Tag: Self-Reliance

Lottopreneur: Are You One?

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Lottopreneur: Are You One?

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Lottoprenuer: Are you one? Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. Today we’re going to be talking about the concept of a Lottopreneurs. This is a term that was coined by producer Sean Douglas, producer of our podcasts BrianJPombo.com. Both the Off the Grid Biz Podcast. And this one right here, Brian J. Pombo Live, which you can actually hear the audio from on all the places that you listen to podcasts.

Just go look up Brian J. Pombo Live. Otherwise you can always watch the videos on numerous social media platforms, including Facebook, Linkedin, Instagram, YouTube. Brian J. Pombo Live is what we call it.

So today we’re talking about being a Lottopreneur and I was reminded of childhood and how one of the most common things that we would say to each other in my family, not just my immediate family, but my extended family.

One of the most common questions that we had, especially like during the 80’s when you had Lifestyles Of The Rich and Famous on TV and the California Lottery first came into being.

Because I was living in California at the time, the whole question was what would you do if you won the lottery and what would you do if you had more money than you knew what to do with million dollars plus, you know, what would you do?

What’s the first thing you would do? What’s the second thing you would do? What would you do if you won the lottery? And that’s kind of a fun kind of brain teaser idea, especially when you’re young because it’s just so mind boggling how much money that could possibly be and what it would be able to do for you. Yeah, The Big Spin.

Joe is joining us here on the chat and he mentioned The Big Spin, which was the TV show associated with the California Lottery that you got to go on.

If you got certain things, on scratchers and so forth, you’d show up on this show and spin a big wheel and be able to make more money that way. So you had that, you had the lotto in California, which is the actual numbers that you would pick and they picked those out and so on and so forth. And people have this across the country in different states.

The lottery, the concept of lottery. Well the idea of the lottery is fun, but it’s a, it’s gambling. Don’t, don’t get confused and think that it is something that is real or something that you can depend on.

The problem is a lot of people take the lottery mentality of luck being the main thing that they’re falling back on. They look at people that have made it in life and they say, “wow, that person sure is lucky.”

And sure there’s a point to luck.

There’s a concept behind luck, which is what I consider luck if I consider it anything at all. It’s everything that you don’t have any control over.

So market conditions, all the things that you don’t have any direct control over and there’s a lot, there’s a lot of things you don’t have control over, but a lot of times we think that everything is that way and it’s not. If you didn’t have any control over anything, then you wouldn’t be able to see similar characteristics of people that have been able to make it in life when it comes to making a lot of money in business and so on and so forth.

But if you take all those people aside, you will see common characteristics across the board, so there’s more than just luck to it. The problem is most of us, especially if you’re coming from a lower to middle class background, when you start going into business, you go into it with this “lotto mentality” and it’s the Lottopreneur.

It’s the idea that I’m going to hit it big. If I just go at it and go at it and go at it, eventually my number’s going to come up and then I’ll hit it big.

It’s the wrong way of thinking about it.

Instead of thinking about the, the concept that I’m going to have to do the right steps in order to make it, I’m going to have to find what the market wants. I’m going to have to find what people want and show them how to get it through my products, my services.

If you’re not looking at it from a scientific point of view, you’re getting caught up in this idea that, well, if I just work really hard, I’ll deserve it. I’ll deserve the big prize at the end. I’ll get to go on the big spin and really get the big bucks because I’m a good person.

It’s all the wrong attitude and I see it over and over and over again, not just with people who interview to be clients or people that have strategy sessions with me, but even people that I have on my own podcast, we’ll have this concept somewhere deep in there.

And I think we all deal with it to some extent at some point in our lives. But you eventually have to grow up out of the Lotto Mentality, the lottery mentality, and really look at what do I need to be doing differently because business is a very simple concept.

It’s find out what the market wants and bring it to them at a price at which you can make a profit off of.

So you have to be able to deliver something for less than and have them want it more than what it took to produce it.

