Tag: Gary Halbert

Standing Out With Direct Mail Grabbers

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Standing Out With Direct Mail Grabbers

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Standing out with direct mail grabbers.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you live every day from Grants Pass Oregon back here.

Today we’re looking specifically at a piece of mail that dropped in and this is one that anyone that’s in Southern Oregon has probably gotten these before from Butler Automotive Group. They sell a Ford’s and Acura’s.

It’s with a large dealerships here locally and if you asked me before which, well, I’ll help go cover that in a second.

I want to show you one specific thing about this piece of junk mail that I lovingly refer to a junk mail. Because I work a lot and in junk mail, I help people to use even physical direct mail like this to get attention.

It’s all about standing out.

If you can stand out with your customers, you have a chance of being heard and then eventually take them down the line of being known, liked, and trusted.

Right.

How do you get known?

First you got to stand up.

You got to be rise above everything and oftentimes when we get a bunch of stuff in the mail, we parse through it pretty quick.

Pay attention, next time you grab the mail and you’ve got a handful of things, what are you doing?

You’re looking for, okay, what’s the stuff I don’t need?

What does this stuff that I don’t even need to think about, look at or do anything else with?

One of these would normally be something that you would just kind of toss aside the differences with this particular one is that it comes with a little key.

That’s an actual physical key.

Now it hasn’t been cut specifically so that it works on anything, but it’s one of those deals that they send you an actual key, taped on here and it says your odds of winning this SUV is one in 71,158 if you received a key and your confirmation code matches the prize board, you are the winner of a 2019 Ford Escape SC or 25,000 cash.

That’s all this is.

This is a representative.

But many people don’t know why, something like this is in a piece of mail and it’s because it stops you.

It stops you and in the industry, it’s referred to as lumpy mail or as a grabber.

I remember Gary Halbert, a famous marketing genius, used to talk about grabbers.

Often times they talk about those being in an envelope, but this is an example of a free mailer that is, you know, it’s a regular mailer that you normally just kind of toss aside, but this grabs your attention.

It’s a little heavier and if you’re feeling something a little lumpy in it and you’re going to pay attention to this little key, whether you’ve received one of these before or not.

I always notice this little key when it shows up it comes a couple times a year that they do this same deal over and over again.

I can tell you it probably works for them because they do it over and over and over again.

So it must be working.

It must be worth tossing in a little bit of extra metal and plastic into the cost of the mailer to get that extra little attention to make you stop a little. Just a little bit and pay a little closer attention to their little piece of mail here rather than just tossing it aside like every other piece of junk mail that just kinda comes through and it’s obvious.

It’s obvious right off the right off the bat. It’s an ad, but this little grabber stops you.

It’s all about standing out.

Now I don’t know whether it works for them or not.

They may just be doing it because they’ve always done it.

It’s funny how businesses can work sometimes.

I’d love to find out if you are in the Southern Oregon area and you know anything about the Butler Automotive Group or the marketing people that work with them to to build this little thing.

I’d be interested to know how well it works for them because I could tell you, I could always talk about a piece of mail like this with the keys a few times a year.

It was always one of those things that’s always on my mind, but I couldn’t tell you which automotive group did it.

I really couldn’t.

I knew it was one of the big ones, but I couldn’t tell you that it was Butler Automotive Group.

So it’s not a name recognition thing that they were going for.

They’re going for specific people. I think specific people that are in the market for a car and just trying to get your attention, that split second longer may just do the trick.

That’s just one example.

There are a million examples.

I love lumpy mail.

I love any type of mail that’s different and odd and off the wall.

Most people don’t know you can mail just about anything.

There are people that mail coconuts that all you do is you, if you put a label on it and you can fit the postage on it, you can get it through the mail.

As long as it’s not hazardous or anything.

Well, I know you can do something’s alive. You can send chicken eggs through the mail, you can send chickens in the mail, but you got to do it a special way.

But you could take a coconut and hollow it out and seal it back together and you could have that be a mailer.

I mean there were a million things out there. 3D Mail Results, I think I’ve talked about on here before.

3DMailResults.com I think is the website. They’ve got some great examples of lumpy mail, but I just want you to think of the concept of standing out about being just just different enough, it a little bit more attention.

Now, if you could be more different, if you could be more outrageous, if you could stand out a whole lot more, that’s a key to really being able to capture people’s imaginations and to get them to pay attention a little bit longer so that they get to that point with it.

They Know, they Like and they Trust you and that leads the way to having an ongoing customer or client.

So just a little piece. If you’d like to see how you can standout more as a business, then I’d love to be able to talk to you.

