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We all do some Social Media, but what is right for you, and how much should you do on a regular or daily basis?
Tag: Marketing
Trophies Are Worthless
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Who needs a trophy?
Brian reminds us to keep our eye on the prize of what really matters, when looking to make an impact on our lives and our loved ones.
Timing is Everything
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Brian and his youngest Lucas have a message for you about timing in life and in your business.
How Are You A Victim?
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Are you a victim, a bully…..both?
Brian talks about how to handle one or the other and how it can help your business.
Passive Income is Fake
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Brian shares his thoughts on why passive income may not be all it’s made out to be.
Are You Growing on Purpose?
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Are you growing on purpose?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to be talking about the purpose of purpose in your business.
The real question is, is one of the main things that’s holding back growth in your company, the fact that you don’t have a real purpose for every section of your company.
So if you take your company and you divide it up into sections and maybe you already have it worked out, your marketing, so on and so forth. But, however you would divide up your company into little sections, will each of the people in charge be able to say the purpose behind what they’re doing?
What is their purpose?
The reason why the book, Start With Why, by Simon Sinek. It really brings this into task on a large scale for your whole business.
But really it comes down to each individual piece of your business.
Why is everyone doing what they’re doing?
What is their purpose?
What is the long-term purpose?
What is the one thing that won’t change regardless of all the actions and all the concepts, all the ideas, the things that they’re going to be doing through time.
A lot of those things, strategies and so forth will change, but the purpose shouldn’t change and it’s the one thing I’ve seen that is one of the main impeachments to growth.
When I’m brought into a company, we take a look at everything that they’re doing and we take a look at the things that aren’t working and more often than not, when I sit down and I say, well, what’s the point?
Why are you doing this?
You will get 10 different opinions from five different people around the table.
Everyone’s got a different idea of why there may be a purpose behind it, but if everyone doesn’t agree on what that purpose is, is it a real purpose?
Is it a real why?
Is there a real reason why we’re moving forward with this and is that any way to actually be able to grow?
If everyone’s doing it for a different reason, if everyone’s doing it to a different end over and over and over again, oftentimes it’s company wide.
The company itself lacks purpose, but it really comes down to each individual person and each individual section of a company is what is your purpose?
And if you can’t answer that question, you need to determine what is the one thing that we aren’t going to change?
What is the one thing that will not change?
When that isn’t there, when it’s not agreed upon by everybody, then you have chaos and you have a lack of being in definition.
It’s the lack of direction.
I was just watching a documentary on the Walt Disney company and how, during periods of time, the one thing that you see that’s common, the periods of time when they had very difficult time growing and started going backwards in many ways was when they disagreed on what their purpose was.
There was a point at which, the executives of the company, their purpose was to save money and the people in the individual sections, imagineering and so forth. They wanted to make something emotional and something that would relate with people and all of the things that we think of Disney doing.
It wasn’t there though, because they did not have a cohesive purpose. There was not agreed upon purpose and without that agreed upon purpose, you can’t all move in the right direction and it will fight itself.
It’ll all fall apart in the long run. So hopefully you could see this within your own company and if you aren’t, you got to bring in a third party, bring somebody in to help ask these questions to really get everybody on the right track.
I’m one of these types of people that can do this type of thing.
If you’d be interested in having me come in and take a look at your company and help you to kind of assess whether you’re going in the right direction or not, what you already know, whether you’re going in the right direction, but find out why and find out how can we go in the right direction.
If that’s something you’d like me to do, I only work with certain types of companies and you could find out more over at BrianJPombo.com.
You can also, if you happen to be in the self-reliance field, meaning your company helps people to go in the direction of self-reliance in any way or fashion go to DreamBizChat.com.
DreamBizChat.com, a little concept there called the dream business transformation.
Kind of gives you an idea of how these things can help you. So hopefully that makes sense.
Today we’re providing you, not a live recorded video, but it’s recorded live.
It’s just recorded live here and not broadcast directly right away, which is okay because most people don’t watch me live anyways and hopefully the quality is a little bit better.
So let me know whether you like this and whether you’re getting a nice clear picture coming over to your end of the internet.
Hey, come on back tomorrow, we got more topics to go over, more ideas big and small in terms of how to make your business better and how to make your life better because you’ve got a better business.
So have a good one. In the meantime, get out there and let the magic happen.