That’s all there is to it. That’s the science behind it. Is there a luck? Yeah, well hitting on the right one at the right time and everything, that’s all things that you can’t control. But the science behind businesses, a simple one, you just have to learn it. The science behind everything tied to it. Marketing, all these other things. These are sciences.

The unpredictable part is the human part because people don’t run by logic. They run by emotions.

So then you’ve got to backtrack and think, you know, what do people really want and how can I get it to them? And how can I communicate that I have it for them? And you could have the greatest product in the world, but if you’re not able to communicate that to your market, you’re not gonna get anywhere. And that comes back to marketing.

That comes back to the communication between the person that has something wanting to provide it to the person that doesn’t have it, whether it be a product service, what have you. So it’s just a different way of looking at these things. You got to step back. You have to also be careful not just about your own mindset, but about the mindset of those around you.

So if you have investors, you got to make sure not to get involved with people that have a huge lottery mindset when it comes to investing in your company because they’re going to be expecting something from you that you’re not going to be able to provide, or they’re going to expect a bigger win than is actually realistically possible.

You’re going to have to look at this. If you’re dealing with any type of partnerships, whether it be, you know, temporary partnerships or long-term partnerships in business, you’ve got to make sure that that person doesn’t come at it with unrealistic expectations and will expect more than what’s really legitimately going to happen.

And you got to watch it with your employees and coworkers, people that you’re working around and made sure that they don’t drag you into that mentality. But you’ve got to do your best to kind of pull them up out of it, pull them up out of that dream world in their head and bring them back to reality in terms of what you can actually expect in the long run.

What’s realistic being reality basis. A huge part of my philosophy, if that’s something that you agree with and let’s say, well you’re somebody I’d like to talk to if you agree with that. So you can go to BrianJPombo.com and sign up for a strategy session with me. If you happen to be in the self-reliance field, meaning you’ve got products and services that help people to become more self-reliant, then I’m going to give you a special address.

That’s DreamBizChat.com that takes you to a specific page on BrianJPombo.com with a video that explains what the dream business transformation is all about. You can click on the link in the description.

Otherwise, we’re going to see you tomorrow. Tomorrow we’re going to be discussing back into the trust model and, and I’m going to bring up something that Damon John from Shark Tank fame said on social media.

So come back tomorrow and we’ll talk about that. You all have a great night and get out there and let the magic happen.

Do They Trust You?

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Do They Trust You?

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That’s all fine, but do they trust you? Hi I’m Brian Pombo welcome back to the Orange Office here in Grants Pass Oregon. It’s a lovely day today. A little overcast, nice weather. I was hanging out with my family today, and Wednesday’s to do that. Tend to spend a lot less time in the office, a lot more time with my family.

Let’s talk a little bit about trust and how that affects your business.

I don’t care whether you’ve got a local based business or whether you’ve got a large e-commerce in Pyre or whether you’ve got a real tight business with only you and maybe a handful of other, uh, employees. It doesn’t matter. Trust matters as long as there’s only two places. Well, there’s one main place that trust doesn’t matter.

Trust doesn’t matter if you’re selling short-term, if you’re selling one time products or services to people.

And it doesn’t matter whether they like it or not, you just get in, you sell it, you make the money, you move on.

If you’re doing that type of business, and I don’t think most of the people that I’m talking to do that. But if you’re doing that type of business, trust doesn’t matter because you just move on to the next and you don’t care much about reviews online or anything of that sort.

You’re just care about finding the next person, the next person, the next person, the next person and you don’t have to worry about repeat business.

But if you’re in any other type of business where you’re more concerned about repeat business, where you you’d like to get a customer, once you realize it takes a whole lot to get that customer to buy one time, you might as well have them buying over and over and over again or getting involved in a subscription or getting them involved in a membership or some form of action where you build trust over time.

