Tag: Brian J Pombo Live

How Can Celebrities Sell Your Stuff?

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How Can Celebrities Sell Your Stuff?

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So how can celebrities help you sell your stuff?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon. Nearly every day, unless I’m somewhere else.

Today we’re going to talk about celebrities and how they can help you sell your products, your services. And we’re going to use the example that we mentioned yesterday from the book by now by Rick Cesari and Ron Lynch.

Ron Lynch is not the actor and voice-over person, comedian. It’s a different Ron Lynch.

This is the same chapter, the biggest knockout in history that we talked about yesterday and it concerns George Foreman, George Foreman and George Foreman’s Grill and the fact that they were able to sell this for the first time over infomercials.

Even though it was an old type of product, even though it had been out on the market before and everything else, it had never been produced as a health product and presented by a well known celebrity by well-known, likable celebrity.

He mentions it here about why George Foreman was such an important part of that situation.

It says successful celebrity branding transfers the value of the person to the product he or she endorses.

See, it’s about the transfer of trust.

That’s a huge thing.

Let me continue. He says, because Foreman was considered a solid citizen who was known to enjoy his food and packed a punch of personality. He made a perfect spokesman for a kitchen must have.

His age and past experience as a finely tuned athlete, helped to make him ideal to endorse the special innovations of solvents that reducing grill.

Salton was the company that created the George Foreman Grill.

It’s that transfer. It’s what people relate back to that person, either in the moment or through past engagement with them. It’s what they relate back to them that can transfer over to a product or service that they’re endorsing.

You can think about as in any type of celebrity endorsement, if you keep your eyes open when you’re watching TV or watching YouTube or watching anything that has commercials, celebrity endorsements are huge nowadays.

You have to ask yourself, who are they appealing to when this person is endorsing?

Who are they impaling to when that person’s endorsing, what does that saying?

Put yourself in the shoes of the person that’s interested in what’s being sold and does it do the job?

It’s a very interesting concept. You have to think about the nature of celebrity.

What is celebrity?

Celebrity is a person that’s really well known.

That’s really what makes a celebrity. Is there anything else that you could use to define a celebrity?

Yeah, they may be well known for something specific. So they may be an athlete, a former athlete, they may be a movie movie star of some sort or a television star, but they all have the same thing in common.

Celebrity means known and what do we talk about when we’re talking about getting your business going and really getting attention.

It’s about being known, liked and trusted.

So celebrities are already known and the really good ones are already liked to some extent. And with that comes an element of trust.

Just automatically there’s going to be trust associated, but there’s specific types of trust, specific type of celebrities for the specific market.

It all depends on who you’re trying to get your product or service to.

What celebrities would those type of people be interested in?

A celebrity does one major thing really well. It makes a person stop. Even if the person doesn’t know, like the celebrity, if they know who it is, they will stop for a split second longer to pay attention to go, What’s this person saying?

What’s that person saying?

Why are they on this newspaper ad?

Why are they here on this banner, on this website?

What’s going on here?

It’s a quick second, but they will that second can make the difference between a sale and not a sale. It can make the difference of them attention or complete glaze over as just another ad. It’s just hear and gone immediately.

That’s what celebrities all about.

So he talks about a whole bunch of different celebrities situations, but also an interesting one. It’s the celebrities he was able to make. So these are people that have an element that could make them a celebrity and he turns them into a celebrity. So, I don’t know if you got any of that.

You guys remember this guy?

The Juice Man, Jay Cordage passed away a few years ago, but Jay Cordage had this machine called the juice man machine and he was trying to get it out there.

He was doing show a live live events where Rick found him. He saw him at a live event. He saw that he had this charisma and that he was bringing people along and yeah, he was a good pitchman.

He was good at selling the product, but he said he saw that he was good at teaching. .

At the same time he’s teaching about nutrition.

He’s talking about each of the items that he’s putting in and why he puts it in and everything else. I mean, look, they sold a book along with, or a came free, I don’t remember exactly what the pitch was, but this went along with the juice man juicer when you bought it.

I was able to get a copy of this from somebody else, but it’s still great stuff. The juice man became a celebrity to the point that Jim Carey impersonated him on the show that Jim Carey was on back then, In Living Color, back in their early nineties, great stuff.

But they made a celebrity out of nobody out of somebody that was just walking the street.

I mean, he wasn’t a nobody.

This guy went out, started a company, started a product from scratch, put himself out there, but from himself putting himself out as a celebrity, he got a TV guy to take him and make him an even bigger celebrity by putting him out there in the public’s view that this is the nature of celebrity.

It’s the known, liked and trusted.

If you don’t have a celebrity, make a celebrity.

Get out there and get your products and services in the hands of the people that matter most. That’s what it’s all about and celebrity can be a great help in that.

Hey, hope you found this interesting. Hope you found that useful.

If you happen to be a business owner or an executive that’s in the self reliance field, meaning you have products and services that help people to become more self reliant, go to DreamBizChat.com I’ve got a quick video there that gives you an incentive to try something completely new called the dream business transformation.

It’s free if you qualify. So go check it out. DreamBizChat.com you can see the link in the description and we will see you tomorrow where we’ll have another tip, another little conversation about these concepts.

Have a great day and get out there and let the magic happen.

Are You Selling Urgency?

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Are You Selling Urgency?

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Are you selling urgency?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live from Grants Pass Oregon.

Tonight we’re going to be talking about the concept of urgency and first I’m going to be discussing DreamBizChat.com go to DreamBizChat.com if you’re looking to get from where you are to reach your dream business potential DreamBizChat.com.

You can go and check out the link in the description.

It’s completely free, no heavy sales pitch or anything. Just a chance for me to possibly be able to interview you. Learn a little bit about who you are. That’s DreamBizChat.com.

So today we’re going to talk about this book.

This is one from a couple of years back. This is By Now by Rick Cesari and Ron Lynch with Tom Kelly. And Rick Cesari, I’m not sure if he still runs, Cesari Direct, but that was his company at least at the time.

I know he still does a lot of work online that you can go and do a search and find out about him.

This is a fellow that the whole concept is Buy Now.

