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Should You Sell Information?

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Should You Sell Information?

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See more about fermentation by going to the Shockey’s website at – ferment.works

  • Click the link below to hear Brian’s interview with the Shockey’s.
Kirsten & Christopher Shockey – Ferment Works

Should you be selling information?

Hi I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about, another episode from the Off the Grid Biz Podcast that I’m going to encourage you to go and listen to. These to fine people joined me in the Orange Office.

I’ve made references to their podcasts in the past because we had major technical issues with it where everything worked out great. I wasn’t even planning to have them be interviewed in person here in the office.

But one thing kind of led to the other. We ended up back here. They were one of the first interviews I ever had that was live. And in doing so, I did not plug everything in quite properly and everything did not turn out great audio wise. So I had to go through, fix it all.

And we still came out with something that I think is still listenable. So I’ll go and listen to their podcast. This is also the longest interview that I’ve had up until now.

I honestly think it’s one of the best interviews that we’ve had up till now. That’s not from the interviewer perspective, but from the guest perspective they had so much depth, and because we had two people, they we’re going back and forth along with their story and covering how all these things tie back into business in very subtle ways.

But I have a little commentary on the end pointing out the things that are think are most important. And one of them is the concept of an information business. Now this isn’t going to ruin anything for the podcast.

What you want to do is go and listen to it because they talk about how they started out as a product business. So their business is called Ferment Works. You go and check it out. Its ferment.works and you can listen to the podcast by clicking on the link here in the description.

So check out the description, you can see the link, and if you happen to be watching on Instagram or listening on a podcast, go to offthegridbiz.com and you can go and find their podcast. It’s a few episodes behind from where we are at today and so it’s from August 1st.

They had started fermenting vegetables, fermenting different things and selling things like Sauerkraut and selling them at the local farmer’s markets and so forth. And had built up quite a good size business to the point that they started getting orders from larger companies.

When they ended up getting an order from whole foods market of all places. They had to make a decision of are we going to go in this end of business, do we want to keep going this direction and change our lives this dramatically or do we want to keep some of our lifestyle while at the same time using the vehicle that we’ve already built to be able to do something different?

It’s a really, really, really interesting concept. Then a lot of people don’t think about they want to build up their business, but they oftentimes people don’t stop going in a certain direction until it’s too late and then they’re stuck and then they have a tough time.

I think they pulled the trigger at just the right time to switch their business from being a hard product business to an information based business. So, so, so interesting how they go through that discussion. Talk about all the challenges that you deal with in today’s information business. because it’s not easy either.

You think, “well your just providing information, how to and so forth.” Yeah. But it has a lot of advantages over a hard product business, but it has a whole lot of issues that you have to think about that you wouldn’t normally think about otherwise.

And there’s something for you to think about if you’ve got a hard product business, if you’ve got any type of business that provides people, a specific hard product, I always suggest looking at adding an information end to your business or at least using information for your marketing.

There’s a whole bunch of reasons why we talk a lot about that on that episode. And we talked about that on these other episodes of this show of the Brian J Pombo Live.

So check out the past episodes when we talk about that and we’re going to discuss more about in the future about how you could do that more with your business. Now, if you have an information business, there’s also a way to create hard products for that. One of them, for example, it may seem obvious, but hard books. Especially if you’re doing information online, giving people something physical that they can take home with them that they can, they could hold in their hands.

It adds another dimension to your business that may not currently be there if you’re already in the digital information business. So they’ve written hard books, published books.

They’re published through Storey Publishing and we’ve discussed them before. They also published a Hentopia and a couple others that we’ve discussed before. Beautiful books. I bought one at the Mother Earth News Fair. They were there.

I got to see them, got to see them present live, which some of the best presenters. I mean just honest, out of all the presenters I saw, they’re some of the most professional and direct and just on top of it, confident presenters that I’ve ever seen. They’re the power couple. Okay. You go and look that up in the in the dictionary and you’ll find their picture. Very cool people, I hope they’ll allow me to talk to him again in the future.

Even despite the technical difficulties because there’s so much that you could learn from them and I know I learned something, so go and check that out.

Tomorrow we’re going to be talking about another interview from, from another speaker and a completely different type of speaker too, and it has to do with customer service and you’re going all on customer service. I mean, come on.