Where they like you more and more and more and more as time goes on as opposed to less and less and less the more interaction that they have with you or your product or service.

That’s where trust comes in.

It seems like real fluffy concept, but it’s real. It’s a real thing that exists in the human mind. And I’m gonna prove it to you in a second that we can take this all back to this quote. I know I bring it up nearly every other video that we sit here together, but it’s that quote from Bob Burg that, I’m paraphrasing it.

It’s basically discussing that, you know, if you set aside everything else people do business with people that they Know, Like, and Trust.

And it’s a great quote. Because it’s so simple and it seems like one of those things that’s been around for a really long time and it’s not that old of a quote. It’s only a handful of years old and, but it’s, it’s really held true.

If you go and you look it up and see all the articles and everything else that had been written about that one quote. And it comes down to the simplicity of those three words.

Know, Like, Trust and among these, Trust is the greatest.

And if you’ll listen to Dean Jackson, he’s one of my heroes really within the marketing world and business strategy world. He’s the one that I first heard say that it’s really in that order. First they Know you, then they Like you and then they Trust you.

So that’s a cool concept because it really does kind of have to go on that or no one’s going to trust you if they don’t at least know who you are or know what your product is or know what your services. And so it’s Know, Like, Trust. They Know you and then they Like you a little and then they Trust you.

The interesting thing about Trust, and there’s a whole lot you can get into the psychology of this.

One of my favorite books on it, very simple con book that’s called no BS Trust-Based Marketing and it’s by Dan Kennedy who I also talk about a lot and Matt Zagula. Go and look up this book highly, highly, highly recommend it.

There’s some great parts in it, especially the first half of it hits on some major points. The last half of it goes into details of tactics. But the first half he discusses that Trust is not necessarily irrational thing. Most of the time it isn’t, it isn’t rational. It’s based on a handful of items that they’ve been able to detect. One of them is just, there’s an affinity but it really comes down to just being familiar.

It’s familiarity. Just being familiar with a person, seeing them enough times, being around them. If they have any form of omnipresence in your life, meaning, you Know you see their stuff on social media, you see ads from them, whatever.

Just the fact that you’re familiar with them makes you more Trusting than anyone else that they would consider versus you in your category and whether you consider them competition or not, it’s that customer Trust you on simple things like that.

It doesn’t make you the best choice. It just means you were there first. You built that relationship even though it’s not necessarily a give and take. You may not even know who who they are, but the fact that you’re there and they know who you are makes you more likely to be trusted.

Something that simple is such a huge piece of where you should be thinking about in your advertising, not caring so much about trying to sell the item, the product, the service, instead selling the Trust factor, putting yourself out there as a human or having someone as a spokesperson.

That’s a human that you’re going to use long-term that represents your company.

Another great example from that book was Chrysler when Chrysler hired Lee Iacocca, and I think that was back in the back of the eighties or nineties. Lee Iacocca took over Chrysler and the whole problem was Chrysler had a Trust issue with the brand.

Well, he put himself forward. He didn’t make a big deal about specifics of the features of the cars. He said, if you find he had a commercial that he put out there, he says, if you find a better car than ours buy it.

And it was just this simple straight-forward concept saying I’m willing to back it up with my personal guarantee and because of that he built a relationship. He built Trust back with the American people.

Chrysler came out of the gutter based on Lee Iacocca’s leadership, but it’s also his marketing prowess. He understood that if he put a person out there and put a face behind it and someone that was believable that you can go a long way in that.

So some ideas to keep in mind and you got to think what are we doing in our company?

What am I doing in my business to establish trust with the end customer? And this only matters if you’re wanting to keep them long-term. If you’re wanting them to buy over and over and over again or get involved in your continuity. That’s the only reason why Trust matters.

But if that matters to you, if you’re looking for those type of people, you have to look closely at how Trust affects every piece of marketing, sales and anything that you’re putting out there. Customer service out back into the world, how are you paying attention to Trust?

