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Brian shares some thoughts about Market, Message and Media, to think about before you put out a Lead Generation Video.
Tag: Lead Generation
Are Your Prospective Customers Raising Their Hand?
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Are your prospective customers raising their hands?
Hi I’m Brian Pombo welcome back to Brian J. Pombo Live today.
Live from Tracy, California down here for my cousin’s wedding. Actually just went to it tonight and just got back. You could tell I’m a little worn out. My throat’s a little horse and a little tired from running around after my children, the family wedding.
But it doesn’t mean we can’t hang out for just a quick minute here and wanting to tell y’all…..remind you, if you haven’t been with me here before about DreamBizChat.com.
DreamBizChat.com as a place to go, especially if you’re a business owner or an executive in the self-reliance space, meaning that you provide products and services to people to help them become more self reliant. If you are a decision maker in that field, go to DreamBizChat.com go and watch the video.
Let me know what you think. Fill out the application if you think it applies to you. And, I think you’ll be happy that you did. Love to find out whether you are or you aren’t.
So today we’re talking about prospective customers.
So you know, you have people out there that could quite possibly be your prospect.
So what are you doing to get in touch with them ahead of time?
How are you having them raise their hand, figuratively?
How are you getting them to raise their hand and say, yes, I’m interested in what you’re offering before you ever get a chance to actually offer it to them?
Can you get them to raise their hand?
This concept, it’s been bandied about quite a bit. I think this, this specific idea I’ve heard the most from Dean Jackson, who we’ve talked about before. You can go and look his stuff up.
He has a number of podcasts and so forth. Dean Jackson, a marketing guru who, comes from the real estate field to begin with, but his concepts work regardless of where you’re at. And it’s all about finding out who your ideal prospect is for your product or service. Getting them to raise their hand ahead of time, which is what we call lead generation.
How do you get people to become leads?
How do you generate leads?
How do you get them to say, I may quite be, I might be interested in what you have going. So there’s a bunch of different ways we can go about looking at this. Let’s say you’re offering beehives that you have as a specific type of beehive and you’re trying to see people who would be interested in beehives.
Well, this is the most common thing that you’re seeing online and you have seen for, for close to 20 years now, is that you’ll have somebody have a free report, something of that sort.
And it will say, you know…..Top 10 Things that People Mess Up With When Deciding to Get a Beehive.
I’m just making that up off the top of my head. You have some type of report, something free that someone can basically raise their hand. Say yeah, I’m interested in that. I want to know more about beehives.
Well, who’s your prospective customers?
The people that are going to be interested in beehives. And so even before you’ve offered them your product, you’re getting them to raise their hand and say, this is me. I’m the type of person you want to be talking to.
Now, why is that important?
It’s important because for one thing, you can get in a conversation with them and find out more about them and where they’re coming from and be able to, gear all the rest of your marketing toward that type of personality and the type of person that’d be interested in what you’re doing.
On another end. It gives you the chance to touch base with them over and over and over again, whether it be by email, whether it be by phone, regardless of what the lead is. Whether it’s an address or what have you, you’ll get a chance to be able to talk to them over and over again.
Once you’ve generated that lead, what you’ve gotten them to raise their hand. So we’ve got some people on the chat here, Joe was back with us. He says, try visiting your prospect’s business before you approach them. And that’s great.
If you’re doing any form of business to business, and Joe knows this well because of the work that he does, if you’re doing any type of business to business, then try going ahead of time before you’re approaching them specifically and trying to sell them. Go and see what they’re about.
Go and take a look at what they’re providing.
Even better purchase something from them. If you buy something from someone that you’re looking to buy from you, that’s a way to be able to get in communication with them and talk to them.
I don’t know of any way more important to be able to get in touch with somebody who when you’re doing business to business specifically, but even if you’re doing business to consumer, you have to find a way to put yourself in their shoes.
Put yourself in the places where they go and be able to have conversations, talk to people ahead of time, get them in the long run to raise their hand. That’s the whole point of tonight’s talk.
Get your prospects to raise their hand. By doing that, you’ll be able to have the conversations necessary to be able to make your product better. Make your marketing better.
You’ll be able to reconnect them over and over and over again. It just makes sense.
I appreciate all you, all of you for being on tonight and we’re going to talk to you tomorrow. Tomorrow I’ve got a handful of different things to talk about, but somewhere probably around the same lines, but we’ll talk to you tomorrow.
You have a great night now. Get out there and let the magic happen.
How Expos & Trade Shows Can Explode Your Profits
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How Expos and Trade Shows can explode your profits.
