Tag: Self-Reliance

Don’t Eat Candy From Strangers!

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Don't Eat Candy From Strangers!

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Be very careful. Don’t eat candy from strangers.

Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live on this very spooky haunted night that here in America we call Halloween.

It is October 31st and since you’re here, I might as well let you know about a spooky deal I have going on called DreamBizChat.com.

If you happen to be a business owner or executive and you are interested in taking your business to the next level, go watch the video I have there. It’s free. You don’t have to put it in your email address or anything. Just watch the video at DreamBizChat.com the link is in the description and go check it out.

Tell me what you think.

If you like it, there’s a form there that you could fill out to apply for a free dream business transformation. Only qualified people will be considered.

So we’re going to talk about eating candy from strangers.

I know ever since I was a kid growing up in the eighties and nineties, it was a very big deal.

I mean, stranger danger was a big deal.

It was a discussed by the president of the United States and the first lady about not talking to strangers. There were books everywhere. I remember some of the first books I had were all about not talking to strangers and screaming and running the opposite direction.

If anyone asked you to get into a car that you didn’t know, you know, that type of thing.

Almost to the extreme, and I mean it’s good.

It’s good to teach your children to be safe and to be skeptical, but some things get taken way too far and one of the things is every Halloween and maybe not as much now as it was then, there was always a huge focus on don’t eat any candy until you’ve had someone look over it.

Back then there was even a point where the hospital would say, Hey, bring your candy in and we will x-ray it to make sure that there’s no needles in it or anything of that sort.

This came from the concept that there were a lot of people out there at some point in some cities poisoning people or hiding hypodermic needles in the candy or stuff that would hurt you and so forth.

I’m not sure if you’ve heard, but there’s not a whole lot of truth to it. Meaning it’s never really happened.

There was one scenario back in the 70s where one fellow poisoned a couple of things of candy, blamed it on somebody else and gave one of them to his kid because he purposefully killed his own kid with, I believe it was a cyanide or something in the pixie stick. The guy was crazy.

He’s trying to kill his own kid and did it and then blamed it on a neighbor while they were able to prove that it wasn’t the neighbor and that it was him, he ended up getting the death penalty for it.

So the only situation of a stranger killing somebody with candy on Halloween is a lie. It wasn’t a stranger. It was a one time deal that happened in Texas.

It happened quite a while ago and to this day we’re all still scared of strangers poisoning our candy and it causes a lot of these issues.

Happy Halloween. Joe, welcome to the show.

I’ve got Joe watching here on Facebook live and so I want to compare that back to your business and how there are certain things we all do just because it’s always been done and certain fears we always have because we’re always told to fear them.

The most common thing happens to do with taxes and the IRS or advertising.

Sometimes we’re just scared about what type of advertising to do and things of that sort.

A lot of this comes from just the fact that we learned it from someone else who learned it from someone else. And sometimes it’s not based on anything or it’s based on something that is really not that important.

We design our entire business based on how we see most of the time, how we see other people in the industry doing it.

In order to try and compete, we try and first copy them without actually copying them and attempt to make our business look and act and feel like other people in our industry.

For example, when you’re out there looking at advertising, do you ever really, if you were looking at advertising, let’s say online, let’s say you’d never advertised on Facebook before, whose ads would you be looking at first?

More than likely, you’d be looking at people within your industry.

You’d be looking at their ads, you’d be looking at what they’re doing and just by holding yourself in that box, you are automatically going to be stuck.

You’re automatically forcing yourself into a concept that you didn’t really choose and you’re holding yourself in this in this very tight box.

I always encourage my clients to be work way outside their industry and look at other opportunities and other things as opposed to getting all caught up with this is the way we do it and this is the way we always do it.

I’ve been talking with some people in the banking industry and that this is a very common thing because there’s all these fears about legal compliance and regulations being said, both on the state and federal level.

So they’re always so scared about anything new because what if it’s illegal?

Well, you can always find out whether something’s illegal or not.

These are all things that can be tested and looked up, but I’ll oftentimes, they won’t even start to go in a certain direction for the fear of something being illegal or against a particular regulation. Don’t be paralyzed by things that don’t exist.

Just as people have been paralyzed by the fear of eating poisoned cat, Halloween candy, people oftentimes get paralyzed and in business, don’t do it.

Step outside of your comfort zone. Try something new. Be willing to do something even though it’s strange, different, uncomfortable.

Just a quick thought. If you feel like this would fit, these type of advice would fit into your business and you’d like to be able to talk to someone like me who has a little bit of a background in working in multiple industries.

But finding the principles that match and can work across the board.

Definitely go to DreamBizChat.com especially if you’re in the self-reliance field, if, if you’re way outside the self-reliance field, but you’re still like somebody to talk to, you go to BrianJPombo.com and there’s options there.

To be able to set up a strategy session with me where I could talk with you one on one and we can go for a deep dive into your business and kind of look at where you want to take it from here on out.

So hopefully that’s helpful. Have a great night. Get out there and let the magic happen.

How To Disarm Your Prospects

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How To Disarm Your Prospects

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Let’s talk about how to disarm your prospects.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we’re going to be talking about disarming your perspective, customers, clients, and anyone that you’re looking to disarm. And to take you seriously, to listen to you as a fellow human being and to hear your message loud and clear.

It’s all about standing out.

If you hear what I’m saying today, you’re going to want to go to DreamBizChat.com is for business owners and executives, decision makers that are in the self-reliance field.

If you’re relating with anything that I say today, go to DreamBizChat.com and check out the video I have there. It’s free.

It’s only eight and a half minutes long and give you an idea of whether a dream business transformation would be right for you or not. So let’s talk about disarming.

