Tag: brian-j-pombo

How To Beat The Man

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How To Beat The Man

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Link To Interview: http://offthegridbiz.com/andy-brennan-aaron-burr-cider/

How to beat the man. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be talking about how to beat the man. In other words, the big guy, the one that’s in charge, the one that seems to be running things, the big corporate giant, whoever it is.

If you’re a business person, you’re in a specific industry, chances are you’re not at the tip, tip, tip, tip top of that industry. There’s bigger people that tend to have their sway over the marketplace and can sometimes be the bane of your existence.

If you’re dealing with any form of competition whatsoever, even if it’s just a subtle competition from Amazon.com like we’ve discussed in the past. There’s a way that you can handle that and someone that put it in a really good way. Is this fellow here, his name’s Andy Brennan, I got to interview recently on The Off the Grid Biz Podcasts.

You can listen to it at offthegridbiz.com if you check the description, you’ll see the link going directly to Andy’s podcast episode. He is a co-owner in Aaron Burr Cider. He is the writer of Uncultivated, a new book that’s been out. Go and check that out.

His claim to fame is creating cider out of wild apples. He is from New York state.

He has a whole interesting story that you really ought to go and listen to. Well, one of the points he makes towards the end of the interview, he discusses how there’s one thing that the big guys really can’t do when it comes to competition and there’s a whole bunch of ways to beat out competition.

I have a whole series of videos, regarding the nine different ways of how to beat Amazon at their own game. You go and find those wherever you’re watching these videos.

You could scroll back and find those, just type in “Amazon” (at brianjpombo.com) and see if you can find it. But he mentions a way that ties into a lot of the ways that I have in terms of how to be at all competition.

And I think it’s one of the major ones and it comes down to relationships.

Having one-on-one relationships with your customer base is so huge. It’s so enormous and it’s one of those things that larger companies just can’t do.

Even if they could do, if they could wrap their mind around it, I’m not sure they would. I don’t think they understand how important that is. If you’re able to do this, you can lock in the loyalty from your customers and it’s in a perfectly organic way.

It’s not like you’re doing it just to lock them in and to keep hold of your customers, but even if you were, you’d be able to do that if you focused on the relationship that you have with them versus just the product or what they’re getting out of the product or service that you provide.

Get to know the person, treat them like a human being. You will beat out everybody else. If you’re able to get in physical proximity to them, whether you have to travel or not, do it. Find a way, throw a convention on. Go to a convention where your customers are already hanging out or where your proposed customers hang out.

Get to know them, meet them, let them see you as a person. Put yourself out there as a person.

Write a book like Andy did and put yourself out there as a person. Be vulnerable in that sense. By doing that, you can beat out the big guys because they’re never going to do that, they really won’t.

They could if they really wanted to, but they’re not going to and they want to be able to do it with as much finesse as you can do being a scaled down smart company.

So with that in mind, if you are in the self-reliance field, if you help people either through your products, your service, or the message that surrounds it to be more self-reliant, your someone I’d like to talk to.

Go to DreamBizChat.com, there’s an eight and a half minute video. Go and watch it. Find out more about what the dream business transformation is. It’s a completely free process, but I’d like to find out what you think about that video and find out about what we’re offering.

They’re completely for free for business owners and executives in the self-reliance field. That’s all we got for today.

Tomorrow we’re going to be talking about, let me see if I can remember. Hold on. It’s coming. It’s coming. Another person that I interviewed on The Off the Grid Biz Podcast, it’s going to be a brand new one.

It’s not even out right now, but it will be out tomorrow, and she has a secret on how to handle adversity, how to look at adversity and handle it in your business if you’re able to handle it the way that she does in the way that she describes….you’re a winner in my book and you’re the type of person that I like to do business with and I know there’s other people that will think the same thing.

So be sure and show up tomorrow. In the meantime, get out there and let the magic happen.

Big Why – Little Why

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Big Why, Little Why

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Big Why, Little Why. What’s the difference? What’s it all about?

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking about big why, a little why and a particular why that this gentleman had.

His name is Frank Hyman. You’ve heard me speak of him before. If you’ve been listening at all this week, we’ve been talking about his book Hentopia, his process in getting this book published.

It’s very, very interesting how it went from a very little why idea to become a really an extension of his bigger why. I’ll tell you about it a little bit right now, but first let me just tell you. If you happen to be in the self-reliance field and you help people to become more self reliant through your products and services, let’s say you’re a business owner or you’re an executive in that business, you’re the type of person I’d like to talk to.

Go to DreamBizChat.com it’s specifically for business owners and executives in the self-reliance field. Go there. You can click on the link. It’s in the description above, below where it, depending on where you’re watching this, but you click on the link or type it in DreamBizChat.com. There’s a quick little video there. It gives you an idea of what the dream business transformation is all about. It’s completely free. Go check it out.

Let’s talk about Frank Hyman here. I interviewed him not long ago, a couple of weeks ago, something like that. I know all the days are, all melding together. I’ve been having a lot of activity happening lately and it’s been super busy. So Frank though is very interesting. He has a very interesting story. It’s a very friendly guy.

He has a great way of speaking. He’s a good storyteller. I really enjoyed listening to him. It’s a conversation I had with him over the phone. So it’s a little…..you gotta listen to it like you’ll listen to somebody talk on the phone, but it’s not a bad podcast.

Go and listen to the episode. It’s over on OffTheGridBiz.com you can find the link also in the description down at the bottom. It should be there, it’s a the special episode I did with Frank and he talks all about his business, how he got around to writing this book Hentopia and the process is interesting, I’ll give you the background.

His wife, they were living in an area where they could have chickens, they had enough room to have chickens, she wanted to have chickens and he’s like, I just want to be able to have a vacation for two weeks at a time and if we have chickens, we’re going to be tied at home.

I don’t want to have to be tied at home. So he did some research and found a way where he could still be out and go on two week while she could have her chickens. And so it would all work out perfectly.

As he got into that, he realized this is a lot more simple than people realize. I think I can show people how to do this on the low end. People that don’t have any money whatsoever, I can show them how they can take, let’s say, pallets….old wooden pallets and break them up and make a chicken coop out of it. He talks about all that in here. Really interesting stuff.

