into an actual science and it has a long history.

It works if you’re paying attention to the numbers and everything else you could make marketing pay for you.

That’s how I slowly got into this field. What ended up happening though is I realized that when I was talking with business owners, they’d bring me in to consult with them on marketing, on overall marketing.

I start very broad with them and, and we zoom in on marketing eventually and I started realizing that most of the problems that they thought they had, they did not relate back with marketing.

If they thought they had a marketing problem, really they were focused on, well, I want to get caught up with the next tactic. I want to get on Youtube, I want to do social media, I want to do this.

They got caught up with a tactic and they missed the entire principle behind why you would ever use that tactic.

They got caught up with a media like I talked about a few days ago when we talk about focusing on your market first, the WHO and then going into the WHAT and then talking about the WHERE and the WHEN. That’s what ends up happening.

Business owners get caught up in the media way before they start focusing in on who they’re going after, what they want them to do.

So it occurred to me that the people with the real problems have a problem with overall business strategy. And when I started talking to people directly about business strategy, about how to start real broad on your whole business and then zooming in a little closer and a little closer, a little closer, basing it all on your goals.

Basically what do you want out of your business? And then going all down from there and then defining marketing and all the details of marketing and everything else in the business.

Defining what you’re doing in each of those places based off the principle of what you want out of your business. I’m sorry, I keep hitting the camera here and shake it. Sorry about that. That’s the whole principle of business strategy. So that’s how I became a business strategists.

It wasn’t easy. It’s not something I thought I was going to be as a child for sure. I never planned to be a business strategist. I don’t know where this will go from here, but I’ve been in business strategy for awhile now. Really love it.

Love the type of people I’ve been able to talk to. If you’re someone that has an idea of what you want out of your business, you want to get way up here, but you’re successful, but you’re down here somewhere and you’re just not sure what the steps are to get there. Hire somebody like me.

Go and find somebody like me. And if you’re lucky, find someone that’s giving it away at a discount or for free.

DreamBizChat.com specifically for people in the self-reliance field. But if you are not in the self-reliance field and you’re interested, go to BrianJPombo.com and go check out what I offer there.

Tomorrow we’re going to be talking about what specifically is business strategy and how can it change your business. This is just some background videos to kind of give you an idea of my mindset, see how it can help you in your mindset.

You have a great night. Get out there and let the magic happen.

Are You On Offense or Defense?

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Are You On Offense or Defense?

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Are you on offense or defense?

Hi I’m Brian Pombo. Welcome back to Brian J. Pombo Live every day we bring you another little tip, another little question, hopefully help you along with your business today. I’m not in the Orange Office.

I’m in an undisclosed location while I’m at my home. And obviously a badly lit area of the house. But the best I can do at this time of night.

I just wanted to give you a quick concept that is deceptively simple and also extremely deep. And the real question is, and this could be your business, you could take this and look at any one area of your business and ask the same question.

Are you on offense or are you on defense?

Now, if you’re not super familiar with the way that most most sports work, especially today’s professional sports. Offense are the people that have the ball and they’re moving it down the field, they’re working on scoring, they’re on the move. Defense is the side just trying to keep the other side from scoring. That’s offense and defense.

The same thing’s true in war, that the same thing is true in politics and it’s also true in business.

You will find that when you are on the defense mentally, tactfully, in every way, if you’re on defense, you’re going backwards. You’re not moving in a positive direction.

If you’re on offense, you’re taking ground, you’re going forward one way or the other. If you’re on offense, you know you’re on offense. So the real question is if you take a take a specific area of your business, take that, take the area that is bothering you the most. Here’s one thing that’s true about that area. I can almost guarantee you’re on defense in that area.

You’re feeling like maybe there’s somebody in your business that is holding you back, a coworker, a vendor, someone that you do business with, they’re holding you back and you’re always feeling like you’re defending against that person.

The defensive position doesn’t work long-term.

It’s a necessary position. You’re always going to have to play defense at some point, but if you’re finding yourself in a hole, it’s because you’re constantly on defense in that area of your business.

The areas where you’re on offense or the areas that you find the most fun, you find the most rewarding. You feel like things are moving in a positive direction because they are. Find a way to switch your thought pattern to switch your paradigm in the areas of your businesses and think more offensive.

How can I make things happen here as opposed to reacting to things that happen?

So this isn’t just true in business, it’s true in relationships. Honestly, it’s true, but like I said, true in politics. Anytime you see a politician that spends more time on defense than on offense, that politician does not have long to last. They will be taken down by someone who is more on offense. It’s guaranteed. If you put it in most presidential elections, you can see, take the person who’s been on offense, but now both sides are playing offense and defense the whole time.

