Tag: brian-j-pombo

Another Reason Why We Should NOT Work Together

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Another Reason Why We Should NOT Work Together

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Here’s another reason why we should NOT work together.

Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. Today we’re talking about a very simple concept. About a reason why you should not work with certain people, whether it be me or whether it be somebody else, whether it be an employee, whether it be a partner and investor.

Here’s a good reason why you shouldn’t.

Where does it come to? It comes to trust. It comes back to that whole trust thing, but even previous to trust on the most subtlest level, so we’ve talked about the quote people do business with and refer business to people who they Know, Like and Trust. Know is pretty simple.

You have to have knowledge of the person to begin with before you’re ever going to do business with them. You’re going to have to have knowledge of them, their business, their product, their service, what have you.

You have to Know about it first.

There’s no way you could do business with someone you don’t know about. So Know is an absolute.

Like is one that I’d like to talk about a little bit more today and Trust is something a lot more deeper, when you’re talking long-term, it’s something that can be built up over time. It’s also something that can be depleted over time even though you may start out trusting somebody.

Let’s talk about Like though, because like is a pretty simple concept and it’s not something that you can describe all that well. You either Like something or you don’t Like something and if you don’t Like something you’re going to know right away.

So if you’re watching my videos, you’re either going to Like me or not Like me. Pretty much right off the bat. And if you don’t Like me, you shouldn’t ever work with me. Don’t work with people you don’t Like.

Now where am I getting? Where’s all this coming from? I mentioned yesterday, I saw this video a couple months back from Damon John. It’s an interview setting. It’s just a clip off of some something that he had put together.

It’s 43 seconds long. I’ve got the link in the description. You can go watch it yourself off of Linkedin. He may have had it on some of his other social media. That’s just where I happened to see it. So Daymond John from Shark Tank and FUBU fame.

He’s discussing how if he doesn’t like the person, if he can’t stand listening to the person or talking to the person, he’s not going to go into business with the person. And this seems really simple, but don’t miss the power there.

The power is, there’s a part of business you can’t control.

I’ve had clients that I could tell just didn’t Like me and I knew that just over a matter of time, it wasn’t going to work out. If I was in a better position, I would’ve been able to tell them right off the bat, Hey, I don’t think this is going to work out. I don’t think we’re a good fit. You don’t have to go into detail. But if you don’t Like the person, don’t pain yourself into going and working with them.

If you’ve got to interact with a person on a regular basis, there has to be something a little deeper underneath everything, a reason for being together other than just trying to get financial gain from each other. So just a simple concept. Go watch that Daymond John video.

If you are an executive or a business owner that’s in the self-reliance field, you’re someone I like to talk to.

Go to DreamBizChat.com, if you do Like me. I don’t care if you Like me or not. But if you do Like me, if you Like the the type of concepts that we talk about here on the videos, then go to DreamBizChat.com.

I’d love to be able to talk with you one on one show you how these concepts, principles, strategies apply to your business directly. DreamBizChat.com the eight and a half minute video. Go and watch it.

The link is in the description so you can go and click on it or just type in DreamBizChat.com into Google or your browser. So have a great day tomorrow going to be talking about something else, some other business topic.

I don’t even know what we’re talking about tomorrow. So your guess is as good as mine and it’ll be a nice little surprise. So we’ll catch back to you again tomorrow. Have a great night. Get out there and let the magic happen.

Lottopreneur: Are You One?

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Lottopreneur: Are You One?

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Lottoprenuer: Are you one? Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. Today we’re going to be talking about the concept of a Lottopreneurs. This is a term that was coined by producer Sean Douglas, producer of our podcasts BrianJPombo.com. Both the Off the Grid Biz Podcast. And this one right here, Brian J. Pombo Live, which you can actually hear the audio from on all the places that you listen to podcasts.

Just go look up Brian J. Pombo Live. Otherwise you can always watch the videos on numerous social media platforms, including Facebook, Linkedin, Instagram, YouTube. Brian J. Pombo Live is what we call it.

So today we’re talking about being a Lottopreneur and I was reminded of childhood and how one of the most common things that we would say to each other in my family, not just my immediate family, but my extended family.

One of the most common questions that we had, especially like during the 80’s when you had Lifestyles Of The Rich and Famous on TV and the California Lottery first came into being.

Because I was living in California at the time, the whole question was what would you do if you won the lottery and what would you do if you had more money than you knew what to do with million dollars plus, you know, what would you do?

What’s the first thing you would do? What’s the second thing you would do? What would you do if you won the lottery? And that’s kind of a fun kind of brain teaser idea, especially when you’re young because it’s just so mind boggling how much money that could possibly be and what it would be able to do for you. Yeah, The Big Spin.

Joe is joining us here on the chat and he mentioned The Big Spin, which was the TV show associated with the California Lottery that you got to go on.

