Tag: Mother Earth News Fair

Gifts From the Darkness

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Gifts From the Darkness

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Hello everybody gift from the darkness. That’s what we’re going to be talking about today.

Coming to you, not from the Orange Office, if you can’t tell. We are here in Corvallis, Oregon for the Mother Earth News Fair.

Got different equipment. I think I have my microphone out in the car but it’s just going to deal with this for now and we are going to be here all weekend so hopefully tomorrow we’ll get some views from the fair. Maybe do a live right from a the Lynn County Fairgrounds where the Mother Earth News Fairs are at in Albany, Oregon.

About 20 minutes down the road from there. If you happen to be a business owner or an executive of a self reliance based business, the type of businesses that the Mother Earth News Fair is going to be highlighting quite a bit in their, especially in their vendor section. Then you’re someone I’d like to talk to.

What I do is I specialize in helping businesses move from their current even successful states and moving into their dream business scenario. So everything and it really tends to relate around a person, either an executive or a business owner that’s in charge and it kind of what would be in their best interest and we kind of focus on what would it take to make the business go in that direction. I’m a business strategist.

Go to DreamBizChat.com. That’s right. I brought it with me to DreamBizChat.com. My little cue card here., hey Joseph Costamagna, joining us out there in internet land. Hello, we’re on Facebook live. For those of you who are watching a replay later. We have ah, let’s see, I was going to talk about a gift from the darkness. This is a podcast that I did with Leah Webb from Deep Rooted Wellness.

Go and check it out. I have a link in the description. There’s a little wave wave emoji here I am waving back. If you look at the link down in the description or up in the description, depending on where you’re seeing this, there’s a link to Leah’s podcasts. It’s a really great podcasts. She’s a really great person to talk to.

Hopefully I’ll get to meet her in person here at the Mother Earth News Fair and she’s going to be speaking here.

She mentioned this great line about gifts from the darkness and as kind of a weird, you know, woo woo way of thinking of it initially unless you understand what she’s talking about.

And what she was talking about is all these scenarios that happened in her life that at first seemed to be horrible.

They is that whole concept of mixed blessings, right?

They seem to be horrible situations, but they turn out all turn out for the best even though it’s really crazy situation.

So one of the main ones that she brings up is the fact that she had a son who was born who ended up having severe allergies to foods, to certain foods. She then had a daughter that has cystic fibrosis, which also requires a lot of dietary changes and so forth.

And so she became extremely knowledgeable about diet and started learning about all these things and got so good at it that she started training other people about how to do the same thing. And now she’s written a book.

Go and check it out over at offthegridbiz.com, you think I’d know my own website, offthegridbiz.com is a podcast that I put out. And we have all whole bunch since I’ve last spoken with you. So go and check that out and go and check out Leah’s episode. We’ll be talk about some of the other episodes in later lives tomorrow.

Hopefully get to show you some of the Mother Earth News Fair. Maybe get to talk to some people. Maybe you’ll get to meet some people right here.

So come on back tomorrow and I a promise I’ll be here and in the meantime, get out there and let the magic happen.

Are You Flexible?

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Are you flexible? Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

I’m with BrianJPombo.com and I was going to come to you with a completely different topic tonight, but I have to be flexible because tomorrow I am going to be a leaving town to go to The Mother Earth News Fair in Albany, Oregon.

We’ve been leading up to this. If you’ve been watching any of these videos, you know that this is the process. This is what we’re going to be doing this weekend. So we’re going to be on our way up there and that’s starting tomorrow and it’s going to be a really busy weekend.

The vehicle that I had planned to take decided to start giving me some trouble and talking back today. So that is not the vehicle we’re going to be taking. We are going to be taken a rental vehicle instead.

So all this stuff happens all at the last minute. Thank goodness it happens now and not during the trip.

You know, you gotta look at the bright side of things and you’ve gotta stay flexible.

You gotta I mean I’m pulling in a late night here because we got a bunch of things that need to go out tonight.

Needs to happen now and a lot of things end up popping up in your way and you just gotta keep moving. Don’t forget you’re not the only one. When these things happen to you, it happens to all of us. It’s part of the process. Remain flexible.

Flexible is the word. Speaking of flexibility, if you are a business owner, you know what I’m talking about. If you’re an executive and you’ve been working at your company for awhile and you’re one of the ones that everyone depends on, you know about flexibility.

And if you’re looking to take your business and flex it out, how about that for a little link there, we’re going to flex out your business and really make it into your dream business.

Go to DreamBizChat.com go and check out the video there. DreamBizChat.com link is in the description. Go Click on it. Go check it out. There’s a video there. Tell you all about it.

I’m not going to go through it today. Go through it just about every single day with you. So go check that out. I got to get my work done. Tomorrow we’re going to be out on the road. Maybe have something fancy to look at. Maybe not, I don’t know, but we’ll show you.

Show you whatever the adventure is that happens when you’re out on the highway and day after that, we’ll be at the Mother Earth News Fair.

Lots of interesting stuff, guaranteed coming up.

Go check out offthegridbiz.com is the podcast. We’ve got new episodes even coming out tonight. Go check it out. Have a good one.

Want A More Simple Life?

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Want A More Simple Life?

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Episode with Gary Collins: http://offthegridbiz.com/gary-collins-the-simple-life/

Want a more simple life?

Hi, I’m Brian J Pombo with BrianJPombo.com welcome back to the Orange Office. This is Brian J. Pombo Live coming to you from Grants Pass, Oregon.

Today we’re talking about simplicity, life simplification, a great little phrase that this fellow made up right here.