What is Customer Lifetime Value?
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“Know and invest in each customer’s lifetime value.” ~ Les Wunderman
What is lifetime customer value?
Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live.
Today we’re going to talk about lifetime customer value and it all has to do with a quote that I saw posted over on Rick Cesari’s Facebook page.
If you’re not sure who Rick Cesari is, I have his book right here. One of his books, he’s got quite a handful.
His newest book has to do with video marketing.
You can go and check that out over on amazon.com or on any of his pages. This was a great one that I read a few years back that was really helpful when I was first introduced to direct response marketing. And he had this post of a quote on his Facebook page and it was,
Know and invest in each customer’s lifetime value.
That’s a quote by Les Wunderman, another famous person within the world of marketing and sales.
I wanted to talk a little bit about customer lifetime value because it’s an essential quality of direct marketing or direct response marketing as we know it.
It’s something that isn’t discussed across the board. And it’s surprising. It isn’t because of how valuable it is.
So customer’s lifetime value, how can you possibly know what that is?
Well it comes down to quantifying it.
At some point you have to kind of figure out what your overall customer lifetime value is or at least within particular niches that you serve, depending on which ones you’re talking about. because you may have some that you have multiple purchases through or they get involved in some type of membership and they’re going to have a higher value than somebody who is just a onetime purchaser.
So, where does that take you?
What is customer lifetime value?
It’s about measuring not just on a transaction by transaction basis, but on a customer to customer basis.
How long do they stick with you?
How often do they purchase from you?
It’s not just about tracking it, it’s not just knowing but investing. That’s the cool thing about that quote. I.
t’s about investing into the lifetime value.
It’s about making things better for that customer so that they want to pay you more to get more of what you provide or for you to provide more things and you’re currently providing them.
Customer Centricity is a concept that we talked about in the past.
It’s an idea that if you put them first and you see it from their perspective and you can produce more value for them on a regular basis regardless of what industry you’re in, find out what the customer wants and get it to them.
If you can do more, they’re going to be more valuable to you in the long run and you’ll be able to then find more of them in.
In essence, it’s like I talk about taking that ideal customer, putting them in a copy machine and just copying them over and over and over again.
That’s where your marketing should be focused and where your entire business strategy should be focused is on making your customers more happy, having them be more satisfied, give them more, get them paying more and in turn going out and finding more customers just like them.
Instead of just doing blanket marketing instead of just trying to spread your name and logo around. Actually focusing on finding more of the ideal client and doing that, you’re going to have a happier business.
Everything will get better for you.
So that’s just how it works. I’ve seen it happen over and over again with the clients that I’ve worked with as well as other people that have found these things out on their own.
So if you’d like to be able to work with me or be able to find out some more about the services that I provide and be able to talk about some of these concepts as far as how they apply to your business, go to BrianJPombo.com.
Also, if you are in the self-reliance field, meaning you’ve got products and services that help people to become more self reliant, go to DreamBizChat.com.
At DreamBizChat.com there’s a little process called the dream business transformation that we discussed there. And you can go find out how you can get quite possibly a free dream business transformation.
Go to DreamBizChat.com link is in the description in case you didn’t have a pen or anything.
Hey, you have a great night. In the meantime, come back here every day. Get out there and let the magic happen.
Content Marketing: What’s Stopping You?
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Content Marketing: What’s stopping you?
Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to cover some of the areas of content marketing and really what is the main concept that stops most of us from doing it.
I know for years and years I’ve helped other people build their own content marketing empires, help set them up in podcasting, help them set up and video marketing, help them set up basically a long-term blogging careers and so forth.
One of the main issues was getting my own self there and getting to the point to where I could start doing content marketing on a regular basis.
It was coming to this one conclusion and it was even a conclusion that I had thought of for years and years but never believed it completely and never really knew where that line was drawn.
That is the conclusion that good enough is good enough.
You know, you just need to get to a point to where you aren’t wanting everything just perfect.
Like this backdrop here. I didn’t have any of this stuff set up when I first started doing videos and I slowly just kind of have put it together over time.
It’s not exactly what I wanted it to be, but at least I got something to look at that’s behind me. Before I just started, I just grabbed my phone. I don’t have a wonderful camera or anything. I don’t even have the best internet connection for a live video like this.
But I do it anyways because it good enough is good enough.