It’s all about habitat. It’s all about building the places where your chickens would live if you had chickens, very interesting.

And so that little why of just wanting to make his wife happy, allowing her to be able to have chickens while at the same time allowing him to have his creature comfort of being able to leave town for two weeks at a time.

That little why is also tied to a bigger why because his whole life…..going all the way back to his childhood. He’s kind of been put onto a path of trying to help people that are disadvantaged.

That maybe not economically capable of being able to do everything they want to do. And so this was his way of being able to go out there and he puts on classes and he’s going to be at the Mother Earth News Fair in Albany, Oregon.

He puts on classes to show people how to do this stuff. He wrote the book, he’s planning on writing more books around the same topic to show people that it’s not that tough to get what you want out of life if you’re willing to just be a little bit creative. And he’s certainly been creative with his time.

It’s that entrepreneurial spirit, but that big why of wanting to help people. And while at the same time having fun. That’s another thing he mentions a big point of his life is and wanting to do speaking and all these other things. It’s just to have fun. If he could have fun, he’ll keep doing what he’s doing. Great message.

Go listen to that podcast. This was just me trying to get you to go home and listen to it. If nothing else, go listen to it. Tell me what you think of it because he has a lot of great points to bring up and a lot of great points that would tie back to business, which is why we call it the Off The Grid Biz Podcast.

Tomorrow we’re going to be talking about the episode I did after that that came out after that.

You could also listen to that when it’s with Andy Brennan of Aaron Burr Cider. Okay. He’s, he’s from over in New York State and he makes cider out of wild apples and he’s got a very interesting story.

Also another phone interview and it’s a very intriguing interview indeed. The point I want to bring up tomorrow that we’re going to talk about here is his idea of how you can use one secret to be able to beat the big guys.

If you are a company that’s looking to beat the big guys out of their profits and be able to make a huge difference, this is something you can do that they can’t do or can they, maybe they can.

If you’re are one of the big guys and you’re trying to keep one of the little guys from picking you off, this might be a way of doing it also. Hmm. We’ll see you tomorrow. Have a great day. Get out there and let the magic happen.

Easy Way To Expert Status

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Easy Way To Expert Status

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Here’s somebody you gotta listen to, this is Deborah Niemann. She’s going to tell us about the easy way to expert status. I’m not sure if she call it that.

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Go over and listen to Deborah Niemann. She’s known as the Thrifty Homesteader. You can find her at thriftyhomesteader.com but before or after you do that, go click on the link that’s in the description going to Off The Grid Biz Podcast.

It’ll take you directly to her interview that I had with her, delightful person to talk to and she has so much experience in the world of homesteading and it’s only from her going out and trying it out. She went out, she tried it out, she started it, and then she started teaching it.

She started teaching in a small way, gotten into it a big way, got into it even bigger way, and now she’s an expert in the field of homesteading in some very specific areas. And you’ll find out by going and listen to that podcast.

I got to hold some things back. I got to get you over there and listen to it. Go listen to the interview. It’s relatively short and the stuff that she has in there, if you’re looking to be an expert in your field or an expert in a new field for you,

I think you’re going to get some good nuggets off of what she’s saying.

All you have to do is translate it back to what you’re doing regardless of whether it’s homesteading or anything else. Take her path and copy it and use it in your own life and you’ll, you’ll be, you’ll be thankful you did.

If you’re looking for any assistance in that, especially if you already have a business that’s successful, if you’re the business owner, if you’re an executive in that business and you’re looking to take it to really be the dream business.

If you’ve got a concept that you’d like to achieve and you’re just wondering what the pathway is to get there, the first step is to develop a plan, a strategy. This is specifically what I do. I’m a business strategist and I help business owners go from point A to point B and really building their dream business even if it’s from scratch.

But if you’re successful that’s the best way to do it is after you’ve already been successful. Taking that car that’s already moving and turning the wheel works a lot easier than if it’s not moving.

Go to DreamBizChat.com if you think that that sounds interesting to you at all, go to DreamBizChat.com is my personal site. It’s got a video there. I go through the details of what that’s all about, but go check that out.

Go check out Debra Niemann’s interview. It’s a great interview and go check out her website at thriftyhomesteader.com and we will see you tomorrow. Tomorrow we’re going to be talking about Frank Hyman.

Remember, it’s the guy that wrote this book (Hentopia). We talked about him before, but I’m going to talk specifically about his interview and some of the nuggets that he left behind. We’ll be talking about that tomorrow. In the meantime, get out there and let the magic happen.

One Is The Deadliest Number

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One Is The Deadliest Number

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If you get all your business from one media source, one is the deadliest number.

Hi, I’m Brian Pombo. Welcome back to the Orange Office. I’m with BrianJPombo.com and this is Brian J. Pombo Live.

Today we’re going to be talking about the concept of one being the deadliest number out there. I think that actual quote comes from Dan Kennedy. Don’t quote me on that, but I think it does. Dan Kennedy a marketing genius and the concept is simple.

If you are dependent on any one media source for advertising for a publication, then you’re in big trouble.

It’s only a matter of time before that comes to haunt you. Okay. When we’re talking business, that’s what we’re talking about. I’m going to get into all that.

I’ve got some quick housekeeping to go through. On yesterday’s episode we discussed Frank Hyman and his book Hentopia. This is an awesome book. If you want to find out more, go back to that episode or go to offthegridbiz.com

I’ve got an interview that just popped up today with Frank Hyman. He talks all about his book Hentopia and even if you aren’t interested in chickens, okay. If you’re interested in building a business and learning how you can use the writing of books, the speaking at events and so on, so on and so on, to be able to help you build your business. This is a great episode to listen to. These books are fabulous.

This is put out by Storey Publishing. Look at the quality, I don’t know if you could see that well from here, but it’s really high end stuff.

This is not just some self-published thing. Not that there’s anything wrong with self-publishing, but a story publishing does a great job. This whole book is about how to build habitat from top to bottom, including feeders and everything else for chickens. Even if you’re on…especially if you’re on a budget.