If you got certain things, on scratchers and so forth, you’d show up on this show and spin a big wheel and be able to make more money that way. So you had that, you had the lotto in California, which is the actual numbers that you would pick and they picked those out and so on and so forth. And people have this across the country in different states.

The lottery, the concept of lottery. Well the idea of the lottery is fun, but it’s a, it’s gambling. Don’t, don’t get confused and think that it is something that is real or something that you can depend on.

The problem is a lot of people take the lottery mentality of luck being the main thing that they’re falling back on. They look at people that have made it in life and they say, “wow, that person sure is lucky.”

And sure there’s a point to luck.

There’s a concept behind luck, which is what I consider luck if I consider it anything at all. It’s everything that you don’t have any control over.

So market conditions, all the things that you don’t have any direct control over and there’s a lot, there’s a lot of things you don’t have control over, but a lot of times we think that everything is that way and it’s not. If you didn’t have any control over anything, then you wouldn’t be able to see similar characteristics of people that have been able to make it in life when it comes to making a lot of money in business and so on and so forth.

But if you take all those people aside, you will see common characteristics across the board, so there’s more than just luck to it. The problem is most of us, especially if you’re coming from a lower to middle class background, when you start going into business, you go into it with this “lotto mentality” and it’s the Lottopreneur.

It’s the idea that I’m going to hit it big. If I just go at it and go at it and go at it, eventually my number’s going to come up and then I’ll hit it big.

It’s the wrong way of thinking about it.

Instead of thinking about the, the concept that I’m going to have to do the right steps in order to make it, I’m going to have to find what the market wants. I’m going to have to find what people want and show them how to get it through my products, my services.

If you’re not looking at it from a scientific point of view, you’re getting caught up in this idea that, well, if I just work really hard, I’ll deserve it. I’ll deserve the big prize at the end. I’ll get to go on the big spin and really get the big bucks because I’m a good person.

It’s all the wrong attitude and I see it over and over and over again, not just with people who interview to be clients or people that have strategy sessions with me, but even people that I have on my own podcast, we’ll have this concept somewhere deep in there.

And I think we all deal with it to some extent at some point in our lives. But you eventually have to grow up out of the Lotto Mentality, the lottery mentality, and really look at what do I need to be doing differently because business is a very simple concept.

It’s find out what the market wants and bring it to them at a price at which you can make a profit off of.

So you have to be able to deliver something for less than and have them want it more than what it took to produce it.

That’s all there is to it. That’s the science behind it. Is there a luck? Yeah, well hitting on the right one at the right time and everything, that’s all things that you can’t control. But the science behind businesses, a simple one, you just have to learn it. The science behind everything tied to it. Marketing, all these other things. These are sciences.

The unpredictable part is the human part because people don’t run by logic. They run by emotions.

So then you’ve got to backtrack and think, you know, what do people really want and how can I get it to them? And how can I communicate that I have it for them? And you could have the greatest product in the world, but if you’re not able to communicate that to your market, you’re not gonna get anywhere. And that comes back to marketing.

That comes back to the communication between the person that has something wanting to provide it to the person that doesn’t have it, whether it be a product service, what have you. So it’s just a different way of looking at these things. You got to step back. You have to also be careful not just about your own mindset, but about the mindset of those around you.

So if you have investors, you got to make sure not to get involved with people that have a huge lottery mindset when it comes to investing in your company because they’re going to be expecting something from you that you’re not going to be able to provide, or they’re going to expect a bigger win than is actually realistically possible.

You’re going to have to look at this. If you’re dealing with any type of partnerships, whether it be, you know, temporary partnerships or long-term partnerships in business, you’ve got to make sure that that person doesn’t come at it with unrealistic expectations and will expect more than what’s really legitimately going to happen.

And you got to watch it with your employees and coworkers, people that you’re working around and made sure that they don’t drag you into that mentality. But you’ve got to do your best to kind of pull them up out of it, pull them up out of that dream world in their head and bring them back to reality in terms of what you can actually expect in the long run.

What’s realistic being reality basis. A huge part of my philosophy, if that’s something that you agree with and let’s say, well you’re somebody I’d like to talk to if you agree with that. So you can go to BrianJPombo.com and sign up for a strategy session with me. If you happen to be in the self-reliance field, meaning you’ve got products and services that help people to become more self-reliant, then I’m going to give you a special address.

That’s DreamBizChat.com that takes you to a specific page on BrianJPombo.com with a video that explains what the dream business transformation is all about. You can click on the link in the description.

Otherwise, we’re going to see you tomorrow. Tomorrow we’re going to be discussing back into the trust model and, and I’m going to bring up something that Damon John from Shark Tank fame said on social media.

So come back tomorrow and we’ll talk about that. You all have a great night and get out there and let the magic happen.

Do They Trust You?

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Do They Trust You?

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That’s all fine, but do they trust you? Hi I’m Brian Pombo welcome back to the Orange Office here in Grants Pass Oregon. It’s a lovely day today. A little overcast, nice weather. I was hanging out with my family today, and Wednesday’s to do that. Tend to spend a lot less time in the office, a lot more time with my family.

