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You may be asking yourself, should we put out content?
Hi, I’m Brian Pombo with BrianJPombo.com coming to you from the Orange Office in Grants Pass, Oregon.
I’m speaking out there to people who are looking to get their message out there, especially into the online universe.
We’ve been talking about content marketing and the question comes up is should we as a company you were whoever you are, should you be putting out content? And that’s a good question to ask.
The reason why you should be putting out content will help determine what content you put out.
Yesterday we talked about what type of content you may look at putting out. But it all goes back to the questions. Like I mentioned yesterday, it’s questions versus answers and a lot of times we get bogged down, especially if you’re a business owner or you’re an executive in a business and you’re in charge of kind of running things.
You get bogged down in trying to get the right answer to things and trying to hit it out of the ballpark right off the bat. Trying to just do it right, get the right answer and what you really should be focused on instead of trying to find the right answer. Trying to find the right questions to ask.
The best way I’ve found of finding the right questions is finding someone that knows more about what you’re looking to venture off into better than you.
So whoever that is and however you need to get them, whether you need to pay them, whether you need to bribe them, whether you need to bring them in or take them out to dinner and pick their brain or what have you.
You’ve got to find someone that knows more about what you’re working on than you or anyone at the company does. In terms of content marketing, get someone that has experience with content marketing, who understands the reasons why behind content marketing.
Before you put it in a whole bunch of time or a bunch of effort or at or like really put yourself into it and focus hard, especially if you’re looking at doing daily stuff on a regular basis.
Like we were talking about, whether it be doing daily videos or daily emails or anything of that sort or blog posts. Companies don’t ask themselves often enough, why are we doing this?
What doesn’t need to be just one reason why you need multiple reasons. Which is why I always recommend having a call to action having something in each piece of content.
It’s something I didn’t even do yesterday, but most of the pieces that you see me put out there, whether it be audio podcasts, daily videos like this, you’re going to see a call to action. You’re going to see me at least one thing that I’m going to recommend that you do, so here it is right here.
If you’re a business owner or an investor and you’re in the self-reliance field, meaning you have products or services that help people to become more self-reliant, go to DreamBizChat.com.
This is a page I had set up specifically for you. There’s a quick little video to watch there. It’s about eight minutes long. Go Watch that video. Learn more about what I offer.
At DreamBizChat.com and what I offer for free is a a conversation with me to help you to develop a game plan to take your business from being successful, being great from where it is and make it an absolute dream business. To hit all the points that it’s currently not hitting for you. How do you go about doing that? So go to DreamBizChat.com if you fit those qualifications, you could fill out an application.
We’ll find out if you fully qualify, see if we can sit down and talk. That’s a call to action. What I did just there, I’m just giving a person a chance to do something specific.
I’m not just blabbing and talking about nothing. I’m giving something specific. So the question you have to have for yourself is before you go out and do content marketing, what is our big term goal for this? Where are we actually taking this?
What form of marketing is going to hit our ideal client? What call to actions are we going to bring up for them to do every time that we put out a piece of content? Do we have something that we can offer them to do right away?
These are all the questions you need to be asking and if you don’t know the right questions, get in touch with someone who does.
If you’re in this field, go to DreamBizChat.com you could talk to me. My specialty is coming up with the right questions. I don’t have all the answers. You have the answers. You don’t know you have the answers because you don’t necessarily have the right questions.
Find out what the right questions are to ask and that will lead you in the right direction. Help you to build an absolute dream business.
Tomorrow we’ll be talking more about content marketing. We’ll see you then. Have a great night and get out there and let the magic happen.