So Hentopia, check that out. Frank Hyman, I told you I was going to show you the book. I’ve showed it to you.

Also, if you are a business owner or an executive in the self-reliance field, meaning you have products, services, a storyline that encourages people to become more self reliant. You’re somebody I’d like to talk to. Go to DreamBizChat.com. Go and check out the video there. It’s self-explanatory. It’ll give you an idea of what I’m offering and it’s free. It’s completely free.

DreamBizChat.com go check it out.

Third thing I want to talk about before we talk about this handsome gentleman, we are talking about David and Beth Pruitt who are with Amp-3.net. A fabulous emergency prep website.

We’re going to be talking more about them later. I spoke with them this morning. Got to hang out with them on their, Mountain View Ranch out in Sam’s Valley. Fabulous time. Salt of the earth people, like my friend Richard used to say, and I look very much forward for you to hear our conversations that we’re having together.

I wasn’t even going to be talking with them about the Mother Earth News Fair, but it came up and they got to tell me what they thought about the Mother Earth News Fair and their experiences with it and why they think it’s so cool.

So, we’ll be talking to them later. That podcast will be coming out after this mini series that we’re putting out right now on the mother Earth News Fair.

Now, the first episode that we have out, I’m getting back to the subject, getting back to the subject. First episode that we’d put out was yesterday. The mini series on the Mother Earth News Fair.

Once again, go to offthegridbiz.com to hear The Off The Grid Biz Podcast. You’re going to want to go to episode eight with this gentleman. His name is Andrew Perkins. Andrew Perkins is the events and business development director, I believe for Ogden Publications.

Ogden Publications are the folks that put out Mother Earth News and they put on the Mother Earth News Fair.

Why do they put on the Mother Earth News Fair? Mother Earth News has been around since the late sixties or seventies, I don’t have the date right in front of me.

They’ve been around for awhile.

They used to have, a whole set up that people can come and see. It was static. It was in one spot and is this horrible? I’m forgetting the name (The Eco-Village). Y

ou’re going to have to go listen to the podcast to find out the name, the name of their setup that you can go and see a physical representation of what their magazine was about. Well, that had gone away years ago. When Ogden took over the publication.

They said, hey, what if we could have something similar? And they said, “why don’t we do an event?” And we could have an event, people can all come and see it. We can have people put on….it’s basically an expo for a homesteading and everything that goes along with Mother Earth News that we’ve talked about on previous episodes.

I got a great interview here with Andrew Perkins, go and listen to it.

One thing he pointed out that I think is so important is how they were able to survive as a magazine.

I mean how many magazines are left anymore? Right? Print is really having a tough time, but look at how they’ve been able to survive. They’ve created a physical environment for people to interact in.

They’ve created community by doing that. I think it’s a point, we don’t even make that much on that episode, but they’ve built up a community. And I found this out and there goes Andrew….my screens gone.

But they up this community and in talking to all the people that are going to be presenting and speaking there, there’s this really tight knit community, really cool people and because of that they’ve been able to survive in an area that most people would say, “well, print dead, it’s done for now.” It’s not done for, it’s just got competition now from online content and so forth.

So it’s not on its own anymore because of the competition. People have to be more creative.

You have-to-have more than one media set.

You can’t just be coming from one spot. You’ll last for awhile, you won’t last forever. This is included in advertising. If you’re advertising and you get most of your people from one area, that’s fine, but you have to diversify. You have to have media diversity.

Media diversification is what is the name of the game.

You got to get out of your comfort zone and grow how many places you are reaching your crowd, your market, whether it be current customers, whether it’s potential customers or whether it’s past customers. You need to be meeting them in every chance that you can. Every format of media possible is the way you got to think about these things.

Otherwise you get bogged down with one thing. All of a sudden that media is gone or that media gets competition that wasn’t there before and your whole business is over. You don’t want that. I don’t want that. So diversify your media goal. Listen to that podcast.

Tomorrow we are going to be talking about expertise in an interview that I had with Deborah Niemann, who is the Thrifty Homesteader. She’s got a secret to how to become a very well known expert and she did it all. It all happened over many years and, but it happened magically and it’s something that you can copy.

We’re going to talk about that tomorrow. We’ll see you back here. In the meantime, get out there and let the magic happen.

How To Get Found & Remembered

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How To Get Found & Remembered

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What’s in the bag, what’s in the bag? For those of you if you can’t see this, if you’re listening to our podcast, I’m holding a paper bag right now.

We’re going to see in the moment what’s in the bag and it has to do with today’s topic and that is how to be found and remembered.

I’ll tell you why because I’m going to talk about two people that found me and got me to remember them and I think I will for quite awhile. I’m Brian Pombo. Welcome back to the Orange Office and I’m with BrianJPombo.com and today we’re going to be talking about how to be found and remembered, and this all ties back into my other podcasts.

So this is one podcast, whether you’re viewing it or listening to it. This is Brian J Pombo Live. I also have another podcast called Off The Grid Biz Podcast and you can find at offthegridbiz.com we’ve got some new episodes coming out all week, every day.

We’re pounding out two episodes, going to have two episodes going out tonight. Really great episodes tonight. We’ve got Andrew Perkins and Deborah Niemann.

You’re gonna want to listen to those, both of those episodes that are really hot.

I’ll be talking about those later, but you’re also going to want to realize how you can use podcasts. Even if you don’t have a podcast, I recommend you find podcasts that your customers are listening to.

Find ones that your customer base or your potential customer base is already listening to and find a way to get on there. All you gotta do is offer it, offer it, get ahold of the person that puts on the podcast, get ahold of the host, get ahold of the producers and just offer your services to be on their podcast.

Most of the time they’re looking for people to be on their podcasts.

They’re looking for conversations to have. I would love to have more conversations. I’ve got to have a conversation with somebody this morning and she’s one of the people I’m going to be talking about. I got to talk, I believe it was last week with another gentleman. He’s someone I’m going to be talking about because not only should you be getting onto podcasts, that’s how to be found.