This is Gary Collins. Gary Collins is the writer of many books including some one called Off The Grid, which ties right into my Off the Grid Biz Podcast, which I got to interview him on. If you check out the description, you could see the link going back to that interview and I highly recommend you listen to it.

Now at the time of the interview we did it over video chat and he doesn’t look a lot like this. He’s got a beard now and a baseball cap on, so he looked like a completely different person but very sharp guy.

Lots of fun to talk to and he’ll be a lot of fun to listen to make sure and listen to that podcast. He’s got a lot of energy and a lot of the stuff he talks about, it’s really funny because a lot of the stuff he talks about that, uh, I heard someone else saying is a lot of common sense.

He has a lot of solid common sense, but he delivers it in a very confident, straightforward, no bs attitude that makes it a lot of fun.

One of the themes that he has is this concept of life simplification.

And the way I see it is it’s life simplification for the purpose of lifestyle design. So if you can have the ideal life, my friend Tyler says that, it’s a life you don’t need a vacation from. If you could design a life you don’t need a vacation from, what would it be?

And would it be more simple? If you really distilled it down to its most simple form, what would that be? How would that look? If you could just make it as basic as possible just to start out with, just to make your life easier, stress-free, and really be what you want it to be. What would that look like?

That’s what Gary focuses on, that’s his perspective on things. And that’s what he helps people bring people to. He has a series of books. Has a new one coming out called the Simple Life Guide to Financial Freedom.

So we talk a lot about that on the show where he’s talking about financial freedom. He’s talking about, how to really simplify things to be able to get what you want out of life while at the same time not messing people over and really having a good moral life.

Go listen to that because I think it would help you out.

I think it’s very much in terms of a lot of the concepts that we talk about here. He actually lives off the grid. So beyond what most people would off the grid, he lives off the grid, he and lives very much an off the grid lifestyle.

He tries to stay off social media except for business and so forth. And he’s got a lot of cool concepts. Go and listen to that episode.

If you are a business owner or an executive that’s in the self-reliance space, meaning that you have products and services and a lifestyle that promotes self-reliance to others, then you’re somebody I’d like to talk to. Go to DreamBizChat.com. At DreamBizChat.com where I’m discussing the dream business transformation.

There’s an eight and a half minute video you can watch. Just go take a look. It’s free to apply and it’s free to take part in the Dream Biz Chat if you’re so interested, if you’re so inclined. And if you qualify, go and check it out. I’m quite a ways off from being able to have any Dream Biz Chats right now or at least two weeks to two months out right now with them. So there is a waiting list, but if you go apply, I will definitely get back to you within the next week and a half or so.

Like I said, we’re kind of backlogged and like on a lot of great episodes on, Off the Grid Biz coming out even tonight. Go and check it out once again. DreamBizChat.com. Tomorrow we are going to be discussing, uh, let’s see, what are we going to be discussing?

I don’t know. It probably the next episode of Off the Grid Biz, which is going to be coming out tonight. Ooh, go and check it out. It has to do with, how to have these types of businesses.

How would you have…..we talked about, expert type businesses or adding some expertise into the business that you already have? We’re gonna talk about a person that’s been doing that themselves. They’ve been practicing this concept of learn, do, teach, and it’s just, it’s a constant cycle. I think you’ll find it interesting.

We’ll see it tomorrow. In the meantime, get out there and let the magic happen.

How To Beat The Man

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How To Beat The Man

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Link To Interview: http://offthegridbiz.com/andy-brennan-aaron-burr-cider/

How to beat the man. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be talking about how to beat the man. In other words, the big guy, the one that’s in charge, the one that seems to be running things, the big corporate giant, whoever it is.

If you’re a business person, you’re in a specific industry, chances are you’re not at the tip, tip, tip, tip top of that industry. There’s bigger people that tend to have their sway over the marketplace and can sometimes be the bane of your existence.

If you’re dealing with any form of competition whatsoever, even if it’s just a subtle competition from Amazon.com like we’ve discussed in the past. There’s a way that you can handle that and someone that put it in a really good way. Is this fellow here, his name’s Andy Brennan, I got to interview recently on The Off the Grid Biz Podcasts.

You can listen to it at offthegridbiz.com if you check the description, you’ll see the link going directly to Andy’s podcast episode. He is a co-owner in Aaron Burr Cider. He is the writer of Uncultivated, a new book that’s been out. Go and check that out.

His claim to fame is creating cider out of wild apples. He is from New York state.

He has a whole interesting story that you really ought to go and listen to. Well, one of the points he makes towards the end of the interview, he discusses how there’s one thing that the big guys really can’t do when it comes to competition and there’s a whole bunch of ways to beat out competition.

I have a whole series of videos, regarding the nine different ways of how to beat Amazon at their own game. You go and find those wherever you’re watching these videos.

You could scroll back and find those, just type in “Amazon” (at brianjpombo.com) and see if you can find it. But he mentions a way that ties into a lot of the ways that I have in terms of how to be at all competition.

And I think it’s one of the major ones and it comes down to relationships.

Having one-on-one relationships with your customer base is so huge. It’s so enormous and it’s one of those things that larger companies just can’t do.

Even if they could do, if they could wrap their mind around it, I’m not sure they would. I don’t think they understand how important that is. If you’re able to do this, you can lock in the loyalty from your customers and it’s in a perfectly organic way.

It’s not like you’re doing it just to lock them in and to keep hold of your customers, but even if you were, you’d be able to do that if you focused on the relationship that you have with them versus just the product or what they’re getting out of the product or service that you provide.