Take the person who’s more been more on offense than on defense. There’s usually one or the other. That’s the person who’s winning that election.

We have a president Trump today love him or hate him because he was mostly on offense. The few times he got put on defense during the election cycle. It’s probably the main reason why he wasn’t able to take more than just the electoral college.

Offense and defense defines a lot.

It’s a very, very, very simple paradigm. But if you can recognize it in yourself, if you can recognize it in your business, in your coworkers, in your organization, are you on offense? Are you taking ground?

Do you have a goal that you’re all set to achieve or are you constantly on defense, defending against the marketplace, defending against all the situations that come up?

I come from a farming and ranching background, my family, and the one thing that always bothered me about most with the farmer mentality is it was it’s a very defensive position.

It’s, “Well, we’ll wait and see what the weather does.” You know, and we’ll wait and see what happens here and see what happens. Then see what the price of hay is. I couldn’t stand it. It’s a very tough way to live.

I’m not speaking of all farmers or ranchers, it was just the position that I always saw. I saw a majority of them putting themselves in, but it’s perspective. Really find a way you can be on offense.

I know I’m driving this point into the ground. I just wanted to make a quick point for tonight.

Tomorrow night we’re going to go a little bit further away from mindset. I’m going to tell you a little bit about my story and you can see how it applies to your story. I’d love to love to hear more. Let me know what you thought about tonight’s talk.

Also go to DreamBizChat.com especially if you are a business owner or an executive in the self-reliance field, meaning that you help people to become more self reliant through your products or services.

Go to DreamBizChat.com. I’ve got short video there, eight and a half minutes long. Take a take a watch. Listen to what I have to say there. I’d love to hear what you think. And tomorrow, like I said, we’re going to be talking more about the various specific story and see how you relate, have a great night.

Get out there and let the magic happen.

Getting Seen In Mr. Big’s Limo

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Getting Seen In Mr. Big's Limo

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Excellent. Excellent. Excellent.

Hey, getting seen in Mr Bigs Limo.

Hi, I’m Brian Pombo welcome back to the Orange Office here in Grants Pass, Oregon on this nice Sunday evening.

Tonight I’m going to take you back a ways. If you’ve ever seen the movie Wayne’s World from 1992, the original Mike Myers, Dana Carvey classic.

There’s a scene toward the end of the movie and they are trying to get attention for Wayne’s girlfriend, Cassandra. So she’s a singer. She has a band. They’re trying to get attention from this record producer. His name’s Frankie Sharp of Sharp Records, trying to get his attention.

This is one person they’re trying to get the focus of, they just happened to know roundabouts, where his limo is going to be and they happen to know that his limo has a satellite TV in it. At the time, that was how the affluent got to watch anything is through satellite TV.

So what they do is they hatch this big elaborate plan to be able to basically hack into his TV and put their program right in front of him as he’s being driven in his limo so that they could put this message, they could put Cassandra and her band singing a song right in front of them to get his attention. To hopefully lead to a record deal or what have you.

Why am I bringing this up?

A huge mindset thing for business owners is a lack of focus and specific lack of focus that almost every business owner I come in contact with is a lack of focus on an ideal market.

I’m not saying that your market isn’t more than your ideal person, but you need to have an ideal person to shoot for in order to really garner attention from the rest of the market.

When I’m saying market, I’m talking people.

I’m talking customers, potential customers, potential clients. That’s what we’re talking about here.

Now, if by the end of this you relate with what I’m saying and you can see yourself in it or you can see that I know what I’m talking about and you’d like to talk with me a little bit deeper about how it relates back to your business.

Let’s just say you’re in my ideal market, which is a business owner or executive that’s in the self-reliance field, meaning you sell products or services or have a story that encourages people to become more self reliant than you’re the type of person that I’d like to talk to.

This is just my ideal client for right now.

Go to DreamBizChat.com if you fit those qualifications. Now, most of the people, 99.9% of the people watching this don’t fit that.

But if you do fit that and you relate with what I’m talking about, go there and go check out the free video I’ve got there.

You don’t have to put in your email address, anything like that. Just watch the video. It’s eight and a half minutes long and that’ll tell you whether you’d like to take the next step and actually talk with me.

Once again, that doesn’t cost anything either. You just have to fill out the application, see if you qualify beyond that.

So go check out DreamBizChat.com the link is also in the description, regardless of whether you’re listening to this or watching it, wherever you’re at, you can find that link.

So back to the Mr. Big analogy, okay. It’s all about focusing. Even if it comes down to one person, that’s your ideal. Now, if it’s one person, chances are you will be able to get your message in front of that person.

