Tag: Principles

Path Over Plan – Carly Fiorina

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Path Over Plan - Carly Fiorina

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Path over Plan.

Hi, I’m Brian welcome back to Brian J. Pombo Live. Coming to you live every day here from Grants Pass, Oregon. Here at the headquarters for BrianJPomo.com.

Today I wanted to talk about this concept of the path over the plan.

I first heard this termed in an interview with Carly Fiorina.

Carly ran for Senate in California as a politician. Was a business person, made into a politician. She also ran for president. Still a number of things like that. I’m not here to get into politics or talk about whether I like her or not. It’s irrelevant.

What I heard though, something that stopped me in my tracks and she talked about path over plan and said that a lot of times we get caught up with the plan and when it doesn’t go right, we forget where the next step is.

This comes back to the kind of the three big things that I think business owners get confused about and it has to do with what are we talking about right now?

Are we talking about tactics?

Are we talking about strategies or are we talking about principles?

One of the most common things you see is people getting caught up with the tactics.

So her getting caught up with YouTube or getting caught up with this new product. It’s that tactic.

It’s a temporarily exciting thing that we’re getting caught up in the action and the action really doesn’t have much meaning unless there’s a plan behind it, which is the strategy.

The strategy, should proceed the tactic. If you’ve got a strategy behind the tactic, the tactic means more.

It’s based off of something deeper, but there’s another level deeper than that is most of the time we don’t as business owners.

If we are strategy focused then we get too overly focused on strategy and we haven’t spent enough time thinking about the principles that should proceed the strategy, the principles of the deeper thing.

And so if you get too caught up with strategy……and this is coming from a business strategist, okay, my main areas and helping businesses to plan, hench, The Worthington Method that we’ve been discussing in previous videos, hits a lot of the concepts that I bring to you here have to do with their strategy base.

Because most companies do not have any sense in long-term strategy.

But that strategy has to be based on principles.

It has to be based on something that means something to you that is taking you somewhere important.

And those principals, they have to be true. If they’re not true, the whole thing falls apart.

The tactics fall apart and everything falls apart, if the principles aren’t true, If the real clear in destination isn’t true, if everything about that is not true, then it’s like a formula and the whole formula falls apart.

So here’s a couple pieces out of Carly’s book.

I haven’t read it, but the book is, Find Your Way.

So you can go and track that down. I haven’t gotten my hands on it yet, but this is where she actually has a section or a chapter on it and I found an excerpt and it’s called the path over the plan. And says that the dirty little secret of a destination mindset of living life on plan is that if it fails to deliver what it promises every time for people who adopt an on planned approach to life, there are only three outcomes, each devastating in its own way.

And then she outlines what those three outcomes.

These are the three things that you end up with when you have some type of long-term strategy you get there. But you can’t sustain it, or you get there but it can’t sustain you so it doesn’t fit.

It doesn’t fit with what you want or you never get there at all. Those are the three things that most often happen when it comes to our strategies, to our plans, and that should always take you back to the path.

In other words, the principles.

You’ve got to take yourself back to why are we doing this?

Starting with why, by Simon Sinek is also a great, great book and you could find speeches from him on YouTube. Just understanding the real why behind everything. The principles is what matters most.

The path proceeds the plan.

It’s more important.

You always have to have it in the background. You always have to go back to it when the plan doesn’t seem to be going right. Just a simple concept.

Once again, a lot more deeper, a lot more on principles, kind of broad based idea. Hopefully it’s helpful to you.

If you’d like to help with your business when it comes to either the principles, the strategies, or the tactics. I’d love to be able to talk with you it. Go to BrianJPombo.com and click on help me grow my business.

Now, if you are in the self-reliance field, go to DreamBizChat.com. At DreamBizChat.com you’ll see a video there. Go watch it. It’s quick. It’s only eight and a half minutes long and you don’t have to sign in forward or anything.

Just watch that.

If it makes sense to you, fill out the application.

I’d love to be able to talk with you in the future. Glad you came here today.

I’m here every day, come back again.

You can find the rest of the videos going all the way back to, let’s see….it was may of earlier this year, were well over 200 videos in for this first main section of BrianJPombo Live.

So go to BrianJPombo.com/Media and you can watch all the past videos and you can catch us on all your favorite social media. So have a great night. Get out there and let the magic happen.

Why Should You Interrogate Your Customers?

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Why Should You Interrogate Your Customers?

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Why should you interrogate your customers?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every day here from Grants Pass, Oregon.

Today we’re going to talk a little bit about why you should be interrogating your customers. Why you shouldn’t just be talking to them.

You shouldn’t just be communicating at them or even with them. You should be questioning them. You should be having them in an interrogation and pulling every morsel out of that interchange as possible.

Are you recording your conversations with your customers?

Are you having conversations with your customers?

I know what the answer is.

The answer is no, you are not having enough.

And here’s how I know you don’t think enough about your customer in general. I can make that a blanket statement.

I could find that to be true. So tonight I was working, doing a little bit of a help with some people who ran a political campaign, just a local political campaign, nonpartisan. And they were wanting help on where to go next.