So it’s creative marketing that gets customers to respond to you and your product. And what he’s doing is he’s going through and telling stories of all of the infomercials that he’s worked on because he did a whole lot of infomercial work on television, especially when it was really hot in the 90’s and 2000’s and talks about a lot of great examples.

The one main example I wanted to bring up with you tonight is the fact is the one for the George Foreman Grill and who doesn’t remember the George Foreman Grill.

You could still find them being sold in the stores, but at one time they were sold via infomercial and it was all about George Foreman.

George Foreman was this former boxer.

He had just recently done well at that time, but he was older, for a champion for a heavyweight champion. He definitely was older in age and a lot of people remembered him from his past because when he was younger he was the Olympic champion.

He had this whole long past and so he had a real connection.

There was a celebrity into that.

We’re going to talk about that tomorrow about how celebrity can affect your advertising and even if you’re a smaller advertiser, even if you think you can’t afford celebrities using the elements of celebrity in your advertising can make a big difference or your marketing.

So George Foreman Grill, it was named after him.

Where did it come from?

Well, he makes reference to this in here where he discusses the different types of items that were brought to them by this company.

Salton is the ones that came up with the George Foreman Grill. It had existed for a long time. It was not a new concept. It was basically a waffle iron that was on a little bit of a slant and it wasn’t sold as any type of healthy grill or anything of that sort.

It was sold as a taco maker, so you put like ground beef in it and prepare all the inside of your taco in this thing and it would allowed you to be able to drain the grease out easily. But that was kind of a secondary feature just because it’s a typical thing that you do when making ground beef tacos is you have to drain out the grease before you, before you put it into the tortilla. So that’s what it was. It was a taco maker of all things and they had a very tough time.

They had it at trade shows, they had a tough time selling it and he said, this is very similar to another one of their items, which was a bagel maker.

He said, the problem is is that nobody wanted a bagel maker.

Really, there wasn’t a huge urgency for a bagel maker. Most people either buy their bagels at the store, especially nowadays, a lot of people, you’d just buy them at the store or the grocery store. They’ve got ones from major companies or sometimes the grocery store bake some themselves.

You’d get bagels there or people pick up a bagel or a donut or whatever on their way to work as part of their normal habit, all that sort.

So why would they need a bagel maker?

And he put his finger on, he said, the problem is is that there wasn’t a question of urgency for these people.

So he says it right here. He says, these are some of the first questions entrepreneurs and new inventors need to ask themselves, is my product solving a problem?

Will I be able to instill a sense of urgency in a consumer’s purchasing decision?

That’s the question.

Can you put that out there?

Can you instill a sense of urgency?

It doesn’t mean you have to, it doesn’t mean this is a necessity, but it was. It is something to be able to communicate a message to people. If it has urgency tied to it, people are more likely to pay attention.

They’re more likely to take that first step in purchasing at least your initial product. If you have a line of products. Having that initial product being something that has urgency tied to it is a big, big deal.

Now, how did they do that?

With the George Foreman Grill, they mainly had to take out the concept of this being a taco maker and they made it into a health product.

And so you have this, this very jovial person in George Foreman has a great personality.

He was very easygoing, very likable, talking about how he needed to get more healthy. It was funny because it was already part of his persona in the fact that he had to get healthy, a lot more healthier than he was.

He had gained a whole bunch of weight in between, in and out of boxing and then coming back into it. So as he got back into boxing and he had to get back into shape and do all these things.

He had already presented this to the public. He had done McDonald’s commercials and other things where it showed him getting into shape.

And so that was already part of his persona. And then he just pushed that onto this.

He says, Hey, I’m no longer no longer a professional boxer. I’m going into my 50’s here.

I’m at that age where I need to watch this stuff. And so he made that all about the grill.

This grill was about grilling anything, any type of made and where you can drain the fat out immediately. And so it became a health product.

It was the exact same grill. They put his name on it, they had his persona there.

There was a whole bunch of other things that he brought to the table that was very new, but it created urgency because it’s like, Hey, you’re not getting anything or you’re not getting any healthier if you’re wanting to do this.

Let’s do it. Get this, get this grill.

It’s inexpensive, call for it and you can, you can be on the same track I man. And so that it changed the whole persona, exact same product, different story behind it, different process, a slight amount of urgency being placed on it.

Especially within the terms of if you understand how an infomercial works. It’s like if you call right now, you’ll get this, this, this, and this.

That’s how the infomercial works.

It works off of a little bit of urgency to get people to act.

So that’s the concept. That’s a very subtle concept of urgency.

Tomorrow we’re going to talk about same story, same product, same book by now, which is definitely a good one.

Going go out and check out this book. This is one of my favorites, I love going back because he goes through very specific stories to teach principles and the principles never go away.

They’re very straight-forward principles, for marketing, sales, and just communicating.

Tomorrow we’re going to be talking about, like I said, celebrity and how it affects your marketing on all levels and using the George Foreman grill as an example.

So have a great night. Get out there and let the magic happen.

Business Owners: Are You A Mess?

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Business Owners: Are You A Mess?

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Are you a mess?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to be discussing the concept that a lot of business owners get hit with and that’s the idea that they are an extreme mess of a person on all levels.

We’ll get into that in a second. First I wanted to remind you about DreamBizChat.com.

If you’re a business owner or an executive and you happen to be in the self reliance field, meaning you have products and services that help people to become more self-reliant, go to DreamBizChat.com link is in the description and you can find out more about it there.

There’s a quick video to watch. It’s all about a dream business transformation. Completely free. Go check it out. DreamBizChat.com.

So I was accused by my wife of all people and some other people that I work with during the day of basically being an unorganized mess.

This is something that has haunted me my entire life. And no matter how hard I try not to be, it seems that if I don’t have something that is habitual, if it’s not a constant, it will get dropped along the way.

If it’s something that I don’t enjoy doing and it’s something that doesn’t fit into what I’m really good at.

I wish there was a way around this. I’ve looked over and over again. I’ve read time management books, I’ve read books about organizing. I’ve tried all the different methods, very few fit and have been able to allow me to do what I need to do as a business owner and an executive at my company.

Then I came across Kathy Kolbe. Now I don’t get paid by, Kolbe, the organization or the lady.