What is there to customer service? There’s another angle to customer service that you may not be thinking about. We’re going to be talking about it tomorrow and it applies to everybody’s business. So we’ll see you tomorrow. And in the meantime….oh, I almost forgot.

If you happen to be a business owner or an executive in a self-reliance based business, similar to the Shockey’s here, similar to the other businesses we talk about here, then I’m going to implore you to go to DreamBizChat.com.

The link is also in the description right below the title. Go and check out DreamBizChat.com and you can find out all about the dream business transformation. Watch the quick little video there. If you’re interested, fill out the application. Let me know what you think. We’ll talk to you later. In the meantime, get out there and let the magic happen.

Be Sooo Good

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Checkout Brian’s interview with Janice Cox here – http://offthegridbiz.com/janice-cox-natural-beauty-for-all-seasons/

Be Sooo Good.

Hi I’m Brian Pombo, welcome back to the Orange Office in Grants Pass Oregon today. The kind of headline of this video is Be Sooo Good.

It’s the beginning of a quote from one of my favorite quotes from Steve Martin, the a comedian, actor, playwright, so forth. And it’s, “Be so good they can’t ignore you.”

This is great career advice across the board. It really does say a whole lot and we could go on and on about that quote and what it means to you and your business. But I, for some reason it popped in my mind when I thought of this lady.

This is Janice Cox. Janice, I got to interview a couple of weeks ago, I think it was a couple of weeks ago. All the days are starting to run together here because we’ve been running around so crazy. I’ll get to that in a second.

I just drove back into town from, from the Albany area. I was in Corvallis last night as you, you may recall if you were watching the videos then I was in Corvallis, Oregon. We were in Albany, Oregon for yesterday, the day before for the Mother Earth News Fair, which happens once a year in this area, and also happens at five other places across the United States.

One of the huge influences that got me to go there was this lady right here. This is Janice Cox. When we decided we were going to go, we started interviewing…especially the speakers. Lot of the speakers and people involved with the Mother Earth News Fair.

This was somebody that we talked to and it was great because she was local. So it was one of my first live interviews that I got to do one on one right here in the Orange Office.

A unintentional outlet always ends up here. It’s not a, it’s a horrible place for interviews. We’ve got a really bad echo here. We had the Shockey’s here, a Kirsten & Christopher Shockey , a fermentation fame, which I’ll talk about them later because they had a fabulous talk that was very badly recorded by myself.

They were the first ones I spoke with, but I spoke with Janice after them. We got the recording good. It’s a great episode of the Off the Grid Biz Podcast. You could reach that in the description below, above, wherever you’re watching this. You could see that.

Or you can go to offthegridbiz.com and type in Janice Cox and you can listen to her interview. It’s a nice, nice little quick one and she’s just straight forward. Here’s why the quote reminded me of Janice. It’s not because she is super knowledgeable about what she does, she totally is.

It’s not because she’s an entertaining speaker. I got to see her speak here this last weekend. Yeah, she’s great.

It’s because she’s really a good person and for some reason it kind of hit that quote hit me when I thought of her because she just comes off very genuine. Very good. Very happy and she’s just having a great time with life and it kind of spreads throughout everything she does.

She also connects people. She connected me up with a whole lot of people, pretty indirectly. She mentioned me to people before I even met them one-on-one. So they said, you know, Janice was just talking to me about you. This happened multiple times over the weekend folks.

I only met her once, but I think we connected and everything worked out well. And you know, there’s just a whole lot of great people that we met over the weekend.

Janice is one of them. Go and listen to her story. She specializes in natural beauty, so natural beauty products, things that you can do on your own in a very natural way that makes you not have to go out and buy a bunch of chemicals and stuff and slap that on your face and do all those things.

So she’s also an expert in lavender, which I learned a whole bunch of things going to a talk from her all about lavender that I never thought I would know before. Now I’m seeing it everywhere.

I’m seeing physically lavender everywhere. I’m seeing people talk about lavender. It’s this whole thing, did you know. Go and check out, go check out that episode on Off the Grid Biz. You can also check out her books. I mentioned her earlier because she gave me this just great gift basket of stuff, including her two of her books.

These are just two of them. A natural beauty from the garden and natural beauty for all seasons. Great books. And so go check that out. I’m trying to promote a different podcast, every other time or so that we get together here in the Orange Office.

So come back tomorrow we’re going to be talking about another one and it’s going to be a good one. We got a whole lot of other things that we’re going to be going over this coming week, including a stack of stuff that I brought from the fair that I love to run over with you.