I’ve known them for awhile and the answer is always the same. The answer is find out what the voter wants.

Because in a political campaign, you’re not as much looking for our customer issue are looking for a donor. You’re looking for a volunteer, you’re looking for voter, you know, you’re looking for a little different action.

You’re not necessarily needing money to be exchanged for a product. The product is the candidate, when it comes to politics.

So in this case it’s a candidate, and in the particular case we were talking about, it’s a voter. They’re looking for a vote in exchange for what the candidates going to do for them.

It’s common human nature.

They create what they’re about first before they talk to the end customer, the voter.

And it’s like, wow, yeah, well they’ve got to have something about them first.

Well, yeah, you have to already know who you are about and everything else, but you should not design your marketing until you find out what they want.

Then you take where you’re at and where they’re at and you meet in the middle somewhere.

You find them along the way so that you could communicate to them first about their needs and their desires and what they’re looking to accomplish first. It’s not about pandering, it’s about true communication, which is putting the other person first.

Here’s a great book on it.

I know I’ve mentioned this one before. It’s a little book. It’s a little simple book but very powerful because he uses statistics to back up his point of view here.

It’s all about Customer Centricity by Peter Fader.

This is a focus on the right customers for strategic advantage.

It’s put out by Wharton Digital Press. Good book. Very straight-forward.

Let me see if I can find something, something quick. I should have looked this up ahead of time, but let me see if I can find a quick quote in here. Because I tend to get pretty good at highlighting good quotes here.

Says here, in the end, putting customer centricity into practice demands a good bit of work and a willingness to suffer a short-term hit in the pursuit of a long-term goal.

In other words, you’re not going to be able to put out your concept of what you’re wanting to do right away.

You’ve got to put the customer first. It doesn’t mean the customer’s always right. It means for you to be able to have a conversation with them.

You have to acknowledge where they’re coming from first before you can bring them to where you’re at.

It doesn’t matter whether you’re a candidate running for office or whether you are a someone trying to get people to go to your bowling alley or whether you’re selling a hamburger.

It’s the same thing no matter what.

If you’re communicating with someone and you’re attempting to persuade them to do something that they’re not currently doing, then you’ve got to acknowledge them first. Acknowledge where they’re coming from, and then show them what you are doing.

The product you provide, the candidate you’re supporting, how they can help get them there.

It’s the same thing. No matter what is all more about communication than about traditional marketing or how you would normally think of it.

This is probably my favorite quote out of this book. This is a customer centricity is a strategy to fundamentally align a customer’s products and services with the wants and needs of its most valuable customers.

That strategy has a specific aims, more profits for the long-term.

So this is specifically business, but you could take the same concept and tie it into whatever you’re doing.

That’s the end game.

So how you do that, how do you put the customer first?

It’s like I said, interrogate your customers, interrogate your customers, get them on the phone. Ask them if it’s okay to record the conversation and then move forward with asking your question.

Find out what they’re all about, why they tracked you down, how they tracked you down.

What other things are they looking for that you aren’t currently providing them?

What do they use your products for?

What did you know you’d go on and on?

I’m going in a very broad sense right now, but you can get more specific depending on your specific situation and you could brainstorm a bunch of questions and just get ready to ask.

Follow up questions, listen to the answers they’re giving you.

Record the answers they’re giving you, transcribe it, get it all written out because you’re gonna start seeing similarities over and over again of things that people suggest.

That’s the next product you should be creating or finding out there and delivering to your marketplace.

In the end, your goal as a business owner should be to get that market what they want, not to sell your product or service to them.

Selling your product or service to them should be secondary to them getting what they want.

Then you can add in everything else that you want to. Afterwards you can put in your concept. You can try and persuade them to your way of thinking or to get them to do something else on top of that, but you have to acknowledge where they’re at and you can’t create that desire.

You have to meet that desire. The desire is already there.

You’re not going to create it in them. Candidates for political officer. Perfect example of this because it’s something we can all see in business.

We can’t all see what’s going on in the business owner’s head because sometimes they don’t advertise enough or anything else and but most advertisements show this to be true.

Most ads are…..I’ve got this thing that does a bunch of things with it and it’s all focused on them, their product, their service and all the features and very rarely do they say, Do you have this issue? Do you have that issue?

Here’s a way for you to solve it.

This is a solution to the issue, to the desire you already have. You got to realize you can’t cause a desire to happen. It’s already got to be there somewhere.

You could connect up that whatever base desire, they haven’t connected with what you have, but you can’t create that desire. It’s already in place.

So that’s just some simple principle thoughts to keep in mind.

It’s one of the most common misconceptions I run into over and over and over again when people are attempting to communicate. When they’re trying to persuade people to do something and nothing is more of a larger persuasion on a more constant persuasion than the persuasion of business, of you trying to sell your products and services to other people.

So hopefully that’s helpful to you.

If you’d love to talk about this further and dig in a little deeper as to far as your business, because I’m sure you think that your business is completely different from everybody else’s.

I’d love to be able to talk with you and help you out, especially if you’re in the self-reliance field.