Where is Trust being focused on the go read that. A No B.S. Trust-Based Marketing book. That’s a good one. There’s a lot of other ones as I come up with them and then come back across my library, I’ll bring them up to you.

Tomorrow we’re going to be talking about something, a little bit of a twist on all of these concepts.

I can’t get into any more of that because I forgot exactly what I’m talking about tomorrow, but I know it’s around the same lines. So we’ll talk back with you tomorrow. If you are wanting to talk with someone who understands Trust-Based marketing and see if you can kind of bounce some ideas off of them, that’s me. If you’re in the self-reliance field and you own the business or you’re a decision maker, perhaps an executive in that business, go to DreamBizChat.com.

The link is in the description. It’s a quick little video there. Go and watch it if it makes sense to you. Go fill out the application for a free conversation with me. You have a great day, and in the meantime, get out there and let the magic happen.

Honesty is Repulsive

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Honesty is Repulsive

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Honesty is repulsive. Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon for another Brian J. Pombo Live. Hey, if you are a business owner or an executive in the self-reliance space, go to DreamBizChat.com.

Okay, so today we’re going to talk about honesty and how repulsive it is. Hold on one second. Let me fix my audio. Hopefully that helps a little better.

Honesty is repulsive, but in a good way. See if there’s a trick in that and that’s that. First, the more honest you can be with your clients and customers or prospective clients and customers, if you can just be brutally honest with them and tell them your foibles, tell them the drawbacks of what you provide and the reasons why they might want to look at other options and what the good things are about them.

If you do that, you’re going to repulse a lot of people. You’re going to push people away from you. You’re going to show people for who you are and you’re going to push away the people, but they’re all the right people to be pushed away and in the process you’re going to attract the right people.

It’s an idea that many people have discussed in the past. Dan Kennedy’s talk about it, and specifically Ben Settle talks about repulsion marketing.

You can go and check his stuff out. BenSettle.com he’s a known for his email writing methods and he talks about repulsion marketing in terms of trying to be as repulsive as possible to the people that he doesn’t want as customers, and by doing that, he automatically attracts the people he does want as customers. Anybody can do this. Anybody can go about pushing away the people that you know will not make good customers.

Honesty is one of the best ways to do this because you can just be straight with them. Say, hey, this probably isn’t for you if you’re this, this, or this, or if you’re looking for this, that and that. If you can do that properly, then you’ll start attracting the right type of people because, and one of the main reasons why is a simple word called trust.

Trust is magical.

And tomorrow we’re going to go into the concept of trust and the meantime. Be as honest and be repulsively honest. Be as honest as you possibly can be when you’re talking to prospective customers and clients and see if you can push them away, see if you can push away the wrong ones.

If you do that, you’ll get more attention from the right ones. I’d love to find out how it goes. Leave me a comment down below if you’ve had experience with this accidentally or purposefully, because I know I had it accidentally for a number of years and I didn’t really realize what was going on and I was afraid that I was pushing away the wrong people, but people that I wanted as clients, but really I was pushing away the right people.

So tomorrow, talk deeper into the trust issue and why it’s so essential to everything that you do. In the meantime, get out there and let the magic happen.

Mind-Reading for Fun & Profit

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Mind-Reading for Fun & Profit

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Mind Reading For Fun & Profit. Hi I’m Brian Pombo welcome back. We’re in Grants Pass Oregon and today I’m going to go through a just quick concept if you’ve never heard of it before. If you have, it’s a good reminder and it’s all about reading your customer’s mind or reading the people that you think should be your customer or would be your customer or client or whatever you call them.

So it comes from a quote from Robert Collier and I don’t have the exact quote with me because everyone quotes a little bit differently. I think he may have put it in a few of his books. So Robert Collier was an author and writer, back in the 1920s is when he was, some of his most popular pieces were written. But, he was born in, I think I read 1885 to 1950. He was alive.