What’s it take to disarm and why are people armed to begin with?

Let’s start there. Most people are automatically suspicious, skeptical of anything that would require them to do anything differently than what they’re currently doing. Whether that means paying out money, whether that means spending time somewhere.

Even me trying to get you to go to DreamBizChat.com if this is the first time you’ve heard of that, you’re suspicious.

What’s it all about?

What’s in it for you and why would I want to ever go there?

That suspicion is constant and it comes up right away. Especially if people do not know you, because if they don’t know you, they don’t like you and they don’t trust you for sure.

It’s just automatic.

As you get a person to know you, you’ll get them to like you, you’ll get them to trust you. But that’s a long road and sometimes right off the bat you’re not going to have that.

You may not have that with somebody watching you on an interview or listening to it and you on an interview.

You’re not going to have that when you’re doing public speaking and you’re speaking in front of an audience for the first time, they’re not necessarily going to trust you right off the bat, although it does depend on the venue you’re at, who introduced you, what they said about you and so forth.

But it’s very difficult for that trust to transfer immediately.

Oftentimes people are going to be on guard, they’re going to be armed against you defensively against you, and whatever your message is, whatever you’re wanting other people to do, whether that be a sales deal or otherwise, if you’re wanting someone to do something differently than what they’re doing, they’re armed against you.

So how do you disarm them?

Well, I gave a clue yesterday.

I will not say last week, but it was, yeah, it was only yesterday I gave you a clue when I talked about the fact that it’s really good to recognize the elephant in the room, especially if it’s something obvious.

I’ve got what appears to be a little bit of a black eye.

My whole side of my face is a little swollen here.

My arms are all marked up and swollen and it’s all from poison oak.

So it’s a little embarrassing to walk around with, especially if my arms are all pink from calamine lotion or what have you.

I always try to acknowledge anything that’s a little bit off about me. This is something that I learned from Jim Camp.

Jim camp was a negotiator who trained negotiations. You can read some of his books.

I want one of the books I really like from him.

It’s called, Start With No.

That’s a good one to take a look at, and one of his concepts that he teaches is that, it’s okay to not be okay.

And that’s the purpose of this is one, making yourself feel more comfortable and confident, but at the same time, disarming the prospect, disarming the person who he calls the adversary, disarming the person on the other side of any form of negotiation.

Like I said, it doesn’t matter whether you’re doing public speaking, whether you’re being interviewed, whatever the situation, if you’re in front of somebody new and you’re attempting to get a point across, it’s in your best interest to disarm them.

I’m not saying use this for deep manipulation of any sort. I’m saying recognize something that’s true about you that they call it, you know, damning evidence or what have you, about yourself.

Talk about something that doesn’t feel right.

Talk about something that’s the elephant in the room.

If you do that, you kind of ease the whole feeling of the room.

If you go into a room and you’ve got everything just right and you’re dressed just right and you look just right and you’re fully shaved and everything else the tension is always going to be high.

People are always going to wait for that other shoe to drop. They’re always going to wait.

They’re gonna feel inadequate and if they feel inadequate, they’re even more armed against your message.

But as soon as you show yourself to be human, as soon as you allow yourself to just be seen as who you are and what you are, and allow yourself to show that you’re not perfect.

That you forgot to shave this morning or what have you, that you open up the lines of communication, they let their guard down so to speak, and they’re willing to listen to you a little more because you’re willing to be real them.

That ability to be comfortable puts forth a confidence and that confidence comes through whether you’re doing an advertising.

Whether you’re doing a YouTube video like this, it shows that you’re a real person and you’re not looking to push one over on them, that you’re just being real, that you’re just being yourself.

So, like I said, DreamBizChat.com, if that makes sense to you and see how you can work this into your current marketing and advertising. You could see it as a tactic or a strategy, but it’s a deep seeded principle that if you come off more confident, confident in a way that is very comfortable and easygoing, that you are, you’re going to communicate your message better to your oncoming audience.

Whether they be a prospect or whether they be a person that you’re just trying to get to do something that’s better for them and their life.

So hopefully that makes sense to you. I hope you have a great night. In the meantime, before we get back together again tomorrow, I want you to get out there and let the magic happen.

Stand Out With Your Words

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Stand Out With Your Words

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Stand out with your words.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon.

Today we’re going to tell you more about how you can stand out, how your company can stand out, how you can stand out, not just up against your competition, but within the minds of your most ideal customers that are out there.

Also how to stand out, really in your entire industry.

How can you be a leader of your industry?

How can you really stand out in those ways?

And one way to do it is with your words.

So how do you go about doing that so that a lot of your communication is going to happen by words, you know, it’s gonna at least start with words. So this video has its own title, it has hashtags and a description and everything else that goes along with it.

That those are all words. And those words matter, the order of those words matter.

So studying a little bit of copywriting will help out a lot.

What’s copywriting?

Copywriting is basically the art and science of communicating via advertising. So any form of copywriting that we’re discussing is the idea of trying to get somebody to do something.

You’re trying to tell somebody they need to buy this or they need to look into this or they need to, you know, apply for this or that.

That’s what copywriting is.

The more you can learn about copywriting, the better.

There’s some great books out there. I know I have a few books on copywriting. Let me see if I have any that are clearly visible. David Ogilvy was a amazing advertiser and a copywriter. He had a lot of great books. We’ll go into those in the future, but this is a great one.

Here’s a real simple one, really small and it’s not one of those that you need to read front to back.

This is, Words That Sell.

What this is, is it is a simple, almost the thesaurus for copywriters, for anybody that’s looking to make something a little bit more interesting.