You can go check out DreamBizChat.com it’s about the Dream Business Transformation.

It’s a very simple phone call that we get on the phone or over the internet or an online video chat. It’s free.

Go check out DreamBizChat.com for more information.

We’re going to be back tomorrow with another one of these quick little tips and back and forth talking about principles, strategies, and tactics that you can use in your business for standing out. We’ll see you tomorrow. Get out there and let the magic happen.

You, Meth-Heads & Pink Envelopes

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You, Meth-Heads & Pink Envelopes

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You, Meth-Heads & Pink Envelopes.

What do these things all have to do with each other?

Well, we’re going to cover that today.

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live everyday. Today we are back at the head quarters for brianjpombo.com. We’re here in Grants Pass, Oregon.

So wanted to tell you a quick story and a really interesting marketing tactic that is based on principles of human psychology and go through that in a second. It all starts back, Oh, probably 15 years ago.

I was working for the government down in California State government. So working for the state assembly at the time, which is in the legislature. And it was just a short period of time that I’ve found myself working in the government, which I recommend for everyone to try out just for the education. But regardless, we’ll get into those stories another time.

But this specific story, I believe it was some form of class being put on for government employees by, I believe it was the state highway patrol. Which is in California, it’s called the CHP, the California highway patrol.

They were putting on a class all about, identity theft, which at the time was, was kind of a really hot buzzword that had started coming out. It was becoming something that was being much more widely talked about, especially with the internet, that had just started firing up and getting popular and everything.

So everyone was really freaked out about it.

Identity theft and what’s it all means and where’s it all, you know, how do you prevent it?

I learned some things there that I haven’t heard often enough and I’m not sure if it’s all still true, but at the time they were saying that across the board, that the highest amount of people doing identity theft, at least in California at the time, were drug dealers of some sort.

They were the ones taking part in an identity theft.

So what they do is they would grab either mail straight out of somebody’s mailbox. I mean, they honestly would grab shredded documents from the trash of businesses and so forth. Shredded documents.

They’d take it back and these guys were so strung out on meth that they needed something to do and they need somewhere to put all this energy. And they said they’ve gone into these places and found it time and time again where they had someone sitting there and placing the shredded papers back together and taping them back together piece by piece.

Now this was before cross shredded shredders were as common, but that was one of the things they were recommending and said they’re not going to do that with it’s cross shred. It’s just too much.

But if it’s just a big long piece that they could take that and put it together and all they’re looking for is an address, an address and a name that they can tie together.

If they can intercept that mail, then they can create an identity or they can use the identity that’s already tied with that mailing address.

So how does this all tie together?

Well, I learned back then and that from that point on I started cross shredding all my mail. Especially the envelopes that have the information on the outside with your name and your address and that, which is a funny thing.

I never would have thought it would have been necessary, but for some reason that it really was a huge way that they were at least at the time stealing identities. The other thing I did was I went out, I lived out in the country at the time and I’ve got a locking mailbox.

Well, fast forward it years later I didn’t have a locking mailbox at my last address. We’re actually going to be putting one in here at the new address. But the old address, we didn’t have one and I was friends with somebody that ran a private mailbox in town.

So we started getting all of our stuff at this private mailbox. And to this day, I still get a whole lot of my business work and everything through this private mailbox.

It really does cut down on the identity theft, because she’s very careful about the people she hires and everything else.

So I haven’t had an issue with identity theft since having all my mail go there. Not that they can’t get it somewhere else online or otherwise.

So how’s this all tie into business and everything else?

I’m getting there. I’m getting there.

One of the things that happens is if they we’re out of town and didn’t to the mailbox often enough that things start piling up. So I ended up with two of these letters and I’ll show you, I’ll show you the other side so you can’t see my address.

But you got these two envelopes that were bright pink and they had the same address on them, but they had the same return address on them, but there were two different dates.

Well, I’m like, what is it?

And I looked at who sent it. These were sent by Michael Senoff.

Michael Senoff is a fellow that I’ve mentioned previously. He runs HardToFindSeminars.com you can check out any of his stuff. He’s a famous interviewer, interviewed tons of marketing people and business people and all of these different issues that he has an interest in.

He’s gone out, interviewed these people, and then produce products based on this wide range of interviews, you know, 400, 500 interviews plus or however many he’s had through the years.

He’s had the website up since, 2002 I think, and fabulous material.

I definitely recommended anything you get from Michael Senoff, but I open these envelopes and they’re empty.

Why do I have two empty envelopes from two different dates?

Well, it turns out that I had purchased two separate things from him and these are were sent automatically, so I send an email out to them.

I say, what’s the deal with the empty pink envelopes?

What’s going on here?

And he comes back with a form letter that you could tell that it was a link. It was an email that was to a link. You go to this website and it says, Oh, obviously you’ve gotten my empty pink envelopes.

Let me tell you what it’s all about. I ended up with a bunch of these envelopes that I needed to get rid of and I figured what better than to just send them out to people that I’ve already done business with.

Now, he has all digital products.

Let me just say this part, he has all digital products.

How did he end up with my email address?