But his books are still around and they’re still read by marketers and salespeople today. Copywriters. Because he really got to a lot of the psychology of marketing and speaking to your customer and getting your message across. And the quote that I’m talking about?

You have to enter the conversation that’s already happening in your customer’s mind.

That’s the concept. That’s how what your marketing should be doing. That’s what your sales should be doing. You have to enter the conversation already going on.

So what’s that take? Well, it takes mind reading in a sense. You’ve got to know ahead of time what the most common conversations that are already going on that will lead them into the process of eventually purchasing your product or service.

So that’s a simple concept, but it’s amazing how many people do not sit back and think that way when they’re designing marketing, when they’re designing the process of trying to attract new customers and clients, they don’t put themselves in their shoes.

They don’t actually think, okay, what are they thinking? Where are they coming from? How do I take them from where they’re at to where I am and what I’m offering them?

It’s a simple concept. Deceptively simple, like so many of the things that we talk about here.

But think about how often do you step aside and think about the psychology going on inside your customer’s head before you ever get in touch with them.

Or maybe even after, if we get to that Before, During, After concept of Dean Jackson that we’ve talked about before. But we’re going to talk about that more tomorrow. If you come back tomorrow, we’re gonna get into that.

If you would like to discuss some of these concepts and how they would apply to your business, how you can take your business and really up it. I’m sure you’re very successful at what you do.

I only work with successful people. So if you do have a successful business, and if you’re in the self-reliance field, you’re someone I’d like to talk to. Go to DreamBizChat.com at DreamBizChat.com. I’m going to show you the simple process, what it takes for you to be able to have to take your business and really up it to a level of being your ideal dream business.

DreamBizChat.com the link is in the description. Like I said, tomorrow we’re going to be talking about the Before, During and After units of Dean Jackson and be comparing that to some other things. So simple one today, have a great night. See Ya. Get out there and let the magic happen.

Don’t Reveal Your Magic

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Don't Reveal Your Magic

http://DreamBizChat.com

Don’t reveal your magic. Hi I’m Brian Pombo welcome back. Today I’m in Omaha, Nebraska. The final day of my Omaha, Nebraska trip I’ll be heading home tomorrow.

Today we’re going to be talking about revealing the magic or specifically why you shouldn’t reveal the magic. And if you happen to be a business owner or an executive that’s in the self-reliance field, I’d like you to go check out DreamBizChat.com. You can watch a eight and a half minute video where I described the dream business transformation. The basic idea behind it is sitting down on the phone or over a zoom call with me, where we discuss where you’d like to take your business in the next year, five years, 10 years, and how we can map out how to create your dream business.

So go to DreamBizChat.com. If that sounds interesting to you, that uh, the link is in the description.

So let’s talk about revealing the magic.

If you have a product that you’re trying to get out there, a service that you’re trying to get out there, the instinct of most people that are doing any form of sales or marketing is to talk about all the things that you love best about your product and service and discuss all of the how to is how it works and how this happens and how that happens.

Before we were talking about how a lot of people recommend that you discuss the what, not the how. So what it is, but not how it works. There’s a good reason behind that. And me go into some depth on this because if you are out there trying to sell a product, let’s say and you’re talking about the features, but you’re not talking about the benefits, you’re not talking about what it means to the person, then it really doesn’t mean anything.

It’s a bunch of jargon that you’re relating back to them. But it’s not necessarily going anywhere. It’s not hitting home. It’s not making the person stop and actually think about how does it affect me, especially when they’re just scrolling by when they’re just wherever you’re doing your advertising, wherever you’re doing your sales.

I was at a an event this week where I got to see a whole lot of vendors trying to sell their software programs and everything else that they have and their main, almost all of them, I would say 95 to 98% of them. Their main focus was in talking about all the great things that their software can do and they’re missing the point and if you really sit and listen to one long enough, they’ll get into the dirt of how it works and how we do this instead of that.