Get to know the person, treat them like a human being. You will beat out everybody else. If you’re able to get in physical proximity to them, whether you have to travel or not, do it. Find a way, throw a convention on. Go to a convention where your customers are already hanging out or where your proposed customers hang out.

Get to know them, meet them, let them see you as a person. Put yourself out there as a person.

Write a book like Andy did and put yourself out there as a person. Be vulnerable in that sense. By doing that, you can beat out the big guys because they’re never going to do that, they really won’t.

They could if they really wanted to, but they’re not going to and they want to be able to do it with as much finesse as you can do being a scaled down smart company.

So with that in mind, if you are in the self-reliance field, if you help people either through your products, your service, or the message that surrounds it to be more self-reliant, your someone I’d like to talk to.

Go to DreamBizChat.com, there’s an eight and a half minute video. Go and watch it. Find out more about what the dream business transformation is. It’s a completely free process, but I’d like to find out what you think about that video and find out about what we’re offering.

They’re completely for free for business owners and executives in the self-reliance field. That’s all we got for today.

Tomorrow we’re going to be talking about, let me see if I can remember. Hold on. It’s coming. It’s coming. Another person that I interviewed on The Off the Grid Biz Podcast, it’s going to be a brand new one.

It’s not even out right now, but it will be out tomorrow, and she has a secret on how to handle adversity, how to look at adversity and handle it in your business if you’re able to handle it the way that she does in the way that she describes….you’re a winner in my book and you’re the type of person that I like to do business with and I know there’s other people that will think the same thing.

So be sure and show up tomorrow. In the meantime, get out there and let the magic happen.

Big Why – Little Why

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Big Why, Little Why

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Big Why, Little Why. What’s the difference? What’s it all about?

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking about big why, a little why and a particular why that this gentleman had.

His name is Frank Hyman. You’ve heard me speak of him before. If you’ve been listening at all this week, we’ve been talking about his book Hentopia, his process in getting this book published.

It’s very, very interesting how it went from a very little why idea to become a really an extension of his bigger why. I’ll tell you about it a little bit right now, but first let me just tell you. If you happen to be in the self-reliance field and you help people to become more self reliant through your products and services, let’s say you’re a business owner or you’re an executive in that business, you’re the type of person I’d like to talk to.

Go to DreamBizChat.com it’s specifically for business owners and executives in the self-reliance field. Go there. You can click on the link. It’s in the description above, below where it, depending on where you’re watching this, but you click on the link or type it in DreamBizChat.com. There’s a quick little video there. It gives you an idea of what the dream business transformation is all about. It’s completely free. Go check it out.

Let’s talk about Frank Hyman here. I interviewed him not long ago, a couple of weeks ago, something like that. I know all the days are, all melding together. I’ve been having a lot of activity happening lately and it’s been super busy. So Frank though is very interesting. He has a very interesting story. It’s a very friendly guy.

He has a great way of speaking. He’s a good storyteller. I really enjoyed listening to him. It’s a conversation I had with him over the phone. So it’s a little…..you gotta listen to it like you’ll listen to somebody talk on the phone, but it’s not a bad podcast.

Go and listen to the episode. It’s over on OffTheGridBiz.com you can find the link also in the description down at the bottom. It should be there, it’s a the special episode I did with Frank and he talks all about his business, how he got around to writing this book Hentopia and the process is interesting, I’ll give you the background.

His wife, they were living in an area where they could have chickens, they had enough room to have chickens, she wanted to have chickens and he’s like, I just want to be able to have a vacation for two weeks at a time and if we have chickens, we’re going to be tied at home.

I don’t want to have to be tied at home. So he did some research and found a way where he could still be out and go on two week while she could have her chickens. And so it would all work out perfectly.

As he got into that, he realized this is a lot more simple than people realize. I think I can show people how to do this on the low end. People that don’t have any money whatsoever, I can show them how they can take, let’s say, pallets….old wooden pallets and break them up and make a chicken coop out of it. He talks about all that in here. Really interesting stuff.

It’s all about habitat. It’s all about building the places where your chickens would live if you had chickens, very interesting.

And so that little why of just wanting to make his wife happy, allowing her to be able to have chickens while at the same time allowing him to have his creature comfort of being able to leave town for two weeks at a time.

That little why is also tied to a bigger why because his whole life…..going all the way back to his childhood. He’s kind of been put onto a path of trying to help people that are disadvantaged.

That maybe not economically capable of being able to do everything they want to do. And so this was his way of being able to go out there and he puts on classes and he’s going to be at the Mother Earth News Fair in Albany, Oregon.

He puts on classes to show people how to do this stuff. He wrote the book, he’s planning on writing more books around the same topic to show people that it’s not that tough to get what you want out of life if you’re willing to just be a little bit creative. And he’s certainly been creative with his time.

It’s that entrepreneurial spirit, but that big why of wanting to help people. And while at the same time having fun. That’s another thing he mentions a big point of his life is and wanting to do speaking and all these other things. It’s just to have fun. If he could have fun, he’ll keep doing what he’s doing. Great message.

Go listen to that podcast. This was just me trying to get you to go home and listen to it. If nothing else, go listen to it. Tell me what you think of it because he has a lot of great points to bring up and a lot of great points that would tie back to business, which is why we call it the Off The Grid Biz Podcast.

Tomorrow we’re going to be talking about the episode I did after that that came out after that.

You could also listen to that when it’s with Andy Brennan of Aaron Burr Cider. Okay. He’s, he’s from over in New York State and he makes cider out of wild apples and he’s got a very interesting story.

Also another phone interview and it’s a very intriguing interview indeed. The point I want to bring up tomorrow that we’re going to talk about here is his idea of how you can use one secret to be able to beat the big guys.