But Kathy Kolbe started exploring deeper the concept of conation.

We’ve discussed this on earlier talks here, on the podcast and the video chats.

Conation has to do how you function as a person in terms of when you are in action mode.

So whether you are working or doing schoolwork, when you are in the mode of action, you’re a different area of your brain lights up and his act is active and it’s separate from personality, which is more an affective.

Meaning it has to do with how you deal with people and how you handle emotions and so forth.

That’s the effect of end of your personality and it’s different from the cognitive part of your brain which handles just the regular day to day thinking and memory and things of that sort knowledge.

This is the conative part of the brain. It’s a specific area and what it deals with is you, when you are in action mode, when you are willing things to occur.

She found four separate areas that people tend to be high or low in across the board.

Some people are a lot higher in one and some people are a lot lower, but it seems to all kind of fit together. So that’s, this is one of her books, Conative Connection.

This is a good primer to kind of explain this and the reason why I bring this up is because most entrepreneurs tend to have a large amount of quick start. Now it’s not true across the board, but it is very common for the, especially the the visionary person in the company to have a lot of quick start and what quick start.

It basically means that you have the instinct to set things into motion, the instinct to follow through and get everything done and get all the little pieces done and focus on all the detail.

It’s an idea based concept.

A person who is very focused on building an idea and and not necessarily taking it fully into fruition. I have a whole lot of quick start on her scale. I have an eight in quick start and it’s followed me my entire life and my whole life.

I thought there was something wrong with me.

If you feel the same way, I highly suggest looking into Kathy Kolbe’s work. She has a great podcast out there that you could look up. Just look up Kathy Kolbe, wherever you listen to podcasts.

It is called, Perfectly Obstinate People, is what it’s called, Perfectly Obstinate People.

It almost slipped my mind there for a moment, but it’s called Perfectly Obstinate People. It’s a great podcast to listen to cause she talks about all the different conations, people with different levels. There’s nothing right or wrong about any of them.

It’s just the way that our brains are functioning and they functional.

She claims that she can see the conation in a baby, in a newborn and can follow through and she’s done it with all her children and her grandchildren and has been able to watch the conative abilities all the way through.

So it’s very interesting stuff.

Don’t fret and if I could have some advice for those of you who are unorganized and who are always considered to be a mess, don’t hold it against the people around you. They just don’t understand how someone can be productive.

While at the same time piling things in a seemingly unorganized manner all over the place and having what seems to be to be a very spontaneous lifestyle.

Don’t get worked up about it.

Learn more about yourself and learn how other people function and find people to help fill in the cracks in your life. Because if you’re very high in any of these areas and means that you’re probably going to be very low in the others and you need the help of all four areas in the community of scale to be able to really produce what you want to produce in this world.

Especially if you’re a leader, especially if you’re the boss of your company.

So that’s just a quick little note from me tonight. Have a great night and we’ll see you tomorrow. Get out there and let the magic happen.

Entering the Conversation In Your Customer’s Head

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Entering the Conversation In Your Customers Head

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Entering the conversation in your customer’s head.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live, filmed live every day from Grants Pass Oregon. We’re here today at BrianJPombo.com headquarters.

Today’s episode is brought to you by DreamBizChat.com. We’ll talk a little more about DreamBizChat.com as we get going.

I wanted to refer to the concept.

It’s an old quote talking about entering the conversation in your customer’s own head.

And I believe the quote was from John Collier though I’m not certain on that. Don’t quote me. He’s an old marketing genius and copywriter and he discussed a lot of these concepts and the whole idea behind entering the conversation in your customer’s head.

It is that we’re all having these concepts and ideas and conversations in our head on an ongoing basis about things we care about, about problems that are on our mind about emotions.

These things are always going on and if you have the ability to kind of insert yourself into a conversation that’s already happening, then you have the ability to communicate directly with your customer and be able to help direct them to a solution, hopefully your products and services.

Now, yesterday we talked about the Mandela Effect. The reason why I’m bringing it up again is because of the effect that that video had, particularly over on YouTube.

I had some very positive and negative reactions to that video.

So we had people that probably found us through the hashtag for Mandela Effect.

And came and watched the video where I’m discussing how then the Mandela Effect can be tied back to mass suggestibility.

The idea that when you have a lot of people all saying that one thing is in common, that there’s a huge push from people on the inside to go along with that and to even create memories that don’t exist.

Now, I didn’t realize this would cause a whole storm of comments coming back and people basically saying that I’m full of it.

That there are actually things that happened one way and somehow through some quirk in histories through some powers that be that control things they’ve changed history and have been able to change but have not been able to change our memories. I’m not sure quite how this happens.

I haven’t researched it fully or understand all the theories behind it, but there are a group of people who strongly believe that the Mandela Effect is the sign of something, some greater force at hand.

Some evidence of some tampering with this.

I’m not here to argue whether that’s true or not, all I was doing was taking the concept and tying it back to mass suggestibility because mass suggestibility does exist.

All you have to do is look at Nazi Germany.

All you have to do is look at extreme radical Islamism in the middle East.

All you have to do is take any situation where you had large amounts of people all going along with an idea that we can step back and look at as being absurd and as being all along with, it’s so easily. That’s it in the extreme mass suggestibility is happening via marketing all the time.

If you deny the idea that mass suggestibility happens, you’re probably the most suggestible type of person.

It’s easier for us to think that maybe there’s something else going on besides something as simple as a flaw in a human character or human mentality or what have you. I’ve lived long enough to see it happen enough over and over and over.

I know mass suggestibility exists.

I’m not sure whether the ideas behind the Mandela Effect exist, but I’m open to whatever people may think.

And I’m not out to offend them or to say that say that there isn’t some mystical force beyond what we know when it comes to these concepts of mass memories existing.

So with that in mind, I want to show you what accidentally occurred with that video.

We entered the conversation happening in their heads.

MoneyBags73 (https://www.youtube.com/user/MoneyBags73/videos) has a channel all about this.

I may run a website beyond that, but that at has a video channel completely dedicated to this concept and in on all the evidence that has amassed regarding this and so this was something they’re already thinking about.