That’s what makes it great. I want you to think about all the magicians you’ve ever seen. Practice magic. Every once in awhile you’ll find one of them that’s out there showing you how, how the trick worked. And maybe you’ll remember once in a while because you want to try the trick on somebody but you don’t remember because the explanation of how it worked was this huge, intriguing thing.

Most of the time it’s pretty simple. Most of the time some of the most elaborate magic tricks have a real simple meaning behind them. The reason why magicians are so popular and the people that give away magic tricks aren’t as popular is because people like the story. They like the magic. They like everything that’s on the outside. They want to be amazed.

They don’t need to know how it works. So you go to a mechanic, most people go to a mechanic, don’t necessarily need to know what he did.

They just need to know that their car got fixed, right? So don’t worry so much about telling people every single detail about what it is that you do and how you do it a little bit. Maybe if it adds to the story, don’t reveal the magic.

The magic is what people love all businesses based on the concept of magic in a sense, someone knows something that you don’t know and they’re able to do something that you can’t do, and that’s some of the best things possible.

Don’t, don’t get into the details as to how it works. Tell them about the benefits. Tell them about how they’re going to feel after they’ve gone through the process with you after they’ve used your product and so forth.

Don’t reveal the magic, but get out there and put on some magic. Put on a show, tell a good story, and you’ll get really better results than you’ve ever seen before. And that doesn’t matter if you’re having an Ecommerce store. It doesn’t matter if you sell door to door, it doesn’t matter. It’s the same thing. No matter what.

People want to be fascinated and moved along with a story. They don’t need to know how the sausage is made.

They just want to taste it. So hopefully that made sense to you. Tomorrow we’ll be back in the wilds of Oregon and I’ll have another thrilling tale for you then until that next time, just get out there and let the magic happen.

Look For Answers Outside Your Box

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Look For Answers Outside Your Box

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We’ll look for answers outside your box. Hi, I’m Brian Pombo welcome back. Today I’m coming to you from Omaha, Nebraska. I’m going to be here for a couple more days. And so I wanted to tell you a little bit about something that I spoke with a crowd today about this issue.

And you’ll see it if you go to trade shows, or any shows that are within a specific industry that are industry specific. So I am attending a show that is in a very specific niche within the banking niche. What you’ll see when you go to any type of industry show, or what you’ll hear is people talking in their own language of their industry and discussing all the “how to” and details of the industry.

What you won’t hear hardly at all, is people discussing the things that go outside the industry, the concepts, the principles, like we talked about before.

If you’re talking about principles, tactics, and strategy, you don’t hear very much talk about principles.

Principles can be found in any industry. And if you can take a tactic from another industry that matches a principle that will just as easily work in your industry, you might as well go for it because nobody’s doing it across the board. You got to look outside the box of your industry if you really want to stand out within your industry.

So the example I used was the example of fast food and how fast food, specifically the drive through was not an innovation that was created from the fast food industry. The drive through was created from the banking industry and was taken over to the fast food industry, not by McDonald’s, not by Jack In a Box. So it was another group. You can go and look it up.

I can’t remember the name of the place, but there’s a place that’s basically considered to be the first drive through and it’s in the US you’d go look it up.

But the concept was taken from the baking industry that already had drive through banking and all it was, was transferred over to a restaurant because the restaurant had food that was relatively quick. It all worked out great. The same thing is true. You could see it time after time after time.

Again there’s many, many, many examples.

One of the first people I ever heard discuss this was Dan Kennedy, who we’ve talked about in the past. You could watch my other videos about Dan, a huge influence on my life, but I’ve heard people talk about it since then, over and over and over again and you can see it once you start stepping back. Whatever industry you’re in, step back and look at all the industries and look at principles and tactics and strategies that you could take from there and insert into your industry and it makes you stand out.