I don’t care how famous they are, I don’t care how guarded they are, I don’t care if they’re the president of the United States. If you’ve got one person or a hundred people that are your ideal client or customer, then you need to focus on them.

Everything around your marketing should revolve around that.

Here’s what I mean.

You got your market right. That’s your who. And if you’ve watched my videos, especially some of the earlier ones, we go through this and I’m going to go through it again because I need to make this perfectly clear for you.

Hopefully you’ll learn from it and be able to do something with it.

Who is your ideal market?

Who is the person?

And you could have demographics. You could say, well, they’re going to be somewhere around this age. They’re going to be this or that gender or both, but they’re going to be of this financial standing.

They’re going to have this in mind. They’re going to have gone through this pattern. They’re going to have done this, done that. Define the ideal.

Here’s why, it’s not just for that. It’s for everything else that you do. This is a foundational point for your business.

If you are not focusing on this, you’re going to be making the wrong guesses on everything else.

Because after you focus in on the market and it doesn’t have to be right.

It just needs to be something. It needs to get you started. You need to get out there and start talking to your ideal person, finding that person, trying to get a conversation going with them.

Once you have your ideal market that allows you to create a clear message, oh look at that our computer went on, go off computer. You’re not supposed to be on for this video.

Message. The message is WHAT?

What do you want to tell them? What do they need to know from you? What are you trying to sell them? What are you trying to encourage them to do? It’s very difficult to answer this message if you don’t know the market. If you don’t know the who, it’s very difficult to know the right words to use when discussing the what with them, when putting it out there.

And then once you know these two things, once you’ve defined that to some sense, these things can always change. You’re not stuck in it. Don’t get so concrete and held on, “oh, what if I make the wrong decision?”.

Start just start this process, but start with the market. Start with the WHO. Go on to the WHAT, then that will help define media, which is the WHERE and WHEN and HOW you’re going to get in touch with somebody. Really the where and when.

Most people start with the media and they go the other direction or they’ll start with the message and then go to media and that you’re lucky if they ever get to market.

But if market is defining your message and if those two things are helping you define your media, because if you know who you’re looking for, you’re going to know more about where to spend advertising dollars or not spend advertising dollars.

Where to put out free media like this right here. Where to go after them. Are they reading magazines? Are they reading any type of periodicals, you know what I’m saying?

Are they reading any physical things that are out there? Are they going to specific websites? Are they even online? I mean are they actively online and where are they at?

What social media do they use, if any? If you don’t know who, it’s really tough to answer this, but most of us start here and we get caught up with, “oh my gosh, Facebook ads are cheap right now. Oh my gosh, everyone’s on Instagram right now. I need to get out.”.

And we get caught up and in love with a media source.

We get the salesman coming through the door saying, you got to be in the yellow pages. You gotta be over here. You gotta do this. You gotta do that. Well, they’ve already chosen their media. They want you to choose the media first.

If you focus on the who, you focus on Mr. Big, all you gotta do is find out what you want them to know and where are they? And if you need to zoom into the back of their limo to get your message directly to them, do it.

But this is a mindset thing. When you switch your mindset on this and you focus on the right things, the other questions that all surround your business get clearer and clearer and clearer.

Hopefully that was useful to you today. Tomorrow we’re going to be dealing with another mindset issue. I’m not going to tell you what it is because I don’t know what it is yet, but a list of ones that I’m going to go through and pick out the one that I think fits best based on how people are reacting to today’s video.

We’ve been getting some great reactions lately from all the other videos. Once again, if you’re interested, go to DreamBizChat.com if you feel like you fit the scenario that I was talking about earlier, go rewatch this.

Get this in your mind, write it down. Actually take some notes for who your market is, your message, what your message is and where your media should be based on that. Okay, you have a great night.

Now get out there and let the magic happen.

Momentum Is Not the Goal

Posted on by brianjpombo@hotmail.com

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Momentum Is Not the Goal

http://DreamBizChat.com

Momentum is not the goal.

Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass, Oregon. This is Brian J. Pombo Live and today we’re going to be talking about momentum and that all starts out with getting to the point of momentum and that just comes from showing up.

Just putting in the work, doing what’s necessary to get to the point where things start building on a life of their own.

The reason why I wanted to talk about momentum is that it’s really is has a lot to do with goal setting and mindset of goal setting and we’re going to get right into that.

But first I just wanted to make a quick announcement to those of you who are business owners or executives in self reliance based businesses. I like to implore you to go to DreamBizChat.com. There’s a quick video there, eight and a half minutes long.

