Tag: Principles

Where Will Your Business Be In 40 Years?

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Where Will Your Business Be In 40 Years?
RaeJean Wilson – GloryBee

Where will your business be in 40 years?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live from Grants Pass, Oregon. We come at you alive every day.

Today we’re back at the headquarters for BrianJPombo.com and today I wanted to discuss the concept of legacy for you and your business.

Really I wanted you to take kind of an exercise, that most business owners very rarely take. And that is stepping back and thinking about your business in the long run.

So in the next 20, 40, 80 years, where is your business going to be?

Where’s it going to be when you’re gone?

Where would you want it to be?

What would be the best case scenario?

What’s the worst case scenario?

What are you doing today to make the best case scenario most likely to happen?

This is some pretty long-term goal setting type of thing that most of us don’t really consider or think about.

But I want you to think about this because I had an interview with a RaeJean Wilson of Glory Bee Honey and foods. And that their whole company that handles much more than honey, but they’re, they’re known for their honey.

They’re out of Eugene, Oregon.

Her parents started the company 45 years ago and yet she’s in a position where she’s one of the owners and one of the people in charge now of running this company long-term. Her and her brother and as well and other people in the family and so forth.

So their family took over where their parents left off.

That’s not always the case of what happens. It’s not always the case of of what ends up happening even when the parents wanted or even if you don’t have children or you don’t have anyone that you think is going to be able to take over.

Do you want it to be taken over?

Do you want to be able to sell off to somebody else?

Where is your business going in the long run?

What’s amazing is the things that Glory Bee is doing today is really based off of the legacy that their parents laid out for them. And RaeJean talks about that.

If you want to listen to that podcast interview, it’s on The Off The Grid Biz Podcast.

You can listen to it wherever you listen to podcasts.

You could also click on the link that’s in a description for OffTheGridBiiz.com and it’ll take you directly to that official interview.

So the reason why I thought about this is also today I was touring in old Sacramento for a couple hours. Just taking my kids around because they had never been there and we’re just kind of checking it out.

I haven’t been there in years. And there was a institution there called Fat City and Fat City was open by the Fat family. Specifically the person that started the entire franchise of fat restaurants in the Sacramento area.

His name was Frank Fat.

Frank Fat was a immigrant that came over from China and he built up this, kind of, restaurant empire there locally in the Sacramento area and one of them was Fat City, which was opened in the 70s.

Well, I noticed on the door that it said that they were closing down and I had just heard this from somebody else said that is was due to a death in the family and they were closing their doors since the 70s. And that empire started in 1939. So you’re talking about an 80 year empire of restaurants.

I think some of the other restaurants are staying open, but that particular one, Fat City is one of the ones that’s closing.

And that was a major deal because when I worked in Sacramento, it was one of the places that everyone used to go to because it’s right over in Old Sacramento, was kind of an old area if you’ve never been.

It’s very quaint and very cool. And it was a really nice vibe in that restaurant. It’s one of those things that’s going to be missed, but it brought to mind this concept of legacy. And it brought to mind the interview that I had with RaeJean.

It’s important for everyone to kind of sit back and think, okay, where are we going with this?

For next year and the next five years.

But if you could think beyond that, it will bring more power to all the decisions that you’re making today because it will have more of a deeper purpose as opposed to just being, you know, for selfish reasons.

You know, we all need to have those selfish reasons in order for us to get up in the morning and go and do what we need to do at work and to build our business.

But if you’ve got to have something beyond that, that really gives you the energy to really make things happen.

If you need help kind of developing some of these concepts for your own business, I’d love to be able to talk with you that you’d go to BrianJPombo.com and see if you qualify to be able to meet with me and talk to me either through a video chat, through a one-on-one in person, or over the phone.

If you are in the self-reliance field like RaeJean, meaning you’ve have products and services that help people to become more self reliant either through a hobby or through or through a new career or what have you.

You can go check out DreamBizChat.com.

DreamBizChat.com is a great place with a video, an eight and a half minute video.

See if you qualify for a free Dream Business Transformation with me over the phone virtually.

Or if you live within the next few hours of Southern Oregon, maybe we can even get together one-on-one.

So go check that out, DreamBizChat.com and we’re here every day.

Come on back tomorrow wherever you watch or listen to our video conversations that we have on Brian J. Pombo Live.

