Tag: John DeSpain

Do You Meet Them In-Person?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Do You Meet Them In-Person?
Justin Lair & John DeSpain – Fiber Light Fire Starters

A question for you. Do you meet them in person?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Brought to you live every day from Grants Pass, Oregon.

Today we’re going to be discussing the difference between having an online business. A business that distance versus a business that is one on one with people.

Now, most of the people that end up listening to this podcast or watching these videos oftentimes have a business that is virtual, so at least you probably do your business since from people you probably do most of your business online. This is very common.

Now, if you don’t, then this also applies to you. If you don’t have an online business, I’m going to suggest that you look into adding in online elements that’s talked about at nauseum from everybody out there, right?

But I want to talk to the people that have online businesses initially encourage you to do the opposite of what most people are encouraged you to do.

I’m going to encourage you to meet your customers in-person.

Find a way to meet them in person. It changes the entire dynamic of the relationship that you end up having and how they see you, how they view you.

It’s all changes when they at least have the ability to meet you in person.

So think about anybody that you’ve purchased, anything from online, whether it be a faceless corporation company like Amazon.com or like a company that actually has a personality behind it.

Think of any of the places, maybe you purchase from authors, you know, a book from your favorite author or music from your favorite artists, whatever.

Imagine the difference between having that, that one way relationship of getting it, enjoying it, having fun with it and that’s fine. But then imagine seeing them in concert.

It adds another element to it.

Imagine meeting them and having your book signed.

Imagine being able to go to a convention where where someone’s speaking or that you can actually go up and meet and shake their hand.

It adds an element to everything that so much of our world right now is virtual. We’re all living through our cell phones.

You know, we’re all living through this virtual world where it’s not real enough and you see this being voiced a lot from younger people who don’t feel like they’re really experiencing life, that they feel that they’re missing out.

And a lot of us who got to experience a lot of life pre-internet before the internet got big.

I think we take it for granted and you have to consider the value that you provide when you’re there in person.

It goes both ways.

For one thing, you’re providing a value to them that they appreciate and goes, it goes to a deeper level where they end up seeing you in a different light after they’ve been able to see you in person.

But then there’s also the other side, if you are able to see your customers, talk to them, discuss with them, see what their other interests are like. See them as an actual human being versus just a name on the other end of cyberspace.

If you can do that, you’ll find value in that. Now, there was an interview that I did with Justin Layer and John DeSpain of Fiber Light Fire Starters.

You can find that over on my website OffTheGridBiz.com and I have a link in the description for that one, that particular episode. One of the main areas that they focus on is going to events specifically.

They’re in the outdoors door niche and so they go to a lot of outdoors events, outdoor based events, and get to really interact one-on-one with their customers. And they spend a lot of time talking about that.

We go back and forth all that well on that interview Off The Grid Biz Podcast that’s at OffTheGridBiz.com.

Go and check that out.

Find a way and I guarantee it, if you have a business that you cannot get in direct contact with your customer or, or whoever you’re going after, there’s a way for you to do it.

Leave a comment down below if you think that there’s not a way and explain to me what your business is.

How there’s not a way for you to get in direct contact with your customer. You need to get in person with them. It’s important for you and it’s important for them.

It can add enormous growth to your business. There are live conferences, conventions about everything and there are many of those that you can plug into.

Even if you don’t go officially, you know, paying for a table or a booth, maybe you go with your t-shirt on that has the name of your business and you just go around and talk to people.

It just takes getting out there and having the discussions and bringing the real world into the virtual world.

You’ll be happy you did.

You’ll be happy what you gain from it, but you’ll also be happy with what your customers gained from it.

So if you’d like to be able to talk about some of these issues regarding your business, I’d love to be able to talk with you, especially if you’re in the self reliance field like Justin and John from Fiber Light Fire Starters, go to DreamBizChat.com.

There’s a little video there you can watch. Go check it out. The link is in the description.

Also, we have my other materials over at BrianJPombo.com. Including videos just like this one.

So you have a great night.

We’re going to see you back here tomorrow where we’ll go through another concept that will hopefully help your business and really take you out of where you’re at and put you exactly on track to where you want to be.