While he does all of his work through PayPal.

So if you purchase anything through PayPal and they’d give you access to the addresses of everybody that you’re doing business with.

So that’s where he got my address, my business address.

So he said, if you’ve received one of these and you asked about it, I’m going to give you a special offer specifically for people that asked about the empty envelopes. Now I could have let this go and just seen it as a flub.

And I imagine a lot of people do, or I say, oh, that’s interesting.

I wonder what that’s about and forget about it and never go back to it, but I had to know. I send them, I said, I got to know what this is about because I knew there was a reason behind it.

I won’t end up with two separate ones.

So it was a sale. It was a specific sale.

Now what’s the point of all this?

It’s a tactic for one thing. It’s a tactic. It’s a way to get your audience, your customer base to respond. The more you respond, the more you can intrigue them, the more you tie them in and you make them a part of your family.

It’s a very simple concept, but it’s all about demanding action. That’s a huge lesson that I get from these is demanding action.

Now there’s another thing that you get out of it, and that’s the concept that we’ve talked about in, How to Amazon Proof Your Business.

You know in that string of videos, you’d go watch those or read my upcoming book on it.

But it’s that concept of being different, just showing up in a different way, doing something completely absurd, completely different standing out. This is standing out. Simple, simple, simple. I mean, it’s nothing but a simple forever stamp on there. It’s nothing major.

This didn’t cost that much to send out, but it draws you in and it demands action.

Now most of the people, I guarantee you, most of the people that get these, nothing ever happens with them, but the people that do are tied in even closer to him and what he provides than anything else and was a great deal he offered to, it really was, I jumped on it.

I jumped on it, I did. I took advantage of it. I’m happy. I did already.

The material that he has is so good, but that’s a tactic.

It’s a simple tactic, but if you understand the psychology behind it, it’s huge and if you take something like that and do it at just the right time with your customer base, you’re going to draw them in and make a huge difference.

Make a big splash.

That’s all I got for today. Hey, you have a great night. Get out there and let the magic happen.

What Is the 7th Key to Growth?

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What Is the 7th Key to Growth?

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What is the 7th key to growth?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live every day today from Grants Pass, Oregon. Here in the main headquarters for BrianJPombo.com and today we are going to hit the seventh key to growth, which we’ve been discussing all the other keys one through six up until now in all previous videos.

If you haven’t seen those videos, go to BrianJPombo.com and you can check them out there. They’re over in the media section.

Today though, the seventh key, it’s not the most exciting one. It’s the one that is the most obvious.

I would say the seventh key to growth in the process of what we refer to as the Worthington Method. The seventh key to go growth is to review results and then reload.

So all the other keys that we talked about, all the other steps in the process, once you’ve gone through that, the final step is just to review what you’ve done.

So for those of you who have been watching us for a while, you may have seen the video that was plan, do, check, adjust. You could also go back and rewatch that one.

It’s the same process only it’s spread out a little longer and a little bit more specific to business owners. So the main section of that is check, adjust.

That’s what the seventh key is all about.

It’s sitting back looking what you’ve done, readjust where you need to, and then reload. Get right back on it again.

Even if you have to start at the very beginning and reassess your destination.

Sometimes that’s necessary so you find out more about that by going back and rewatching those videos. But it’s important to understand that growth is absolutely possible when you’ve been taken through a process, anything even similar to the Worthington Method with anyone, with any real concept of how to do this type of strategic planning.

Then at the end of this seventh step, you’re going to sit back and go, well, that was simple. That was easy and I feel really good about what just happened. It must be a fluke. This can’t happen all the time.

There’s no reason why we can keep something like this going, but that’s where you’re wrong. Something like this can be put into place and systemized and done over and over and over and over again to where productivity and working toward an absolute dream business, honestly, is possible.

But it’s only from taking that first step, going through the first seven keys, going through those initially, having a feel for it, and then realizing how close success has been at your doorstep and not that you haven’t been successful up until now.

I know you’ve had a successful business up until now, but the but to really reach that height that you’ve been after this whole time, to really get your business to that dream business level, to where there’s no turning back, for you to be able to do that, it really, it’s so much more simpler than you realize.

It’s not the tough things. It’s the simple little things that you haven’t been doing that’s standing between you and your dream business.

So if you’re a business owner or an executive that happens to be in the self-reliance space, meaning you’ve got products and services that help people to become more self reliant, go to DreamBizChat.com.

At Dreambizchat.com we have a little process called the Dream Business Transformation where we kind of go through a prelude to the Worthington Method.

The Worthington method isn’t what we go through initially, but we kind of lay out what the possibilities are, what might be possible by taking you through the world.

It takes 30 to 60 minutes. It’s normally charge up to $600 and above for taking someone through a strategy session, like the Dream Business Transformation.

But if you are in the self-reliance field and if you qualify, you might just be able to get one for free. So go check out DreamBizChat.com. There’s a video there that you can watch that will help you kind of decide and decipher whether you qualify and whether it’s the right thing for you.

So go check that out.

DreamBizChat.com the link is in the description and we are going to be back here tomorrow.