You can flip through these pages and get to the area. Here’s something on moneymaking and they’ve got a bunch of phrases that you would use in moneymaking top dollar, top salary, profit from turn your blank into gold.

Hot sellers. It just talks about all the different things having to do with money making.

Let’s get to another page here that might be a little bit different when you’re talking about something being comfortable. Here’s all the different descriptive words and phrases that you may not have thought of.

A cottony, fuzzy, furry, restful, placid, hospitable, toasty, warm, cool as a summer breeze.

These are all phrases that are used over and over and advertising and there’s a reason why.

It’s because they bring up pictures, they bring up feelings and all you have to do is go through it and see what fits into what you’re doing.

Maybe it will help you come up with ideas way to get past writer’s block and so forth. Not only for like titles of videos, but like I said, that’s, that’s like the smallest format.

A title in a video, a title for a podcast, a description for a podcast or a video.

But also when you’re talking any form of long form writing, even to the point of just emails, if you’re sending out emails on a regular basis to a list. If you’re doing any form of newsletter, whether it be electronic or paper newsletter, we’ll talk about paper newsletters more in the future cause there’s a lot of interesting stuff regarding paper and you wouldn’t think there would be, but we’ll talk about that later.

In any form of ads, advertising, outright advertising that’s being put out there, whether it’s online or offline. All of those things contain words and words are quite often the thing that will draw person.

The only thing that draws a person in a little bit faster, maybe a picture, they say a picture is worth a thousand words.

But if you’ve got the right words, it can make a picture stand out even more.

So it’s all about thinking about your words a little bit more or having somebody on your team that’s handling your advertising that understands the power of words.

This is a great book, good one to have on your shelf.

Words That Sell, Richard Bayan, it’s a classic. I’ve heard it recommended by many people.

If you’re wondering how you can take some of these concepts like I’m talking about and be able to apply it to your business, go to a DreamBizChat.com.

It’s specifically for people in the self reliance fields. So if you have products and services that help people to become more self reliant, you’re a decision maker at your company, meaning you’re an owner or an executive at the company, then you’re going to want to go to DreamBizChat.com and that’s your chance to be able to talk to me directly.

Normally a chat with me, for an hour long would would cost upwards of 600 and above, but at DreamBizChat.com if you do qualify, you can get a free chat. It’s not a sales thing.

You’ll actually walk away with the beginnings of a dream business transformation.

So that’s something I promise. It only takes 60 minutes to able to achieve at least a start with creating an outline, a plan of how to take your business from where it’s at to where you want it to be and all the steps that are going to take to get there.

Now, I know I look funny today.

I’ve got a little bit of a black guy.

This is just a side story. This is from a Poison Oak, I believe, and I’ve got it all over the side of my face.

I’ve got it all over my arms.

I’m not sure if you see, and I’ve got calamine lotion all over me.

It’s important to recognize the elephants that are in the room, whether they’re known or unknown, to be able to recognize the things that may hold you back or may distract people.

We’re going to talk about that a little bit tomorrow. Why it’s okay to not be okay. We’ll talk about that tomorrow. In the meantime, get out there and let the magic happen.

How to Use All You Got

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How to Use All You Got

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How do you use all you got.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you from Grants Pass Oregon.

Today we’re going to be talking about how to use all you got if you’re a business owner, if you’re an executive in charge of a business and this is an idea that I think it’s going to grab you if you pay attention to this concept.

I’ll give you the example. This package came to me today. This is an Amazon.com package. It’s yellow all the way around. It’s got the smiley face on the tape.

That’s where I’m innocent of Amazon or at least what they’re doing today.

Then this showed up, Liberty Mutual Insurance, these stupid commercials with the guy and the a Ostrich and the, and it’s like a cop car, except with the Liberty Mutual on the side, yellow.

We customize your insurance so that you only pay for what you need.

Okay.

The whole thing’s branded to Liberty Insurance, even the bottom of the box, top of the box, you open it up and on the tab it says scan to get started on a customized Liberty Mutual Insurance.

Quote number one, open Amazon app number two, tap on camera icon number three, go to camera number four, center smile code and tap start.

I went and did this on my smart phone just out of curiosity and that’s what they’re banking on and it says right here, Amazon is not affiliated with Liberty Mutual Insurance. Meaning they don’t own Liberty Mutual Insurance, but I mean they’re partnered up with them.

If you go here, it takes you on the Amazon app to a commercial paid commercial right there on Amazon to get a quote.

How do they do this?

How do they go about capturing this?

Amazon saw that they can advertise themselves on the outside of their boxes and anybody that gets Amazon boxes on a regular basis notices that they put little ads on the outside.

Oftentimes it’s for TV shows on their Amazon Prime Network or things of that sort.

Now they can charge other people money to put ads on their boxes because they know. Think of all the people that are going to the person delivering it is going to see it.

If it’s sitting there at your office or at your home or in front of your house, everyone’s going to see it.

It is a portable billboard. It’s brilliant.

Really they’re taking something that a lot of people completely take for granted. A cardboard box. So many companies deliver it and there’s nothing on the outside except for a little bit of, you know, fold here type of type of messaging on the outside.

No one takes real use of subtle things like this, but that’s what it’s all about.

Resourcefulness.

What are the pieces of your business that you could be using?

Where do the pieces that you could be selling to somebody else?

What are the pieces that you can be taking apart and offering in in other ways that you’ve never done before?

It’s all about resourcefulness.

If you want to find out how you can make your business more resourceful, then you need to hire someone that has a background in it, they can see it in other companies. Go to DreamBizChat.com especially if you’re the owner or executive of your company.

And especially if you’re in a self-reliance based company, you’re somebody I’d like to talk to.