We’ll see you tomorrow. So in the meantime, get out there and let the magic happen.

Need Less – Get More

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Need Less - Get More

http://DreamBizChat.com

Need Less, Get More.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Coming to you live every day. Today we’re coming to you live from Tracy, California. It’s our final night here in Tracy and I wanted to go through with you a little bit about the process of needing, because this really comes down to a negotiation tactic.

And not always in a negotiation principle in negotiations, but it’s a principle that should be present. Something you have to be aware of throughout your entire marketing of your business.

So when you’re taking a look at your business and you’re taking a look at your marketing, you’ve taken a look at what you want to have accomplished with it.

It should be the same concept that you should take into a negotiation.

Whether you’re looking to hire somebody, whether you’re looking to sell somebody your product or bring your product line into.

Let’s say a retail location.

You have to pay very close attention to the need coming from your end.

What do you need out of this situation?

What does an absolute that you absolutely have to walk away with when a need is present, when there is any type of need coming from your end, you’re in trouble.

You’re in trouble in your marketing, you’re in trouble in your sales, you’re in trouble in any form of negotiation whatsoever.

When it comes to business, and this is a concept pretty well outlined out there by a gentleman by the name of Jim camp. He wrote a few books on, I believe one was called, Starting With No and few others where he discusses this concept.

There are audios out there by him. He passed away a few years back, but his stuff is still just as relevant because it’s based on principle.

It’s based on human psychology and NEED is a big thing that you have to watch in yourself.

It’s not just him that says that this is an old Zen principle boot Buddhist principle. It’s also a principle, a present in a Judeo Christian tradition.

And if you look at Eugene Schwartz who was a famous copywriter also passed away a few years back, he used to say the same thing.

You have to really be careful about communicating or having to begin with any type of need for the situation when you’re communicating via marketing.

If you have a need in play, then you’re going to have a very difficult time communicating with the other person because they’re going to be on the defense because they’re being very careful of you being needy.

People do not like doing business with people who need something. If you need something, you’re putting your own needs ahead of their desires.

Here’s a better thing. Need versus want.

It’s important to know what you do want out of a situation, a negotiation, a sales deal, a, a situation in marketing. What do you want in the end from the whole situation, whether you’re putting out an ad, what have you, what are you wanting from it?

But if you need it, you’re in trouble.

You’re going to be out of control and you’re not going to be in a position to really make a solid, um, let’s say communication of what you’re trying to put out there. But if you want to be clear, know what you want, be clear about what you want, honest about what you want as soon as possible and then find out what the other person wants.

That goes back to a lot of our other discussions about finding out what people want and then showing them a way of how to get it.

Clear, clear, clear principle goes to sales, goes to marketing, goes to any form of negotiation is putting yourself in the other person’s shoes and helping them get what they need out of your relationship, whatever that may be.

So hopefully this somewhat useful to you. We go a lot further into this, but just understanding the principle of need and watching how that’s communicated in everything that you do, especially when you’re dealing with online business is something that is can really be helpful to you.

If you’d like to see how it can be helpful specifically to your situation.

Go to DreamBizChat.com especially if you’re in the self-reliance field.

DreamBizChat.com link is in the description. Go and check that out.

If you’re an owner and executive in the self-reliance field, meaning you have products and services that help people become more self reliant, go check that out.

The link is in the description regardless of where you’re watching or listening to this, and we’re here every single day, so come back tomorrow.

I love to be able to talk with you some more and be sure and leave some of your questions and so forth down in the comments.

You can check out more of these videos going all the way back to earlier in this year, at BrianJPombo.com/Media.

Hey, have a great night.

In the meantime, before I see you again, get out there and let the magic happen.

How to Combat COPPA

Posted on by brianjpombo@hotmail.com

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How to Combat COPPA

Link To Video Mentioned In Today’s Live

How to combat COPPA.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today coming to you live from Tracy, California. That’s right, we’re driving.

We’ve driven all the way down South to Tracy, California to visit my family for the Thanksgiving holiday.

Had to come down a little bit earlier than usual. I was talking about last night and what we ended up doing is we’re camped out with my family right now, but I wanted to come to you and talk to you a little bit about YouTube and I’ll bounce something that’s happening over there and how it relates back to your business, whether you’re on YouTube or not.

Let me just lay down the scenario if you aren’t aware, there’s this thing called COPPA, which is the Children’s Online Privacy Protection Act.