Some very interesting people that I got to meet that hopefully we’ll get to interview in the future and we’ll be talking about business. In ways that you can, do better in your business, grow things out if you have already have a successful business, especially if you’re in the self-reliance field.

The type of people that go to the Mother Earth News Fair, all deal in a very similar areas of self-reliance. And if you’re an owner or an executive in self-reliance, you’re someone either I would love to talk to.

Go to DreamBizChat.com. The link is in the description. Go and click on it. Go and check it out. There’s an eight and a half minute video real quick. The watch over there describes what it is. If you’re interested, fill out the application and we’ll see if you qualify to be able to talk with me. So see you in the future. See it tomorrow.

Get out there and let the magic happen.

Right People in the Right Seats

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Right People in the Right Seats

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Listen To Brian’s Talk With Jessicka here – http://offthegridbiz.com/jessicka-nebesni-mountain-rose-herbs/

The right people in the right seats. Hi, this is Brian Pombo, welcome back. Not currently in the Orange Office. I’m in Corvallis, Oregon.

Just went to the final day of the Mother Earth News Fair here just up the road in Albany, Oregon. And had a great time, met some great people, got a lot of stories I’ll be telling you in the future, both here and on the Off the Grid Biz Podcast, which was one of the main reasons why we went a lot of the storyline. You’ll be able to follow there.

A lot of the lead up that we had to this event, you could find there right now, but last 11 episodes all have to do. They’re all a conversations we’ve had with speakers that were speaking at this event. People that I got to connect up with the right handful of people.

I completely missed was not able to have a conversation with them, but most people I was able to at least say hi to.

So if you’re one of the ones that I missed, I’ll be getting in touch with you in the future. Sorry we missed you. I had a great time. Was my first time there. Like I said, lots of stories, but let’s talk about the right people in the right places on the bus.

This comes from a section of Jim Collins book, “Good to Great.” Where he’s talking about how your business is like a bus. You’re the bus driver and that a lot of people think of their business as being a……they think of the point of the bus driver is really determining where you’re going and then finding the people that want to go there.

And really it’s more about who you have on the bus. Got a whole lot of your business has to do with the WHO.

So it has to do with your who customer, who your customers are, has to do with who your, or your clientele, who your employees are or the people that you’re going to be working with you to take you in a certain direction.

It starts with the WHO on so many different levels like we’ve discussed in the past.

When we talk about the marketing pyramid that Dan Kennedy talks about, about the WHO and the what and the where and the why. But let’s get back to that the WHO. It’s important to have the right people on your team. So people that you’re going to get along with.

People that are sharp and who are passionate about what they do. So one of the people that I ran into in leading up to this event, and someone I got to meet today, one on one for the first time, Jessicka Nebesni, she’s from Mountain Rose Herbs from Eugene, Oregon.

And you can go and check out the interview I had with her. I’ve got the link in the description. Go check that out. That’s not the Off the Grid Biz Podcast. And if you happen to be somebody who knows about the Mother Earth News, you very well might be interested in the self-reliance field.

And if you have a business or you like you’re a business owner or you’re an executive in the self-reliance field, you’re somebody I’d love to talk to. I’ve got a website called DreamBizChat.com. Go check it out.

DreamBizChat.com. It’s completely free. I’m not selling anything there. There’s an application that you could fill out if you feel like you qualify for the dream business transformation, go check it out.

There’s an eight and a half minute video, go watch it. Let me know what you think one way or the other. I’d love to hear what you think. And in the meantime, we are going to be back tomorrow, or at least we’ll be on the road by the time I talked to you next on our way back to Grants Pass, Oregon.

And like I said, lots of exciting stuff coming up. Oh boy. You can’t believe it So we’ll see you tomorrow. In the meantime, get out there and let the magic happen.

Destroying the Comfort Zone

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Destroying the Comfort Zone

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Hey everybody told you I’d make it here and I’m here. This is all about destroying your comfort zone.

Let’s get started. My name is Brian Pombo with BrianJPombo.com I am here at the Lynn County fairgrounds and I have just experienced the Mother Earth News Fair of Albany, Oregon 2019 behind me, the Fairgrounds, this is where it was added is kind of the central location in the center. There’s a couple stages, a couple of booths over here, and then this large building over here is where a large amount more happens.