Go to DreamBizChat.com the link is in the description.

Tomorrow we’re going to talk about a similar topic. These type of things come up over and over and over again, and the more you look around, the more you see him.

Do you see them too?

I’d love to find out more who let leave me a comment down below.

Go to BrianJPombo.com and watch more of these videos or be sure to listen to our podcast. You have a great night. Get out there and let the magic happen.

Ideal Client: More Than One?

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Ideal Client: More Than One?

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Ideal Client: Do you need more than one?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live, filmed and sent out to live every day from Grants Pass Oregon here in the BrianJPombo.com headquarters.

Today we’re talking again about customer centricity that we talked about yesterday.

We were discussing how if you really want to focus and find the best people and be able to do really last long with your customers, you gotta be customer centric. You have to think of them first.

You have to consider where they’re coming from, especially your ideal customers.

Your ideal clients, however you refer to them, the people that pay you the money, you know, in the end, who are they?

Sometimes when sitting down with new clients will start talking about the ideal customer and they’ll get bogged down because they think that you only need one type of ideal customer.

Most businesses, if you’ve been around for a while, if you’ve been able to keep things going as a business, you may just have more than one ideal customer.

You may have an ideal customer profile of one type and then you’ll have another type and possibly another type. Especially if you offer more than one type of product or service you, some of them may play towards certain audiences versus others and that’s okay to have more than one ideal audience.

But the best thing to do if at all possible is to take your marketing and advertising and focus them on one market at a time. That way you can control some of it when it comes to advertise, especially if you’re doing online advertising, you can target it directly to them.

You can have it show only to them and you know you’ll save money and be able to see the effectiveness of that ad.

That’s one of the huge portions. The huge ideas behind direct response advertising is being able to really focus in on an ideal market, on an ideal group of people.

Then see whether your ad actually had an effect or not or any form of marketing that you’re using. So the reason why this came up is I was having a conversation with a couple of partners that I have and we were putting together a new presentation that’s going to be going out there and we notice that we have more than one audience that we’re going to be speaking to. And most of the time I would say, Hey, focus on just one if you can, but in this specific, there was no way to get around it.

You’re going to be talking to multiple different types of people all at the same time.

So how do we incorporate all those pieces in without having it hurt?

One or the other. And one way of doing that, this is a specific little tip that if you are trying to reach an ideal audience on a regular basis, and this was something that my partner brought up.

He said, even if you just have dog whistle concepts within this presentation and the whole point was is that if one audience knows what you’re talking about and the other audience doesn’t, as long as you don’t overly focus on it, it doesn’t matter.

You just want to say it in a way that hits that audience the way it needs to and then you continue going on reaching the other audience.

This is just one example of how you would go about doing that if you’re handling two audiences at a time, you can speak differently without causing any type of friction in that process.

I hope that makes sense to you one way or the other. It’s good to at least know who your main ideal client is, who your main audience is. And then from there, knowing what all the sub audiences are and being sure you know who you’re talking to at any given time with any form of communication.

Whether it be marketing, advertising, sales, or whether it be direct communication with your customers.

Keep always keep in mind who you’re talking to and what they’re wanting and what they’re thinking and trying to enter that conversation already going on in your customer’s mind like we talked about before.

If you’d like to discuss some of these concepts in terms of how it directly affects you and your business and you are, then I suggest going to BrianJPombo.com and take a look at some of the offerings there and also if you are in the self-reliance field, meaning you have products and services that help people become more self reliant.

I’m going to suggest that you go to a DreamBizChat.com at DrreamBizChat.com you have the opportunity to sign up for a free one-on-one with me and that is at DreamBizChat.com the link is in the description.

You go watch the video there, explains a little bit what the dream business transformation is all about.

Dream business transformation. Hopefully I said that clearly, so DreamBizChat.com hopefully this was helpful to you.

If not, come back tomorrow and we’ll have something else where we discuss business concepts, ideas that basically show you how to stand out in your marketplace, industry, in front of the people that you’re trying to get your message to.

So have a great night. We’ll see you next time and get out there and let the magic happen.

Your Company is Stuck, Because Your A Selfish Jerk

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Your Company is Stuck, Because Your A Selfish Jerk

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Your company is stuck because you’re a selfish jerk.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we’re going to be discussing how selfishness might be getting in the way of you growing your company from where it’s at right now. Even if you’re still in a growth mode, sometimes you can’t quite grow faster or you might be going a little bit backwards or you might be kind of stuck one way or the other.

If you’re wanting to grow faster.

One of the big pieces might be you and it might be in an area that you’re not quite aware is there.

Now this comes back to attitude.

I was having this discussion with some very young business owners. This was a couple out of Canada and I was working with them on their business and talking to them about some of the things that might hold them back.

And I don’t know if this is holding them back or not, but a lot of it comes down to.

First one on one posture, a term that’s used quite often. I’m not talking about how they hold themselves, physically, but how they hold themselves basically their energy in front of others and that posture, that attitude can really make a huge difference.

It depends and you could see it manifest itself in the wrong way.

When a person comes off too needy, when a person comes off too excited, when a person comes off like they’re trying to make a sale type of deal, and we’ve all been in front of those people who are just trying a bit too hard to get on our good side.

Or to get us to purchase something or to try something out or whatever it is, selfishness is what is what we’re feeling.

When you’re feeling that from someone else, you’re feeling someone who’s thinking about themselves, someone who’s trying to hit the bottom line, they’re trying to get the next number and you’re just another one in the long line up.

Take that aside and think about the situations that you have with people that you enjoy being around the most.

I guarantee the people you enjoy being around the most are the least selfish.