I believe that’s what it is. This is an older act. It’s been around for awhile, but the FTC, I believe are the ones that are changing how they enforce a lot of these things and they’re enforcing with a lot of new fines and so forth.

YouTube is trying to get ahead of the game and kind of take control of this before they get to the point to where they’re being fined heavily or held responsible for the content on their platform.

So what they’re doing is they’re asking every video creator out there, anybody that’s putting out any forms of videos on YouTube to be able to label their stuff of whether it is made for children or not for children.

The stuff that is made for children is going to need to make sure it covers everything that is a available on COPPA.

This is of course within the United States.

So if you’re outside of the United States, I’m not sure how YouTube is treating you, but within the United States, this is for sure something that they are paying attention to and they are holding everybody responsible.

Now, if you get a chance, if you’re interested in this type of thing, go ahead and watch the video that I’ve linked here, the YouTube length that’s in the description, and it’ll give you a concept of what some of the chaos that is compounding out there.

People are very worried because what happens when you have content that isn’t specifically made for children, but at the same time, children can watch it. That’s to say, there’s nothing wrong with children watching it.

Are you still under the same rules?

It’s very vague thing and everything.

So it’s caused all this chaos and people worried about losing their YouTube channels forever or losing the income because a lot of this stuff is tied to income and how much money that you can make and what the ads are that come forth in front of children.

It’s this big tangled mess. I don’t know all the details. I’ve heard enough to know that it’s a huge mess.

Who are the people that are most hurt?

And the video that is linked below is to a YouTube channel called Fresh Baked. They were originally called Fresh Baked Disney.

The whole concept, this guy started by just taking a camera around Disneyland and filming his trips there and filming his ride alongs and everything else. Built this huge following and it’s mainly been through YouTube.

Most of his stuff comes through YouTube.

His income comes through YouTube and he has this huge following all controlled on the YouTube platform.

Here’s the problem that you’ve got to watch for and it has nothing to do with COPPA, although COPPA is a symptom of the problem.

The problem is when you are too dependent on any one platform.

Whether that be YouTube, Facebook, any of the social medias, even if you’re dependent on a specific platform just for your website and that’s the only way that you’re getting new people if you’re dependent on Google.

So that’s just the online side of things.

If you’re dependent offline on the Yellow Pages, for example, is one of those things that’s been dying off pretty quickly over the last 10, 15 years here.

And a lot of these companies that were completely dependent on their Yellow Page ad. They did no other advertising, are now having to find other ways of being able to get connections with people on a local basis.

So it doesn’t matter who you are….

NEVER BE DEPENDENT ON ONE MEDIA SOURCE.

You need media independence.

It doesn’t mean that you shouldn’t be on all those sources.

It doesn’t mean that you shouldn’t have a YouTube channel. You should.

The problem is you should not be dependent on it.

You shouldn’t be dependent on it for a majority of your money, you have to spread it out.

Whenever you become dependent in any one place, you need to step back and say, okay, how can I diversify where I’m reaching people, how I’m marketing to people?

That’s just a quick tip.

That’s how you beat COPPA.

If you want to beat COPPA, get away from YouTube.

Don’t take yourself off of YouTube.

But make yourself independent from YouTube.

Make it to where you could be found in other places.

Make it to where you could be found in other formats.

It’s easier said than done, but if you realize this early on, then you won’t get caught with some government intrusion or some corporate take over.

That completely changes a platform that you’ve been dependent on up til now.

Hopefully you found this interesting.

Hopefully you found it useful. Hey, go check out, BrianJPombo.com.

And if you’re in the self-reliance field, which are the people that I’m, I’m really working on helping right now, but having some great conversations with them over on my podcast at OffTheGridBiz.com.

It’s the Off The Grid Biz Podcast.

You can also find that wherever podcasts are found.

And if you are a business owner or an executive in the self reliance field, go to DreamBizChat.com.

DreamBizChat.com is all about the dream business transformation.

There’s a quick video there.

Go and watch it and tell me what you think.

Leave a comment or fill out the application over on that page.

Hey, that’s all I got for tonight.

Hope you have a great night, a wonderful Thanksgiving.

We’ll be catching you in the in the future days, day-after-day. I keep coming back, so we’ll see you tomorrow.

Have a great day. Get out there and let the magic happen.