Get yourself out there and take advantage of free media that’s already available to you. Okay, just get out there and do it. You don’t have to be fancy. Everyone’s got a way of doing it.

Some people have a really fancy email that they send out or a Linkedin message or a Facebook message. Find a way to get ahold of these people. I don’t care if you call them, find a way. You don’t have to be fancy about it.

Just be direct and say, Hey, I’m so and so, I’ve got this book, I’ve got this business, I’ve got this product. Love to be able to talk about it. I think that your audience would find it interesting. That’s all you gotta do.

Just give them a reason why and give them a way to get back in touch with you. It doesn’t hurt to try. Get out there and get seen. Get heard on podcasts. It’d be helpful.

Now I’m going to give you an extra ninja tip and this is only for people that are really paying attention, people that really are thinking about this beyond the next step because I’ve got guests on my show all the time, Off The Grid Biz is a podcast that is mostly interviews at this time, we don’t have a single episode that isn’t an interview, isn’t some form of conversation.

So it just goes without saying that most of the people that are on there, we have an interview, we have a great time and that’s it.

We go back our separate ways and continue on with our lives. I’ve had two people the entire time do something a little bit extra and this isn’t to put down anybody else. That’s definitely not something I’m asking for extra from, but I’ll tell you what, I pay attention to people who do something a little bit extra because it tells me that they do it with other people and that’s going to get them a little extra attention whether they want to or not.

First person I’m going to talk about, it’s a gentleman named Frank Hyman.

I’ve got his name down in the description. Go and check that out. You can also check out his website Hentopiacoops.com he came out with a book called Hentopia and wouldn’t you know it, I wanted to talk about it here tonight. I wanted to show you my copy. He had his publisher send me a copy of his book and it’s not a small book, it’s a big book. It’s a big fancy book and I’m going to show it to you in another time because I don’t have it with me.

The name of that publisher is Story Publishing. They’ve got some amazing, they also sent me a catalog. They’ve got some amazing books out there, so go and check out Storey Publishing. You can find them online at storey.com.

And that Storey Publishing, they’ve got some great stuff out there. A lot of good people publish books with them. Frank is one of them. Frank came out with this book called Hentopia, like a chicken hen, Hentopia.

It’s all about how to build houses from scratch for your hands. Okay. How to build coops, how to build any form of habitat for your chickens and all, everything that goes along with it. So how to feed them, how to water them and how to make these things last so that you’re not completely a slave to your chickens if you’re interested in getting chickens or what have you. Go and check this out. It’s a great book.

Frank sent me a copy of it. They sent me a catalog along with it, like I mentioned. That’s cool. That really blew me away because I hadn’t had copy of a book sent to me.

I mean I’ve only been doing this podcast since April. Okay. We haven’t had a huge amount of authors on to begin with, but he was the first author that actually sent me a forward and copy of his book for this Dinky Little podcast offthegridbiz.com.

So here’s the second one today I met Janice Cox. You could find her at janicecox.com. We’ve got her website is in the description too. And she came to meet me.

We actually met in my office here in the Orange Office, one of the few people that have come to the Orange Office.

And she brought me this giant bag. Says you’re beautiful. It says natural beauty from the Garden, janicecox.com.

Janice brought all this stuff. The one thing that isn’t in here is, was a little bag of cookies that she had made lavender cookies. Those got taken home and nearly fully consumed by my family already.

They were really good. She brought me a whole bunch of stuff because we’re going to The Mother Earth News Fair. Like I talked about before. We’re going this coming up weekend.

So by this time next week we’re going to be there. I’ll be broadcasting from there. I’ll get to show you some of that stuff. It’s got some Epson salt here. She’s into real natural beauty and skincare and how to do things for yourself. Real simple things. And she’s got these great little recipe cards. There’s a loofah soap bar with a little recipe on one end.

Here’s one summer roll-on perfume, Rosemary Mint hairspray. Like I said, you can find out more about Janice at her website, janicecox.com. There’s a lavender time foot soak, the little recipe on there.

And she went and printed out the program for the Mother Earth News Fair because she knows that this is my first time going.

So she’s printed out the entire program so that I can plan my trip before I get there. And then on top of everything else. So they got those cookies, right. And then here’s her business card, which is really fancy, nice little business card there. And she gave me two of her books. Look at the size of these things.

These are two books. They’re both published by Ogden Publications. Who are the same folks that publish the Mother Earth News. Who are the ones that are putting on the Mother Earth News Fair and these are great books because they’ve got….let’s see if you could see it here.

They’ve got basically all her little recipes they’re like cookbooks and they’re not just stuff that you eat. It’s cookbooks for everything you could possibly think of. This is a natural beauty for all seasons.

This is brand new. This is a second edition. This is coming out. I’m not sure if this is out yet, but this is coming out real soon. She says 250 simple recipes and gift giving ideas for year round beauty. Really fancy book.

I love the drawings in here. The illustrator is a, let me see what’s her name is…….Dorothy Rinehart is the illustrator I’m going to attract down Dorothy.

She just has these awesome little drawings in here. I’d like her to do a project for me. And also this one natural beauty from the garden. This is a more than 200 do it yourself and beauty recipes and garden ideas from a Janice Cox. Very similar layout in this one. Great books.

Can’t wait to dig into those. That’s how you make an impact. You don’t need to have a book.

You don’t need to have anything special. Just have, if you’ve got products, give a sample if you can. If you have a business card, if you have any type of business materials, send it to the person that’s doing the podcast if you can, if you can afford it.

If you can work that into your budget, it’s worth it because it lets you stand out a little bit further. You’re already taken advantage of this great free media and podcasting and the ability for it to spread out far and wide. This is the new television. This is the new radio.

This is how people are communicating now. Take advantage of it while it’s all still relatively inexpensive, add a little bit extra.

You’re not only going to be found, you’re going to be remembered. Don’t forget speaking of remembering, I gotta remember my sponsor for these, his DreamBizChat.com if you’re a business owner or an executive at a company that helps people to become more self-reliant like Janice, like Frank Hyman, then you’re the type of person I like to find out more about.