If you are a company that’s looking to beat the big guys out of their profits and be able to make a huge difference, this is something you can do that they can’t do or can they, maybe they can.

If you’re are one of the big guys and you’re trying to keep one of the little guys from picking you off, this might be a way of doing it also. Hmm. We’ll see you tomorrow. Have a great day. Get out there and let the magic happen.

Easy Way To Expert Status

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Easy Way To Expert Status

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Here’s somebody you gotta listen to, this is Deborah Niemann. She’s going to tell us about the easy way to expert status. I’m not sure if she call it that.

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Go over and listen to Deborah Niemann. She’s known as the Thrifty Homesteader. You can find her at thriftyhomesteader.com but before or after you do that, go click on the link that’s in the description going to Off The Grid Biz Podcast.

It’ll take you directly to her interview that I had with her, delightful person to talk to and she has so much experience in the world of homesteading and it’s only from her going out and trying it out. She went out, she tried it out, she started it, and then she started teaching it.

She started teaching in a small way, gotten into it a big way, got into it even bigger way, and now she’s an expert in the field of homesteading in some very specific areas. And you’ll find out by going and listen to that podcast.

I got to hold some things back. I got to get you over there and listen to it. Go listen to the interview. It’s relatively short and the stuff that she has in there, if you’re looking to be an expert in your field or an expert in a new field for you,

I think you’re going to get some good nuggets off of what she’s saying.

All you have to do is translate it back to what you’re doing regardless of whether it’s homesteading or anything else. Take her path and copy it and use it in your own life and you’ll, you’ll be, you’ll be thankful you did.

If you’re looking for any assistance in that, especially if you already have a business that’s successful, if you’re the business owner, if you’re an executive in that business and you’re looking to take it to really be the dream business.

If you’ve got a concept that you’d like to achieve and you’re just wondering what the pathway is to get there, the first step is to develop a plan, a strategy. This is specifically what I do. I’m a business strategist and I help business owners go from point A to point B and really building their dream business even if it’s from scratch.

But if you’re successful that’s the best way to do it is after you’ve already been successful. Taking that car that’s already moving and turning the wheel works a lot easier than if it’s not moving.

Go to DreamBizChat.com if you think that that sounds interesting to you at all, go to DreamBizChat.com is my personal site. It’s got a video there. I go through the details of what that’s all about, but go check that out.

Go check out Debra Niemann’s interview. It’s a great interview and go check out her website at thriftyhomesteader.com and we will see you tomorrow. Tomorrow we’re going to be talking about Frank Hyman.

Remember, it’s the guy that wrote this book (Hentopia). We talked about him before, but I’m going to talk specifically about his interview and some of the nuggets that he left behind. We’ll be talking about that tomorrow. In the meantime, get out there and let the magic happen.

One Is The Deadliest Number

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One Is The Deadliest Number

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If you get all your business from one media source, one is the deadliest number.

Hi, I’m Brian Pombo. Welcome back to the Orange Office. I’m with BrianJPombo.com and this is Brian J. Pombo Live.

Today we’re going to be talking about the concept of one being the deadliest number out there. I think that actual quote comes from Dan Kennedy. Don’t quote me on that, but I think it does. Dan Kennedy a marketing genius and the concept is simple.

If you are dependent on any one media source for advertising for a publication, then you’re in big trouble.

It’s only a matter of time before that comes to haunt you. Okay. When we’re talking business, that’s what we’re talking about. I’m going to get into all that.

I’ve got some quick housekeeping to go through. On yesterday’s episode we discussed Frank Hyman and his book Hentopia. This is an awesome book. If you want to find out more, go back to that episode or go to offthegridbiz.com

I’ve got an interview that just popped up today with Frank Hyman. He talks all about his book Hentopia and even if you aren’t interested in chickens, okay. If you’re interested in building a business and learning how you can use the writing of books, the speaking at events and so on, so on and so on, to be able to help you build your business. This is a great episode to listen to. These books are fabulous.

This is put out by Storey Publishing. Look at the quality, I don’t know if you could see that well from here, but it’s really high end stuff.

This is not just some self-published thing. Not that there’s anything wrong with self-publishing, but a story publishing does a great job. This whole book is about how to build habitat from top to bottom, including feeders and everything else for chickens. Even if you’re on…especially if you’re on a budget.

So Hentopia, check that out. Frank Hyman, I told you I was going to show you the book. I’ve showed it to you.

Also, if you are a business owner or an executive in the self-reliance field, meaning you have products, services, a storyline that encourages people to become more self reliant. You’re somebody I’d like to talk to. Go to DreamBizChat.com. Go and check out the video there. It’s self-explanatory. It’ll give you an idea of what I’m offering and it’s free. It’s completely free.

DreamBizChat.com go check it out.

Third thing I want to talk about before we talk about this handsome gentleman, we are talking about David and Beth Pruitt who are with Amp-3.net. A fabulous emergency prep website.

We’re going to be talking more about them later. I spoke with them this morning. Got to hang out with them on their, Mountain View Ranch out in Sam’s Valley. Fabulous time. Salt of the earth people, like my friend Richard used to say, and I look very much forward for you to hear our conversations that we’re having together.

I wasn’t even going to be talking with them about the Mother Earth News Fair, but it came up and they got to tell me what they thought about the Mother Earth News Fair and their experiences with it and why they think it’s so cool.

So, we’ll be talking to them later. That podcast will be coming out after this mini series that we’re putting out right now on the mother Earth News Fair.