Let’s talk a little bit about trust and how that affects your business.

I don’t care whether you’ve got a local based business or whether you’ve got a large e-commerce in Pyre or whether you’ve got a real tight business with only you and maybe a handful of other, uh, employees. It doesn’t matter. Trust matters as long as there’s only two places. Well, there’s one main place that trust doesn’t matter.

Trust doesn’t matter if you’re selling short-term, if you’re selling one time products or services to people.

And it doesn’t matter whether they like it or not, you just get in, you sell it, you make the money, you move on.

If you’re doing that type of business, and I don’t think most of the people that I’m talking to do that. But if you’re doing that type of business, trust doesn’t matter because you just move on to the next and you don’t care much about reviews online or anything of that sort.

You’re just care about finding the next person, the next person, the next person, the next person and you don’t have to worry about repeat business.

But if you’re in any other type of business where you’re more concerned about repeat business, where you you’d like to get a customer, once you realize it takes a whole lot to get that customer to buy one time, you might as well have them buying over and over and over again or getting involved in a subscription or getting them involved in a membership or some form of action where you build trust over time.

Where they like you more and more and more and more as time goes on as opposed to less and less and less the more interaction that they have with you or your product or service.

That’s where trust comes in.

It seems like real fluffy concept, but it’s real. It’s a real thing that exists in the human mind. And I’m gonna prove it to you in a second that we can take this all back to this quote. I know I bring it up nearly every other video that we sit here together, but it’s that quote from Bob Burg that, I’m paraphrasing it.

It’s basically discussing that, you know, if you set aside everything else people do business with people that they Know, Like, and Trust.

And it’s a great quote. Because it’s so simple and it seems like one of those things that’s been around for a really long time and it’s not that old of a quote. It’s only a handful of years old and, but it’s, it’s really held true.

If you go and you look it up and see all the articles and everything else that had been written about that one quote. And it comes down to the simplicity of those three words.

Know, Like, Trust and among these, Trust is the greatest.

And if you’ll listen to Dean Jackson, he’s one of my heroes really within the marketing world and business strategy world. He’s the one that I first heard say that it’s really in that order. First they Know you, then they Like you and then they Trust you.

So that’s a cool concept because it really does kind of have to go on that or no one’s going to trust you if they don’t at least know who you are or know what your product is or know what your services. And so it’s Know, Like, Trust. They Know you and then they Like you a little and then they Trust you.

The interesting thing about Trust, and there’s a whole lot you can get into the psychology of this.

One of my favorite books on it, very simple con book that’s called no BS Trust-Based Marketing and it’s by Dan Kennedy who I also talk about a lot and Matt Zagula. Go and look up this book highly, highly, highly recommend it.

There’s some great parts in it, especially the first half of it hits on some major points. The last half of it goes into details of tactics. But the first half he discusses that Trust is not necessarily irrational thing. Most of the time it isn’t, it isn’t rational. It’s based on a handful of items that they’ve been able to detect. One of them is just, there’s an affinity but it really comes down to just being familiar.

It’s familiarity. Just being familiar with a person, seeing them enough times, being around them. If they have any form of omnipresence in your life, meaning, you Know you see their stuff on social media, you see ads from them, whatever.

Just the fact that you’re familiar with them makes you more Trusting than anyone else that they would consider versus you in your category and whether you consider them competition or not, it’s that customer Trust you on simple things like that.

It doesn’t make you the best choice. It just means you were there first. You built that relationship even though it’s not necessarily a give and take. You may not even know who who they are, but the fact that you’re there and they know who you are makes you more likely to be trusted.

Something that simple is such a huge piece of where you should be thinking about in your advertising, not caring so much about trying to sell the item, the product, the service, instead selling the Trust factor, putting yourself out there as a human or having someone as a spokesperson.

That’s a human that you’re going to use long-term that represents your company.

Another great example from that book was Chrysler when Chrysler hired Lee Iacocca, and I think that was back in the back of the eighties or nineties. Lee Iacocca took over Chrysler and the whole problem was Chrysler had a Trust issue with the brand.

Well, he put himself forward. He didn’t make a big deal about specifics of the features of the cars. He said, if you find he had a commercial that he put out there, he says, if you find a better car than ours buy it.

And it was just this simple straight-forward concept saying I’m willing to back it up with my personal guarantee and because of that he built a relationship. He built Trust back with the American people.

Chrysler came out of the gutter based on Lee Iacocca’s leadership, but it’s also his marketing prowess. He understood that if he put a person out there and put a face behind it and someone that was believable that you can go a long way in that.

So some ideas to keep in mind and you got to think what are we doing in our company?

What am I doing in my business to establish trust with the end customer? And this only matters if you’re wanting to keep them long-term. If you’re wanting them to buy over and over and over again or get involved in your continuity. That’s the only reason why Trust matters.