Also more stages beyond that, I believe they have 10 stages all together, 10 or 11 stages. With these running all day long, you can’t see everything. You just can’t see it all. There’s more than you could imagine. There’s more vendors than you could imagine. I haven’t got to speak with hardly any of them yet cause I was busy watching all the shows today.

Haven’t got the talk with all of the people that I did interviews with earlier. Haven’t got to interview all the people that I said I was going to interview. We got the interview, Jereme Zimmerman.

That one’s coming up, a famous writer of, uh……..I’m gonna go to brutalize one of his book titles. I’m not gonna do that. I’m gonna tell you about more about Jereme later.

We got a good interview, so that’s gonna make a great podcast. So what’s the comfort zone and have to do with this? This is outside my comfort zone. Just getting out there and meeting new people and trying new things. I mean, I like it after I’ve done it, but I’d much in most cases, I’d much rather just stay behind a computer, I mean honestly, until bed, until I get out here.

And then I said, wow, this is, you know, there’s this whole world that you miss if you don’t get outside your comfort zones. Put a little money down, take a weekend to put aside. And I had to leave my family behind and stuff like that this time around. And that stinks.

But you know, sometimes you gotta, you gotta do what you’ve gotta do and they’re all happy they were playing at the lake today. Get out of your comfort zone, destroy it, fine. You don’t have to do it all at once.

Just do it a little bit at a time. I’m going to hopefully get to show you some more of the inside tomorrow. The signal’s not great out here, so I was kind of hesitant all day about about actually going live, but everything’s done now. Six o’clock. They shut down pretty early. They got shut down at five tomorrow.

I’m going to try and get you to, I’m going to walk around with you a little bit tomorrow and talk about some of this stuff a little more. But in the meantime, get out, get out of your comfort zone. Go out there. It’s not as bad as you think. All the fears and stuff.

Most of them will drop away. You just got to get out there and try it out. I’m here with our podcast producer Sean E Douglas, and we’re going to go, I think grab something to eat or something to drink and just to chill out a little bit for the rest of the night. We’ll catch you all later.

In the meantime, get out there and let the magic happen.

Gifts From the Darkness

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Gifts From the Darkness

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Hello everybody gift from the darkness. That’s what we’re going to be talking about today.

Coming to you, not from the Orange Office, if you can’t tell. We are here in Corvallis, Oregon for the Mother Earth News Fair.

Got different equipment. I think I have my microphone out in the car but it’s just going to deal with this for now and we are going to be here all weekend so hopefully tomorrow we’ll get some views from the fair. Maybe do a live right from a the Lynn County Fairgrounds where the Mother Earth News Fairs are at in Albany, Oregon.

About 20 minutes down the road from there. If you happen to be a business owner or an executive of a self reliance based business, the type of businesses that the Mother Earth News Fair is going to be highlighting quite a bit in their, especially in their vendor section. Then you’re someone I’d like to talk to.

What I do is I specialize in helping businesses move from their current even successful states and moving into their dream business scenario. So everything and it really tends to relate around a person, either an executive or a business owner that’s in charge and it kind of what would be in their best interest and we kind of focus on what would it take to make the business go in that direction. I’m a business strategist.

Go to DreamBizChat.com. That’s right. I brought it with me to DreamBizChat.com. My little cue card here., hey Joseph Costamagna, joining us out there in internet land. Hello, we’re on Facebook live. For those of you who are watching a replay later. We have ah, let’s see, I was going to talk about a gift from the darkness. This is a podcast that I did with Leah Webb from Deep Rooted Wellness.

Go and check it out. I have a link in the description. There’s a little wave wave emoji here I am waving back. If you look at the link down in the description or up in the description, depending on where you’re seeing this, there’s a link to Leah’s podcasts. It’s a really great podcasts. She’s a really great person to talk to.

Hopefully I’ll get to meet her in person here at the Mother Earth News Fair and she’s going to be speaking here.

She mentioned this great line about gifts from the darkness and as kind of a weird, you know, woo woo way of thinking of it initially unless you understand what she’s talking about.

And what she was talking about is all these scenarios that happened in her life that at first seemed to be horrible.

They is that whole concept of mixed blessings, right?

They seem to be horrible situations, but they turn out all turn out for the best even though it’s really crazy situation.