If you’re willing to stand out and really look different in your industry, that’s what you’re going to need to do. If you’re in the self-reliance industry and you are a business owner or an executive, you’re someone I’d like to talk to. Go to DreamBizChat.com watch the video. I’d like to see what you think about it.

If you find it interesting at all, I want you to fill out the application underneath for a free chat with me.

That’s DreamBizChat.com the link is in the description. That’s all we have for tonight. It’s going to be a quick one, but tomorrow we’ll have something else, something else that bubbles up during the day because I’m around a lot of interesting people, have a lot of great conversations and I’ll wanna tell you more about one of them tomorrow.

Have a great night. Get out there and let the magic happen.

Fire Yourself

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http://DreamBizChat.com

Fire Yourself. Hi, I’m Brian Pombo welcome back. Today I am in of all places, Omaha, Nebraska. Can you believe it? I can’t believe it. I’ve never been to Nebraska. Never been to Omaha, Nebraska yet. I took a plane all the way over here from a Grants Pass, Oregon. Well, technically Medford. We have an airport in Medford. Took me to Denver, Colorado and then here to Omaha, Nebraska of all places.

So yeah, I’m in the center of the country here and great weather. Non-Eventful transportation, it was a pretty, pretty simple trip.

Today we’re going to be talking about how to go about firing yourself and why it’s necessary. It’s absolutely necessary to fire yourself, especially if you’re the business owner.

You need to fire yourself.

I want to first make very clear if you are a business owner or you’re an executive that is in the self-reliance field, meaning you have a products and services that help people to become more self reliant, you’re someone I would like to talk to.

I want you to go to DreamBizChat.com the link is in the description. Just click on it. It’ll take you to a page with a video that’s eight and a half, eight and a half minutes long. Watch it. It discusses the business, a dream business transformation. It’s all free.

There’s a free application and a free chance to be able to talk to me, which normally costs $600 and above for this type of a intense strategy session.

But if you’re looking to take your business really to the next level, you need to talk to somebody that you trust.

If you’ve watched enough of my videos, if you’ve heard enough of my audios, you probably gotten to know me and can trust me a little bit and are willing to spend nothing to talk to me. So go to DreamBizChat.com or watch a few more of my videos before you get to that point.

Now, how do you go about firing yourself? Why would you want to fire yourself? Well, it really comes down to this is if you’ve ever been an employee before you became a business owner, before you got to the point to where you’re one of the big bosses in your current organization, in your current business, you’re probably at a point where you just didn’t want to be told what to do anymore.

So you either rose up the ranks or you went off on your own and started your own thing. That’s a common thing for business owners to do. They just get to a point where they don’t want to be told what to do and they think that if they’re on their own, that he’d get a whole lot more accomplished. And it’s true to an extent.

The problem is when you find yourself on your own, you start realizing that the reason why you’re a crappy employee isn’t just because of your boss.

Because when you’re your own boss, you’re still a crappy employee and there’s a lot of things you just don’t do as well as other things and you’re either going to need to depend on some other people. You’re going to need to bring some other people in, but you need to fire yourself from the things you’re not good at. And I had the pleasure of speaking with Sean Douglas today, our producer of our podcast and of this show, and he reminded me of the things that I’m just not good at.

And if you need someone around you to constantly remind you and say, hey, you probably don’t want to go in that direction because you suck at those things. Okay. You need to outsource those things.

It doesn’t mean you shouldn’t do them, but they need to be outsourced. You need to have somebody else in charge of doing them and you do the thing you do best.

I happen to know the things that I do best is in terms of consulting with people, working with people, building out systems, following systems. I’m not so good at doing a lot of other details that come along with running a business. I stink at it. I am absolutely horrible. I’m working really hard to fire myself in those areas.

This comes from a concept by a fellow named Carl White. If you are in the mortgage industry, you want to check out Carl White stuff. He has a killer podcast out there. They have his companies, the Mortgage Marketing Animals ,go and look him up. Just look up Carl White mortgage and he works with loan officers.