We come back day after day with another tip. Maybe a little insight, maybe something to think about. Maybe just something for fun, but come back tomorrow. We’ll see ya get out there and let the magic happen.

What Is the 6th Key to Growth?

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What Is the 6th Key to Growth?

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What is the sixth key to growth?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you live every day. Today from Grants Pass, Oregon.

I forgot to turn our light on back here. Let me turn that on. There we go. Gotta have the lamp light going and then I’m going to bring up this. This has something to do with what the sixth key to growth is and there are seven keys to growth and this is kind of how I would define what I call the Worthington Method.

The Worthington Method helps businesses take a direction that they’re wanting to go and making it reality.

So it’s really creating that dream business and if you’re looking to create that dream business out of the business that you already have, go to DreamBizChat.com.

DreamBizChat.com you can watch a quick video and it’ll tell you all about it.

So just go check it out. Let me know what you think.

Especially if you’re a business owner or an executive in the self-reliance field. I think you’ll find it quite interesting, DreamBizChat.com. The link is in the description.

So what’s the sixth key to growth? Up till now we’ve had videos on all the other keys.

They include the first one define a destination, second one was identifying the obstacles. Third Identifying the assets. The fourth one was assessing specific numbers. I’ve got my cheat list right over here, so I keep looking over. And then the fifth one is defining the straight line.

The sixth one has to do with laying out a single tactic.

That has everything to do with this book right here. And if you haven’t read this book, make sure you go out and get it.

I don’t get paid for saying this, but this book by Gary Keller and Jay Papasan, The One Thing. Killer book, great book, regardless of what you’re looking to do in life, if you are looking to do something on a regular basis and really make a splash, this is a book that you have to read.

It’s all about productivity and it’s about simplifying.

It’s about making things easier and easier way to get where you want to go.

Now the main focus of their book is all around this one question, the same question and that question is, I’m going to go, I’ve got the page already saved here.

What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary.

What’s the one thing?

So if you throw that into the Worthington Method, we’ve already defined where we want to go.

So the question is, what’s the one thing that you can do right now knowing that you know the assets, knowing that you know your numbers.

You know what obstacles are staying in your way for the long-term. What is the one thing that you could do right now that can take you closer to the destination that you’ve defined?

That’s what the sixth step is all about, is coming up with what that one thing thing is. And then moving towards and really quantifying it.

Saying, what’s the one thing. The way I like to think about it usually in terms of businesses, because most of my clients I meet with on a weekly basis, I will give them one thing to consider for a week or a month.

So it’s either a week or a month based goal. Either you’ve got to get this done within a week or within a month or we’re taking a piece of it that they have to get done in a week or a month and just focusing on doing that one thing, not on all the other steps that are necessary to get to this huge dream goal at the end.

It’s what’s the what that first big step going to take for you.

That’s what the six sixth step is about when we’re talking about the Worthington Method and what we’re talking about tonight, so hopefully that makes sense to you. Like I say, all these things start coming together tomorrow night.

The final one piece of the puzzle of The Worthington Method number seven. We’re going to go over that tomorrow night. Come on back then, and if you have any questions, leave a comment down below.

Also, you can go check out past videos and the audios from the videos over at the website, BrianJPombo.com. You have a great night. Get out there and let the magic happen.

What Is the 4th Key to Growth?

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What Is the 4th Key to Growth?

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What is the 4th key to growth?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every single day from Grants Pass, Oregon. And we’re discussing the fourth step in business growth.

We’ve been counting all the steps down to seven of the seven steps.

Go watch the videos that have to do with this determine your destination number two, Here, identifying the obstacles, and number three is identifying the assets.

Number four is assessing the specific numbers.

So the numbers that are associated with your assets, the numbers of your overall business over the past six months, year, two years, five years. However long you’ve been in business, whatever numbers are necessary to be able to look at?

It has a lot to do with your destination. What is the goal that you’re setting up?

If you’re setting up a goal to increase profits by a certain amount, then we’ve got to sit down and look at how you’ve been determining profits up until now. If it’s based on revenue, okay, what has been our revenue numbers up until now?

Where has been the dips and the spikes?

Where are the good times and the bad times and what helped create those?

That’s why we’re looking into the assets because the assets help create the growth and we want to see what’s available there to be able to tap into. And then you look specifically into the numbers. The numbers tell a story all together differently.

Oftentimes from what we tell ourselves as business owners. So when I sit down with a business owner, we sit down and we start going through these steps.

We determine where they want to go specifically. We find something that’s quantifiable, and then we look at, okay, what are the obstacles standing in our way? Then we look at the assets.

What do we already have on the ground that’s working for us or do we have that’s already almost ready to go and everything else in between.

All the pieces that are already helping us in that direction.

And then we look specifically at, what are the numbers up till now?

And I know what you’re thinking. This seems like a whole heck of a lot of research before we’ve ever done anything, but this type of research is going to help us determine while we’re in action and moving ahead.

If we do our research right, the action won’t be that pickup a deal and when we get thrown off by a certain circumstance that comes up from those actions, then we’re not going to get thrown off by it because we’ll have a very clear focus of where we’re going next, what’s in our way, everything else.