Now, the first episode that we have out, I’m getting back to the subject, getting back to the subject. First episode that we’d put out was yesterday. The mini series on the Mother Earth News Fair.

Once again, go to offthegridbiz.com to hear The Off The Grid Biz Podcast. You’re going to want to go to episode eight with this gentleman. His name is Andrew Perkins. Andrew Perkins is the events and business development director, I believe for Ogden Publications.

Ogden Publications are the folks that put out Mother Earth News and they put on the Mother Earth News Fair.

Why do they put on the Mother Earth News Fair? Mother Earth News has been around since the late sixties or seventies, I don’t have the date right in front of me.

They’ve been around for awhile.

They used to have, a whole set up that people can come and see. It was static. It was in one spot and is this horrible? I’m forgetting the name (The Eco-Village). Y

ou’re going to have to go listen to the podcast to find out the name, the name of their setup that you can go and see a physical representation of what their magazine was about. Well, that had gone away years ago. When Ogden took over the publication.

They said, hey, what if we could have something similar? And they said, “why don’t we do an event?” And we could have an event, people can all come and see it. We can have people put on….it’s basically an expo for a homesteading and everything that goes along with Mother Earth News that we’ve talked about on previous episodes.

I got a great interview here with Andrew Perkins, go and listen to it.

One thing he pointed out that I think is so important is how they were able to survive as a magazine.

I mean how many magazines are left anymore? Right? Print is really having a tough time, but look at how they’ve been able to survive. They’ve created a physical environment for people to interact in.

They’ve created community by doing that. I think it’s a point, we don’t even make that much on that episode, but they’ve built up a community. And I found this out and there goes Andrew….my screens gone.

But they up this community and in talking to all the people that are going to be presenting and speaking there, there’s this really tight knit community, really cool people and because of that they’ve been able to survive in an area that most people would say, “well, print dead, it’s done for now.” It’s not done for, it’s just got competition now from online content and so forth.

So it’s not on its own anymore because of the competition. People have to be more creative.

You have-to-have more than one media set.

You can’t just be coming from one spot. You’ll last for awhile, you won’t last forever. This is included in advertising. If you’re advertising and you get most of your people from one area, that’s fine, but you have to diversify. You have to have media diversity.

Media diversification is what is the name of the game.

You got to get out of your comfort zone and grow how many places you are reaching your crowd, your market, whether it be current customers, whether it’s potential customers or whether it’s past customers. You need to be meeting them in every chance that you can. Every format of media possible is the way you got to think about these things.

Otherwise you get bogged down with one thing. All of a sudden that media is gone or that media gets competition that wasn’t there before and your whole business is over. You don’t want that. I don’t want that. So diversify your media goal. Listen to that podcast.

Tomorrow we are going to be talking about expertise in an interview that I had with Deborah Niemann, who is the Thrifty Homesteader. She’s got a secret to how to become a very well known expert and she did it all. It all happened over many years and, but it happened magically and it’s something that you can copy.

We’re going to talk about that tomorrow. We’ll see you back here. In the meantime, get out there and let the magic happen.

How To Get Found & Remembered

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How To Get Found & Remembered

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What’s in the bag, what’s in the bag? For those of you if you can’t see this, if you’re listening to our podcast, I’m holding a paper bag right now.

We’re going to see in the moment what’s in the bag and it has to do with today’s topic and that is how to be found and remembered.

I’ll tell you why because I’m going to talk about two people that found me and got me to remember them and I think I will for quite awhile. I’m Brian Pombo. Welcome back to the Orange Office and I’m with BrianJPombo.com and today we’re going to be talking about how to be found and remembered, and this all ties back into my other podcasts.

So this is one podcast, whether you’re viewing it or listening to it. This is Brian J Pombo Live. I also have another podcast called Off The Grid Biz Podcast and you can find at offthegridbiz.com we’ve got some new episodes coming out all week, every day.

We’re pounding out two episodes, going to have two episodes going out tonight. Really great episodes tonight. We’ve got Andrew Perkins and Deborah Niemann.

You’re gonna want to listen to those, both of those episodes that are really hot.

I’ll be talking about those later, but you’re also going to want to realize how you can use podcasts. Even if you don’t have a podcast, I recommend you find podcasts that your customers are listening to.

Find ones that your customer base or your potential customer base is already listening to and find a way to get on there. All you gotta do is offer it, offer it, get ahold of the person that puts on the podcast, get ahold of the host, get ahold of the producers and just offer your services to be on their podcast.

Most of the time they’re looking for people to be on their podcasts.

They’re looking for conversations to have. I would love to have more conversations. I’ve got to have a conversation with somebody this morning and she’s one of the people I’m going to be talking about. I got to talk, I believe it was last week with another gentleman. He’s someone I’m going to be talking about because not only should you be getting onto podcasts, that’s how to be found.

Get yourself out there and take advantage of free media that’s already available to you. Okay, just get out there and do it. You don’t have to be fancy. Everyone’s got a way of doing it.

Some people have a really fancy email that they send out or a Linkedin message or a Facebook message. Find a way to get ahold of these people. I don’t care if you call them, find a way. You don’t have to be fancy about it.

Just be direct and say, Hey, I’m so and so, I’ve got this book, I’ve got this business, I’ve got this product. Love to be able to talk about it. I think that your audience would find it interesting. That’s all you gotta do.

Just give them a reason why and give them a way to get back in touch with you. It doesn’t hurt to try. Get out there and get seen. Get heard on podcasts. It’d be helpful.