But if that matters to you, if you’re looking for those type of people, you have to look closely at how Trust affects every piece of marketing, sales and anything that you’re putting out there. Customer service out back into the world, how are you paying attention to Trust?

Where is Trust being focused on the go read that. A No B.S. Trust-Based Marketing book. That’s a good one. There’s a lot of other ones as I come up with them and then come back across my library, I’ll bring them up to you.

Tomorrow we’re going to be talking about something, a little bit of a twist on all of these concepts.

I can’t get into any more of that because I forgot exactly what I’m talking about tomorrow, but I know it’s around the same lines. So we’ll talk back with you tomorrow. If you are wanting to talk with someone who understands Trust-Based marketing and see if you can kind of bounce some ideas off of them, that’s me. If you’re in the self-reliance field and you own the business or you’re a decision maker, perhaps an executive in that business, go to DreamBizChat.com.

The link is in the description. It’s a quick little video there. Go and watch it if it makes sense to you. Go fill out the application for a free conversation with me. You have a great day, and in the meantime, get out there and let the magic happen.

Honesty is Repulsive

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Honesty is Repulsive

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Honesty is repulsive. Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon for another Brian J. Pombo Live. Hey, if you are a business owner or an executive in the self-reliance space, go to DreamBizChat.com.

Okay, so today we’re going to talk about honesty and how repulsive it is. Hold on one second. Let me fix my audio. Hopefully that helps a little better.

Honesty is repulsive, but in a good way. See if there’s a trick in that and that’s that. First, the more honest you can be with your clients and customers or prospective clients and customers, if you can just be brutally honest with them and tell them your foibles, tell them the drawbacks of what you provide and the reasons why they might want to look at other options and what the good things are about them.

If you do that, you’re going to repulse a lot of people. You’re going to push people away from you. You’re going to show people for who you are and you’re going to push away the people, but they’re all the right people to be pushed away and in the process you’re going to attract the right people.

It’s an idea that many people have discussed in the past. Dan Kennedy’s talk about it, and specifically Ben Settle talks about repulsion marketing.

You can go and check his stuff out. BenSettle.com he’s a known for his email writing methods and he talks about repulsion marketing in terms of trying to be as repulsive as possible to the people that he doesn’t want as customers, and by doing that, he automatically attracts the people he does want as customers. Anybody can do this. Anybody can go about pushing away the people that you know will not make good customers.

Honesty is one of the best ways to do this because you can just be straight with them. Say, hey, this probably isn’t for you if you’re this, this, or this, or if you’re looking for this, that and that. If you can do that properly, then you’ll start attracting the right type of people because, and one of the main reasons why is a simple word called trust.

Trust is magical.

And tomorrow we’re going to go into the concept of trust and the meantime. Be as honest and be repulsively honest. Be as honest as you possibly can be when you’re talking to prospective customers and clients and see if you can push them away, see if you can push away the wrong ones.

If you do that, you’ll get more attention from the right ones. I’d love to find out how it goes. Leave me a comment down below if you’ve had experience with this accidentally or purposefully, because I know I had it accidentally for a number of years and I didn’t really realize what was going on and I was afraid that I was pushing away the wrong people, but people that I wanted as clients, but really I was pushing away the right people.

So tomorrow, talk deeper into the trust issue and why it’s so essential to everything that you do. In the meantime, get out there and let the magic happen.

Mind-Reading for Fun & Profit

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Mind-Reading for Fun & Profit

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Mind Reading For Fun & Profit. Hi I’m Brian Pombo welcome back. We’re in Grants Pass Oregon and today I’m going to go through a just quick concept if you’ve never heard of it before. If you have, it’s a good reminder and it’s all about reading your customer’s mind or reading the people that you think should be your customer or would be your customer or client or whatever you call them.

So it comes from a quote from Robert Collier and I don’t have the exact quote with me because everyone quotes a little bit differently. I think he may have put it in a few of his books. So Robert Collier was an author and writer, back in the 1920s is when he was, some of his most popular pieces were written. But, he was born in, I think I read 1885 to 1950. He was alive.

But his books are still around and they’re still read by marketers and salespeople today. Copywriters. Because he really got to a lot of the psychology of marketing and speaking to your customer and getting your message across. And the quote that I’m talking about?

You have to enter the conversation that’s already happening in your customer’s mind.

That’s the concept. That’s how what your marketing should be doing. That’s what your sales should be doing. You have to enter the conversation already going on.

So what’s that take? Well, it takes mind reading in a sense. You’ve got to know ahead of time what the most common conversations that are already going on that will lead them into the process of eventually purchasing your product or service.

So that’s a simple concept, but it’s amazing how many people do not sit back and think that way when they’re designing marketing, when they’re designing the process of trying to attract new customers and clients, they don’t put themselves in their shoes.

They don’t actually think, okay, what are they thinking? Where are they coming from? How do I take them from where they’re at to where I am and what I’m offering them?

It’s a simple concept. Deceptively simple, like so many of the things that we talk about here.