I’d like to have a little talk with you over a DreamBizChat.com what are we going to talk about? Talk about taking your business from where it’s at to being the absolute dream business.

What are the things that would make it absolutely perfect. Go to DreamBizChat.com watch that video.

In the meantime, when we get back tomorrow, we’re going to talk more about podcasting in general, but specifically we’re going to be talking about media diversity. How diverse is your current media?

How many places are you meeting up with people, with your customer base, with your potential customer base, with your current customer base, and with your past customer base?

How many places are you touching them, both the free media, through through your paid advertising? How many different places are you reaching them? I’m going to give you an example of someone that’s doing an amazing job and being able to survive in what many would call a dying industry.

We’re going to talk about that tomorrow. You have a great night.

YouTube ECommerce Marketing Tutorial

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Hey folks, this is Brian J Pombo with BrianJPombo.com here coming to you from Grants Pass, Oregon today.

Obviously you can’t see me, we’re over on screenshare and we’re going to jump right into it. YouTube ecommerce marketing tutorial. Here we go.

First if you are a business owner or an executive in the self-reliance field and you’d like to experience the dream business transformation, go to dream Biz chat.com dream Biz chat.com and it’ll take you to this page. It’s a quick little video you could watch that will show you how to take your business….especially if you have an already successful business.

If you really want to take it to that ultimate level of being your dream business. Meaning you’re only putting in the amount of time you want to put in doing the things you love doing the most about your business and outsourcing the rest.

Go to DreamBizChat.com. Check this out, watch that video. If you think you qualify, fill out this application below and that will get you a free conversation with me, which at this point in time is a $650 value.

So that aside, let’s take a look at Vat19.com, these guys have a YouTube channel and these videos, if you haven’t seen it, you’ve got to jump over here and watch some of these videos. Look at this. They have over six and a half million subscribers, six and a half million subscribers at this time.

They’re growing all the time. They have videos out on a constant basis. You will not find a video on their channel, on their YouTube channel, that is not a commercial. These are all commercials. This one came out nine hours ago. It has nearly a million views. This one came out five days ago, 2.3 million views.

Why do people watch these commercials, so crazy?

Now they may be at an advertising today’s and maybe a lot of these views come from advertising. I haven’t seen them pop up as ads specifically. These are things that people are watching on their own.

If they subscribe, they literally went and subscribed because they want to watch these every time they’d pop out. So every time a new one comes out, this is popping up in people’s subscription feed and it’s because they’re entertaining.

Me and my kids love watching these things.

So if you look at this, here’s $100 to eat, you click on it. These are commercials. Let me warn you, these are commercials. Of course there’s an ad, so we’ll have to wait for that. But you’re talking about something that is nothing more than a commercial. 10 minute commercial. What’s it about? So this is the owner of the company, I believe he’s the founder of the company.

Here’s some super spicy pickles okay. The whole storyline. I happened to watch this one, the whole storyline of this one is he’s got $100 he is going to offer anyone who has a company $100 if they can get through this entire jar of pickles and they’re super spicy. So He’s going around his company asking people to do it.

They finally get to a point where people are actually doing it here and going through all the comedy that ensues. These are funny videos. These are things you really ought to go and watch them. Very well produced, especially the latest ones.

They put a lot of time and effort, well edited, well filmed, very, very well done. It’s because they put so much time into producing great videos. It’s not just the quality’s great, but the fact that they’re so funny and so well thought out, but each one’s a commercial for something on their website.

They have gag gifts. This is a website made up of gag gifts, basically unique gifts and unusual gift ideas. Just, everything you could think of, there’s a giant gummy worm.

So not only do they put out these things and they get tons of attention for them, everything keeps driving people back to the website. Their name of their channel is Vat19.com, so you go to their website, look at any of their items here.

Let’s check this out. This is a giant sour gummy worm, right? So it looks just like any other ecommerce website. You’ve got all the different categories that you can see. Other things on the website there promise for a flat rate shipping, you know, free shipping over $45 okay, pretty standard right. Over here you’ve got pictures of the items, but you’ve got these videos that they produced on each of the items.

So not only are they using them outward facing, they’re using them for people that come to the website because they’ve got these videos on their website.

It gives them great rank in Google. They’ve got a pretty well done. They’ve got their SEO pretty worked out here. Search engine optimization. For those of you who might be new to this world’s largest sour gummy worm.

If I type that in, look, they’ve got Vat19.com is the first one in their ads. Ah, then you’ve got a result showing up from Amazon, but that looks like one of those that Google pops up to the top, but that’s not typical. Look, all their videos are popping up. Here they are beating on Amazon on the front page.

World’s largest gummy worm is the is the brand name of it, but this is what’s possible. If you can go out there and create great content, put it out there for people to consume.

It’s gotta be entertaining. If it’s entertaining, people will eat it up. It will drive people to your website. Once they’re on the website, you can re-entertain them with other things.

Look you could just click around here and find all these funny videos, nearly everything on here as a funny video attached to it that can check out. So you don’t have to have crazy gifts. Would you have to do is have something entertaining for people to see?

If you do that, you could use it both offsite and onsite. Don’t only have to use YouTube, you can use all the other video channels, all the other distribution places that you can hit up. This is just another form of contact marketing. Hey, we’ll see you next time.

We’re going to have another tactic that we’re going to talk about, these are always fun to talk about, so we’ll see you tomorrow. Have a good one.

Rejection is NOT Your Problem

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You may have a lot of problems but rejection ain’t one of them. I’m Brian Pombo with BrianJPombo.com welcome back. We’re here every day at Brian J. Pombo Live.

I’m not in the Orange Office today, I am in Grants Pass. Decided to get outside, enjoy some of the nice weather.

Going back to this book, Start With No, by Jim Camp. Wanting to talk a little bit about rejection because it affects you even if you’re an ecommerce owner, even if you own….really no matter what, if you’re looking to do anything that we’ve been talking about.

Including a content marketing, rejection is always kinda there on the tip of your mind somewhere.

Everyone wants to be liked okay. To some extent or another, everyone wants to be liked or at least not disregarded and where does that come from?

