Tag: Business-Strategy

How Can Your Story Make You More Money?

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How Can Your Story Make You More Money?

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Mark C. Robinson – Walkin’ Pets

David Pruett’s Youtube Channel – https://www.youtube.com/user/USNERDOC/videos

Listen in as Brian talks about the importance of your origin story and sharing it with others.

Self-Milking Cow of Dean Jackson

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Self Milking Cow of Dean Jackson

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What is the self milking cow?

  • Concept comes from a well known marketer named Dean Jackson.
  • The idea is that a cow can’t milk itself, it needs someone else (the farmer in this example) to milk them
  • If you are a creative person, it’s hard to bring those ideas out of yourself
  • It may help to have someone else to talk with to bring out your ideas
  • Like Brian talked about in yesterday’s Facebook live, it helps to have someone else you can trust in and work to achieve success

Do You NEED to Suffer in Business?

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Do You NEED to Suffer in Business?

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Listen as Brian talks about suffering in business.

  • You’ll always suffer if there is a lesson to be learned.
  • If you don’t resent the suffering you’ll likely learn faster.
  • Discovering your market, who they are and what they want…not what you want, is another way to have breakout success.
  • Business lessons the first generation of entrepreneurs must learn to help pave the way for future generations.
  • Having a “running mate” as you go down the roads and challenges of business.

How to Pound Your Head Against A Brick Wall – Forever

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How to Pound Your Head Against A Brick Wall....Forever

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3 Ways To Grow A Business

  • 1. Acquisition – This means increasing numbers, the number of customers or clients you have.
  • 2. Ascension – Increasing the average sale.
  • 3. Monetization – Increasing how much they buy, how often they buy.

The problem is we tend to get caught up in the 1st step, it’s the hardest to get (acquiring new customers) and we tend to focus little or not at all on the other two options.

P.S. – Just in case it wasn’t clear, Brian was joking about the Rolls Royce. 🙂

Self Reliance Is Fake

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Self Reliance Is Fake

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Watch as Brian’s 3 month old Lucas Pombo makes his first appearance on Facebook live in what is sure to be a road to stardom!

Why Self Reliance is just a myth.

  • Yes it’s good to have a certain amount of independence, but the need for other people to make an impact on your life is still needed.
  • From the early years (like Lucas right now) to later in life when you need care.
  • It’s noble to learn as much as you can to be self reliant, but then it’s about helping other people.

A 2-Headed Monster That Will Kill You

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A 2 Headed Monster That Will Kill You

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What is the double-headed perfection myth and why Brian says both are wrong

  • 1st Myth – Waiting For The Perfect Situation To Have Success
  • situations will never be perfect in order for you to have success.
  • 2nd Myth – You Believe You Can’t Be Perfect
  • while you may not be perfect, it’s a goal to strive for.
  • be the best person you can be
  • continuous improvement

Are You Grabbing the Public’s Attention?

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Are You Grabbing the Public's Attention?

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Are you getting the attention you want?

Listen to Brian & Ann Molloy of Neptune’s Harvest discuss the highs and lows of running a family business: http://offthegridbiz.com/ann-molloy-neptunes-harvest/

  • Brian shares a recent podcast conversation he had with Ann Molloy from Neptune’s Harvest and how well she know the business and the products they offer.
  • You need to have someone on your staff that can do the same thing. And doesn’t mind getting out in the market place to promote the company.
  • That is to say, you need someone that can hold themselves out as an expert.

Should You Facebook Live?

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Should You Facebook Live?

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Is Hosting Facebook Live’s Right For You & Your Business?

  • Facebook Live’s are having an impact for various people.
  • If you already have a list of followers, Facebook Live’s are a great way to get in front of your people.
  • It’s proven that Facebook is giving quality attention to pages that are doing regular Facebook Live’s.
  • You can also do advertising on top of popular live content or on the page itself as people view content.

Why Brian Is Doing Facebook Lives

  • Helps get his message out there, get his philosophy on business out to viewers.
  • We also take these videos to sites like Youtube and Linkedin
  • Also looking into turning these into a podcast
  • Gives Brian a chance to meet people he might not otherwise have meet

Know, Like & Trust

  • Another value point to all this is it gives people a chance to know, like and trust you.
  • This is especially helpful when you are selling a higher priced product or service.

Should You Podcast?

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Should You Podcast?

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For more on Brian’s podcast go to – https://offthegridbiz.com/

Brian’s Benefits From Podcasting

  • A way to get to know other people
  • Could be peers in your industry, or possibly a group of people you want to get to know better.
  • Also helps promote those that are taking time to talk with you.

Is Podcasting Right for you?

  • You’ve got to find out why you would do it.
  • This is important, in-part because it’s not the easiest thing in the world to do.
  • You’ll likely have a learning curve to get them recorded, edited and published.
  • Are you looking to promote yourself or your business?
  • Possibly to promote a specific aspect of what your business has to offer?
  • Will you be making offers on the podcast?
  • Is it going to be entertaining? Why should people listen?
  • Don’t start until you know your reason why.

Benefits To Podcasting

  • While you may not have a lot of followers to start…
  • As the podcast picks up in popularity, people will go back and “binge listen” to old podcasts.
    • Kind of like how people watch TV shows on Netflix, Hulu and HBO for example.
  • To host the show it’s relatively cheap to do.

Taking Control of Your Calendar

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Taking Control of Your Calendar

Are you in control of your calendar, or does your schedule control you?

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