The fact that I’m bringing in the psychological and marketing end of it is only because I caught them where they’re at with what they’re thinking about.

If I was trying to sell them something directly, all I’d have to do is start with where they’re at.

Take the conversation and direct it back to what I’m selling, whether it be a product, a service, a cause, what have you.

That’s what true marketing is.

True marketing is finding out where your customers at and meeting them there and even using the language they use everything else to be able to communicate a message immediately and build a little bit of trust and rapport.

So that you can then communicate what you’re wanting to communicate to them and hopefully bring them over to your concept or idea.

So for the same reason, that’s why I always bring up dreams.

Haven’t you been thinking about DreamBizChat.com have you been dreaming about this at night?

I know you have because you hear about me talk about it every day, so you never know what’s actually happening.

But maybe if you talk about something often enough, people will go along with it. They’ll try it out, they’ll test it out, especially if it’s free. DreamBizChat.com is free. It’s a free video over there. Go check it out.

I hope you have a great night. We’re going to talk about more of where psychology and mathematics enter into marketing. Go out and let the magic happen.

Will They Believe You?

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Will They Believe You?

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"Luke, I am your father" - Why do so many people get it WRONG? // The Mandela Effect

Will they believe you?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Here’s another thought provoking concept to hopefully help you and your business to stand out more from Grants Pass Oregon as usual.

And we’re going to be talking about this man.

Have you ever heard of this man?

That’s what he goes by. This man. There’s a link in the description to a YouTube video that just came out, um, just came out a day or so ago and this is by Hello Greedo. He’s a common YouTube personality and he is talking about the Mandela Effect.

And if you haven’t heard of the Mandela Effect, this has something to do with potential customers and clients, whether you knew it or not, the Mandela Effect is the concept.

You’ve probably heard of it where, they talk about Nelson Mandela and how a lot of people believe that he died back in prison back in the 80s.

But, he really didn’t and survived and got out of prison and became president and everything else over in South Africa. So there’s this whole long thing about Nelson Mandela and how there’s a very common theme that everyone ended up believing in and they’re not quite sure why.

Same thing’s true with the Berenstain Bears, which a children’s book, a lot of people thought it was spelled one way. When it was spelled another whole bunch of things. Go watch the video. He goes through the concept of the Mandela Effect, but one of the most interesting parts of this video is he discusses the concept of this man.

This was a website that somebody put up and they went and talked about and discussed how this man, people are seeing in their dreams that this particular face, people are seeing in their dreams and they’re not sure why, and they have all these testimonials of people saying that they’d seen this and all these stories and who’s it starts being covered on the news.

People start talking about it. People start saying, yes, I dreamed of this man also, and it starts getting into the public consciousness.

Not long after the fellow that came up with the website came out and showed that it was a publicity stunt and that he was trying to show the suggestibility of people. And the host of this video, Hello Greedo, he talks about how he thinks that this is what most Mandela Effect comes down to is just people being suggestible.

And pretty soon people will convince themselves, even create memories that never even happened because other people also believed them. Because our brains are made to kind of go along with the crowd. It’s a strange phenomenon, but it’s all about suggestibility, that a concept can be suggested to you and pretty soon you’ll believe it straight down to the ground.

You will believe it all the way.

It happens in marketing over and over and over again.

So why does something like this form and you’ve got to look at it. If it’s out there, if it’s getting to people, if someone saw this to begin with, if it got out there and it doesn’t matter if he got out through publicity, through a promotion or what have you, which is what happened here.

It started getting caught up in the news and getting covered by different personalities. When you get your idea out there getting coverage, that’s a huge piece of it.

Taking hold.

The fact that it’s repeated over and over again. The fact that there are, people also saying that they agree with it, that they go along with it. That they are for a concept and ideas.

It doesn’t have to be something that’s for sale.

It’s an idea that gets repeated and other people put their mark on it and pretty soon other people start going along with that idea, no matter how crazy or insane the idea might be. This happens throughout marketing accidentally, but also on purpose to people that understand it.

If you understand this concept you can take, you could have a small fraction of the impact, then you go out and take advantage of people’s suggestibility.

But you have to understand that for you to get noticed, for people to really grasp what you have to do, you have to make yourself available to possibly suggest something to somebody so that they can move forward with an idea.

So just like I always talk about DreamBizChat.com. Nearly every video that you see on this channel, you can go back and watch the other ones. Any video that you see on or here on this podcast discusses DreamBizChat.com. I say it over and over and over again.

Now, let me ask you something.

If you’ve seen or heard any of these episodes before and you tell me you haven’t been to DreamBizChat.com.

Now I’m not saying you haven’t watched the video and I’m not saying that you are qualified to go to DreamBizChatcom because it’s for business owners and executives who are in the self-reliance field.

Now, maybe you’ve never been to the website, but right now aren’t you a little bit curious?

After all, I’ve been talking about it for hundreds and hundreds of episodes day after day after day. I’m discussing DreamBizChat.com I hold up this little placard that says DreamBizChat.com I talk about how it’s in the description, all you gotta do is click on the link.

How it’s an eight and a half minute video. You see just me repeating.

It gets people thinking, well, maybe I should go look at it.

Even though it doesn’t apply to me. Maybe I should go look at it.

It’s just a natural thing.

When an idea is repeated, when you’ve found out that somebody that you knew or that multiple people that you knew, business owners that you and enjoyed the experience, would that matter to you?

I bet it would.

Whether you know it or not.

Think about that, but also think about it in-terms of your audience, in-terms of the people you’re trying to reach with your message, whether it be a business, whether it be a cause that you have. If you were trying to reach out to your audience. It takes consistency and giving them the concept of social proof.

There goes my picture.

Where’s this man?

There he’s back and let me know if you’ve dreamed about this guy lately, huh?

Have a great night.

Get out there and let the magic happen.

Do Your Ads Do These 3 Things?

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Do Your Ads Do These 3 Things?

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Do your ads do these three things?

Before I get into what those three things are, I’d like to welcome you back to Brian J. Pombo Live. I’m Brian Pombo, every day we talk about another concept that’ll help you in your business to stand out in your marketplace and your industry and in the world in general.

