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So why should you make daily content?
Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass Oregon.
If there was ever a day that I did not feel like getting on video and talking with you all, today’s the day. I don’t want you to feel guilty about that or anything. The main reason was I just had a long day. I’m tired. I was playing with kids all day and it was just one of these things by the end of the day, and it’s a day I’m not normally in the office, it’s a family day. Wednesdays tend to be for me.
I’m just at a point where I’m done for the day and my mind is shutting down. My Body is shutting down. And so this topic that we’re going to talk about ties in directly because they were very few times.
There’s actually very few times I don’t feel like talking with you because I really enjoy the stuff we’re talking about. This is some of the most exciting things that I’m doing during the day is the few minutes that we get to spend together.
But today is one of those days where it’s like, okay, why? Why are we doing this? Why are we talking with people every day doing this?
It’s a great reminder for myself and maybe this will be new to you.
If you aren’t creating daily content of some sort and putting it out there on a daily basis, and I mean every day if possible. Now you could say, Saturdays and Sundays I don’t do it. That’s fine. But in general, if there’s any way you can make it seven days a week, do it, make it seven days a week. That doesn’t mean it has to be live. See, the one thing I’ve gotten myself into is doing it live every single day.
That could be a little bit difficult for most people. I get it.
Or anybody that you would have at your company that would be doing something of this sort for them to do it every single day live is a little difficult.
But let’s say you are putting out an email every day to your list, to a particular email list that you have. If you were to do that, you could set that up weeks if not months ahead of time, depending on the topics that you’re covering.
Even if you were doing videos, you could record them a lot further ahead of time and not have to worry about doing it. If you’re not doing it live like me. We’ll talk another time about why I do it live, but that’s another story. But just putting something out daily for people to consume, at least once a day.
Having something going out there for you, your company, your organization, whatever your attempting to promote having that is huge.
I’m going to cover four main reasons.
There’s a lot of other reasons why you would want to do something like this. I just came up with four that I thought were some of the most important, and I’ll tell you what they are just straight off the bat and I call it Duplicate, Transform, Repurpose and Multiply.
I’m going to go through those real quick for you.
First Duplicate, the whole idea is to have something that is ongoing. So for you personally, to have something that you can build a habit out of. The fact that I’m duplicating, the fact that I’m doing it day after day after day. We’ve done it over two months now. We’ve got over 60 episodes.
I’m not quite sure what we’re on now, but 60 straight days in a row plus that we’re at, I think we’re closer to 70. That habit becomes automatic. Where I don’t have to fight it every day to come in here and do it. It’s an automatic thing. I know it has to be done. My wife knows it has to be done. My associates know it has to be done.
So I just get out and I make sure it happens. And every once in awhile I’ll have a day where I may not feel like it has to happen, but the habit propels me forward to actually get it done. It makes sense. It actually happens. That’s duplication. It’s all about keeping it duplicate, having a goal over and over again. That’s a personal reason why to do it. And if you would relate to something like that, I suggest you do the same thing.
Number two is Transform.
You have the chance to transform some of your ideas that you may have never put into words before. In a previous talk that we had, I talked about the self milking cow. Go back and watch that. You can just type in “self milking cow Brian Pombo”, into Google. I bet it’ll pop up for you because it’s a concept that not many people are talking about right now. Came from Dean Jackson.
The self milking cow is the idea that most entrepreneurs, most of the visionaries in the company have a difficult time, really stabilizing their concepts, stabilizing their ideas until they can get it out, until they can talk it out.
They need to have someone there to help milk them because it’s difficult to milk themselves, in a sense. It’s a strange analogy but for some reason it works. So daily content helps produce that, especially when you’re doing it live, like I do.
Number three Repurpose.
Being able to take the content afterwards and repurpose it. I’m in the process of building books right now. I’m in the process of building other content based off of these dailies, which is an interesting concept.
Number four is Multiply.
This is more from the aspect of people that are on your end of the screen. The fact that I’m doing it daily makes it where there is more and more and more and more out there for people to watch.
That plays into the binge-watching that we talked about yesterday. Go back and watch that if you need a review, but how the binge-watching culture comes back into it.
Having content out there is important, especially content that never goes away. Whether it be audio, video, text, a text in the sense of being either emails or blogs or both.
So having all of that out there makes a huge difference and having a daily habit, daily content, that’s guaranteed, that’s something people can rely on is a huge, huge piece of that.
We’re going to talk about that more tomorrow as what matters most about daily content. Is it the quality or the quantity? Does it matter? Are they completely tied together or is there specifics about that? We’re going to talk about that tomorrow.
In the meantime, if you enjoy these talks we have, if you relate with any of these things that I’m talking about and you happen to be a business owner or an executive that’s in a self-reliance based business, meaning you sell products or services to people to help them become more self reliant in any way. Then you’re someone I’d like to talk to.
Go to DreamBizChat.com at DreamBizChat.com you can fill out an application to talk to me. There’s a quick little video there you can watch. Go and check that out.
Tomorrow like I said, we’re going to be talking about quality versus quantity when it comes to your content marketing, and we’ll talk to you tomorrow about that.
So in the meantime, get out there, let some magic happen. Bye.