Now I’m going to give you an extra ninja tip and this is only for people that are really paying attention, people that really are thinking about this beyond the next step because I’ve got guests on my show all the time, Off The Grid Biz is a podcast that is mostly interviews at this time, we don’t have a single episode that isn’t an interview, isn’t some form of conversation.

So it just goes without saying that most of the people that are on there, we have an interview, we have a great time and that’s it.

We go back our separate ways and continue on with our lives. I’ve had two people the entire time do something a little bit extra and this isn’t to put down anybody else. That’s definitely not something I’m asking for extra from, but I’ll tell you what, I pay attention to people who do something a little bit extra because it tells me that they do it with other people and that’s going to get them a little extra attention whether they want to or not.

First person I’m going to talk about, it’s a gentleman named Frank Hyman.

I’ve got his name down in the description. Go and check that out. You can also check out his website Hentopiacoops.com he came out with a book called Hentopia and wouldn’t you know it, I wanted to talk about it here tonight. I wanted to show you my copy. He had his publisher send me a copy of his book and it’s not a small book, it’s a big book. It’s a big fancy book and I’m going to show it to you in another time because I don’t have it with me.

The name of that publisher is Story Publishing. They’ve got some amazing, they also sent me a catalog. They’ve got some amazing books out there, so go and check out Storey Publishing. You can find them online at storey.com.

And that Storey Publishing, they’ve got some great stuff out there. A lot of good people publish books with them. Frank is one of them. Frank came out with this book called Hentopia, like a chicken hen, Hentopia.

It’s all about how to build houses from scratch for your hands. Okay. How to build coops, how to build any form of habitat for your chickens and all, everything that goes along with it. So how to feed them, how to water them and how to make these things last so that you’re not completely a slave to your chickens if you’re interested in getting chickens or what have you. Go and check this out. It’s a great book.

Frank sent me a copy of it. They sent me a catalog along with it, like I mentioned. That’s cool. That really blew me away because I hadn’t had copy of a book sent to me.

I mean I’ve only been doing this podcast since April. Okay. We haven’t had a huge amount of authors on to begin with, but he was the first author that actually sent me a forward and copy of his book for this Dinky Little podcast offthegridbiz.com.

So here’s the second one today I met Janice Cox. You could find her at janicecox.com. We’ve got her website is in the description too. And she came to meet me.

We actually met in my office here in the Orange Office, one of the few people that have come to the Orange Office.

And she brought me this giant bag. Says you’re beautiful. It says natural beauty from the Garden, janicecox.com.

Janice brought all this stuff. The one thing that isn’t in here is, was a little bag of cookies that she had made lavender cookies. Those got taken home and nearly fully consumed by my family already.

They were really good. She brought me a whole bunch of stuff because we’re going to The Mother Earth News Fair. Like I talked about before. We’re going this coming up weekend.

So by this time next week we’re going to be there. I’ll be broadcasting from there. I’ll get to show you some of that stuff. It’s got some Epson salt here. She’s into real natural beauty and skincare and how to do things for yourself. Real simple things. And she’s got these great little recipe cards. There’s a loofah soap bar with a little recipe on one end.

Here’s one summer roll-on perfume, Rosemary Mint hairspray. Like I said, you can find out more about Janice at her website, janicecox.com. There’s a lavender time foot soak, the little recipe on there.

And she went and printed out the program for the Mother Earth News Fair because she knows that this is my first time going.

So she’s printed out the entire program so that I can plan my trip before I get there. And then on top of everything else. So they got those cookies, right. And then here’s her business card, which is really fancy, nice little business card there. And she gave me two of her books. Look at the size of these things.

These are two books. They’re both published by Ogden Publications. Who are the same folks that publish the Mother Earth News. Who are the ones that are putting on the Mother Earth News Fair and these are great books because they’ve got….let’s see if you could see it here.

They’ve got basically all her little recipes they’re like cookbooks and they’re not just stuff that you eat. It’s cookbooks for everything you could possibly think of. This is a natural beauty for all seasons.

This is brand new. This is a second edition. This is coming out. I’m not sure if this is out yet, but this is coming out real soon. She says 250 simple recipes and gift giving ideas for year round beauty. Really fancy book.

I love the drawings in here. The illustrator is a, let me see what’s her name is…….Dorothy Rinehart is the illustrator I’m going to attract down Dorothy.

She just has these awesome little drawings in here. I’d like her to do a project for me. And also this one natural beauty from the garden. This is a more than 200 do it yourself and beauty recipes and garden ideas from a Janice Cox. Very similar layout in this one. Great books.

Can’t wait to dig into those. That’s how you make an impact. You don’t need to have a book.

You don’t need to have anything special. Just have, if you’ve got products, give a sample if you can. If you have a business card, if you have any type of business materials, send it to the person that’s doing the podcast if you can, if you can afford it.

If you can work that into your budget, it’s worth it because it lets you stand out a little bit further. You’re already taken advantage of this great free media and podcasting and the ability for it to spread out far and wide. This is the new television. This is the new radio.

This is how people are communicating now. Take advantage of it while it’s all still relatively inexpensive, add a little bit extra.

You’re not only going to be found, you’re going to be remembered. Don’t forget speaking of remembering, I gotta remember my sponsor for these, his DreamBizChat.com if you’re a business owner or an executive at a company that helps people to become more self-reliant like Janice, like Frank Hyman, then you’re the type of person I like to find out more about.

I’d like to have a little talk with you over a DreamBizChat.com what are we going to talk about? Talk about taking your business from where it’s at to being the absolute dream business.

What are the things that would make it absolutely perfect. Go to DreamBizChat.com watch that video.

In the meantime, when we get back tomorrow, we’re going to talk more about podcasting in general, but specifically we’re going to be talking about media diversity. How diverse is your current media?