So today we’re talking about the three things that’ll make an ad any form of advertising. It doesn’t matter what it is, it doesn’t matter whether it’s in person, it doesn’t matter whether it’s alive, it doesn’t matter whether it is on paper, in print, doesn’t matter.

3 things in it and this is a concept that comes directly from a guy named Bill Glazer. I’m going to show you the book that it actually comes from so that you can go back and look this up yourself. It’s good stuff.

As you can see behind me, we’re slowly putting together the main headquarters here at BrianJPombo.com and this is my specific office.

So I’m getting all my books and everything else out. There’s lots of fun coming across a lot of old stuff that I haven’t looked at for a long time.

It’s helping me to be able to come up with concepts to be able to talk with you here on a daily basis.

You can always come back here to Brian J Pombo to go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance field, meaning you have products and services through your business that help people to become more self-reliant.

Go to dream biz chat.com there’s a quick video there you can watch and gives you an idea of what the dream business transformation is all about.

If you’re really looking to take your business to the next level, stand out beyond anyone else that’s out there.

Be able to beat the competition no matter how big they are, no matter if they’re Amazon.com, you’ll want to go to DreamBizChat.com you can find the link in the description if you happen to, forget the name, DreamBizChat.com.

The three things that every ad should have.

This is one of my favorite things to be able to talk about when dealing with advertising because it’s so simple.

But these three things are so powerful.

You can find this in the book, Outrageous Advertising that’s outrageously successful by Bill Glazer.

This came out number of years back.

Bill Glazer at the time was running the Glazer-Kennedy Inner Circle. He no longer owns and runs that company and now it is currently called the No BS. No BS marketing, Inner circle, I believe is what’s called. Go look that up. It’s a great, great group to belong to.

But this book came out in, let’s see here. I should have had this ready to go. 2009. Everything in it is principle-based. This book will never get old, even though some of the specifics in terms of the forms of media and stuff are no longer set.

Some of the types of media he talks about are not as in vogue now as they were when the book came out. But the principles are the three main things.

Here’s what they are, the three main things that every ad should have and I want you to look out there. Watch video, watch commercials, watch a little pieces of advertise it that pop up on your social media, everything.

See how many of them actually have this because I bet most of them don’t. Number one, it should make an offer of some sort.

Number two, it should give a deadline and number three, it should allow you to track the back end.

There must be a way that you can track the response from the ad to tell you whether the ad was used for nod and he talks about this as being the keys to direct response marketing versus branding, marketing, branding, marketing it.

Well, he says it right here. He says, direct response advertising asks the customer to respond and allows to track that response.

Brand building, on the other hand is advertising that gets your name of your business products or services out there, but you have no earthly idea whether or not it’s paying for itself.

Those are the, it’s the most basic definition. Now there’s things that are in between hybrids of branding and direct response that are becoming more and more common nowadays.

But a large majority of all advertising out there on every level is brand building, advertising and not direct response style advertising. So direct response. Make an offer.

This is as defined by Bill Glazer. It makes an offer, it has a deadline and it can be tracked.

You can track the response from it.

So what’s an offer?

An offer is anything that’s specific in terms of you give us this, we’ll give you that. You come in here and pay us $5, we’ll provide you this thing that is normally $20 whatever.

It’s a very specific offer and you have to do this by July 4th because this is our special July 4th.

Our 4th of July discount that we’re giving.

I had just making that up.

You have a deadline, you have an offer. The deadline helps to initiate people to actually move forward with it.

It’s not necessarily just a bribe or a way of trying to drive people in. It’s a way to get people off their duff to do something because it’s more difficult now to do that in any other time before because of all the distractions, everything else.

So the deadline gets some action going.

The offer is a clear understanding of the customer or potential customer provides this.

You provide that an offer and then being able to track the response, knowing that they’re coming in for that specific concept they’re coming in for that offer and it’s tied to that ad that you put that out there.

If you had those three things, you’re guaranteed to win in the long run. Even if that ad doesn’t pay out because you learned that that ad didn’t pay out, it allows you to tweak that ad in the future or in future ads and be able to make it work in the future.

So just a concept, something that you can take it, start applying to your advertising today.

It’s not easy.

Having those three things in your ads is not an easy thing to do, but is it effective?

Absolutely.

I have not found a more effective way to be able to do advertising than recommend all my clients that they have at least those three items.

There’s many other items that can be added in, a little tricks of the trade and things that you learn along the way that will make your advertising more powerful.

That’ll give it more punch, that all allow you to stand out more. If you want to find out more about that, you can go to BrianJPombo.com watch some of the other videos where I discussed some of these concepts.

You’d go to the media section on BrianJPombo.com you’ll get to see all the other videos and just make sure you subscribe, follow, like wherever you’re watching this.

And I’ll have more pieces like this in the future. So we’ll see you tomorrow.

We’ll go through another concept. Sometimes we go through really broad based business-building concepts because we deal in all forms of business strategy.

Sometimes we deal in the marketing advertising area like Mr. Bill Glazer here. So we’ll see you tomorrow. In the meantime, get out there and let the magic happen.

What’s Your Call-to-Action?

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What's Your Call-to-Action?

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What is your call to action?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live here in Grants Pass Oregon. Coming to you from the headquarters for BrianJPombo.com and tonight we’re going to be talking about what a Call to Action is and what they have to do with,.I”m going to start right out with my own Call to Action and that is to go to DreamBizChat.com if you haven’t been there, go check it out.

DreamBizChat.com the link is in the description. If you just want to click on over, real easy to get to, quick video there to watch application to fill out. If you feel like it applies to you. Otherwise I’d sure love to hear what you think of it.

So DreamBizChat.com that’s a call to action.

What is a call to action?

A call to action is just how it sounds. It’s a call for your perspective customer, client, what have you to act.

It’s a call for them to act, to do something very specific so that you can achieve the goal of your advertisement, of your marketing, of whatever you’re putting out there.

The main goal is to get that the other people, the other person to do something.

I don’t care if you’re even working for a charity and you’re trying to get someone to donate blood. It doesn’t matter what the action is. It doesn’t matter if money exchanges hands. It’s the same concept to get someone to do what you want them to do. One of the main things you have to do, is ask them to do what you want them to do and give them very clear instructions as to how to do it and to not complicate it and not try to offer too many different options for calls to action.