Hi, I’m Brian Pombo. Welcome back again to the orange office in Grants Pass, Oregon. I’m with BrianJPombo.com and this is Brian J Pombo Live.
Everyday we come to you with another tip of a way that you can make huge changes in your business.
Okay, so today we’re going to talk about expos and trade shows and other things like conventions and ways that you can get out there and make a huge change in your business.
It has to do with networking.
Nowadays with social networking, with social media, we all expect to be able to do things online. We all expect to be able to reach people by email, reach people on social media, reach people electronically as much as possible, and do everything from behind a desk.
Really, if you can focus on doing something else, if you can focus on going the next level and taking it out to the physical world, you’re gonna really see the big difference.
I’m doing it myself. So within the self-reliance field, which is one of the areas that I’m focusing in on right now, and I have a podcast, I’ve mentioned it before, it’s The Off The Grid Biz Podcast. Here’s the latest business card.
I’ll tell you more about that in a second.
I’ve got this podcast, right. This gives me a chance to get out there and interview people within the self-reliance field, get to learn more about it, get to learn more about their business.
Because I’m talking to them from a business end and it’s changed everything. So today I was talking with Andrew Perkins. Andrew Perkins, who works for Ogden Publications.
Ogden Publications publishes Mother Earth News. Mother Earth News is a magazine that helps people in the self-reliance field and specifically in homesteading and kind of living off the land and learning how to do things the way people always used to be able to do it, but kind of teaching people how to do it again.
So raising animals, raising your own food, taking care of your own place, that type of deal.
Mother Earth News has been around for a long time, but they realized a few years back that if you’re going to survive as a magazine, you have to expand out. You can’t just be just a print magazine and that’s it.
So they created these Mother Earth News Fairs, there’s six of them that happen across the country. These are basically it’s an expo that gets put on all across the country.
They bring in speakers, they bring in authors to come out, put on workshops, show people how to do things, get people’s hands dirty and really show them all these things that people were interested in who would read the magazine except it’s like alive. It’s right out there for them to see and do. So this is exciting.
I’m going to the Mother Earth News Fair in Albany, Oregon. It’s on the first weekend of August and I’d love to see you there.
If you’re interested in the self-reliance field as I am a head over to MotherEarthNewsFair.com and go buy yourself a ticket.
Head on out there and reach out to me. I’d love to love to come and meet you.
This is one of the reasons why I had these business cards made. So what’s the point of a business card nowadays? It kind of seems, you know, old fashioned right? Well business cards, I dunno, for the past 20 years or so, they’re not all that useful unless you use them right.
The way I see business cards, this is just my way of showing that I have something serious. I’ve got a podcast to be able to interview people. This is cheese. If you’re talking cheese versus whiskers, we’ve talked about this before and we’re going to talk about it tomorrow.
Cheese versus whiskers. This is cheese to the business owners out there that are looking to promote something. It’s a podcast where I’m asking to interview people.
I’m not asking for them to buy anything. I’m not asking for them to listen to me. I’m asking to talk to them and give them a chance to get their point out there. So that’s what this business card means to them. For me. I’m more interested in the other side of the business card. See all these lines. It’s all blank. That’s what I’m interested in.
I’m interested in filling this part out so I will give one of these to somebody and then if they don’t have a card or anything with them that tells me their contact information, I’ll get their name. I’ll get everything I can and have them right here and I get to hold on to that.
You see, that’s the most valuable thing about a business card. It’s showing that you’re serious. It’s showing that you had some pre-thought to this coming forward.
You may have a chance of them remembering you after they take home a card, but more than likely they’re going to put it in a pile with other business cards or it’s going to sit off to the side and get forgotten about. That’s just life.
That’s just how things are people. It’s too easy to forget about those types of things. But I plan on using this business card. We’ve got this whole plan. I’m going with Sean Douglas, my producer.
We’re going to head out there. We’re going to be there for two days, Saturday and Sunday. Get to meet people, get to mingle, get to network a little bit and learn more about the entire niche.
So how can you use this?
Find an expo, a convention, a trade show in the niche that you are working in. What you will find there is you will find people with who are either in your audience, in your customer base, or you’re willing to find people who are playing to your customer base and you want to learn from them.
You want to see what you can do together to be able to meet the same customer base. There’s so many options out there, but that you got to get off your duff out of the office, out of in front of the computer and go out and meet some people. So that’s today’s tips.
Go to DreamBizChat.com if you’re in the self-reliance field, if you are an executive or business owner, go to DreamBizChat.com and go and watch that video there. I’d love to hear what you think about it. There’s an application to fill out if you think it applies to you.
Tomorrow we’re going to talk about more cheese, less whiskers. We’ll see you tomorrow.