So one of the main ones that she brings up is the fact that she had a son who was born who ended up having severe allergies to foods, to certain foods. She then had a daughter that has cystic fibrosis, which also requires a lot of dietary changes and so forth.

And so she became extremely knowledgeable about diet and started learning about all these things and got so good at it that she started training other people about how to do the same thing. And now she’s written a book.

Go and check it out over at offthegridbiz.com, you think I’d know my own website, offthegridbiz.com is a podcast that I put out. And we have all whole bunch since I’ve last spoken with you. So go and check that out and go and check out Leah’s episode. We’ll be talk about some of the other episodes in later lives tomorrow.

Hopefully get to show you some of the Mother Earth News Fair. Maybe get to talk to some people. Maybe you’ll get to meet some people right here.

So come on back tomorrow and I a promise I’ll be here and in the meantime, get out there and let the magic happen.

Are You Flexible?

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http://DreamBizChat.com
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Are you flexible? Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

I’m with BrianJPombo.com and I was going to come to you with a completely different topic tonight, but I have to be flexible because tomorrow I am going to be a leaving town to go to The Mother Earth News Fair in Albany, Oregon.

We’ve been leading up to this. If you’ve been watching any of these videos, you know that this is the process. This is what we’re going to be doing this weekend. So we’re going to be on our way up there and that’s starting tomorrow and it’s going to be a really busy weekend.

The vehicle that I had planned to take decided to start giving me some trouble and talking back today. So that is not the vehicle we’re going to be taking. We are going to be taken a rental vehicle instead.

So all this stuff happens all at the last minute. Thank goodness it happens now and not during the trip.

You know, you gotta look at the bright side of things and you’ve gotta stay flexible.

You gotta I mean I’m pulling in a late night here because we got a bunch of things that need to go out tonight.

Needs to happen now and a lot of things end up popping up in your way and you just gotta keep moving. Don’t forget you’re not the only one. When these things happen to you, it happens to all of us. It’s part of the process. Remain flexible.

Flexible is the word. Speaking of flexibility, if you are a business owner, you know what I’m talking about. If you’re an executive and you’ve been working at your company for awhile and you’re one of the ones that everyone depends on, you know about flexibility.

And if you’re looking to take your business and flex it out, how about that for a little link there, we’re going to flex out your business and really make it into your dream business.

Go to DreamBizChat.com go and check out the video there. DreamBizChat.com link is in the description. Go Click on it. Go check it out. There’s a video there. Tell you all about it.

I’m not going to go through it today. Go through it just about every single day with you. So go check that out. I got to get my work done. Tomorrow we’re going to be out on the road. Maybe have something fancy to look at. Maybe not, I don’t know, but we’ll show you.

Show you whatever the adventure is that happens when you’re out on the highway and day after that, we’ll be at the Mother Earth News Fair.

Lots of interesting stuff, guaranteed coming up.

Go check out offthegridbiz.com is the podcast. We’ve got new episodes even coming out tonight. Go check it out. Have a good one.

Want A More Simple Life?

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Want A More Simple Life?

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Episode with Gary Collins: http://offthegridbiz.com/gary-collins-the-simple-life/

Want a more simple life?

Hi, I’m Brian J Pombo with BrianJPombo.com welcome back to the Orange Office. This is Brian J. Pombo Live coming to you from Grants Pass, Oregon.

Today we’re talking about simplicity, life simplification, a great little phrase that this fellow made up right here.

This is Gary Collins. Gary Collins is the writer of many books including some one called Off The Grid, which ties right into my Off the Grid Biz Podcast, which I got to interview him on. If you check out the description, you could see the link going back to that interview and I highly recommend you listen to it.

Now at the time of the interview we did it over video chat and he doesn’t look a lot like this. He’s got a beard now and a baseball cap on, so he looked like a completely different person but very sharp guy.

Lots of fun to talk to and he’ll be a lot of fun to listen to make sure and listen to that podcast. He’s got a lot of energy and a lot of the stuff he talks about, it’s really funny because a lot of the stuff he talks about that, uh, I heard someone else saying is a lot of common sense.

He has a lot of solid common sense, but he delivers it in a very confident, straightforward, no bs attitude that makes it a lot of fun.

One of the themes that he has is this concept of life simplification.

And the way I see it is it’s life simplification for the purpose of lifestyle design. So if you can have the ideal life, my friend Tyler says that, it’s a life you don’t need a vacation from. If you could design a life you don’t need a vacation from, what would it be?