One of the things that we’ve found over the years is that if you give too many options for a person to be able to do the action, you know, let’s say you’re selling a particular thing and the only way to sell it is to get them to purchase it directly from you.

And so you could have them send you a letter in the mail.

I mean you could have them go to a website, you could have them make a phone call to you. If those are the only three ways of doing it, I would suggest not offering each of those three ways. You think, well, if I offer three ways, I’ve got three chances of people doing something.

No.

In actuality, most people if you will give them too many offers, they will get confused and not take any.

Whereas if you just offer one streamlined, and these are all things you can test in your advertising, so I don’t take anything I say for absolute fact, you should test it for you, your market and what you’re doing. But in general, give them one action per piece of advertising per marketing effort per time period or what have you.

However you’re getting in touch with somebody.

Tell them just to make a phone call.

Tell them just to go to one website and do one thing when they get there.

For example, I instruct people quite often on these videos to go to DreamBizChat.com that’s our latest call to action and to fill out the application if they feel like it applies. That’s another Call to Action that tied with it, but it’s all around the same thing.

So go there, watch the video, fill out the application. Those are the three things.

It would work even better if I just said, just go there.

If that was my main point was just to get them there. But most cases, if you’ve got a website, you’re going to want them to do something after they get there.

So those three steps are pretty simple, pretty straight-forward.

If we had more people watching these videos, more people would take the step and we’d be able to really be able to figure out whether it’s a good action step or not. And yet along the line you see how many people show up to a website.

Out of that, how many people watched the video out of that, how many fill out the application. So you can track all these things over time.

And that’s very important when it comes to call to action.

But you’ll see over and over again whether you’re looking at a newspaper or whether you’re watching TV or listening to the radio or watching ads on YouTube, most advertising does not have a clear enough call to action.

They assume that you know what they’re talking about.

For one thing, they assume you know what they’re selling. Oftentimes a soda commercial or or some other commercial doesn’t even show the product.

They just have the name and they want you to remember the name. But if you don’t know the reference to it, if you’re new to the brand, sometimes you don’t even know what they’re selling and or how you would go about getting it so it doesn’t make a whole lot of sense.

If you want to really make your advertising and marketing dollars, even if you’re just putting out free advertising, if you want to make your time worth it, then what you have to do is have a clear cut called action that’ll tell you how useful your advertising actually is.

When you get it in front of people, do they take the step or not?

Do they the offer that’s tied to the Call to Action, which brings up a whole other point.

There’s three main things that you should have in every piece of advertising you put out there for the most effective advertising.

We’re going to talk about those three things tomorrow, so come on back tomorrow.

We do this daily.

You can come back at anytime you go back watch old ones. You could watch old ones over at BrianJPombo.com you click on the media link and that will show you the stream of all the different old ones.

I’ve got the audio versions of it and the video versions that you could watch directly there.

You could also always listen to this on podcast.

Watch these in numerous social media, YouTube, LinkedIn, Facebook, Twitter, so on and so forth. Instagram.

We’re all over the place, so check that out.

We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

The 1 Ad That Will Explode Your Business!

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The 1 Ad That Will Explode Your Business!

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The 1 Ad That Will Explode Your Business!

Hi I’m Brian Pombo welcome back to Grants Pass Oregon for Brian J. Pombo Live coming to you live every week. No, everyday really. Every week, every day coming to you live and having recordings being spread out throughout the internet.

So you could be watching this and one of many locations and we’re always talking about ways to help you and your business to stand out. So today we’re going to be talking about the one ad that can totally explode your business.

And what do you think that is?

What do you think the one ad would be?

Where would it be?

Well, before we get into that, let me just mention DreamBizChat.com, is the home of the dream business transformation. Go check it out. There’s an eight and a half minute video. It’s free to watch. You don’t need to add your email address or anything else.

It’s right there on the front page. DreamBizChat.com go to the link in the description.

So what is the one ad that’ll completely change things for you?

It’s not what you think. The one ad that is going to completely explode your businesses is completely unpredictable. You cannot predict it. There’s no way. It’s a trick question. Honestly. The problem is is that most of us are always searching for that one ad that’s going to blow everything wide open and real advertising tends to not work that way.

Now you will have points where you have an ad where you do some form of marketing and you’re putting out a message and all of a sudden that resonates. Hits at the right time, hits the right market and things go good, but it’s never going to completely explode your business forever. It will. You’ll have a height off of it and then it will level off and that’ll be that.

Yeah you very rarely would you ever have anything that would make such a dynamic change that it would blow your business apart. It was so dynamic.

It just, you don’t see that very often and it’s not something, it’s kind of like the whole concept of going viral.

How do I make a viral video?

Well, if everyone knew how to make a viral video, everyone would be teaching how to make viral videos and everyone would be making viral videos and we’d be inundated with viral videos.

No videos go viral on their own. It’s unpredictable. It comes with the definition of what viral is. It’s that unpredictable thing. So if you’re looking for your ad to completely blow things apart, you’re looking at an advertising completely wrong.

What you should be looking at is consistency.

Consistently putting message out there to the same audience with a very clear cut, a string of events of things that you want them to do, a step-by-step, or at least do this right now, that whole call to action concept, which we’re going to talk about tomorrow, what call to action means.

It’s the idea though of getting the person that’s viewing, hearing, reading what you’re putting out there, getting them to do a very specific step. That is how you should be getting engaging with your advertising.

I was having a discussion earlier today with my friend Patrick, and we were discussing his business and how he was always looking for the, “oh boy, this is going to be it. This is going to be the thing that I do in marketing or advertising his services that this is going to be it.”

And he said it was a realization he came to that. There isn’t an it, there isn’t a one thing that’s gonna change everything. It’s really searching to win the lottery is what you’re trying to do.

And you gotta get out of that lottery mindset and into the focus of, “okay, there’s a science behind this.”

How can I make this work for me?

How can I make it undeniable?