But think about how often do you step aside and think about the psychology going on inside your customer’s head before you ever get in touch with them.

Or maybe even after, if we get to that Before, During, After concept of Dean Jackson that we’ve talked about before. But we’re going to talk about that more tomorrow. If you come back tomorrow, we’re gonna get into that.

If you would like to discuss some of these concepts and how they would apply to your business, how you can take your business and really up it. I’m sure you’re very successful at what you do.

I only work with successful people. So if you do have a successful business, and if you’re in the self-reliance field, you’re someone I’d like to talk to. Go to DreamBizChat.com at DreamBizChat.com. I’m going to show you the simple process, what it takes for you to be able to have to take your business and really up it to a level of being your ideal dream business.

DreamBizChat.com the link is in the description. Like I said, tomorrow we’re going to be talking about the Before, During and After units of Dean Jackson and be comparing that to some other things. So simple one today, have a great night. See Ya. Get out there and let the magic happen.

Don’t Reveal Your Magic

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Don't Reveal Your Magic

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Don’t reveal your magic. Hi I’m Brian Pombo welcome back. Today I’m in Omaha, Nebraska. The final day of my Omaha, Nebraska trip I’ll be heading home tomorrow.

Today we’re going to be talking about revealing the magic or specifically why you shouldn’t reveal the magic. And if you happen to be a business owner or an executive that’s in the self-reliance field, I’d like you to go check out DreamBizChat.com. You can watch a eight and a half minute video where I described the dream business transformation. The basic idea behind it is sitting down on the phone or over a zoom call with me, where we discuss where you’d like to take your business in the next year, five years, 10 years, and how we can map out how to create your dream business.

So go to DreamBizChat.com. If that sounds interesting to you, that uh, the link is in the description.

So let’s talk about revealing the magic.

If you have a product that you’re trying to get out there, a service that you’re trying to get out there, the instinct of most people that are doing any form of sales or marketing is to talk about all the things that you love best about your product and service and discuss all of the how to is how it works and how this happens and how that happens.

Before we were talking about how a lot of people recommend that you discuss the what, not the how. So what it is, but not how it works. There’s a good reason behind that. And me go into some depth on this because if you are out there trying to sell a product, let’s say and you’re talking about the features, but you’re not talking about the benefits, you’re not talking about what it means to the person, then it really doesn’t mean anything.

It’s a bunch of jargon that you’re relating back to them. But it’s not necessarily going anywhere. It’s not hitting home. It’s not making the person stop and actually think about how does it affect me, especially when they’re just scrolling by when they’re just wherever you’re doing your advertising, wherever you’re doing your sales.

I was at a an event this week where I got to see a whole lot of vendors trying to sell their software programs and everything else that they have and their main, almost all of them, I would say 95 to 98% of them. Their main focus was in talking about all the great things that their software can do and they’re missing the point and if you really sit and listen to one long enough, they’ll get into the dirt of how it works and how we do this instead of that.

That’s what makes it great. I want you to think about all the magicians you’ve ever seen. Practice magic. Every once in awhile you’ll find one of them that’s out there showing you how, how the trick worked. And maybe you’ll remember once in a while because you want to try the trick on somebody but you don’t remember because the explanation of how it worked was this huge, intriguing thing.

Most of the time it’s pretty simple. Most of the time some of the most elaborate magic tricks have a real simple meaning behind them. The reason why magicians are so popular and the people that give away magic tricks aren’t as popular is because people like the story. They like the magic. They like everything that’s on the outside. They want to be amazed.

They don’t need to know how it works. So you go to a mechanic, most people go to a mechanic, don’t necessarily need to know what he did.

They just need to know that their car got fixed, right? So don’t worry so much about telling people every single detail about what it is that you do and how you do it a little bit. Maybe if it adds to the story, don’t reveal the magic.

The magic is what people love all businesses based on the concept of magic in a sense, someone knows something that you don’t know and they’re able to do something that you can’t do, and that’s some of the best things possible.

Don’t, don’t get into the details as to how it works. Tell them about the benefits. Tell them about how they’re going to feel after they’ve gone through the process with you after they’ve used your product and so forth.

Don’t reveal the magic, but get out there and put on some magic. Put on a show, tell a good story, and you’ll get really better results than you’ve ever seen before. And that doesn’t matter if you’re having an Ecommerce store. It doesn’t matter if you sell door to door, it doesn’t matter. It’s the same thing. No matter what.

People want to be fascinated and moved along with a story. They don’t need to know how the sausage is made.

They just want to taste it. So hopefully that made sense to you. Tomorrow we’ll be back in the wilds of Oregon and I’ll have another thrilling tale for you then until that next time, just get out there and let the magic happen.

Look For Answers Outside Your Box

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Look For Answers Outside Your Box

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We’ll look for answers outside your box. Hi, I’m Brian Pombo welcome back. Today I’m coming to you from Omaha, Nebraska. I’m going to be here for a couple more days. And so I wanted to tell you a little bit about something that I spoke with a crowd today about this issue.