And would it be more simple? If you really distilled it down to its most simple form, what would that be? How would that look? If you could just make it as basic as possible just to start out with, just to make your life easier, stress-free, and really be what you want it to be. What would that look like?

That’s what Gary focuses on, that’s his perspective on things. And that’s what he helps people bring people to. He has a series of books. Has a new one coming out called the Simple Life Guide to Financial Freedom.

So we talk a lot about that on the show where he’s talking about financial freedom. He’s talking about, how to really simplify things to be able to get what you want out of life while at the same time not messing people over and really having a good moral life.

Go listen to that because I think it would help you out.

I think it’s very much in terms of a lot of the concepts that we talk about here. He actually lives off the grid. So beyond what most people would off the grid, he lives off the grid, he and lives very much an off the grid lifestyle.

He tries to stay off social media except for business and so forth. And he’s got a lot of cool concepts. Go and listen to that episode.

If you are a business owner or an executive that’s in the self-reliance space, meaning that you have products and services and a lifestyle that promotes self-reliance to others, then you’re somebody I’d like to talk to. Go to DreamBizChat.com. At DreamBizChat.com where I’m discussing the dream business transformation.

There’s an eight and a half minute video you can watch. Just go take a look. It’s free to apply and it’s free to take part in the Dream Biz Chat if you’re so interested, if you’re so inclined. And if you qualify, go and check it out. I’m quite a ways off from being able to have any Dream Biz Chats right now or at least two weeks to two months out right now with them. So there is a waiting list, but if you go apply, I will definitely get back to you within the next week and a half or so.

Like I said, we’re kind of backlogged and like on a lot of great episodes on, Off the Grid Biz coming out even tonight. Go and check it out once again. DreamBizChat.com. Tomorrow we are going to be discussing, uh, let’s see, what are we going to be discussing?

I don’t know. It probably the next episode of Off the Grid Biz, which is going to be coming out tonight. Ooh, go and check it out. It has to do with, how to have these types of businesses.

How would you have…..we talked about, expert type businesses or adding some expertise into the business that you already have? We’re gonna talk about a person that’s been doing that themselves. They’ve been practicing this concept of learn, do, teach, and it’s just, it’s a constant cycle. I think you’ll find it interesting.

We’ll see it tomorrow. In the meantime, get out there and let the magic happen.

How To Beat The Man

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How To Beat The Man

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Link To Interview: http://offthegridbiz.com/andy-brennan-aaron-burr-cider/

How to beat the man. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be talking about how to beat the man. In other words, the big guy, the one that’s in charge, the one that seems to be running things, the big corporate giant, whoever it is.

If you’re a business person, you’re in a specific industry, chances are you’re not at the tip, tip, tip, tip top of that industry. There’s bigger people that tend to have their sway over the marketplace and can sometimes be the bane of your existence.

If you’re dealing with any form of competition whatsoever, even if it’s just a subtle competition from Amazon.com like we’ve discussed in the past. There’s a way that you can handle that and someone that put it in a really good way. Is this fellow here, his name’s Andy Brennan, I got to interview recently on The Off the Grid Biz Podcasts.

You can listen to it at offthegridbiz.com if you check the description, you’ll see the link going directly to Andy’s podcast episode. He is a co-owner in Aaron Burr Cider. He is the writer of Uncultivated, a new book that’s been out. Go and check that out.

His claim to fame is creating cider out of wild apples. He is from New York state.

He has a whole interesting story that you really ought to go and listen to. Well, one of the points he makes towards the end of the interview, he discusses how there’s one thing that the big guys really can’t do when it comes to competition and there’s a whole bunch of ways to beat out competition.

I have a whole series of videos, regarding the nine different ways of how to beat Amazon at their own game. You go and find those wherever you’re watching these videos.

You could scroll back and find those, just type in “Amazon” (at brianjpombo.com) and see if you can find it. But he mentions a way that ties into a lot of the ways that I have in terms of how to be at all competition.

And I think it’s one of the major ones and it comes down to relationships.

Having one-on-one relationships with your customer base is so huge. It’s so enormous and it’s one of those things that larger companies just can’t do.

Even if they could do, if they could wrap their mind around it, I’m not sure they would. I don’t think they understand how important that is. If you’re able to do this, you can lock in the loyalty from your customers and it’s in a perfectly organic way.