These are the simple, simple steps that most business owners completely set aside because they’re too simple, they’re not sexy enough, and they’re the necessary pieces though to be able to grow. To be able to get what you want out of your business and truly stand out for your customers within your industry and everything else.

That’s what we’re all about is helping you to stand out.

So if you are a business owner or an executive that’s in the self-reliance field and you’re hoping to stand out more, you’re hoping to get out there more and really discover what your dream business possibilities are.

Then I’m going to suggest that you go over to DreamBizChat.com so it’s a specific domain name that’ll go to a place right on BrianJPombo.com which you’re also welcome to go to, but on DreamBizChat.com that’ll take you to a specific page for owners and executives and overall decision makers at companies who are in the self-reliance field, meaning you’ve got products and services that help people to become more self reliant.

And tomorrow we’re going to be going over the fifth thing that you’re going to need, and so you’re not going to want to miss that as we count up to seven and get the top seven, which is a little process that I refer to as the Worthington Method.

So we’ll see it tomorrow. You have a great night. Get out there and let the magic happen.

What Is the 3rd Key to Growth?

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What Is the 3rd Key to Growth?

What is the third key to growth?

Hi I’m Brian J. Pombo welcome back to Brian J. Pombo Live coming to you every day live. Today from Grants Pass, Oregon here in the Brian J. Pombo headquarters, and I’m going to talk about the third key to growth.

We’re counting all seven major keys to growth, which also happens to be the steps of my Worthington Method, and we’re going to talk about the third one right now.

But first I wanted to let you know that if you are a business owner or an executive that’s in the self-reliance field, meaning you’ve got products and services that help people to become more self-reliant, then I’m going to suggest you go to DreamBizChat.com there’s a video there.

Go watch it for free.

Let me know what you think. And that’s DreamBizChat.com. Click on the link in the description or go there by typing it in directly.

So what’s the third key to growth?

So we talked about the first two keys. First step being really determining your destination. The second step being identifying your obstacles.

The third step is identifying your assets.

Now what’s an asset and what do I mean by an asset in terms of your business structure?

So there’s two main places I’m going to key into here. One is the definition that Robert Kiyosaki has for an asset, which is basically anything that’s putting money into your pocket on a regular basis.

That’s an asset, something that is continually giving, it’s producing for you, that’s in terms of kind of an investment asset.

You can talk about it in that sense, but in the direct business sense, I also heard a Frank Kern who’s a marketing guru and advertising expert out there who talks about assets in terms of how when he’s consulting with people, he talked about how one of his major steps is determining assets.

And it was funny because when I heard him say that, that’s really what I do all the time with my clients. Especially when I first sitting down with them and we’re looking at what they’re going to do.

What’s really the third step is what I ended up doing is identifying their assets and it’s really interesting how being me andFrank, think a lot of like. Because, I found that when you find out where you’re going to go and you find out what’s getting in your way of getting there, then you’ve got to look at what you already have going for you and that’s what your assets are.

It’s the things that you have either you are either currently doing or have done in the past that have produced positive results for you and you just want to lay all those out and really just get a really strong understanding of that.

Now, that oftentimes will take more than just you doing.

If you’ve got an organization that’s more than you, you’re going to have to get everybody that’s ever been involved in the room as best you can and be able to lay out, okay, what’s everything that we’ve done that’s worked for us?

That is what I’d say is the third step.

As the third step, like I was saying, my Worthington Method, which I take all of my clients through and especially in the very beginning when we’re looking to get some of those major wins in our pocket right away, we’ve got to determine what has worked knowing that will allow you to get over those obstacles to eventually reach your destination.

So that’s just a quick concept, very vague idea.

But if you understand it fully, it’s the simple things that you weren’t doing that can make a difference for your business that you aren’t doing consistently.

And that’s one of them, identifying your assets.

Hey, we’ll be back tomorrow with part four, thanks for coming by.

If you were back here yesterday, and if you were listening to this, if you haven’t heard yesterday’s episode, because yesterday’s episode was completely silent. I had, a house full of sleeping people a lot earlier than I expected to. And so I didn’t wanna wake anybody, so I just kind of called it quits on yesterday’s one of these unforeseen circumstances.

I didn’t see it occurring. I didn’t see how I wasn’t going to be able to do my video early enough, all these things, and it just got to a point where I just had to write out what was going on.

So you go back and rewatch that one if you want. There’s nothing much to it, but we’re going to keep going with these seven steps.

I’ll see you tomorrow. In the meantime, get out there and let the magic happen.

What Is the 2nd Key to Growth?

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What Is the 2nd Key to Growth?

http://DreamBizChat.com

What is the second key to growth in your business?

Hi I’m Brian Pombo welcome back to Brian J Pombo Live brought to you every day from Grants Pass, Oregon.

Today we are discussing the second key to growth.

The first key to growth was yesterday and you can go back and rewatch that video if you want, but it had to do with determining your destination.

So where are you looking at taking your business?

And the second key to growth I will go through in just a moment, but first I wanted to remind you about DreamBizChat.com.