How many places are you meeting up with people, with your customer base, with your potential customer base, with your current customer base, and with your past customer base?

How many places are you touching them, both the free media, through through your paid advertising? How many different places are you reaching them? I’m going to give you an example of someone that’s doing an amazing job and being able to survive in what many would call a dying industry.

We’re going to talk about that tomorrow. You have a great night.

Your Business Must Be Cheesy

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Your Business Must Be Cheesy

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Listen, listen, listen, listen, listen, listen. Your business must be cheesy.

I’m Brian Pombo. Welcome back to the Orange Office. This is Brian J. Pombo Live brought to you by BrianJPombo.com.

Today we’re going to discuss a very important topic, it’s a secret. It’s one of these things that is not talked about often enough. I know you hear me that say that all the time.

If you can grasp this, you’ll change your business and therefore will change your life.

If you can wrap your mind around this concept, it’s not what I made up. Once again, this is not an original idea. This particular one is from Dean Jackson, who I’ve spoken about before. A real estate mogul and a marketing guru, you could say. This is a concept that he puts out all the time through his materials.

You can find them for free online, check it out. I don’t get paid by Dean or anything of that sort, but he has a podcast. He has a podcast called More Cheese, Less Whiskers and we’re going to talk about that today.

I have with me the dollar tree whiteboard, on this side of the country (West Coast), we call them Dollar Trees. They’re a Dollar Store. Okay, now follow along. If you can get this, like I said, it’s going to be huge for you.

You’ve got a mouse. This is no corporate brand or anything like that, so don’t get that out of your mind. It’s just a mouse. Let me fix a little bit here, make it look like a real mouse there. Real mouse. As realistic as I can get. Okay. You’ve got a mouse.

What are mice attracted to? They’re attracted to cheese. What are they repelled by….and I just want you think like a cartoon. I don’t want you to think like of actual mice or depending on what type of mice. What are they actually repelled by? I have no idea. But the cartoons tell me, mice are repelled by cats.

Mice love cheese, mice hate cats.

What’s this have to do with business? Your customer. I want you to think about this, your customer, your clients, your potential customer or client is a mouse. You need to provide them more cheese, less whiskers. What’s whiskers?

It’s if a mouse gets a scent, a slight ascent of cheese, it will flow through the air toward the cheese, right? It will do everything it can. It will go through mazes to get to that piece of cheese. It will risk life and limb in a mouse trap. It will do anything for a delicious piece of cheese.

If it gets the slightest hint of a whisker of a cat, it’s gone in the opposite direction. Nothing repels it more than a cat. Nothing attracts it more than cheese. So how’s this fit into your business?

Most of the time the things that we’re providing out there for our potential customer, potential client is whiskers.

We’re giving them the scent of the sales man, of a person wanting something from us. We’ve gotten neediness. Even if you’re putting out commercials, if you’re putting out advertising, why does advertising not work long-term is because people get blind to it.

They just start ignoring it. They start running away from it. They come up with nasty names like spam for it and everything else. Anything they can do to get away from the concept of someone who wants something from them and we’re all the same way. You’re the same way, I’m the same way.

We do everything we can to stay away from the person that wants something that is trying to get us to buy something, trying to separate us from our money. That’s what the cat is. That’s what the whiskers are. What you have to do is provide cheese. What does the mouse want?

All mice different in this case and this scenario when we’re talking customers, all customers are different. You have to think about your ideal customer and what is your ideal customer want? I’ll give you an example. My ideal customer currently, I refer to them more as clients because they’re less and less as customers.

It’s an ongoing client relationship that I have with my clients and they’re in the self-reliance field. They’re a business owner. They have an already successful business, meaning they’re not a startup. They have a business that’s been going and they’re successful. They’re looking to take it to the next level. They’re looking for someone to come along to help them through that process.

That is my ideal mouse. What’s the best cheese for them? I’ll tell you what isn’t cheese for them. I’ll tell you what’s whiskers, is me trying to sell them something.

Me trying to sell them a package deal. Me trying to sell them, get them on the phone, put ads in front of them. It doesn’t work out as well as cheese.

If they’re trying to promote their business, if they’re trying to get things out there, if they’re looking outside the box, which is the type of person that I’m looking for. Then they’re going to look for interview opportunities. They’re going to look for every chance they can to promote. So here’s where the podcast that I came up with that we talked about yesterday Off The Grid Biz Podcast. You can find it at OffTheGridBiz.com.

You’ll hear all the interviews I’ve already done. Many of those people are ideal clients for me. It doesn’t necessarily mean that I’ll ever go through the process with them, but I have a piece of cheese called an interview and I’m just giving away the farm right here.

I’m telling you exactly what my marketing plan is. I’m not going to tell you all of it really, but I’m giving you a big piece of it and I’ll tell them straight out this is a way for me to be able to, if nothing else, learn more about the marketplace.

We’re more about the mice and how they think. You think this is degrading? What’s degrading is when you don’t realize that everyone out there has something they want.

Your job is to get them what they want, not what they need, what they want. They want the cheese.

Help them to get the cheese. You can then help them to get what they need along the process, but they’re not going to listen to you if you’re giving off whiskers. If you’re trying to push your ideas on them, that’s whiskers. You need more cheese. Your business needs to be more cheesy.

We’re going to dig into this over time, but my podcast is a great example of cheese for the right type of mouse. For the type of mouse that I’m looking for, for the clients I’m looking for, for the relationships, the people I’m looking to work with long-term.