So you have a great night. Get out there and let the magic happen.

What 1 Thing Would Explode Your Business?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What 1 Thing Would Explode Your Business?
Justin Lair & John DeSpain – Fiber Light Fire Starters

What one thing would explode your business.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you every day from Grants Pass Oregon.

Today we’re going to discuss what is the one thing that would totally blow your business out of the water in a good way. What would make it completely explode and give you a whole lot of momentum to be able to run off of. There’s one example I wanted to bring up with you and this is an example that came up in conversation with Justin Lair and John DeSpain of Fiber Light Fire Starters.

Fiber Light Fire Starters is a company out of Klamath Falls, which is not that far away here from Grants Pass. And I got to know them because they were at The Mother Earth News Fair in Albany, Oregon that I went to. We’ve got all of these episodes on The Off The Grid Biz Podcast interviewing people that we met there.

Well we didn’t meet them there, but we’re told about them afterwards. Janice Cox of Natural Home At Home told us about them and so we track them down and got an interview with them.

Found out what brought them to that same spot and found out a whole bunch about their business experience and how they’ve built up this one product business into multiple products and into a growing business.

One of the amazing concepts that Justin brought out was this idea that they, they had a huge boom as soon as they found the way to get into subscription boxes.

Now do you know what subscription boxes are?

These are those things that you subscribe to in a certain topic and you get a box over and over again every month, usually it’s monthly, and you get a box in the mail with whole bunch of products from different companies that have to do with that one subject.

I can’t remember all the different names for all the ones out there, but one of the most popular ones that I’ve heard of is the one that people use who are into doodling and scribbling and art.

So they’ll get one that has all these artistic things in it that you could use.

I’m sorry, I don’t know. I don’t know the terms or anything. And it’s late, so my brain’s not working.

But you get the idea, these subscription boxes you buy, you get on a monthly basis and they come in the mail with a whole bunch of stuff.

The subscription boxes, nothing more. In most cases, many of these, they don’t make anything of their own. Most of the time they find other companies that are producing products in that niche and they get new materials to be able to into their boxes and then the boxes get sent on to the people who are subscribing.

It’s a great concept in general.

Justin and John got into all got their fire starter products into all of the subscription boxes having to do with outdoors and here’s why it’s important and here’s how they were able to find it.

They knew who their audience was, they knew who their ideal audience was.

If you know who your ideal audience is and if they happen to have subscription boxes, like there’s many, many outdoors subscription boxes.

I can’t remember the number that Justin told me, but go listen to the episode where he discusses this.

The fact that they understood who their ideal market was allowed them to find this area that most people wouldn’t even think of as these subscription boxes and be able to get in to them and that allowed them to find their crowd. So who is your crowd? If you know who your crowd is, if you know what your niche is, if you know the people that love your product or service or would enjoy it, find out how to get to them more often.

They were able to find subscription boxes.

It’s a great way to be able to introduce themselves to new people.

They also found that trade shows worked out really well.

Trade shows the ones that worked out the best for the ones that were specifically in the outdoors niche. So these are all concepts and ideas, but it all comes back to the who, I was having this discussion with my friend Vinny earlier today.

It all starts with the who.

The more you understand who your audience is, the easier it is to figure out how to get to them and what to say to them and really what to sell them. You know, whether it’s services or products.

If you’re going to be expanding your line at all, the most important piece to know is the who your market, who is your market, who are they?

Go listen to that episode with Justin and John.

It’s great.

It’s one of the latest episodes on there, at the time of this recording. Go and listen to it at OffTheGridBiz.com, the direct link is in the description.

And if you’d like to be able to sit back and really study the who from from another person’s perspective of your business and really be able to to pin that down and be able to expand how you get to them. Then let’s talk.

Go to BrianJPombo.com and click on the How to Grow My Business. Or if you’re in the self-reliance field, like Justin and John, go and check out DreamBizChat.com. That link is also in the description, and that happens has to do with the dream business transformation.

You’ll learn all about it by going to that site, so hope you have a great diet. Get out there and let the magic happen.