And you’ll see it if you go to trade shows, or any shows that are within a specific industry that are industry specific. So I am attending a show that is in a very specific niche within the banking niche. What you’ll see when you go to any type of industry show, or what you’ll hear is people talking in their own language of their industry and discussing all the “how to” and details of the industry.

What you won’t hear hardly at all, is people discussing the things that go outside the industry, the concepts, the principles, like we talked about before.

If you’re talking about principles, tactics, and strategy, you don’t hear very much talk about principles.

Principles can be found in any industry. And if you can take a tactic from another industry that matches a principle that will just as easily work in your industry, you might as well go for it because nobody’s doing it across the board. You got to look outside the box of your industry if you really want to stand out within your industry.

So the example I used was the example of fast food and how fast food, specifically the drive through was not an innovation that was created from the fast food industry. The drive through was created from the banking industry and was taken over to the fast food industry, not by McDonald’s, not by Jack In a Box. So it was another group. You can go and look it up.

I can’t remember the name of the place, but there’s a place that’s basically considered to be the first drive through and it’s in the US you’d go look it up.

But the concept was taken from the baking industry that already had drive through banking and all it was, was transferred over to a restaurant because the restaurant had food that was relatively quick. It all worked out great. The same thing is true. You could see it time after time after time.

Again there’s many, many, many examples.

One of the first people I ever heard discuss this was Dan Kennedy, who we’ve talked about in the past. You could watch my other videos about Dan, a huge influence on my life, but I’ve heard people talk about it since then, over and over and over again and you can see it once you start stepping back. Whatever industry you’re in, step back and look at all the industries and look at principles and tactics and strategies that you could take from there and insert into your industry and it makes you stand out.

If you’re willing to stand out and really look different in your industry, that’s what you’re going to need to do. If you’re in the self-reliance industry and you are a business owner or an executive, you’re someone I’d like to talk to. Go to DreamBizChat.com watch the video. I’d like to see what you think about it.

If you find it interesting at all, I want you to fill out the application underneath for a free chat with me.

That’s DreamBizChat.com the link is in the description. That’s all we have for tonight. It’s going to be a quick one, but tomorrow we’ll have something else, something else that bubbles up during the day because I’m around a lot of interesting people, have a lot of great conversations and I’ll wanna tell you more about one of them tomorrow.

Have a great night. Get out there and let the magic happen.

Fire Yourself

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Fire Yourself. Hi, I’m Brian Pombo welcome back. Today I am in of all places, Omaha, Nebraska. Can you believe it? I can’t believe it. I’ve never been to Nebraska. Never been to Omaha, Nebraska yet. I took a plane all the way over here from a Grants Pass, Oregon. Well, technically Medford. We have an airport in Medford. Took me to Denver, Colorado and then here to Omaha, Nebraska of all places.

So yeah, I’m in the center of the country here and great weather. Non-Eventful transportation, it was a pretty, pretty simple trip.

Today we’re going to be talking about how to go about firing yourself and why it’s necessary. It’s absolutely necessary to fire yourself, especially if you’re the business owner.

You need to fire yourself.

I want to first make very clear if you are a business owner or you’re an executive that is in the self-reliance field, meaning you have a products and services that help people to become more self reliant, you’re someone I would like to talk to.

I want you to go to DreamBizChat.com the link is in the description. Just click on it. It’ll take you to a page with a video that’s eight and a half, eight and a half minutes long. Watch it. It discusses the business, a dream business transformation. It’s all free.

There’s a free application and a free chance to be able to talk to me, which normally costs $600 and above for this type of a intense strategy session.

But if you’re looking to take your business really to the next level, you need to talk to somebody that you trust.

If you’ve watched enough of my videos, if you’ve heard enough of my audios, you probably gotten to know me and can trust me a little bit and are willing to spend nothing to talk to me. So go to DreamBizChat.com or watch a few more of my videos before you get to that point.

Now, how do you go about firing yourself? Why would you want to fire yourself? Well, it really comes down to this is if you’ve ever been an employee before you became a business owner, before you got to the point to where you’re one of the big bosses in your current organization, in your current business, you’re probably at a point where you just didn’t want to be told what to do anymore.

So you either rose up the ranks or you went off on your own and started your own thing. That’s a common thing for business owners to do. They just get to a point where they don’t want to be told what to do and they think that if they’re on their own, that he’d get a whole lot more accomplished. And it’s true to an extent.

The problem is when you find yourself on your own, you start realizing that the reason why you’re a crappy employee isn’t just because of your boss.

Because when you’re your own boss, you’re still a crappy employee and there’s a lot of things you just don’t do as well as other things and you’re either going to need to depend on some other people. You’re going to need to bring some other people in, but you need to fire yourself from the things you’re not good at. And I had the pleasure of speaking with Sean Douglas today, our producer of our podcast and of this show, and he reminded me of the things that I’m just not good at.