These are the people that spend more time talking about you more time, wondering where you’re looking at going and then possibly helping you to get there through their products and services, but it’s based on you, not on them.

It’s less selfish.

Now that’s a one on one situation, but you can also see this happening in a large scale with most companies. When they really start moving along, eventually selfishness creeps in. It creeps into the pure bureaucracy of the company and they start focusing more on more on what the company’s needs are and where the company wants to go and less and less on anyone that could possibly be considered a customer.

Even someone that’s not a traditional customer.

Sometimes your vendors, sometimes your partners, if you’re not focused on them and where they’re going, that could be slowing you down because all it takes is a little bit of extra time and a little bit of extra effort to consider their point of view and all of a sudden everything changes because the attitude changes.

People get a different vibe off of you and your company and your company culture and everything changes.

I’m going to give you an example of this. This was a book I had read a number of years ago, but really enjoy it and it’s one that I’d love to recommend to others out there, and if you’re somebody that I work with, and I haven’t mentioned this to you, let me mention it to you right now.

Customer Centricity by Peter Fader.

It’s a very short book, tiny little book, large print, and has some amazing gold nuggets.

He talks about the concept of being customer centered, not from the, “customer’s always right.” Because honestly, I mean we should all know that’s a lie.

The customer is not always right and you’re going to be in a big trouble if you try and please every customer that comes to you, but like he says, I’m here. The right customer is always right, meaning the best customer, the people that you know are the ones that you want to be with over the long haul.

Those are the ones that you have to pay attention to. Their point of view. Otherwise you’re ruining your entire business. That’s what customer centricity is all about.

This a great book that specifically deals with the data involved and paying attention and tracking where your customers are at, whether you have a large business or a small business, this is a huge deal, but if you think of the philosophy behind it, it will change everything that you do and how you handle things, and when you go into something that you would normally consider a sales meeting, those type of one on one situations.

You should be spending more time asking them about what their needs and where they’re looking to go, and then you’ve got to get good at seeing where your products and services can help them and come up with new products and services to be able to help them.

Here’s a, here’s a great line out of out of this book. He says, customer centricity is a strategy to fundamentally align a company’s products and services with the wants and needs of its most valuable customers. That strategy has a specific aim, more profits for the longterm.

In the end, it’s a selfish need that you’re trying to get, but you’re going to help more people, as we’ve talked about before, one of the greatest sales tips of all time. The more you help people, the more you get back and as a car karma, call it karma or what have you. It’s a law of the universe.

It’s just how it works.

You do it with the right energy and it can be from your own selfish intent. That’s fine. As long as you do it with the proper energy and you’re actually listening to what they’re saying and doing your best to get them what they want.

If you’re doing that, it’s okay. If you get a little bit of gratification in the long run, that’s all right. That’s what, that’s what freedom is all about really, if you think about it, so here’s customer centricity.

Great book, great concept more than anything else.

If you can realize that a lot of what’s holding your company back is you’re not putting enough emphasis on first finding out what the customer wants and secondly, doing everything you can to get that in front of them. You do that, you can turn around any company.

Honestly, it seems to be the number one thing that I run into when I’m going into companies that are having a tough time getting past their initial successes.

Hopefully that’s helpful for you. If you’d like to get past your initial successes. I only work with a successful companies, but if you’re interested in talking about some of these concepts, go to dream biz chat.com especially if you’re on the self-reliance field and a meaning you have products and services that help people become more self reliant.

Go to DreamBizChat.com the link is in the description. Hope you had a great one today and we’re gonna catch you tomorrow. Talk about similar concepts. Have a great night and get out there and let the magic happen.

Successful Business or Happy Family?

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Successful Business or Happy Family?

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Successful business or happy family?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you everyday live from Grants Pass Oregon or wherever we happen to be today.

I’d like to talk about a little bit about success and a little thing called, How To Get Rich.

This is a book by Felix Dennis, publisher of multiple magazines back when he was still walking the earth.

He died in 2014 from, I believe, throat cancer, but while he was around, he published Maxim magazine, published……sorry for my finger going across the screen there, published many, many computer magazines.

Felix Dennis’s, How To Get Rich, this is a great read.

I know it’s a real wild title, but it’s more than just about getting rich. But the, the thing that he brings up in here that’s very controversial and got him a lot of attention when he put this book out was that to get rich, to really get wealthy the way that he describes wealth, you probably can’t have a very happy family life at the same time.

And he’s very confident and open about that and so I had to bring it to you.

I have to ask you, what do you think?

Do you think it’s possible?

Have you been able to have a successful business?

Have you been able to achieve what you consider to be a relative amount of wealth or riches and been able to keep your family together?

Did you have a family or are you single?

If you’re single, do you attribute a lot of being single to being a huge part of what’s made you successful?

Or if you are single and think you’d be more successful if you were married or had a happy family that was all together. Or had kids and then maybe you’re married and don’t have kids. These are all just questions. I’m really curious to find out from you whether that’s true or not in your life.

Now for me, I’ve met people who have wives and lifestyles that I would be a okay with. I mean I’m very happy with the life that I’ve, that I’ve come to, you know, manifest.

Very happy with where I’m at, but I’m always looking to go to the next level and try something new and go a little bit beyond.

I’m not looking to necessarily become absolutely filthy rich, but there’s other things I’d like to experience in life and there’s people I know that appear to have that fruit on the tree and they have successful happy families.

I absolutely believe it’s possible now maybe not to the levels that he’s talking about.

Maybe getting to a certain extent you have to completely toss aside a lot of the concepts of a happy well adjusted family.