Go to BrianJPombo.com and you could also go to a DreamBizChat.com especially if you are a business owner or executive that’s in the self-reliance field, meaning you have products and services that encourage people to become more self reliant.

Go to DreamBizChat.com the link is in the description above, below, depending on where you’re watching or listening to this so you have a great day.

In the meantime, get out there and let the magic happen.

Stuck?

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“You don’t have to get it right… you just have to get moving” – Gary Halbert, Boron Letters

Stuck?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live from grants pass Oregon today. And the real question is, are you stuck? Do you suffer from writer’s block?

Do you get in these times where you just not sure what to do, where to go, how to do it?

Quick little quote from Gary Halbert as a famous a copywriter marketer. This is from his book, The Boron Letters. It’s a good book. It’s worth reading, small book. These were letters sent from Boron prison where he was at, for some type of mail fraud or something like that…some deal.

He talks about it, but these are letters to his son Bond Halbert. And in this particular point he says,

“You don’t have to get it right,you just have to get moving.”

And what he’s telling him about is how to get out there and just start writing and start getting good at writing. And it’s, but it’s a concept that applies to anything.

Sometimes the best advice for getting started with something is just to get moving.

Just get going.

If you take the concept of writer’s block, let’s say you had a writer’s block, you’re not able to come up with anything, you’re not able to write that next article or what have you. The best thing to do is just start writing and it doesn’t matter if you start writing a song that you have in your head or nonsense words start writing in that process, in getting into emotion, it will turn into something.

So here’s a great example.

These videos, I’ve started doing these videos back in May of this year and the whole process with them, I wasn’t exactly sure where I wanted to go with it, but I had found through repetition that it helped to just get started to just get moving.

And then I’d find my way through it.

And I have. I’ve done pretty well with these, been pretty happy with them and I plan to do more with them. I’ve got more ideas, more directions to go with them and things to do with the material after it’s been recorded.

So you could be watching this live, but you also may be listening to a recording. You may be listening to a podcast, you may be watching this years later. All of that is by design and all of that I may have come up with later.

You know, different ways to be able to get this information out that you may be reading the transcript of this somewhere. These are all things that come about because I started putting things into motion.

Whatever you’re looking to do, even if you’re not quite sure how to do it, put it into motion.

Don’t worry about getting it right, start it. Doesn’t need to be public, but you need to start the process. Start going forward in the direction that you think is the right way and pay very close attention while you’re doing it to see if it’s going to continue being the right way and you’ll find your way through it.

It’s the best advice out ther and it’s so simple that most people miss it.

Most people will get caught up in this place of writer’s block.

It’s not just about writing, it’s about everything. We get into a place of analysis paralysis and we just don’t want to move forward where the best thing you could possibly do with that thing that you’re just not sure what to do with is to move forward with it and go from there.

So that’s just a little piece of advice, if that’s sounds like the type of thing that you needed advice on or the type of, you know, just simple advice, simple pointers to be able to get you moving in the right direction.

Maybe you’re someone that we, that I should talk to, you know, especially if you’re a business owner or you’re an executive.

Go to BrianJPombo.com.

This is Brian J. Pombo Live. So you just spell it out. BrianJPombo.com and you can also check out.

If you are in the self-reliance field, go to DreamBizChat.com. That link is in the description. You go check that out. DreamBizChat.com specifically for business owners and executives in the self-reliance field. Go and check it out.

Watch the video there and let me know what you think.

Tomorrow we’re going to be back. We’re back here in Oregon, as you could tell, but we’re going to be back with some more concepts, more ideas.

So we’ll see you tomorrow. Get out there and let the magic happen.

Made Content – Now What?

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Made Content Now What?

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So I made my content, now what?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today still in grants pass, but I’m coming to you from my car. Why? Because I was looking for that darn piece of mail that we were going to talk about today.

I thought it was at one place. It turned out it was at another and I’m looking all over for it. Can’t find it. I know where it’s at though now because a process of elimination, but today we’re not going to talk about that piece of mail.

Today we’re going to talk about something else.

Then tomorrow we’re going to talk about the piece of mail. Today we’re going to discuss content and how it fits, how it fits into any format that you put it into.

Because all of us have a favorite way of delivering content. If you’re doing any type of content marketing, if you’re not, you ought to be, go and check out my other videos that have to do with content marketing.

It’s good stuff, but content marketing is something you should be taking advantage of. It’s free to do. It’s available to everybody and you ought to be out there in some way. And then there’s three main ways that I would say online that you’re going to be doing.