It’s more important that I start putting things out there and do it on a regular basis versus waiting. because when you wait, nothing happens.
When no content gets out, nothing occurs for you.
Unless you have a reputation that you’re trying to save, then trying to keep your reputation or it’s even created, doesn’t matter much.
Getting your business out there and in the public eye and having people talk about it or at least having yourself talk about it or make reference to it in your content marketing is what matters most.
It’s a quantity over quality, especially in the early days, don’t worry about having everything perfect.
Gary Vaynerchuk talks about this a lot. Just getting a lot of stuff out there on an ongoing basis is what matters most right now in terms of actually trying to gain some form of attention.
So for example, I had sent out a message, I’d seen a quote earlier today, and I’m going to talk about that quote tomorrow, but you can go and find it over at BrianJPombo.com’s Facebook page.
I saw this quote that had been put out by a Rick Cesari.
Rick Cesari wrote this book. I spoken about this before, By Now. It’s an awesome book all about television, direct marketing.
He talks all about very specific stories in the lessons that he learned by working with, he was one of the ones in charge of setting up the George Foreman Grill in an infomercial. And Oxyclean and Sonicare and all these other famous things that the only reason why they’re famous is because he understood the process of how to go about building that.
Anyways, he had put a quote out and I shared this quote and when I shared this quote, I had some other people looking at it and enjoying it, but also Rick saw it himself, which is pretty cool. And he commented and liked like the fact that I shared it and he also liked BrianJPombo.com on Facebook.
So, hi Rick. Welcome to the welcome to the gang and happy to see you here. And there’s a lot of attention out there that you could be getting from either individual people or your mass market in general if you just get out there and get moving.
I had a lot of great ideas on content marketing and really the energy that you ought to be putting towards it comes from this book.
I’ve mentioned Austin’s work before, called Show Your Work, by Austin Kleon.
In the first chapter there’s a couple of great quotes that he sourced. One is from Charlie Chaplin, it says that, all of us are amateurs, we don’t live long enough to be anything else. A lot of times we want to be seen more professional and everything else. We want everything to be just right before we start putting out content.
That isn’t necessary.
You just need to start putting out the content.
There’s another great quote from a Dan Harmon, of animation fame, Rick & Morty and so on and so forth. Find your voice shouted from the rooftops and keep doing it until the people that are looking for you find you.
Those are just a couple quotes that I think apply to this when it comes to content marketing.
It’s about getting the process going first for you. So that you can find your voice and start developing things and start developing what you know is going to be necessary to move your brand, your product, your message ahead. And doing it in social media is a great way to start because not everyone’s necessarily watching right away and it gives you a chance to kind of work out all the bugs, which we’ve talked about in the past, so don’t, don’t delay it.
I was discussing this with Sean Douglas, who we talk about all the time here, even though he’s not always on the show.
Sean is our producer of the podcast Off The Grid Biz and also of Brian J. Pombo Live here. And when we were talking back and forth, we were talking about what kind of gets us stuck in this mode, wanting to have everything perfect and it occurred to us was that school did this. That really modern day school, especially in the United States, the way it’s set up, it encourages you striving for perfection and nothing else. Anything short of 100% on a test is not good. The further away you are from it, it’s worse and worse and worse and worse.
And you say, well, yeah, but how else would you deal with something like that?
Well, when it comes to being an entrepreneur and being a business owner, the idea of trying to get 100% right off the bat just isn’t going to happen.
The whole idea, people who are rewarded the most when it comes to business are people that act the most.
It’s the doers.
It’s getting out there, putting it out there over and over and over again. Even if you fall flat on your face and if you go F, F, F, F, D-, F , D plus C -, you know, you work yourself into something, but you start from the very bottom and the only way you get out of it is through action.
And I know, I know I got caught up in college not feeling like I can really move because I knew I couldn’t. I wasn’t able to hit the level I needed to hit to pass the class or do whatever else.
I couldn’t keep my focus.
There’s a million reasons for that, but the system trains you to not want to fail. What you should want to do is you should want to fail.
You should want to get out there, you shouldn’t want to fall on your face, and now you have the ability to do it and have a whole bunch of people see you.
But honestly, right off the bat, they’re not going to. People aren’t going to see you.
So get out there, start the process, put some stuff out there.
Yeah, you may have some friends that see you.