Maybe you have to be completely absent for too long in order to really achieve enormous sums of money. But then I ask you whether you think that’s what real success is or is real success being able to really……well, I’ll give you my definition.

My definition of success comes down to really finding your purpose for life and being able to fulfill it to the best of your ability.

I think that’s what success is.

If you could define it as such, or you could even say success doesn’t even exist. It’s such an outrageous word that really doesn’t mean anything. It means so many different things to so many different people that it loses meaning altogether.

Does success exist?

Could it exist for you?

Can it exist on multiple levels?

Can you be successful now and still later?

If you are able and still consider yourself successful. I know these are wild questions are just out of nowhere, but I appreciate this book.

There’s a lot of great stuff in it and a lot of little controversies like that, go and read this book.

It’s definitely worth checking out if you’re more of a listener. I have not been able to find an audio book for sale, but I know it was for sale for one time from audible.com and so you can find it at least currently over on YouTube.

Go and type in how to be rich or how to, excuse me, how to get rich is his is his title. How To Get Rich, by Felix Dennis and you can find the audio book version.

I think it’s an unabridged version.

I’m married, I’ve got three kids and one of the interesting things is that your spouse doesn’t always want to talk about business.

They don’t always want to talk about the things that you’ve been interested in and and and working on all day.

If you are like that or if you’re looking for somebody to talk to about your business, go to DreaBizChat.com especially if you are in the self reliance field.

I’m offering a free dream business transformation there.

If you qualify, go to DreamBizChat.com there’s a quick video there you could watch to see if it’s something you’d be interested in or not. And you can find the link also in the description.

Other than that, we’re going to come back tomorrow, have another talk.

Sometimes we talk about something more specific. Sometimes we deal in principals like today, and in the meantime, get out there and let the magic happen.

How Can Celebrities Sell Your Stuff?

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How Can Celebrities Sell Your Stuff?

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So how can celebrities help you sell your stuff?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon. Nearly every day, unless I’m somewhere else.

Today we’re going to talk about celebrities and how they can help you sell your products, your services. And we’re going to use the example that we mentioned yesterday from the book by now by Rick Cesari and Ron Lynch.

Ron Lynch is not the actor and voice-over person, comedian. It’s a different Ron Lynch.

This is the same chapter, the biggest knockout in history that we talked about yesterday and it concerns George Foreman, George Foreman and George Foreman’s Grill and the fact that they were able to sell this for the first time over infomercials.

Even though it was an old type of product, even though it had been out on the market before and everything else, it had never been produced as a health product and presented by a well known celebrity by well-known, likable celebrity.

He mentions it here about why George Foreman was such an important part of that situation.

It says successful celebrity branding transfers the value of the person to the product he or she endorses.

See, it’s about the transfer of trust.

That’s a huge thing.

Let me continue. He says, because Foreman was considered a solid citizen who was known to enjoy his food and packed a punch of personality. He made a perfect spokesman for a kitchen must have.

His age and past experience as a finely tuned athlete, helped to make him ideal to endorse the special innovations of solvents that reducing grill.

Salton was the company that created the George Foreman Grill.

It’s that transfer. It’s what people relate back to that person, either in the moment or through past engagement with them. It’s what they relate back to them that can transfer over to a product or service that they’re endorsing.

You can think about as in any type of celebrity endorsement, if you keep your eyes open when you’re watching TV or watching YouTube or watching anything that has commercials, celebrity endorsements are huge nowadays.

You have to ask yourself, who are they appealing to when this person is endorsing?

Who are they impaling to when that person’s endorsing, what does that saying?

Put yourself in the shoes of the person that’s interested in what’s being sold and does it do the job?

It’s a very interesting concept. You have to think about the nature of celebrity.

What is celebrity?

Celebrity is a person that’s really well known.

That’s really what makes a celebrity. Is there anything else that you could use to define a celebrity?

Yeah, they may be well known for something specific. So they may be an athlete, a former athlete, they may be a movie movie star of some sort or a television star, but they all have the same thing in common.

Celebrity means known and what do we talk about when we’re talking about getting your business going and really getting attention.

It’s about being known, liked and trusted.

So celebrities are already known and the really good ones are already liked to some extent. And with that comes an element of trust.

Just automatically there’s going to be trust associated, but there’s specific types of trust, specific type of celebrities for the specific market.

It all depends on who you’re trying to get your product or service to.

What celebrities would those type of people be interested in?

A celebrity does one major thing really well. It makes a person stop. Even if the person doesn’t know, like the celebrity, if they know who it is, they will stop for a split second longer to pay attention to go, What’s this person saying?

What’s that person saying?

Why are they on this newspaper ad?

Why are they here on this banner, on this website?

What’s going on here?

It’s a quick second, but they will that second can make the difference between a sale and not a sale. It can make the difference of them attention or complete glaze over as just another ad. It’s just hear and gone immediately.

That’s what celebrities all about.

So he talks about a whole bunch of different celebrities situations, but also an interesting one. It’s the celebrities he was able to make. So these are people that have an element that could make them a celebrity and he turns them into a celebrity. So, I don’t know if you got any of that.

You guys remember this guy?

The Juice Man, Jay Cordage passed away a few years ago, but Jay Cordage had this machine called the juice man machine and he was trying to get it out there.

He was doing show a live live events where Rick found him. He saw him at a live event. He saw that he had this charisma and that he was bringing people along and yeah, he was a good pitchman.

He was good at selling the product, but he said he saw that he was good at teaching. .

At the same time he’s teaching about nutrition.

He’s talking about each of the items that he’s putting in and why he puts it in and everything else. I mean, look, they sold a book along with, or a came free, I don’t remember exactly what the pitch was, but this went along with the juice man juicer when you bought it.