You could watch it. It talks about the dream business transformation. If you are in a position right now in your business where you’re successful, but you really want to get way up here to your dream business scenario, then the dream business transformation is probably just right for you and for this limited time it’s free. So go to DreamBizChat.com and see if you qualify for a free dream business transformation.

Now onto momentum, this concept was brought to me by Producer Sean because he remembered reading about it in Steve Martin’s biography. Steve Martin, the actor, comedian, his biography Born Standing Up.

If you haven’t read Born Standing Up it’s a great biography. There’s also a great audio book where Steve Martin reads it out loud and it’s, I mean my favorite types of books are biographies. I think you kind of get the best out of somebody’s life.

Especially autobiographies are great too because you re you get the person’s own perspective on it and sometimes those can be pretty darn interesting. Born standing up is a great book.

In it there’s a whole lot of lessons and probably stuff we’ll bring up in the future because both me and Sean really love that book.

The particular point has to do with the Tonight Show, which was hosted by Johnny Carson. This was a show that many people watched. It was on late at night.

Well it’s still on late at night, but at the time when it was on, it was watched by many more percentage of people than it is currently watched by now.

Because of that, when Johnny Carson had a comedian, an up and coming comedian on the show. It kind of marked the beginning of their career. It was like this huge jump because all of a sudden they’re in the spotlight, they’re the national spotlight.

People are seeing them. And depending on how Johnny reacted to you is how good you were considered to have done. And so if you were able to get back on there, it was considered a great thing.

If you see any biography or read anything about any comedian that came up during the 70s and 80s, they always refer to the Tonight Show as being the thing that you were trying to get on to.

And if you look at any of the large comedians that came out during that time, they were either on the Tonight Show or they were on Saturday Night Live.

Those were the breaking out points for a lot of comedic talent and comedic actors. But specifically stand up comedians, they were always trying to get to that point of being on the tonight show and Steve Martin was no exception.

By the time he got there, he got on it and he left and he said, and you’re waiting for something to happen. It’s like I got there now what? It’s like what happens and there isn’t necessarily going to be a bolt of lightning when you’ve hit a point where you can build on and create momentum.

Momentum happens as you’re building up to it.

Even after you get to a point that you said is some type of goal and it might be a good goal to reach for, but by the time you get there, you have to have the plan to go next. Because most of the time things don’t lift you up on their own.

When things happen, they almost happen accidentally. Providentially, whatever you want to call it, they happen and they pull you along, but it never happens like by clockwork.

It never happens, just right after this point everything exploded. You could always see that in hindsight, but there’s no way to really pinpoint that.

If you get to a point of notoriety, you have to build off of it.

He realized this himself and realized that he had to build on the momentum of getting to this point and he did.

He got on the show more often. He got to guest host the show. He also went on Saturday Night Live, took every opportunity he could to build on the momentum of his popularity and go further and further and further.

This is a point that is if you run a business or own a business and run a business, we always get to these points where we think, oh, if I could just get here, that’s it. I’ll have it all wrapped up at that point.

It’s usually not the case. Usually you get anywhere near that point. It’s like, wow, that was cool.

But it’s not everything. There’s always something after it. And so always plan to keep moving, keep running.

Keep, you know, use another analogy cranking the well, I don’t know if you’ve ever heard the old wells that you had to hand crank the hand pump wells and you had to prime it first with water and you pump and pump and pump and you put some more water in and pump and pump and pump it before the water starts coming.

When it starts coming, you still got to keep pumping until it starts coming out consistently. That’s life.

A lot of us get caught up in the goal setting and we miss the point of life is movement and you gotta always at least plan on more movement.

You don’t need to kill yourself over it. You need to make it consistent though.

There has to be some consistency to what you’re putting out there.

That’s true, not just in the education and the ability for you to produce your, either your products or your services through your company, but in your marketing, you have to have consistency. In your customer service you’ve got to have consistency.

This is where systems all come into play. Just don’t see momentum as being the goal. Momentum is a means to an end it isn’t the end itself. It’s the beginning.

When you start getting that momentum, when you start hitting those points, those small goals, they’re only on the way to the bigger one. Keep going. Don’t stop. Keep it moving. Enjoy what you do.

Make sure it lasts and make your business meaningful. Make it mean something to people beyond just the success that you’re achieving from it.

So I hope you enjoyed that. Tomorrow we’re going to be talking about the same type of mindset issues. We’ll have another piece around the same type of concept.

In the meantime, don’t forget about DreamBizChat.com.

We’ll see you tomorrow. So get out there and let the magic happen.