And it comes with consistency and continuing having an ongoing stream of ads. Now, whether you’re paying for the ads or whether you’re doing any form of free advertising, free advertising online or in person or what have you, it doesn’t matter. It’s still an ad. It’s an advertisement.

If you’re encouraging people to do something, you’re advertising to them and it’s better to have that as an ongoing thing versus a singular explosion. You don’t need to hit a grand slam every time. What you need to do is get a base, hit a little baseball lingo, therefore you that you gotta get a base hit as often as possible.

Just hit it just far enough to get to the first base and then the next ad, the next connection that you’re having with the person.

We’ll take to the next step and the next step and the next step.

Take little baby steps, but do it consistently. Have it be ongoing. That’s the ad that’s going to cause your business to explode. It’s the one that’s gonna take it and allow it to explode over time so that you can build up a following.

Hopefully this makes sense to you. If you’d like to see how it can fit directly into your business. Customize this message and these principles that I discuss here and see how they fit into your business and can make things really blow up for you. Go to BrianJPombo.com you’re always welcome to sign up for a strategy session there.

They started a $600 and above, and if you are in the self-reliance field, go to that website I mentioned in the beginning, DreamBizChat.com you might have the chance to speak with me.

Get a strategy session for free.

That’s if you happen to be an executive or a business owner and the self-reliance field, meaning that you offer services or, uh, products that help people to become more self-reliant, go to DreamBizChat.com that’s all for today. Tomorrow we’re going to be talking about call to actions.

What are they?

Do you need them?

We’ll talk about them tomorrow. We’ll see you then. And in the meantime, get out there and let the magic happen.

How Known Are You To Your Prospective Customers?

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How Known Are You To Your Prospective Customers?

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How known are you to your perspective customers?

Hi I’m Brian Pombo welcome back to the office here at the headquarters in Grants Pass Oregon for another Brian J. Pombo Live.

Today I want to talk about being known.

It’s kind of a very basic idea, but it comes from the concept of being known, liked and trusted as being kind of the cornerstones of something you should focus on.

If you’re really wanting to stand out within your marketplace, stand out within your industry, stand out, apart from your competition, known, liked and trusted. Those are the steps.

It starts with being known.

And so I wanted to talk about that with you today. I was having a discussion with somebody, a friend of mine that’s running for political office locally and this was yesterday I was having this talk with him.

And we were actually listening to somebody else giving him advice who had ran for political office and everything that she had mentioned had to do with the concept of being known by the right people.

Of course, that’s what it comes down to.

But it occurred to me that it’s really across the board. It doesn’t matter whether you’re running for political office, it doesn’t matter whether you’re trying to get more customers for your business.

It doesn’t matter whether your doing network marketing and you’re trying to get people involved in that.

It doesn’t matter whether you run a nonprofit and you’re trying to get people to donate.

It all comes down to being known, liked, and trusted, and the toughest thing for people to wrap their mind around is that first step of being known. But it is so important.

Politics, it’s completely true of one of the things that people don’t take into account over the last major presidential election between Donald Trump and Hillary Clinton is that you had two people that were nominated by their parties very clearly. I mean obviously they had some credentials of some sort, but they were largely nominated because they had enormous name recognition.

How often do you see two people up against each other who were very well known by the average person?

Even people who have nothing to do with politics but their names preceded them. They are known to some extent they have that name recognition. I think a lot of what allowed Donald Trump to go from someone who had never held political office at all to being the president of the United States came from that name recognition that you just can throw away.

Yeah, you could say that he was on TV and all these other things, but it was the fact that people knew his name that made him stand out.

They knew his name and I bet possibly, maybe even more people knew his name then Hillary Clinton, and especially if you talk about the voters, the people that ended up voting across the board. Obviously you deal with the electoral college and all that, those details, but you can see how this was a way that he can, he could actually run, have all the blunders and everything, all the strange situations that came about during the election and still rise above it and when it’s that name recognition.

The same thing’s true of a local political office, but the same thing is true of you.

If you’re trying to get more customers, it all comes back to name recognition. Recognition, knowing who you are, knowing whether they like you or not, whether they have an opinion or not is the next step.

But the concept that they know who you are, that they know you exist, that they know what you have to do with is a major thing.

Take any industry in your local area, whether you’re new to that area or not, how many of them can you name someone in that industry?

Let’s say somebody that install’s glass.

Who do you think of when you think of somebody that installs class?

Have you had someone installed glass for you?

I’m talking about windows and so forth, whether it be in a car or your house.

Who do you know that?

Is it a place that you drive by every day that you just happen to know the name of the place?

Knowing is half the battle being known as half the battle.

Grant Cardone says it’s not. It’s not who you know, it’s who knows you.

And I think that’s a very true truism is about being known and being that the bet, that first major step, the best thing about being in a local market, you have less people that need to know you. So it’s easier to get to them.

You have less avenues to get to them.

So you have the ability and you have the ability to get to know the one on one. That’s what you’re dealing with. A local market.

If you’re dealing with a very small niche, a very small industry, that’s also a good thing.

There’s only a few ways that you can get to those people. And the fewer, the more restrictions you have, is the better. In terms of advertising, marketing, everything else, the opposite of the way we think.

If you consider everybody your customer, that’s tough because that’s more people that have got to get to know you. So these are all just little questions to kinda start you in on your journey.

If you’d like to find out more about how this can help you. Go to BrianJPombo.com how this would apply directly to your business. You could set up a strategy session with me if you happen to be in the self-reliance field a go and check out me.

You’ve got products and services that help people to become more reliant. Go and check out DreamBizChat.com the link is in the description.

Hope you have a great night. Hopefully that was helpful for you. Get out there and let the magic happen.

Wants vs Needs: Which Is More Important?

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Wants vs Needs: Which Is More Important?

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Wants versus Needs: Which is More Important?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you today from Grants Pass Oregon and the blank office, which we’re still trying to put our mark on today.

We’re talking about wants versus needs and specifically in terms of your customers.

So we’re going to be talking about what, what you should be focusing on when you’re talking to them, their once or their needs?

And let’s first start out by discussing your wants. Possibly you’re a business owner, possibly you might be wanting to take your business from where it’s at to really a higher level, to take it and really in the long run, let’s say in the next year, in the next five years, in the next 10 years, create a dream business scenario out of it.