I was able to get a copy of this from somebody else, but it’s still great stuff. The juice man became a celebrity to the point that Jim Carey impersonated him on the show that Jim Carey was on back then, In Living Color, back in their early nineties, great stuff.

But they made a celebrity out of nobody out of somebody that was just walking the street.

I mean, he wasn’t a nobody.

This guy went out, started a company, started a product from scratch, put himself out there, but from himself putting himself out as a celebrity, he got a TV guy to take him and make him an even bigger celebrity by putting him out there in the public’s view that this is the nature of celebrity.

It’s the known, liked and trusted.

If you don’t have a celebrity, make a celebrity.

Get out there and get your products and services in the hands of the people that matter most. That’s what it’s all about and celebrity can be a great help in that.

Hey, hope you found this interesting. Hope you found that useful.

If you happen to be a business owner or an executive that’s in the self reliance field, meaning you have products and services that help people to become more self reliant, go to DreamBizChat.com I’ve got a quick video there that gives you an incentive to try something completely new called the dream business transformation.

It’s free if you qualify. So go check it out. DreamBizChat.com you can see the link in the description and we will see you tomorrow where we’ll have another tip, another little conversation about these concepts.

Have a great day and get out there and let the magic happen.

Are You Selling Urgency?

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Are You Selling Urgency?

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Are you selling urgency?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live from Grants Pass Oregon.

Tonight we’re going to be talking about the concept of urgency and first I’m going to be discussing DreamBizChat.com go to DreamBizChat.com if you’re looking to get from where you are to reach your dream business potential DreamBizChat.com.

You can go and check out the link in the description.

It’s completely free, no heavy sales pitch or anything. Just a chance for me to possibly be able to interview you. Learn a little bit about who you are. That’s DreamBizChat.com.

So today we’re going to talk about this book.

This is one from a couple of years back. This is By Now by Rick Cesari and Ron Lynch with Tom Kelly. And Rick Cesari, I’m not sure if he still runs, Cesari Direct, but that was his company at least at the time.

I know he still does a lot of work online that you can go and do a search and find out about him.

This is a fellow that the whole concept is Buy Now.

So it’s creative marketing that gets customers to respond to you and your product. And what he’s doing is he’s going through and telling stories of all of the infomercials that he’s worked on because he did a whole lot of infomercial work on television, especially when it was really hot in the 90’s and 2000’s and talks about a lot of great examples.

The one main example I wanted to bring up with you tonight is the fact is the one for the George Foreman Grill and who doesn’t remember the George Foreman Grill.

You could still find them being sold in the stores, but at one time they were sold via infomercial and it was all about George Foreman.

George Foreman was this former boxer.

He had just recently done well at that time, but he was older, for a champion for a heavyweight champion. He definitely was older in age and a lot of people remembered him from his past because when he was younger he was the Olympic champion.

He had this whole long past and so he had a real connection.

There was a celebrity into that.

We’re going to talk about that tomorrow about how celebrity can affect your advertising and even if you’re a smaller advertiser, even if you think you can’t afford celebrities using the elements of celebrity in your advertising can make a big difference or your marketing.

So George Foreman Grill, it was named after him.

Where did it come from?

Well, he makes reference to this in here where he discusses the different types of items that were brought to them by this company.

Salton is the ones that came up with the George Foreman Grill. It had existed for a long time. It was not a new concept. It was basically a waffle iron that was on a little bit of a slant and it wasn’t sold as any type of healthy grill or anything of that sort.

It was sold as a taco maker, so you put like ground beef in it and prepare all the inside of your taco in this thing and it would allowed you to be able to drain the grease out easily. But that was kind of a secondary feature just because it’s a typical thing that you do when making ground beef tacos is you have to drain out the grease before you, before you put it into the tortilla. So that’s what it was. It was a taco maker of all things and they had a very tough time.

They had it at trade shows, they had a tough time selling it and he said, this is very similar to another one of their items, which was a bagel maker.

He said, the problem is is that nobody wanted a bagel maker.

Really, there wasn’t a huge urgency for a bagel maker. Most people either buy their bagels at the store, especially nowadays, a lot of people, you’d just buy them at the store or the grocery store. They’ve got ones from major companies or sometimes the grocery store bake some themselves.

You’d get bagels there or people pick up a bagel or a donut or whatever on their way to work as part of their normal habit, all that sort.

So why would they need a bagel maker?

And he put his finger on, he said, the problem is is that there wasn’t a question of urgency for these people.

So he says it right here. He says, these are some of the first questions entrepreneurs and new inventors need to ask themselves, is my product solving a problem?

Will I be able to instill a sense of urgency in a consumer’s purchasing decision?

That’s the question.

Can you put that out there?

Can you instill a sense of urgency?

It doesn’t mean you have to, it doesn’t mean this is a necessity, but it was. It is something to be able to communicate a message to people. If it has urgency tied to it, people are more likely to pay attention.

They’re more likely to take that first step in purchasing at least your initial product. If you have a line of products. Having that initial product being something that has urgency tied to it is a big, big deal.

Now, how did they do that?

With the George Foreman Grill, they mainly had to take out the concept of this being a taco maker and they made it into a health product.

And so you have this, this very jovial person in George Foreman has a great personality.

He was very easygoing, very likable, talking about how he needed to get more healthy. It was funny because it was already part of his persona in the fact that he had to get healthy, a lot more healthier than he was.

He had gained a whole bunch of weight in between, in and out of boxing and then coming back into it. So as he got back into boxing and he had to get back into shape and do all these things.

He had already presented this to the public. He had done McDonald’s commercials and other things where it showed him getting into shape.