It’s not like you’re doing it just to lock them in and to keep hold of your customers, but even if you were, you’d be able to do that if you focused on the relationship that you have with them versus just the product or what they’re getting out of the product or service that you provide.

Get to know the person, treat them like a human being. You will beat out everybody else. If you’re able to get in physical proximity to them, whether you have to travel or not, do it. Find a way, throw a convention on. Go to a convention where your customers are already hanging out or where your proposed customers hang out.

Get to know them, meet them, let them see you as a person. Put yourself out there as a person.

Write a book like Andy did and put yourself out there as a person. Be vulnerable in that sense. By doing that, you can beat out the big guys because they’re never going to do that, they really won’t.

They could if they really wanted to, but they’re not going to and they want to be able to do it with as much finesse as you can do being a scaled down smart company.

So with that in mind, if you are in the self-reliance field, if you help people either through your products, your service, or the message that surrounds it to be more self-reliant, your someone I’d like to talk to.

Go to DreamBizChat.com, there’s an eight and a half minute video. Go and watch it. Find out more about what the dream business transformation is. It’s a completely free process, but I’d like to find out what you think about that video and find out about what we’re offering.

They’re completely for free for business owners and executives in the self-reliance field. That’s all we got for today.

Tomorrow we’re going to be talking about, let me see if I can remember. Hold on. It’s coming. It’s coming. Another person that I interviewed on The Off the Grid Biz Podcast, it’s going to be a brand new one.

It’s not even out right now, but it will be out tomorrow, and she has a secret on how to handle adversity, how to look at adversity and handle it in your business if you’re able to handle it the way that she does in the way that she describes….you’re a winner in my book and you’re the type of person that I like to do business with and I know there’s other people that will think the same thing.

So be sure and show up tomorrow. In the meantime, get out there and let the magic happen.

Big Why – Little Why

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Big Why, Little Why

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Big Why, Little Why. What’s the difference? What’s it all about?

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking about big why, a little why and a particular why that this gentleman had.

His name is Frank Hyman. You’ve heard me speak of him before. If you’ve been listening at all this week, we’ve been talking about his book Hentopia, his process in getting this book published.

It’s very, very interesting how it went from a very little why idea to become a really an extension of his bigger why. I’ll tell you about it a little bit right now, but first let me just tell you. If you happen to be in the self-reliance field and you help people to become more self reliant through your products and services, let’s say you’re a business owner or you’re an executive in that business, you’re the type of person I’d like to talk to.

Go to DreamBizChat.com it’s specifically for business owners and executives in the self-reliance field. Go there. You can click on the link. It’s in the description above, below where it, depending on where you’re watching this, but you click on the link or type it in DreamBizChat.com. There’s a quick little video there. It gives you an idea of what the dream business transformation is all about. It’s completely free. Go check it out.

Let’s talk about Frank Hyman here. I interviewed him not long ago, a couple of weeks ago, something like that. I know all the days are, all melding together. I’ve been having a lot of activity happening lately and it’s been super busy. So Frank though is very interesting. He has a very interesting story. It’s a very friendly guy.

He has a great way of speaking. He’s a good storyteller. I really enjoyed listening to him. It’s a conversation I had with him over the phone. So it’s a little…..you gotta listen to it like you’ll listen to somebody talk on the phone, but it’s not a bad podcast.

Go and listen to the episode. It’s over on OffTheGridBiz.com you can find the link also in the description down at the bottom. It should be there, it’s a the special episode I did with Frank and he talks all about his business, how he got around to writing this book Hentopia and the process is interesting, I’ll give you the background.

His wife, they were living in an area where they could have chickens, they had enough room to have chickens, she wanted to have chickens and he’s like, I just want to be able to have a vacation for two weeks at a time and if we have chickens, we’re going to be tied at home.

I don’t want to have to be tied at home. So he did some research and found a way where he could still be out and go on two week while she could have her chickens. And so it would all work out perfectly.

As he got into that, he realized this is a lot more simple than people realize. I think I can show people how to do this on the low end. People that don’t have any money whatsoever, I can show them how they can take, let’s say, pallets….old wooden pallets and break them up and make a chicken coop out of it. He talks about all that in here. Really interesting stuff.

It’s all about habitat. It’s all about building the places where your chickens would live if you had chickens, very interesting.