If that sounds like you, and if you happen to be in the self-reliance field, meaning you have products or services that help people to become more self reliant, those two items that you know, being that you’re a business owner or executive, you’ve got a business in the self-reliance field.

If you meet those two qualifications go to DreamBizChat.com. Watch the video there. Tell me what you think if you like it, and if you think it applies to you and that you’d qualify for a free sit down with me talking just over the phone or over a video chat.

Then go to DreamBizChat.com. Fill out that application after watching the video. DreamBizChat.com link is in the description in case you forget.

So Wants versus Needs, which is more important now before you think too hard about this, oftentimes if we’re just going to sit down and we’re saying, okay, I’ve got to deliver a product or a service to somebody, do I want to focus on their wants, what they want or something that they really need?

Because if they need it, aren’t they gonna go after that before they go after their wants?

Isn’t that going to mean more to them?

If they need something, won’t they be returning over and over again if they need what I’m selling them?

And the plain truth of the matter is, if you’re going to look across the board, it’s not true. In most cases, people are more interested in getting there wants then their needs.

Now this is completely illogical, I understand, but you’ve got to remember most people are not logical creatures.

Most people are run fully by their emotions.

Now, you may not like that fact. I don’t like that fact. I don’t like dealing with people who are emotional messes. But to be honest, most people out there run by their emotions. They make emotional decisions and then they back it up with some form of logic. If you ask them why they did it, they’ll come up with a story.

And oftentimes that story has some sense to it in some way. There’s a logic behind it, but they didn’t really make that decision for the reason that comes out of their mouth. More often than not, they make that decision based on a very basic, sometimes even primal want. They just want something.

They want to be noticed.

They want to be loved.

They want to be wealthy.

They want to be comfortable.

They want to have pleasure, and want to get away from pain.

These are not needs. Needs are pretty simple. They’re pretty straight forward.

Their food, clothing, shelter, all the things that are combined with that food. You’d say water, you know, these are the things that you need to survive it depending on your environment and everything else.

But in general, those are needs.

Everything else is not a need. I know a lot of us say that, well, you know, health care, health insurances is a right and we say rights in terms of kind of going along with the concept of it being a need, but in reality there were many years, many, many generations before we even had anything like health care or health insurance where people survived, where they live longer.

We’re in some cases, if you look through history, there were periods of time where people live longer than they do right now.

In a lot of cases, even the best areas of the United States, there are other areas in time where people live longer. Stuff you could look up. I’m not going to get into the politics of all this or anything.

What I’m trying to say is that need is a very small thing. There is very little that we need to survive because these are survival kinds of ideas and those things are not the things that drive people.

People are driven by their wants and their desires. You may not like that.

I’m not super comfortable with that, but that is reality.

That is what people spend their money on. Oftentimes people will spend their money even when they need something, even when they need medication, perhaps because they, because they’re unwell, they need something specifically that even if that need isn’t in the root case of a need, but if it at that moment, if it becomes a need, oftentimes they will put aside money for medication and instead spend that money on a vacation.

It happens. It happens all the time.

You know people like this, you know people who are spending money on their cable bill when they should be buying healthier food for their kids. I mean, this is just how it is.

This is how people are.

I’m not saying you should go out there and try and sell people just what they want. I’m saying you have whatever you are selling and I don’t mean selling one-on-one. You may have a website, you may, but in some way, if you’re making money from somebody else and you’re in charge of making money, you’re selling a product or a service in some way.

It may not be a one-on-one sales thing. It may quite often be through advertising. It may be through social media, but in general you’re going after people’s, once you have to realize that you have to show how their once me up to your product or service.

How do you do that?

Well, you’ve got to find out what their wants are.

All markets are a little bit different, but all people tend to have the same basic ones. Then you’ve got to translate that to how they would refer to that back to your product or service. I was having this discussion about Sean yesterday, Sean Douglas and we were discussing this.

There was a famous ad that was put out by David Ogilvy and it was for the Rolls Royce car and it said basically that……I don’t have it right in front of me. I’ve got it in a book somewhere, but it’s in the ad, the headline was,

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

That’s a very intriguing concept and it would get people to read a little further into the ad because the ad was almost like an article form.

And so you could read more about it and it drew you in because it’s like, well what’s that?

But how could the clock be the loudest thing on the car?

But it plays to a very simple primal want of somebody that’s after a luxury vehicle, the type of person that’d be in the market for a luxury vehicle, they don’t need that luxury vehicle though.

Anyone who’s buying that is going to pay a whole lot more for a Rolls Royce than for a car that they need.

I mean if you can need a car, you would think about the most basic car. It is also the least expensive car. It’s because people pay more for what they want, not what they need and if you go back to that ad, it’s playing to the desire to have a nice smooth quiet car and that the clock is the loudest thing on the car.

It’s not about how loud the clock is, it’s about how smooth and quiet the engine is.

And that plays to the luxury aspect.

The idea of having this car, this just well done, that it just purrs like a kitten. It’s so quiet. Simple concepts.

What are you in the most basic format?

What is your product?

A lot of the products and services that I work with with my clients, there are self-reliance there to helping people to become more self-reliant, but what is it playing to in that person in the end?

What is that person getting out of that product, that service, whatever you’re providing, what are you actually, what are they achieving in the end?

What are they hoping to get deep down below the surface. These are all questions you have to ask yourself. It doesn’t matter whether you’re selling bank accounts or whether you’re selling beehives.

It’s the same concept people are after what they want. You have to find a way to get them what they want through your product and service.

Hopefully that helps out with for you. I’d love to hear some more about what you do. If you’d like to talk to me, you can go to BrianJPombo.com and sign up for a strategy session. They are a little bit pricey, a little expensive if you’re new to this, they are $600 and above depending on your situation.

But if you are on the self-reliance field, I am currently offering a free strategy session called DreamBizChat.com which is for dream business transformation. Go and check that out.

I’ll see you tomorrow.

We’ll be talking about some more deeper concepts in terms of how to communicate with people and how to get your points across. So we’ll see you tomorrow. Get out there and let the magic happen.