And so that was already part of his persona. And then he just pushed that onto this.

He says, Hey, I’m no longer no longer a professional boxer. I’m going into my 50’s here.

I’m at that age where I need to watch this stuff. And so he made that all about the grill.

This grill was about grilling anything, any type of made and where you can drain the fat out immediately. And so it became a health product.

It was the exact same grill. They put his name on it, they had his persona there.

There was a whole bunch of other things that he brought to the table that was very new, but it created urgency because it’s like, Hey, you’re not getting anything or you’re not getting any healthier if you’re wanting to do this.

Let’s do it. Get this, get this grill.

It’s inexpensive, call for it and you can, you can be on the same track I man. And so that it changed the whole persona, exact same product, different story behind it, different process, a slight amount of urgency being placed on it.

Especially within the terms of if you understand how an infomercial works. It’s like if you call right now, you’ll get this, this, this, and this.

That’s how the infomercial works.

It works off of a little bit of urgency to get people to act.

So that’s the concept. That’s a very subtle concept of urgency.

Tomorrow we’re going to talk about same story, same product, same book by now, which is definitely a good one.

Going go out and check out this book. This is one of my favorites, I love going back because he goes through very specific stories to teach principles and the principles never go away.

They’re very straight-forward principles, for marketing, sales, and just communicating.

Tomorrow we’re going to be talking about, like I said, celebrity and how it affects your marketing on all levels and using the George Foreman grill as an example.

So have a great night. Get out there and let the magic happen.

Business Owners: Are You A Mess?

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Business Owners: Are You A Mess?

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Are you a mess?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to be discussing the concept that a lot of business owners get hit with and that’s the idea that they are an extreme mess of a person on all levels.

We’ll get into that in a second. First I wanted to remind you about DreamBizChat.com.

If you’re a business owner or an executive and you happen to be in the self reliance field, meaning you have products and services that help people to become more self-reliant, go to DreamBizChat.com link is in the description and you can find out more about it there.

There’s a quick video to watch. It’s all about a dream business transformation. Completely free. Go check it out. DreamBizChat.com.

So I was accused by my wife of all people and some other people that I work with during the day of basically being an unorganized mess.

This is something that has haunted me my entire life. And no matter how hard I try not to be, it seems that if I don’t have something that is habitual, if it’s not a constant, it will get dropped along the way.

If it’s something that I don’t enjoy doing and it’s something that doesn’t fit into what I’m really good at.

I wish there was a way around this. I’ve looked over and over again. I’ve read time management books, I’ve read books about organizing. I’ve tried all the different methods, very few fit and have been able to allow me to do what I need to do as a business owner and an executive at my company.

Then I came across Kathy Kolbe. Now I don’t get paid by, Kolbe, the organization or the lady.

But Kathy Kolbe started exploring deeper the concept of conation.

We’ve discussed this on earlier talks here, on the podcast and the video chats.

Conation has to do how you function as a person in terms of when you are in action mode.

So whether you are working or doing schoolwork, when you are in the mode of action, you’re a different area of your brain lights up and his act is active and it’s separate from personality, which is more an affective.

Meaning it has to do with how you deal with people and how you handle emotions and so forth.

That’s the effect of end of your personality and it’s different from the cognitive part of your brain which handles just the regular day to day thinking and memory and things of that sort knowledge.

This is the conative part of the brain. It’s a specific area and what it deals with is you, when you are in action mode, when you are willing things to occur.

She found four separate areas that people tend to be high or low in across the board.

Some people are a lot higher in one and some people are a lot lower, but it seems to all kind of fit together. So that’s, this is one of her books, Conative Connection.

This is a good primer to kind of explain this and the reason why I bring this up is because most entrepreneurs tend to have a large amount of quick start. Now it’s not true across the board, but it is very common for the, especially the the visionary person in the company to have a lot of quick start and what quick start.

It basically means that you have the instinct to set things into motion, the instinct to follow through and get everything done and get all the little pieces done and focus on all the detail.

It’s an idea based concept.

A person who is very focused on building an idea and and not necessarily taking it fully into fruition. I have a whole lot of quick start on her scale. I have an eight in quick start and it’s followed me my entire life and my whole life.

I thought there was something wrong with me.

If you feel the same way, I highly suggest looking into Kathy Kolbe’s work. She has a great podcast out there that you could look up. Just look up Kathy Kolbe, wherever you listen to podcasts.

It is called, Perfectly Obstinate People, is what it’s called, Perfectly Obstinate People.

It almost slipped my mind there for a moment, but it’s called Perfectly Obstinate People. It’s a great podcast to listen to cause she talks about all the different conations, people with different levels. There’s nothing right or wrong about any of them.

It’s just the way that our brains are functioning and they functional.

She claims that she can see the conation in a baby, in a newborn and can follow through and she’s done it with all her children and her grandchildren and has been able to watch the conative abilities all the way through.

So it’s very interesting stuff.

Don’t fret and if I could have some advice for those of you who are unorganized and who are always considered to be a mess, don’t hold it against the people around you. They just don’t understand how someone can be productive.

While at the same time piling things in a seemingly unorganized manner all over the place and having what seems to be to be a very spontaneous lifestyle.

Don’t get worked up about it.

Learn more about yourself and learn how other people function and find people to help fill in the cracks in your life. Because if you’re very high in any of these areas and means that you’re probably going to be very low in the others and you need the help of all four areas in the community of scale to be able to really produce what you want to produce in this world.

Especially if you’re a leader, especially if you’re the boss of your company.

So that’s just a quick little note from me tonight. Have a great night and we’ll see you tomorrow. Get out there and let the magic happen.