If you haven’t been there yet and you are a business owner or an executive, a decision maker in a business that helps out people in the self-reliance field, meaning you help people become more self reliant through your products and services, then go to DreamBizChat.com. Check out the video there.

And if you think that you qualify, fill out the application and see if we can talk.

Because I’d love to learn more about you and your business and see if there’s anything I can do to help. And it’s free. So go check that out, DreamBizChat.com. The link is in the description regardless of where you’re watching or listening to this.

Now, the second key to growth has to do with we’ve determined our destiny.

So our destination, I should say, where you’re going to go. You’ve got where you’re starting and you’ve got where you’re going.

Now the next step is to define your obstacles, to really identify your obstacles.

What are the obstacles that are standing in your way of getting there?

Especially if you have a concept of how long it’s going to take to get to that step.

So let’s say this is a year long plan and we’re looking at going from where we’re at and we’re looking at growing. Let’s say we’re looking at doubling just for an example, doubling our revenue.

If you’re looking at doubling your revenue, what are the obstacles standing in your way of getting there within a year or sooner?

Because if there aren’t any obstacles, if your growth plan is already moving that direction and there’s no real foreseen obstacles, then why can’t we make it go faster?

Why not do the same thing in six months?

There’s always obstacles.

That’s why I’m almost certain there has to be obstacles.

If there aren’t, then you need to shorten the amount of time and see what you can do about making it go faster. The obstacle is the time itself. But beyond that, there’s going to be other obstacles.

There’s going to be obstacles in terms of, you know, how quickly you can grow.

So being able to scale at that type of level, if you to double your business tomorrow. If you can double it tomorrow, would you be able to handle that type of influx of either new customers, new clients, or possibly maybe just handling the delivery of the whole thing.

So maybe you don’t even end up with new customers. What if the same customers came back and were buying twice as much in inventory in amounts?

Would you be able to handle that?

Depending on your business and depending on whether you’re handling a physical product or in terms of service, do you have the manpower to be able to deliver that type of service on, in that period of time.

These are all logistics.

The scaling logistics of it. The ability to say, do we have the material, do we have the physical material?

There’s many, many, many things, but it needs to be all drawn out.

Now it seems real simple. It’s like, of course we’re going to have a plan to go from point A to point B.

Every business does.

No they don’t. That’s the problem is most of the time we’re floating along and we don’t have a very clear understanding of where we’re going to be in a year.

And because of that, when that happens, you don’t really have a clear understanding of what everyone’s role is.

Not everyone is focused on the same thing. Everyone in your whole organization has different goals because a goal is always going to come in whether you want it to or not.

A goal is always going to take the place where a goal isn’t it?

It’s kind of like a vacuum, a leadership vacuum.

If there’s no leadership leadership with it will arrive in some form. It may not be a form that you like, you know, the janitor is going to start bossing people around.

If the boss isn’t taking control and leading the way someone is going to fill the void, something will always fill the void of a goal.

It’s just the fact of the matter.

You have an organization, you have a place that people are coming to or a reason that people are all coming together.

If you have that, there’s gotta be something that pulls them all together.

Otherwise everyone’s going to keep doing their own thing and no one’s there. You’re not going to have anybody on the same track and nothing ever gets accomplished in your terms. And the believe it or not whether you set a goal or not in your mind you have a goal.

I know this has spent a lot of time on the first step, but the first step determines the second step.

If you can see that you need to define your destination, then after you’ve defined your destination, you’ve got to lay out what the obstacles are.

The obstacles are obvious.

Yeah, they might be obvious to you, but they’re not obvious to everybody else and you need to think a little bit further than tomorrow, in-terms of if we’re able to get a partial way to our goal.

What are the new obstacles that show up there?

What can we do to keep those obstacles from showing themselves or to keep them from being obstacles at all?

These are all things that all need to be taken into account when setting up a strategy which is a plan.

Even just a strategy for one year’s worth.

Where are we going with this and how are we going to keep this stuff from all falling apart so that we can actually get from point A to point B.

Now, there’s seven steps in this process that I call The Worthington Method.

The Worthington Method has a seven step process we’ve gone over to.

Tomorrow we’re going to go over the third step.

These seem extremely simplistic, but if you have someone that understands how to take a person through this process, it can be a game changer for your business.

There’s nothing you can’t do when it’s organized correctly and you have the proper strategy behind it.

Hopefully you found that interesting.

Hopefully you can use this in your business or in your organization or whatever you’re looking to accomplish in life.

If you’d love to talk about it, hey,leave a comment or go to BrianJPombo.com and check out some of my other offerings there.

Perhaps we can talk and go through specifics on your business.

That’s BrianJPombo.com.

Also don’t forget about DreamBizChat.com. If you are in the self-reliance field and you’re looking to really achieve that dream business, which is what The Worthington Method is all about.

Hey, you have a great night. We’re going to be back here tomorrow night and we’re going to talk some more out.

You can see I’m starting to put up a little bit of Christmas decorations here and there.