Yeah, you may have some people that know you that will see it, but beyond that, not a whole lot of people are going to see it right off the bat.
It gives you a chance to build on content and it doesn’t matter whether it’s video like we’re doing here or audio like we take video from this and put it out via podcast or whether you’re doing any type of writing online or pictures, any type of visual art that you would put out online.
All those things are the same concept. Just do it and do it over and over and over again.
Lay it all out there, see what comes back, see what type of results you get from it.
See what people are saying and see what you think about it and where you’re taking your message, what’s the end game with it.
So that’s just a little piece on content marketing.
Good enough is good enough, get things moving.
That’s what’s most important.
When I started realizing that everything started to grow for my business. So that’s just a little tip for you.
Go and check out DreamBizChat.com. Especially if you are in the self-reliance field and if you’re an owner or an executive of a business that helps people to become more self reliant through your products and services, go check out DreamBizChat.com. There’s a quick video there.
I’m specifically looking for those people to be able to talk to. And so if you’re one of them, go check that out. It’s free. Eight and a half minutes long. Go watch it. Let me know what you think.
Hey, you have a great night.
We’re going to be back here tomorrow. So in the meantime, get out there and let the magic happen.
One More New Years Resolution?
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One more new year’s resolution.
I am Brian Pombo welcome back to Brian J. Pombo Live.
We get back together everyday here today.
We’re coming to you live from Grants Pass, Oregon back in Oregon.
I still haven’t even changed out of my clothes from the long drive. Had to drive home with my wife and three screaming kids all under the age of five (actually Tyler is 5 but yeah), which is lots of fun. And now we’re back and it feels good to be back at home even though I love it. Visiting family and everything.
It’s great to be home. And today we’re going to be talking about new year’s new year’s resolution that you can add to the list of concepts that we’ve already talked about up till now.
Go back and watch the last four videos concerning new year’s resolution. But here’s one more to consider and that is developing a list of negatives, things you will not do in the coming up year.
So for this coming up year of 2020, the things you are not going to do for the year 2020. But it’s gotta be something that’s on your mind, but it should be something that you’re not going to do that you’re not moving forward with, that you’re going to put off for a year.
Now, it may be, I’m not going to be playing golf for this year and now you want to play golf, but you’ve got bigger goals that you’ve got to accomplish.
That type of idea, something that you may want to do, but that you’re going to put it off for a year.
It could be that I’m not going to hire a business strategist to come into my business.
Now I’m a business strategist. It would go against me to be able to recommend to you to, to not hire a business strategist.
But if that’s the case, if you can see that it’s not something that you should be focused on this year, then write it down, write it down, and then cut out all those things out of your eyesight.
So if you’re guaranteed that you’re not going to hire a business strategist, then you need to cut that person out.
So you cut me out of your life. Quit watching my videos, unsubscribe from my emails and my podcast and make sure that I’m out of your eyesight for at least same thing with anything that you are somewhat tempted to do, but you know is going to take you away from your main goal for the year.
So that goes back to our first resolution of having a business goal for the year.
At least one a number or a quantifiable idea that you can go after. And then what you’ve got to do is clear out the rest, get the stuff that may be just kind of nagging on you and set that aside from here on out. And it’s just a quick tip. Hopefully that’s helpful.
I’d recommend you doing that. I’d love to find out how it goes for you.
Also I have a question for you.
Do we keep the leg lamp up?
I’ve got to take down all my Christmas decorations.
I’m not sure if I want to keep the leg lamp up. Or just bring it out every Christmas time. It’s a major reward.
I don’t know. You tell me.
Hey, love hearing from you.
Always leave comments in the section below. You can always watch more of the videos over our BrianJPombo.com and if you happen to be in the self-reliance field, maybe you help people to become more self reliant with your products and services and you’re a decision maker at your company, either an owner or an executive.
I’d love to find out what you think about a video of mine that’s up for free over at DreamBizChat.com. You can find the link in the description and actually I have a paper here or you could copy this down.
DreamBizChat.com you can go on and find that and go and let me know what you think.
If you’re interested in what we call the Dream Business Transformation, you can fill out the application there, but if you have questions, let me know.
Also if you have any questions about any of the things we cover, leave a comment wherever you’re watching or listening to this. Hey, you have a great night.
We’re going to see you back here tomorrow for New Year’s Eve. In the meantime, get out there and let the magic happen.