Even if they never become clients and I’ve met some amazing people offering this little piece of cheese. They may not ever become clients, but they help me to learn more about the marketplace. They lead the way to building my business and helping me to meet more people and get integrated into the niche that we’re currently looking in.

Included in that is the fact that I’m offering cheese to a whole bunch of people that are going to be speaking and presenting and doing all types of things at the Mother Earth News Fair in Albany, Oregon.

If you’re interested in that type of realm of self reliance, go over there and check it out. If you are a business owner who happened to be in the self-reliance field, go to DreamBizChat.com.

You can also find the link in the description, either below or above, depending on where you’re watching this go to DreamBizChat.com.

Watch the video. Tell me what you think and fill out the application if you think it applies to you. That’s all we got for today. Tomorrow. More great stuff. We’ll see you then.

How Expos & Trade Shows Can Explode Your Profits

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How Expos & Trade Shows Can Explode Your Profits

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How Expos and Trade Shows can explode your profits.

Hi, I’m Brian Pombo. Welcome back again to the orange office in Grants Pass, Oregon. I’m with BrianJPombo.com and this is Brian J Pombo Live.

Everyday we come to you with another tip of a way that you can make huge changes in your business.

Okay, so today we’re going to talk about expos and trade shows and other things like conventions and ways that you can get out there and make a huge change in your business.

It has to do with networking.

Nowadays with social networking, with social media, we all expect to be able to do things online. We all expect to be able to reach people by email, reach people on social media, reach people electronically as much as possible, and do everything from behind a desk.

Really, if you can focus on doing something else, if you can focus on going the next level and taking it out to the physical world, you’re gonna really see the big difference.

I’m doing it myself. So within the self-reliance field, which is one of the areas that I’m focusing in on right now, and I have a podcast, I’ve mentioned it before, it’s The Off The Grid Biz Podcast. Here’s the latest business card.

I’ll tell you more about that in a second.

I’ve got this podcast, right. This gives me a chance to get out there and interview people within the self-reliance field, get to learn more about it, get to learn more about their business.

Because I’m talking to them from a business end and it’s changed everything. So today I was talking with Andrew Perkins. Andrew Perkins, who works for Ogden Publications.

Ogden Publications publishes Mother Earth News. Mother Earth News is a magazine that helps people in the self-reliance field and specifically in homesteading and kind of living off the land and learning how to do things the way people always used to be able to do it, but kind of teaching people how to do it again.

So raising animals, raising your own food, taking care of your own place, that type of deal.

Mother Earth News has been around for a long time, but they realized a few years back that if you’re going to survive as a magazine, you have to expand out. You can’t just be just a print magazine and that’s it.

So they created these Mother Earth News Fairs, there’s six of them that happen across the country. These are basically it’s an expo that gets put on all across the country.

They bring in speakers, they bring in authors to come out, put on workshops, show people how to do things, get people’s hands dirty and really show them all these things that people were interested in who would read the magazine except it’s like alive. It’s right out there for them to see and do. So this is exciting.

I’m going to the Mother Earth News Fair in Albany, Oregon. It’s on the first weekend of August and I’d love to see you there.

If you’re interested in the self-reliance field as I am a head over to MotherEarthNewsFair.com and go buy yourself a ticket.

Head on out there and reach out to me. I’d love to love to come and meet you.

This is one of the reasons why I had these business cards made. So what’s the point of a business card nowadays? It kind of seems, you know, old fashioned right? Well business cards, I dunno, for the past 20 years or so, they’re not all that useful unless you use them right.

The way I see business cards, this is just my way of showing that I have something serious. I’ve got a podcast to be able to interview people. This is cheese. If you’re talking cheese versus whiskers, we’ve talked about this before and we’re going to talk about it tomorrow.

Cheese versus whiskers. This is cheese to the business owners out there that are looking to promote something. It’s a podcast where I’m asking to interview people.

I’m not asking for them to buy anything. I’m not asking for them to listen to me. I’m asking to talk to them and give them a chance to get their point out there. So that’s what this business card means to them. For me. I’m more interested in the other side of the business card. See all these lines. It’s all blank. That’s what I’m interested in.

I’m interested in filling this part out so I will give one of these to somebody and then if they don’t have a card or anything with them that tells me their contact information, I’ll get their name. I’ll get everything I can and have them right here and I get to hold on to that.

You see, that’s the most valuable thing about a business card. It’s showing that you’re serious. It’s showing that you had some pre-thought to this coming forward.

You may have a chance of them remembering you after they take home a card, but more than likely they’re going to put it in a pile with other business cards or it’s going to sit off to the side and get forgotten about. That’s just life.

That’s just how things are people. It’s too easy to forget about those types of things. But I plan on using this business card. We’ve got this whole plan. I’m going with Sean Douglas, my producer.

We’re going to head out there. We’re going to be there for two days, Saturday and Sunday. Get to meet people, get to mingle, get to network a little bit and learn more about the entire niche.

So how can you use this?

Find an expo, a convention, a trade show in the niche that you are working in. What you will find there is you will find people with who are either in your audience, in your customer base, or you’re willing to find people who are playing to your customer base and you want to learn from them.

You want to see what you can do together to be able to meet the same customer base. There’s so many options out there, but that you got to get off your duff out of the office, out of in front of the computer and go out and meet some people. So that’s today’s tips.

Go to DreamBizChat.com if you’re in the self-reliance field, if you are an executive or business owner, go to DreamBizChat.com and go and watch that video there. I’d love to hear what you think about it. There’s an application to fill out if you think it applies to you.

Tomorrow we’re going to talk about more cheese, less whiskers. We’ll see you tomorrow.