What does it really come down to? And I found a great passage here from this book. I wanted to read it to you real quick.

It said, “Fear of rejection is a sign of neediness. Specifically the need to be liked. It’s imperative for the negotiator to understand what rejection is and who can reject you and who cannot. Here’s the point.

Your adversaries in a negotiation cannot reject you. There’s nothing you need from them, so how can they reject you? It’s impossible. The parent can reject a child because the child certainly needs the parent.

The spouse can reject the spouse. The teacher can even reject the student in the early grades when boy and girl truly does need this teacher, but can your adversary in a negotiation really reject you? They don’t have such power. Never, never allow them to believe they do. Rejection is a mentality.”

It’s a mental state and it comes back to neediness like we were talking about yesterday. If you have a neediness, if you have something that you need from the other person, if you need them to buy what you’re doing, if you need them to like you, that’s where your fear of rejection all comes from.

You get rid of the fear of rejection by getting rid of the need.

This is definitely ties in directly with what we were talking about yesterday. Be careful about rejection. If you fear rejection, you just got to back off from that.

The less you care about whether people like you or not, the less you care about whether people buy what you’re selling, the less you’re going to fear rejection.

And it doesn’t matter what the other party ends up saying. It doesn’t matter how people take you, when you put yourself out there on video or through a podcast or through a blog post. You’re just putting something out there.

If people like it, they can take it. If they don’t, they don’t need to. And I like how he compares it back to other things. If you listen to a lot of the language that we talk about rejection and desperation and neediness, it ties back into relationships.

If you’re needy for the other person, that person’s….for one thing, they’re not going to want to be around you as much. Everyone says they want to be needed, and in a sense I guess you could say to some extent, but it’s more like they just want to be liked and they want the other person to want them to like them. But in the long run, no one wants to be clung on to.

That’s why people are always running in a way from anybody that’s trying to really make a hard sale or anything of that sort.

So just be careful about that in your own business. Be careful about the fear of rejection, especially when it comes to developing any type of content marketing. If you are an owner or an executive in the self-reliance field, meaning you make products or develop services that help people to become more self reliant, go to DreamBizChat.com the link is in the description.

Go and check that out and tomorrow we are going to be switching gears again. We’re going to be talking about tactics that you could use online with video marketing specifically on Youtube.

This’ll help you, especially if you already do that, but if you don’t, it’ll give you some tips on how to go about doing it. We’re going to talk about that tomorrow.

Go to DreamBizChat.com otherwise, we’ll see you then get out there and let the magic happen.

Never Ever, Ever Do This…

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Never Ever, Ever Do This....

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Never, ever, ever do this.

Do what I’m going to tell you in just a second.

First, let me introduce myself to everybody that may be new. My name’s Brian Pombo with BrianJPombo.com. I’m here in what I lovingly refer to as the Orange Office in Grants Pass, Oregon.

And today your watching Brian J Pombo Live, a podcast of video vlog, something that we do daily. So be sure and follow us like us. Subscribe wherever you’re at, do whatever so that you can keep seeing these from here on out. If you go onto any of your podcasts dealy bobs, you can listen to us wherever you listen to podcasts.

You just gotta subscribe to it. Brian J Pombo Live. Welcome, we are brought to you by….I’m gonna do a quick commercial. I’m going to get to the subject. Don’t worry. We’ll get there.

Got to do a quick commercial though.

We’re brought to you by DreamBizChat.com, DreamBizChat.com and specifically for business owners and executives, especially ones that are in the self-reliance field. If you have products, services, or a story that relates with people and helps people to become more self reliant, you’re someone I like to talk to.

Go to DreamBizChat.com you can click on the link in the description wherever you’re catching this ad. DreamBizChat.com there’s a quick video there, go watch it, fill out the application. If you think what I talk about in that video applies to you.

Now, what should you never ever, ever do? If you have this problem, if people on your team have this problem, it needs to be exercised like a demon, you gotta exercise that out of them.

I’m telling you, you got to get this out of all the programming of the people on your team, out of all of the programming or the people that you work with. Is this one issue and it is rampant across the United States, I can tell you that for sure.

Especially for people who are new in any type of business or sales or negotiation that happens within the business world.

What is this one thing? It’s called neediness.

You can’t be needy and succeed. You can’t be needy and trusted. It’s a really big deal. Okay. I’m going to give you a great book as one of my book recommendations.

This one’s called, “Start With No”, this is by Jim Camp. He passed away a few years back, but this guy was a negotiations, guru I guess you can say. He actually took his concepts to the FBI, they developed an entire program on negotiations based off of what he talks about and you’ll hear.

You’ll see a lot of people out there that will latch onto a lot of the same concepts he had. He’s not completely unique, but he has a unique way of saying things.

This book, I’ll tell you the truth, it’s a little dry. For most people It’ll be a little dry, but if you can stick with it or you can get ahold of any of his other books or get ahold of any of his other programs that he has out there, there’s still a lot out there.

I know I was turned onto this by Michael Senoff and Ben Settle. They were both promoters of Jim Camp. They have interviews and so forth out there you go check this out.

Now I want to read you a quick passage from this it has to do with neediness.

He says, “In Western culture we see ourselves as buyers, don’t we. We proudly buy and consume as much as we can. The salesperson on the other hand has a problem with his or her self image. The very term sales is being replaced in many fields by business development because the image of the sales person is that of a huckster on the street almost. More important the salesperson is definitely the dependent party in the negotiation. He or she must be prepared to give to compromise while the buyer takes everything he or she can get, after all, the buyer can go elsewhere in most cases, but the poor seller needs the deal. The self image of the individual in the selling role traps him or her in a neediness mode and often leads to bad deals.”

Neediness is very much a perspective thing.

It’s very relative. You can change your perspective on things, but you have to see where the neediness comes from. You’ve got to step back away from your neediness and realize that you’re caught up with something and maybe it means that you need a different job.

Maybe it means that you need to secure your finances elsewhere while you’re trying to grow a business, while you’re trying to move forward with a sales position, something of that sort.