Leverage in Your Business

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Leverage in Your Business

http://DreamBizChat.com

Leverage in your business.

Hi I’m Brian Pombo welcome back to BrianJPombo.com and Brian J. Pombo Live.

Today we’re on site, I’m working on a rental property right now and I wanted to show you something that reminded me of business. I’m taking these nails out of this piece of wood here and what I’ve got here is a little crowbar thing. This is called a wonder bar.

With this, what you’ve got is you’ve got a very simple principle that allows you to take something that’s a little difficult. You could use like the claws of a hammer, the backend of a hammer to pull this out. You start with this end and pull it out like that.

If you could see that and then that one brought it all the way out.

But I want to show you something so we could get it started with this end, but you get to a point where it’s a little bit more difficult.

So there’s another end here.

That you put in and you pull out that way.

Now why would you use one over the other?

It’s leverage.

It’s the right tool for the right end. It’s also got one on the very end that you could use, so you’ve got this. In that end.

Why do we do this?

Why don’t we use anything else?

This works on a very simple principle of physics called leverage your business needs.

Leverage.

Your business is leverage.

Your business is a chance for you to make your customer’s lives better, easier, simpler, and also if it’s no good, if it doesn’t make your life better and simpler and easier, it’s all about leverage.

It’s about finding little machines.

Your business is a machine.

Finding a machine that makes your life better, that enhances in some way, that brings something better to things within that machine.

There’s points of leverage and there’s things that you could always be making better and better and better.

That’s where the 80/20 principle comes in.

If you don’t know much about that, go look it up or watch some of my videos on it over at BrianJPombo.com.

Also check out the media section there for all my other videos.

If you are in the self-reliance field, meaning you help people to do things for themselves, help people to become more and more self-reliant, then you’re someone I’d like to talk to.

Go to DreamBizChat.com.

In the meantime, just get out there and let the magic happen.

The Main Thing You Need

Posted on by brianjpombo@hotmail.com

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The Main Thing You Need

http://DreamBizChat.com

The main thing you need.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

I’ve got a quick one for you tonight and if I can take my entire philosophy on why I do what I do and why I help business owners in the space that I do. It comes down to one main thing.

If you look at the whole spectrum of what I ended up doing in the process of working with business owners is I help them to one kind of designate what they’re looking to get, what they’re hoping ideally their business is going to provide for them and secondly, mapping out a plan. Thirdly, helping them go through the process for that plan point by point by point and making sure that it works.

Then next setting up systems to help make sure that that plan is going forever, that it has an ongoing life to it.

Then it doesn’t require them constantly that they have the ability, if they desire to be able to step away or at least not be as important to their business as they are in the very beginning.

But if you boil it down to its most basic form, what I’m really hoping people to do is number one, trust themselves.

Having confidence that what you’re doing and that you know what the right thing to do is you just gotta step forward and do it. And to realizing your limitations.

We all have limitations.

There’s just always so much that each of us get.

There’s only so much that we all have that is possible to do unto ourselves that no matter what, if you’re really gonna make a dent in life, if you’re really gonna make a big difference, you’re going to have to trust in other people.

So you’re gonna have to know what you’re good at and be confident in that, but also know what your weaknesses are and where you need other people to fill in.

If I can help you discover those things and help you fill in those things and back you up where you need to be backed up, then my job’s done. That’s what my business life is all about.

And the people that I work with are people that are looking for them and their lives and hopefully I can help.

Well then find a way to find it.

So hopefully that’s helpful for you. If you’d like to be able to talk with me about your business and how it relates back to your life and how we can fill in the gaps. Go to BrianJPombo.com go check that out.

I know this was all just a big, long commercial. Me, me, me, me, me, but hopefully the concept of the pattern helps you, even if you work with me or not.

If you’re able to take some of these concepts and include them into what you’re doing into your life so that you have a clear understanding of where you’re going. Think about your business and what you are able to provide for other people through your products and services.

How can you distill that down into a very straightforward philosophy?

Can you pull it down to the brass tacks and say the main, what is the main thing that you’re providing for people on an ongoing basis? I’d love to hear your answers. Leave me a comment. Otherwise go to DreamBizChat.com the link is in the description, especially if you’re in this business.

Go and check it out. DreamBizChat.com.

Hey, you have a great night. Get out there and let the magic happen.