You’re going to be doing one of these three, at least. You’re going to be either writing something or you’re going to be putting your voice out there, or you’re going to be doing video like I’m doing right now, which includes voice, but also the video and things.

So once you made your content, now what do you do with it?

What’s the point, next?

I want to talk about the point of Repurposing Content. This is a term, I don’t know who came up with this term and when it comes to content marketing, but it’s absolutely what you should be doing is Repurposing your Content.

I’ll give you an example.

Today, I just noticed that somebody that I had friended, this is a speaker who I saw, had to have been probably four or five years ago. I saw this speaker speak live. I went online. I saw that a bunch of my friends were friends with this speaker.

I’m going to be friends with them too because I got to meet him and everything. So I went friended him on Facebook and he’s not the youngest person in the world, so maybe he doesn’t use his Facebook that often.

Well he never friended me and he never, you know, ignored it or anything. It just never got friended and so and so I just kind of left it and I’m going, well maybe he doesn’t remember me anything, not that big a deal.

But what happens is out of nowhere today, he friends me back. So now I have access to a whole lot of stuff that he’s putting out there that I didn’t have access to before.

So I’m going through and I’m looking at his materials that he’s put out there and he had a blog post and it’s written out and it’s a good good size blog post.

This is a guy who is very energetic. He’s got a lot to say, he’s got a great voice and a great presentation style. I wish this was in video. I wish this wasn’t audio. I wish I could hear his voice saying this because it means more.

Everyone likes getting media the way that they like getting it.

I like getting a lot of audio.

I also don’t mind video depending on what the presentation is. So, that’s a great example of a situation where I really like getting my media through my ears and my eyes. I really do. I as opposed to having to read it, I would prefer listing to it.

Here’s another example. This is a older book. It’s called How To Make Maximum Money In Minimum Time, by a guy named Gary Halbert.

Gary Halbert’s, a famous a marketeer marketer, copywriter, and he had a number of newsletters, paper, physical newsletters that he sent out for years back in the eighties and nineties. And he took this book. This book is nothing more than a bunch of articles that he wrote for his newsletters. And all he did was add them all together, bound them up.

He’s got a book that’s re-purposing, taking one media, turning it into another form of media.

Now this is taking print and during it into print. I understand that, but he’s taking something that is considered a newsletter.

People think of a newsletter differently.

They think of a book, but all this is is different chapters in the book. He adds a little bit of an intro saying this was originally put in my newsletters.

Hope you find it useful. These are some of the top ones that I’ve, that I’ve enjoyed and I’m going to talk more about his ideas in the future because it’s great stuff, Gary Halbert.

But that’s a form of Repurposing. So you could do it within the same media. You could do it outside of that media. So for example, here I have a video. We take this video, Sean Douglas, our producer, takes this video.

He takes the audio from it and put that out there in podcast form.

So if you go and look for Brian J. Pombo Live in your favorite podcast provider, either Apple podcasts or Spotify or any of these places, you’ll find all these episodes in audio form.

If you’re watching this, then you’re possibly watching on Facebook. You could be watching it on YouTube, you could be watching on LinkedIn or Instagram, all the different places that we have the video available, and then we have it transcribed.

We take it to Temi.com which is a great transcription service, owned by rev.

If you may be with them and they transcribe this, we can then take that. What that does is it just takes what I’m saying and puts it into words. We take those words, put it on a blog post. Now we have a blog post.

If I were to take enough of those blog posts, toss them all together, I have a book.

You see re-purposing, do the content once, have it Repurposed over and over again, and you’re getting more use out of it. You’re expanding your audience because not everybody likes taking in content the same way.

Hopefully some of these ideas were useful to you if you found it useful. If you like to get someone on your team like me to be able to help you out, to expand your business, take it where you wanted to go.

Go to DreamBizChat.com. I play almost primarily to business owners and executives, people running businesses that are in the self-reliance field. So if you have products and services that help people become more self reliant to go and check out DreamBizChat.com I’ve got an eight and a half minute video that you could watch. You don’t have to add your email and nothing else.

It’s right there on the front page. Go and watch that video and tell me what you think. I have an application. If you’re interested in talking with me, we could set up a time to chat.

Otherwise, if you’re in any other industry, go to BrianJPombo.com and click on the appropriate link tomorrow. We, I’ve got a piece of mail. It’s not really that important, but it’s a point that I wanted to make. It’s a piece of mail, piece of junk mail that I got that I want to be able to talk with you about. So tomorrow we’re going to talk about that and how it can help you in your business. In the meantime, get out there and let the magic happen.