And if you need someone around you to constantly remind you and say, hey, you probably don’t want to go in that direction because you suck at those things. Okay. You need to outsource those things.

It doesn’t mean you shouldn’t do them, but they need to be outsourced. You need to have somebody else in charge of doing them and you do the thing you do best.

I happen to know the things that I do best is in terms of consulting with people, working with people, building out systems, following systems. I’m not so good at doing a lot of other details that come along with running a business. I stink at it. I am absolutely horrible. I’m working really hard to fire myself in those areas.

This comes from a concept by a fellow named Carl White. If you are in the mortgage industry, you want to check out Carl White stuff. He has a killer podcast out there. They have his companies, the Mortgage Marketing Animals ,go and look him up. Just look up Carl White mortgage and he works with loan officers.

If you work anywhere in that field, you’ll want to hook up with Carl White because a sharp guy and he had a podcast back in April, I think it was back in April of 2019 where he was discussing the concept of firing yourself.

It’s something that he talks about a lot and it’s something that I encourage you to do if you’re a business owner or if you’re in management at all in your company, if you’re one of the decision makers, really concentrate on what you do best and get rid of all the rest because all those other things are stressing you.

They’re draining you of your energy and they’re destroying your productivity to do the things that you do do best. You don’t have enough time to do them. You don’t have the energy to do them. Just take my advice. Fire Yourself. You’ll be happy that you did.

Tomorrow I’m going to be coming at you with some of the insights that I’m already developing. Uh, the reason why I’m here in Omaha is it’s outside of the self-reliance space. I’m doing this with another company and helping them out and I’m looking at a whole nother space.

But it ties back into everything that people do in the self-reliance space or whatever space you happen to be in. If you’re watching us, so hang in there, we’ll catch you tomorrow with some of some more insights from the road. Have a great night and get out there and let the magic happen.

Self Discipline is Fake

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Self Discipline is Fake

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So Discipline is Fake.

Hi folks, this is Brian J. Pombo. Welcome to Brian J. Pombo Live.

We’re here in Grants Pass Oregon, but we’re not in the Orange Office. As you can see by the color back here, this is going to be the new office, which is yet to be named.

You can possibly hear the echo, a little bit of reverb from the fact that it’s extremely empty, nothing on the walls, nothing on the floors. Still a lot that needs to be filled in. It’s just me in a chair in an empty room.

Today we’re going to be talking a little bit about self-discipline and another little excerpt from this book, the one thing by Gary Keller and Jay Papasan.

Awesome book. Go and get it today. Just going to read a quick quote out of it, and this has to do with self-discipline and kind of the myth behind self-discipline, and this is something I definitely seen about myself.

I’m wondering if you see the same thing, you don’t need to be a disciplined person to be successful. In fact, you can become successful with less discipline than you think.

For one simple reason, success is about doing the right thing, not about doing everything right.

Success is about doing the right thing, not about doing everything right and I love this.

Next that this next excerpt says, the trick to success is to choose the right habit and bring just enough discipline to establish it. That is it.

That’s all the discipline you need. As this habit becomes part of your life, you’ll start looking like a disciplined person, but you won’t be one.

What you will be is someone who has something regularly working for you because you regularly worked on it. You’ll be a person who use selected discipline to become, to build a powerful habit.

This is all about habit building and if you understand that it’s not about being perfect in everything that you do, but finding the right thing to do and then building a habit out of it, have it repetitive enough on a daily basis if at all possible, like we talk about over and over again with daily content like this, which I’m just barely squeaking in just before the midnight hour so that we can make it for this day of our daily videos, which were in the hundreds right now of consecutive daily videos.

Thank you for so much for joining me. Go back and watch some of the others. Listen to some of the others.

Tell me what you think. I’d love to get some more comments and more feedback. I always love feedback, positive or negative.

If you are a business owner or an executive of a self-reliance based business, maybe you have services or products that help people to become more self-reliant. You’re someone I’d like to talk to. Go to DreamBizChat.com the link is in the description, DreamBizChat.com. If you go there, you’ll see a quick video, eight and a half minutes of me discussing the dream business transformation.

If you think you qualify for it, make sure and fill out the application on that page. It’s a very simple, straight-forward page. Once again, let me know what you think. Tomorrow, we are going to be in an entirely different state.

Right now I’m sitting in Southern Oregon, but we’re going to be in one of the others. It is neither Hawaii or Alaska. It’s in the 48 one of the 48 consecutive states. I’m giving more clues every video and it is in, well, let’s just say it’s two hours difference from here. We’ll see it tomorrow. Get out there and let the magic happen.

How Do You Focus?

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How Do You Focus?

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One thing. Just one thing.

How do you focus?

Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. It’s a lovely day today. I spent most of the day outside working on a new new adventure for me actually. You’ll be learning more about it next month at the beginning of October.