Here I have the ultimate reward right here. If you’re familiar with the movie, A Christmas Story. And I’ll add in things as we go along, but we’ll see it tomorrow.

Hey, you have a great night. Get out there and let the magic happen.

What Is the 1st Key to Growth?

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What Is the 1st Key to Growth?

http://DreamBizChat.com

What is the first key to growth in your business?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we are going to be discussing the first key to growth. Tomorrow we’re going to be talking about the second key.

The first key to growth in your business is something, and these are very simple steps, but you’ll be surprised how many businesses, even if they start them, they never finish them, they never stick to them.

And the first key to growth I’m going to talk about in just a minute, but first but I’ll tell you about DreamBizChat.com go to DreamBizChat.com if you’re a business owner or an executive in the self-reliance field and I will actually walk you through these steps of business growth.

It’s a little process I call the Worthington Method.

And this first key is one of the main ones that is can change everything for our business.

So simple, so easy to miss.

Go DreamBizChat.com and go check out that video. It kind of goes through some of the real basics behind the process. And see if you qualify for a free run through, so the link is in the description.

The first key to growth is something very simple and I’m going to break it up into some pieces, but it’s about defining your destination.

Defining your destination needs to start out very broad.

It needs to start out very broad. This has something to do with what we were talking about yesterday in terms of legacy.

I’m going to bring this back to a conversation that I was having with a couple that owns a business and a very successful website where they were needing to define it themselves and when I’m even going to help them in the future to take it and get it a little bit even more defined.

But the question I always have for people is ideally in the long run, the end game for your business….What do you want it to be?

Where do you want it to end?

What’s the absolute pie in the sky dream come true for your business?

What is it?

What’s that definition?

Obviously it’s not the type of thing that you’re expecting to happen tomorrow or in a year from now. This is probably years and years and years and years down the line.

Where do you see your business?

Do you see it just lasting for a handful of years and then fizzling out?

Do you see it transferring and becoming something way beyond what it is right now, but what is that?

Where do you see it going?

Do you see passing it onto your kids?

That all comes back to the question, of building a legacy that we were talking about yesterday.

But if you can have your idea for that and then say, okay, well let’s talk about the initial steps to getting there and how do we bring that back down to reality. And let’s say in the next year…..and a year is a great point to focus on if you don’t already have yearly goals year or something that’s not so far out that it’s unimaginable, but it’s just far enough that it gives you time to get there.

In most cases, I’ll say 12 months from now. Talk about in a year where we going in a year and we want to get specific.

So if you’re looking to grow your business, a certain percentage, if you’re looking to grow it to a certain level in terms of the amount of money, bringing in maybe a certain amount of customers on a regular basis or a certain amount of customers doing a specific thing, perhaps you own a membership or some type of subscription based business, you may want a certain number of subscribers.

You know that there’s very clear goals that you want to hit and you want to have that very clearly defined if you don’t already. I mean if you’ve really got a fast growing business, perhaps you already have this stuff worked out and you’re ahead of the game by having this first step.

The first step is to really clearly define your destination on the long run.

You know in the end game, in the shorter run about a year and then shorter than that, where are we going to be at at the end of every month?

In order to get us to where we want to be in a year, what’s it going to take?

Where are we at?

And that is the initial thing that most businesses completely fail at. They completely let these things go.

They think that, you know what, we’ll get there, we’ll get there eventually.

We’re just going to take it day by day and that’s all fine and good, but you can’t expect to really get somewhere unless you’re put it up there with a date.

It’s fundamentals of goal setting, right?

Put it up there with a date and a specific end. Not just, I’d like to be bigger. We’d like to be bigger.

We’d like to have a larger business. We’d like to be a lot bigger than what we are.

It can’t be fuzzy. It’s got to be something specific.

When you’re bringing it down to a date specific date, you also need a specific goal.

Something that’s measurable, it has to be measurable. Otherwise there’s no way to know whether you’re there or not.

You’ll say, well, I’ll know when I get there.

That’s easy to say, but in reality, you’re not going to know when you get there because nothing depends when you get there.

Because after you’re there, then you gotta decide where you’re going to go for the next year or the next six months or what have you.

Something worth thinking about. Very simple step.

And that’s just the first step in business growth.

We’re going to talk more about some of the other steps as we go forward, including tomorrow.

We’re going to talk about the second step.

So come back tomorrow. We’re here every day here on Brian J. Pombo Live.

You can watch the videos on your favorite social media or you can listen to the audio via podcast. Just type in Brian J. Pombo Live into your favorite podcast aggregator, whether that be iTunes or Google Play or what have you.

And you’ll be able to find us. Obviously they used to call it iTunes, now they call that Apple Podcasts when it comes to podcast, if you weren’t aware.

So go and check that out. You’re welcome to listen to it. And we’re always back here going through some of these processes. I’d love to hear your questions.

Leave a comment down below. If you’re in a place that doesn’t have the ability to leave a comment, go to BrianJPombo.com and click on any given video.

Leave a comment there.

Love to hear from you. I’ll do a little bit of back and forth right here on the show, so have a great night.

We’ll see you tomorrow. Get out there and let the magic happen.