Is Physical Print Dead?
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Is physical print dead?
Hi, I’m Brian Pombo wcome back to Brian J. Pombo Live. Tonight, coming to you live from Tracy, California.
I’m here hanging out at my dad’s house and I came across this, not sure if you can see that, it says Play Together.
This is an Amazon.com paper catalog.
If print is dead then what is this?
We’ll get to that in a second. Hey, if you think about this whole concept and this debate that goes on about whether print is dying or not, physical print specifically.
Then you just have to look at just this last season and….Hey Joe, I could see Joe’s watching tonight, just this last season. All the books, that some place like Amazon.com physical books, physical books that people purchase that they get delivered to their home.
So I’ve got, this is my Kindle Fire, right? Kindle Fire. I can read just about any book that’s out there nowadays. You can get one of them, you can get beamed over to this, this is hooked up online. Simple little thing. I bought this for, I believe it was on sale for 30 bucks at the time. Right now you can get the same one on Amazon, 50 bucks when it’s not on sale.
You can get just about any book out there, download it onto here. You could read it anywhere on the size, font level, everything else that you want. You can, if I get tired of reading it, I could just turn the reader on and it will audibly read it to me out loud. I can highlight, do everything I want in it. Just about every version is cheaper than the physical version that’s out there.
So why hasn’t this completely taken off?
Why isn’t everybody doing all of their reading on their phones or on their tablets, on their computers?
It’s because physical print isn’t dead.
It’s because people still appreciate having some paper in their hands. They still appreciate being able to flip through something now. Maybe that’ll change in the future. Right now it hasn’t changed that yet. Yes. Things like this make competition.
Whereas physical print didn’t have competition before, but it doesn’t change things in the sense that physical print just dies. Just rolls over. No, it just has competition now.
So let’s look at this.
This is a catalog, a toy catalog from Amazon.com. Okay. And my kid loves this. My oldest kid Tyler just loves to flip through. When I was a kid, my grandmother would give us the JC Penney’s Christmas catalog, which had all the toys in it. We’d flip to the section with the toys and she said, circle the things that you want for Christmas. That was like the greatest thing in the world. We’d sit there and we’d look into it and we look at all these toys and it’s got a lot more physical, you know, here it is, the ooze in saliva and stuff and you got kids playing with it.
I don’t know if you could see that there. Sorry. It’s reverse on my side. So it’s kinda tough to tell what you could see, what I could say.
But there’s something more dynamic about having it on paper and being able to flip back and forth easily instead of just flat on a screen. It’s still flat, but it’s flat in a different way.
It’s a strange thing, this physical phenomena, these things still work. People still like ordering through catalogs.
My dad also has a huge pile of catalogs from all these famous places that you all know that anybody can go online and order anything that way, but for some reason, here’s a completely digital company, Amazon.com they sell digital box and everything else, they do everything they can do digitally.
They’re trying to encourage people that way and they still go out and print a paper catalog and send it out to their Prime users.
I think this was for Amazon Prime users still happening.
So that goes back to you and your business. Are you sending something physical out to your customers or prospective customers?
Are you sending out physical mail, physical catalogs, something physical that they can feel in their hands?
It’s something to consider this next year when we’re talking about new year’s resolutions like we have for the last handful of of videos.
This is another thing to think about as you’re going into the new year and where you’re taking your business from here on out. Don’t get too narrow focused, broaden the horizons if you do mainly online stuff, look at doing offline stuff.
If you do mainly on offline stuff, think of doing more online stuff.
Just broaden your horizons a little bit more and I think you’ll be happy with the results if you’d like to be able to work with me and be able to see how I can help your company be able to go from where it’s at to where you want to be at a higher level.
Then go to DreamBizChat.com. Especially if you’re in the self reliance field.
Go to DreamBizChat.com the link is in the description. Go check out the video I have there.
I think you’ll be impressed with what you see. And Joe saying, I remember as kids we couldn’t wait for Christmas. Catalogs come in the mail. They absolutely right.
I mean, me and Joe are only in our early forties and we can remember that it wasn’t that long ago and it still exists. Don’t be so quick to switch things.
You should always try new things, but don’t be so quick to throw away the old things.
The old things become new again over and over and over again. It’s a constant cycle. Have a great night. In the meantime, get out there and let the magic happen.