Here we are at the beginning of September. By the time the beginning of October comes around, we’re going to have a new office. We’re going to have a new adventure to talk about. So stay tuned for that.

Later on this week, I am going to be coming to you live from a whole nother state and none of the states that are near Oregon. It’s beyond that as for a little bit of a clue. And I’ll tell you more about that when we get there. So see if you can guess which state it is.

Today we’re talking about the second lesson that I learned from this book. The One Thing, the subtitle of this is the surprisingly simple truth behind extraordinary results by Gary Keller.

Also with Jay Papasan. Jay, thank you very much. I saw that you saw one in the videos and I forgot to mention your name. I always remember to say Gary Keller’s name because it’s on the front, but Jay I’m sure was a huge, huge benefit to this, with his background and I have a feeling that his organization of this material made this book extremely enjoyable and very readable.

One that you could go back to over and over and over again because it focuses on principles that never go away. This is one of those books that I recommend any business owner read because it’s such hardcore principles and this is one of the main ones that the whole book comes to and it regards the focusing question.

This is in chapter 10, The Focusing Question. So much of the book is wrapped around this concept.

And if you can get just a piece of this, this is one thing I’ve gone back to over and over again ever since coming across it a year or two ago when I came across this question and it’s dynamically changed my business in my life and how I’m able to help other business owners at the same time. So listen to this, I’m gonna read this straight out of the book.

Anyone who dreams of an uncommon life eventually discovers there’s no choice but to seek an uncommon approach to living it.

That’s a deep issue unto itself. If you haven’t realized that yet, if to get something uncommon, you’ve got to live in an uncommon way. If you haven’t gotten that yet, you’re either in the right place or you’re in the wrong place because you need to get that point.

The focusing question is that uncommon approach. In a world of no instructions, it becomes a simple formula for finding exceptional answers that lead to extraordinary results. Now here’s the question itself. I’ll see if you can wrap your mind around this. What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary? I’m going to say that again.

What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary and the concept behind this is is is there one thing that you can do that will make everything else you do either in that day or in your year or what have you, either easier or unnecessary.

Is there one answer? The idea of having a bunch of dominoes lined up in a row, you know how you align them all up and you push one, the others hit the other ones.

But what if each domino was a little bit bigger and you pushed over a big domino that hit a slightly smaller one in a slightly smaller walk slightly as well. It’s much more likely that all of them will be hit right, and that’s the visualization that they produce in this book. What’s the one thing you could be doing right now?

This is how you bring everything back into focus. This is how you determine what you should be doing every day. This is how you determine what you should bet, what your focus should be during the whole week or the whole month.

See it doesn’t matter whether it’s on the macro, the microcosm or the macrocosm, you know, it doesn’t matter whether you’re dealing with something very specific of what I should be doing right now or what, where my focus should be beyond, you know, in the next five, 10 years, like we were talking about yesterday.

If you don’t have a very clear idea about where you’re looking to go in the next five to 10 years, you’re going to have a tough time really seriously determining what you should be doing right now and that all these things, it’s not, it’s not rocket science.

Sometimes what you should be doing right now, it pops up out of nowhere. You get a phone call, something else, and all of a sudden your priorities change. But this is all about prioritizing. This is all about having a priority to begin with. It doesn’t mean that these things should take over your life.

You should still live in the moment, but you should always ask yourself, what’s the one thing that I could be doing right now such by doing it will make everything else either unnecessary or easier. That’s the focusing question that could possibly change your entire business life.

If you can wrap your mind around that and to find out more, go and get this book. I don’t get any, any, any kickback for this. Go and get the one thing. The audio version is really great.

The physical version is great to have on hand. If you’re going back and look and looking back at specific sections, there’s so many, so many great nuggets in there that I could take and ponder on or pass along to somebody like you today that is just priceless.

Hopefully that’s helpful to you. Tomorrow we’re gonna go over a third idea. Like I said, I don’t only have three ideas out of this that have made a big change for me, but I’m going to talk about a third one just within this series of videos. You go back and watch yesterday’s video come back tomorrow.

If this was interesting to you, I suggest going back and watching some of my other videos, listening to some of my other audios, if you’re hearing this on the podcast and see if you think that we get along.

See if you think that, “Hey this guy might actually know what he’s talking about and he’d be able to help me focus and get me going in the right direction.” Maybe take my business from where it’s at to really the ideal of where I know it can be.

If that sounds like you and you’re in the self reliance field, meaning you have, you have products or services that help people to become more self reliant and you’re a decision maker in your business, meaning you’re the business owner or you’re an executive in that, in that business, go to DreamBizChat.com you can click on the link in the description or you go straight there, DreamBizChat.com.

Just type it in and there’s a video, eight and a half minutes long. Watch it. It sounds like something that you would qualify for. Go and fill out the application and we’ll see if we can talk tomorrow.

Like I said, we’re going to deal with the third out of the three top ideas that I got out of the one thing and so we’ll see you then. In the meantime, get out there and let the magic happen.