You have to pay attention to that neediness. It eventually has to go away. It needs to go away completely. You at least need to tap down the showing of neediness and it comes from really trying to get a person to buy something, really trying to get a person to buy into something.

The most common places you see this in network marketing, any type of party sales, any type of, when a person is involved in any form of direct sales. Where they’re trying to get their friends and family to buy certain products that they have, there’s this neediness that’s attached to it and it makes everyone feel sick to their stomach when someone comes to them and they’re trying to get them to do something.

And that neediness, it’s like it’s calling out for you. You know the feeling being on the other end of it, but do you realize that you might be putting that out there yourself?

Tomorrow we’re going to talk about how your fear of rejection, if you really fear rejection or you resent being rejected, it’s tied to your neediness. We’re going to dig into this neediness topic a little stronger because it might be the one piece that’s really holding back your success in life.

So tomorrow we’ll get onto that. In the meantime, get out there and let the magic happen.

Using Discomfort to Your Advantage

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Using Discomfort to Your Advantage

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Using discomfort to your advantage. That’s tonight’s topic.

Welcome back to the Orange Office, I’m Brian Pombo. We’re here in Grants Pass, Oregon. It is a gorgeous summer night. I’m really enjoying it.

It’s a bit too nice actually. It reminds me of one of my favorite places in the world. If I had to live anywhere in the world, it would be Maui, Hawaii. I would totally live on the island of Maui.

But if I think hard enough about it, I’ll realize that I could have a place in Maui and I can vacation there and enjoy myself, but I don’t think I can live there long term.

And the main reason why is because if I get too comfortable, all my creativity has gone. Every drive that I have to be able to move forward and do something different in my life drains out of my body and I bet you’re the same way and everyone has different things that kind of puts them in that comfort zone, but you have to be really careful about it.

Really careful.

I’m going to give you a great example because I think it ties back to it, and this was last night, we talked about, Comedians in Cars Getting Coffee. That’s the name of the show. Jerry Seinfeld show on Netflix. And he just had this episode with Eddie Murphy in it.

So I brought up a point yesterday. Go back and watch that.

Today there’s another point that they brought up Eddie Murphy and Jerry Seinfeld talking back and forth about being on stage and how when they did their worse, when they were the most confident and most comfortable. When they just went up there and they didn’t care what happened. That’s actually when they bombed. That’s actually when they didn’t do well. I think this goes across the board.

They said that the nervousness, just even just a little bit of nervousness helped keep them on their toes when they were on stage and made sure they performed to their highest level.

I think this is true across the board. It’s taken me a long time to come to this view. I always knew that getting caught up in your comfort zone was a bad thing and could completely zap you have all your energy and ability to do anything decent.

But when it comes to creativity, a night like tonight, nice warm night where I could just hang out on a hammock outside, it is so demotivating. I didn’t want to come back to the office. I had to go back home, put my kids to bed, everything else.

And I have a late night planned up for myself cause we’ve got a lot of things coming forward that I’ll be telling you more about in the future. But I didn’t want to come back because the whole weather pattern put me in a frame of mind of just giving in, just relaxing and just ease off to sleep.

Comfort’s great for what it is, but don’t get caught up in it and realize that having a little bit of discomfort, a little bit of hunger makes a huge difference to your creativity.

Sometimes a little bit extra, a little bit of extra attention, a little bit of extra nervousness, a little bit of extra of something that we might consider a bad thing.

Conflict could be the thing that you need to engage your creativity.

Whatever that creativity is and I’m not just talking art, I’m talking creativity and everything that you do in life. Anything that’s new and fresh that’s coming from you, a little bit of conflict makes a difference. Walt Disney was famous for….so he organized all his artists and everything to make all the great movies.

Especially the early ones, Snow White, Cinderella, all these hand drawn animated films.

He was famous for pitting two artists against each other. So he would find two people that did not get along and he would put them on the same team. He’d forced them to work together.

This isn’t so that they would eventually get along. The whole purpose was he believed, and the people who were around him would probably attest to this, is that you got kind of a magic creativity that came from the conflict. Whereas if someone got too comfortable their creativity was not as sharp, this is something that you can realize in yourself.

Don’t put yourself in an ideal situation with your day to day life.

If you’re wanting to keep that creativity, you don’t want things to perfect. You don’t want things too comfortable, you’ll lose it. You’ll lose the creativity and the creative edge and the kind of the zest for life.

You probably know people like this who have done well. If you’ve been relatively successful, you probably know people that had been really successful and have gone off and moved off into the sunset.

And you go back and talk to them, the creativity, the spark just isn’t quite there. It’s not quite there because they’re, they don’t have that hunger. They don’t have that edge, that special thing that’s necessary. Keep an eye out for too much comfort in your life.

Too much good food, too much good loving, too much good weather. All that stuff can zap the creativity out of your life and make things more difficult than they would be if you just had a little bit of difficulty in your life at all times.

I’m thinking Princess and The Pea, for some reason. The old story of the mattresses and the princess had to lay on top of this big pile of mattresses and they hit a little tiny pea on the very bottom and they said a princess will always be able to tell when, if there’s any, any level of discomfort whatsoever, even if it’s just a tiny pea at the bottom of a huge stack of mattresses.

Sure enough, this girl could tell and so she was the princess is the old story, you go look it up.

But discomfort has a value in your life. Don’t miss it. If you feel that you’re missing that edge in life, that you’re not quite getting what you want, that you don’t really have the fire. Put yourself in an uncomfortable situation. Don’t make it up.

Put yourself in a uncomfortable situation that you know you could still handle, but it’s just uncomfortable enough and you’ll be able to get over that edge.

Tomorrow, well….before we get to that, hey, go to DreamBizChat.com. You thought I was going to forget I didn’t. It’s right here at DreamBizChat.com. If you are a business owner or an executive in the self reliance field, go to DreamBizChat.com. There’s a quick video there. Go and watch it.

Let me know what you think.

Tomorrow we’re going to be talking about similar issues. Really what it comes down to is another mental state that can change how you negotiate one-on-one.

