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If you get all your business from one media source, one is the deadliest number.
Hi, I’m Brian Pombo. Welcome back to the Orange Office. I’m with BrianJPombo.com and this is Brian J. Pombo Live.
Today we’re going to be talking about the concept of one being the deadliest number out there. I think that actual quote comes from Dan Kennedy. Don’t quote me on that, but I think it does. Dan Kennedy a marketing genius and the concept is simple.
If you are dependent on any one media source for advertising for a publication, then you’re in big trouble.
It’s only a matter of time before that comes to haunt you. Okay. When we’re talking business, that’s what we’re talking about. I’m going to get into all that.
I’ve got some quick housekeeping to go through. On yesterday’s episode we discussed Frank Hyman and his book Hentopia. This is an awesome book. If you want to find out more, go back to that episode or go to offthegridbiz.com
I’ve got an interview that just popped up today with Frank Hyman. He talks all about his book Hentopia and even if you aren’t interested in chickens, okay. If you’re interested in building a business and learning how you can use the writing of books, the speaking at events and so on, so on and so on, to be able to help you build your business. This is a great episode to listen to. These books are fabulous.
This is put out by Storey Publishing. Look at the quality, I don’t know if you could see that well from here, but it’s really high end stuff.
This is not just some self-published thing. Not that there’s anything wrong with self-publishing, but a story publishing does a great job. This whole book is about how to build habitat from top to bottom, including feeders and everything else for chickens. Even if you’re on…especially if you’re on a budget.
So Hentopia, check that out. Frank Hyman, I told you I was going to show you the book. I’ve showed it to you.
Also, if you are a business owner or an executive in the self-reliance field, meaning you have products, services, a storyline that encourages people to become more self reliant. You’re somebody I’d like to talk to. Go to DreamBizChat.com. Go and check out the video there. It’s self-explanatory. It’ll give you an idea of what I’m offering and it’s free. It’s completely free.
DreamBizChat.com go check it out.
Third thing I want to talk about before we talk about this handsome gentleman, we are talking about David and Beth Pruitt who are with Amp-3.net. A fabulous emergency prep website.
We’re going to be talking more about them later. I spoke with them this morning. Got to hang out with them on their, Mountain View Ranch out in Sam’s Valley. Fabulous time. Salt of the earth people, like my friend Richard used to say, and I look very much forward for you to hear our conversations that we’re having together.
I wasn’t even going to be talking with them about the Mother Earth News Fair, but it came up and they got to tell me what they thought about the Mother Earth News Fair and their experiences with it and why they think it’s so cool.
So, we’ll be talking to them later. That podcast will be coming out after this mini series that we’re putting out right now on the mother Earth News Fair.
Now, the first episode that we have out, I’m getting back to the subject, getting back to the subject. First episode that we’d put out was yesterday. The mini series on the Mother Earth News Fair.
Once again, go to offthegridbiz.com to hear The Off The Grid Biz Podcast. You’re going to want to go to episode eight with this gentleman. His name is Andrew Perkins. Andrew Perkins is the events and business development director, I believe for Ogden Publications.
Ogden Publications are the folks that put out Mother Earth News and they put on the Mother Earth News Fair.
Why do they put on the Mother Earth News Fair? Mother Earth News has been around since the late sixties or seventies, I don’t have the date right in front of me.
They’ve been around for awhile.
They used to have, a whole set up that people can come and see. It was static. It was in one spot and is this horrible? I’m forgetting the name (The Eco-Village). Y
ou’re going to have to go listen to the podcast to find out the name, the name of their setup that you can go and see a physical representation of what their magazine was about. Well, that had gone away years ago. When Ogden took over the publication.
They said, hey, what if we could have something similar? And they said, “why don’t we do an event?” And we could have an event, people can all come and see it. We can have people put on….it’s basically an expo for a homesteading and everything that goes along with Mother Earth News that we’ve talked about on previous episodes.
I got a great interview here with Andrew Perkins, go and listen to it.
One thing he pointed out that I think is so important is how they were able to survive as a magazine.
I mean how many magazines are left anymore? Right? Print is really having a tough time, but look at how they’ve been able to survive. They’ve created a physical environment for people to interact in.
They’ve created community by doing that. I think it’s a point, we don’t even make that much on that episode, but they’ve built up a community. And I found this out and there goes Andrew….my screens gone.
But they up this community and in talking to all the people that are going to be presenting and speaking there, there’s this really tight knit community, really cool people and because of that they’ve been able to survive in an area that most people would say, “well, print dead, it’s done for now.” It’s not done for, it’s just got competition now from online content and so forth.
So it’s not on its own anymore because of the competition. People have to be more creative.
You have-to-have more than one media set.
You can’t just be coming from one spot. You’ll last for awhile, you won’t last forever. This is included in advertising. If you’re advertising and you get most of your people from one area, that’s fine, but you have to diversify. You have to have media diversity.
Media diversification is what is the name of the game.
You got to get out of your comfort zone and grow how many places you are reaching your crowd, your market, whether it be current customers, whether it’s potential customers or whether it’s past customers. You need to be meeting them in every chance that you can. Every format of media possible is the way you got to think about these things.
Otherwise you get bogged down with one thing. All of a sudden that media is gone or that media gets competition that wasn’t there before and your whole business is over. You don’t want that. I don’t want that. So diversify your media goal. Listen to that podcast.
Tomorrow we are going to be talking about expertise in an interview that I had with Deborah Niemann, who is the Thrifty Homesteader. She’s got a secret to how to become a very well known expert and she did it all. It all happened over many years and, but it happened magically and it’s something that you can copy.
We’re going to talk about that tomorrow. We’ll see you back here. In the meantime, get out there and let the magic happen.