And so that little why of just wanting to make his wife happy, allowing her to be able to have chickens while at the same time allowing him to have his creature comfort of being able to leave town for two weeks at a time.

That little why is also tied to a bigger why because his whole life…..going all the way back to his childhood. He’s kind of been put onto a path of trying to help people that are disadvantaged.

That maybe not economically capable of being able to do everything they want to do. And so this was his way of being able to go out there and he puts on classes and he’s going to be at the Mother Earth News Fair in Albany, Oregon.

He puts on classes to show people how to do this stuff. He wrote the book, he’s planning on writing more books around the same topic to show people that it’s not that tough to get what you want out of life if you’re willing to just be a little bit creative. And he’s certainly been creative with his time.

It’s that entrepreneurial spirit, but that big why of wanting to help people. And while at the same time having fun. That’s another thing he mentions a big point of his life is and wanting to do speaking and all these other things. It’s just to have fun. If he could have fun, he’ll keep doing what he’s doing. Great message.

Go listen to that podcast. This was just me trying to get you to go home and listen to it. If nothing else, go listen to it. Tell me what you think of it because he has a lot of great points to bring up and a lot of great points that would tie back to business, which is why we call it the Off The Grid Biz Podcast.

Tomorrow we’re going to be talking about the episode I did after that that came out after that.

You could also listen to that when it’s with Andy Brennan of Aaron Burr Cider. Okay. He’s, he’s from over in New York State and he makes cider out of wild apples and he’s got a very interesting story.

Also another phone interview and it’s a very intriguing interview indeed. The point I want to bring up tomorrow that we’re going to talk about here is his idea of how you can use one secret to be able to beat the big guys.

If you are a company that’s looking to beat the big guys out of their profits and be able to make a huge difference, this is something you can do that they can’t do or can they, maybe they can.

If you’re are one of the big guys and you’re trying to keep one of the little guys from picking you off, this might be a way of doing it also. Hmm. We’ll see you tomorrow. Have a great day. Get out there and let the magic happen.

Easy Way To Expert Status

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Easy Way To Expert Status

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Here’s somebody you gotta listen to, this is Deborah Niemann. She’s going to tell us about the easy way to expert status. I’m not sure if she call it that.

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Go over and listen to Deborah Niemann. She’s known as the Thrifty Homesteader. You can find her at thriftyhomesteader.com but before or after you do that, go click on the link that’s in the description going to Off The Grid Biz Podcast.

It’ll take you directly to her interview that I had with her, delightful person to talk to and she has so much experience in the world of homesteading and it’s only from her going out and trying it out. She went out, she tried it out, she started it, and then she started teaching it.

She started teaching in a small way, gotten into it a big way, got into it even bigger way, and now she’s an expert in the field of homesteading in some very specific areas. And you’ll find out by going and listen to that podcast.

I got to hold some things back. I got to get you over there and listen to it. Go listen to the interview. It’s relatively short and the stuff that she has in there, if you’re looking to be an expert in your field or an expert in a new field for you,

I think you’re going to get some good nuggets off of what she’s saying.

All you have to do is translate it back to what you’re doing regardless of whether it’s homesteading or anything else. Take her path and copy it and use it in your own life and you’ll, you’ll be, you’ll be thankful you did.

If you’re looking for any assistance in that, especially if you already have a business that’s successful, if you’re the business owner, if you’re an executive in that business and you’re looking to take it to really be the dream business.

If you’ve got a concept that you’d like to achieve and you’re just wondering what the pathway is to get there, the first step is to develop a plan, a strategy. This is specifically what I do. I’m a business strategist and I help business owners go from point A to point B and really building their dream business even if it’s from scratch.

But if you’re successful that’s the best way to do it is after you’ve already been successful. Taking that car that’s already moving and turning the wheel works a lot easier than if it’s not moving.

Go to DreamBizChat.com if you think that that sounds interesting to you at all, go to DreamBizChat.com is my personal site. It’s got a video there. I go through the details of what that’s all about, but go check that out.

Go check out Debra Niemann’s interview. It’s a great interview and go check out her website at thriftyhomesteader.com and we will see you tomorrow. Tomorrow we’re going to be talking about Frank Hyman.

Remember, it’s the guy that wrote this book (Hentopia). We talked about him before, but I’m going to talk specifically about his interview and some of the nuggets that he left behind. We’ll be talking about that tomorrow. In the meantime, get out there and let the magic happen.