Whether it be one-on-one sales, whether it be a one-on-one with your employees. All these things really matter and if you don’t pay attention to this one mental state, it could make all the difference between winning and losing on a day to day basis. We’ll see you tomorrow.

Your Business Must Be Cheesy

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Listen, listen, listen, listen, listen, listen. Your business must be cheesy.

I’m Brian Pombo. Welcome back to the Orange Office. This is Brian J. Pombo Live brought to you by BrianJPombo.com.

Today we’re going to discuss a very important topic, it’s a secret. It’s one of these things that is not talked about often enough. I know you hear me that say that all the time.

If you can grasp this, you’ll change your business and therefore will change your life.

If you can wrap your mind around this concept, it’s not what I made up. Once again, this is not an original idea. This particular one is from Dean Jackson, who I’ve spoken about before. A real estate mogul and a marketing guru, you could say. This is a concept that he puts out all the time through his materials.

You can find them for free online, check it out. I don’t get paid by Dean or anything of that sort, but he has a podcast. He has a podcast called More Cheese, Less Whiskers and we’re going to talk about that today.

I have with me the dollar tree whiteboard, on this side of the country (West Coast), we call them Dollar Trees. They’re a Dollar Store. Okay, now follow along. If you can get this, like I said, it’s going to be huge for you.

You’ve got a mouse. This is no corporate brand or anything like that, so don’t get that out of your mind. It’s just a mouse. Let me fix a little bit here, make it look like a real mouse there. Real mouse. As realistic as I can get. Okay. You’ve got a mouse.

What are mice attracted to? They’re attracted to cheese. What are they repelled by….and I just want you think like a cartoon. I don’t want you to think like of actual mice or depending on what type of mice. What are they actually repelled by? I have no idea. But the cartoons tell me, mice are repelled by cats.

Mice love cheese, mice hate cats.

What’s this have to do with business? Your customer. I want you to think about this, your customer, your clients, your potential customer or client is a mouse. You need to provide them more cheese, less whiskers. What’s whiskers?

It’s if a mouse gets a scent, a slight ascent of cheese, it will flow through the air toward the cheese, right? It will do everything it can. It will go through mazes to get to that piece of cheese. It will risk life and limb in a mouse trap. It will do anything for a delicious piece of cheese.

If it gets the slightest hint of a whisker of a cat, it’s gone in the opposite direction. Nothing repels it more than a cat. Nothing attracts it more than cheese. So how’s this fit into your business?

Most of the time the things that we’re providing out there for our potential customer, potential client is whiskers.

We’re giving them the scent of the sales man, of a person wanting something from us. We’ve gotten neediness. Even if you’re putting out commercials, if you’re putting out advertising, why does advertising not work long-term is because people get blind to it.

They just start ignoring it. They start running away from it. They come up with nasty names like spam for it and everything else. Anything they can do to get away from the concept of someone who wants something from them and we’re all the same way. You’re the same way, I’m the same way.

We do everything we can to stay away from the person that wants something that is trying to get us to buy something, trying to separate us from our money. That’s what the cat is. That’s what the whiskers are. What you have to do is provide cheese. What does the mouse want?

All mice different in this case and this scenario when we’re talking customers, all customers are different. You have to think about your ideal customer and what is your ideal customer want? I’ll give you an example. My ideal customer currently, I refer to them more as clients because they’re less and less as customers.

It’s an ongoing client relationship that I have with my clients and they’re in the self-reliance field. They’re a business owner. They have an already successful business, meaning they’re not a startup. They have a business that’s been going and they’re successful. They’re looking to take it to the next level. They’re looking for someone to come along to help them through that process.

That is my ideal mouse. What’s the best cheese for them? I’ll tell you what isn’t cheese for them. I’ll tell you what’s whiskers, is me trying to sell them something.

Me trying to sell them a package deal. Me trying to sell them, get them on the phone, put ads in front of them. It doesn’t work out as well as cheese.

If they’re trying to promote their business, if they’re trying to get things out there, if they’re looking outside the box, which is the type of person that I’m looking for. Then they’re going to look for interview opportunities. They’re going to look for every chance they can to promote. So here’s where the podcast that I came up with that we talked about yesterday Off The Grid Biz Podcast. You can find it at OffTheGridBiz.com.

You’ll hear all the interviews I’ve already done. Many of those people are ideal clients for me. It doesn’t necessarily mean that I’ll ever go through the process with them, but I have a piece of cheese called an interview and I’m just giving away the farm right here.

I’m telling you exactly what my marketing plan is. I’m not going to tell you all of it really, but I’m giving you a big piece of it and I’ll tell them straight out this is a way for me to be able to, if nothing else, learn more about the marketplace.

We’re more about the mice and how they think. You think this is degrading? What’s degrading is when you don’t realize that everyone out there has something they want.

Your job is to get them what they want, not what they need, what they want. They want the cheese.

Help them to get the cheese. You can then help them to get what they need along the process, but they’re not going to listen to you if you’re giving off whiskers. If you’re trying to push your ideas on them, that’s whiskers. You need more cheese. Your business needs to be more cheesy.

We’re going to dig into this over time, but my podcast is a great example of cheese for the right type of mouse. For the type of mouse that I’m looking for, for the clients I’m looking for, for the relationships, the people I’m looking to work with long-term.

Even if they never become clients and I’ve met some amazing people offering this little piece of cheese. They may not ever become clients, but they help me to learn more about the marketplace. They lead the way to building my business and helping me to meet more people and get integrated into the niche that we’re currently looking in.

Included in that is the fact that I’m offering cheese to a whole bunch of people that are going to be speaking and presenting and doing all types of things at the Mother Earth News Fair in Albany, Oregon.

If you’re interested in that type of realm of self reliance, go over there and check it out. If you are a business owner who happened to be in the self-reliance field, go to DreamBizChat.com.

You can also find the link in the description, either below or above, depending on where you’re watching this go to DreamBizChat.com.

Watch the video. Tell me what you think and fill out the application if you think it applies to you. That’s all we got for today. Tomorrow. More great stuff. We’ll see you then.