If you work anywhere in that field, you’ll want to hook up with Carl White because a sharp guy and he had a podcast back in April, I think it was back in April of 2019 where he was discussing the concept of firing yourself.

It’s something that he talks about a lot and it’s something that I encourage you to do if you’re a business owner or if you’re in management at all in your company, if you’re one of the decision makers, really concentrate on what you do best and get rid of all the rest because all those other things are stressing you.

They’re draining you of your energy and they’re destroying your productivity to do the things that you do do best. You don’t have enough time to do them. You don’t have the energy to do them. Just take my advice. Fire Yourself. You’ll be happy that you did.

Tomorrow I’m going to be coming at you with some of the insights that I’m already developing. Uh, the reason why I’m here in Omaha is it’s outside of the self-reliance space. I’m doing this with another company and helping them out and I’m looking at a whole nother space.

But it ties back into everything that people do in the self-reliance space or whatever space you happen to be in. If you’re watching us, so hang in there, we’ll catch you tomorrow with some of some more insights from the road. Have a great night and get out there and let the magic happen.

Fake It Till You Make It: Yea or Nay?

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Fake It Till You Make It: Yea or Nay?

http://DreamBizChat.com

Hey, fake it till you make it, yea or nay? Coming to you today from the inside of my car. This is Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to deal with the issue of fake it till you make it.

Is that a good thing? Is that a bad thing?

Well, did you fake it till you made it? Have you made it yet?

If you are a business owner or an executive in the self-reliance field and you feel like you’ve made it to a certain extent, but you’re still have a ways to go to get to where your business is really what you want it to be, then I’m going to suggest that you go to dream Biz chat.com the link is in the description. There’s an eight and a half minute video there. Go Watch it. Let me know what you think.

Fake it until you make it has gotten a really bad rap over the years. Okay, and I’m just gonna point out the elephant in the room here. There are U-Haul boxes in the back of my car.

My family is going to be moving here by the end of the month. Brand new place. Why am I not in the Orange Office right now? I’m too tired to go into the Orange Office right now. I was here, I was thinking about jumping in there, but normally I’ve got a set up lights and do all this other stuff. I’m saying, “you know what? I’m going to come right here. We’re going to talk about fake it till you make it.” I’m going to be real with you while talking about fake it till you make it tell you the truth. So I think there’s two ways of looking at fake it till you make it.

One is the way, the negative way that a lot of people see it, and I think this really comes from people that take the expression, fake it till you make it and they take it to mean you’ve got to fake out other people. So you’ve got to pretend to be something you’re not for the sake of other people until you get your foot in the door until you get, you know, seen or noticed or whatever.

Basically lying. Lying to other people. Lie to other people till you can get what you want. I’ve heard some famous people online talk about how they lied to get where they want and I understand a little white lie here or there that isn’t going to hurt anybody on the same end. I would not encourage it. I would not encourage faking it till you make it in that way.

On the other hand, the expression has, I have usually never heard anybody tell me to fake it till I made it in discussing faking it to other people.

Really faking it until you make it the way I see it has to do with faking yourself out in a sense.

In other words, if you need to be able to rise to an occasion, oftentimes in our mind we’ve got something telling us, well, yeah, but that’s not who you are. You don’t really have money. You aren’t really that type of person. You’re not the type of person that can wear a suit or do anything like that and sometimes you’ve got to fake it. Tying into the dress for success thing, sometimes you have to fake yourself out. You have to act like what you think a person needs to be to be in the position where you’re wanting to go.

Sometimes you have to pretend in order to get there, you have to put in order to get your mind in the right place, you’ve got to fake it till you make it. You may have to wear nicer clothes, you may have to comb your hair. You may have to step up a little bit and talk the way that you think a successful person needs to talk or a business person needs to talk or a salesperson needs to talk. Whatever it is. Sometimes you have to try it until you’re good at it and a lot of times we see that as faking it, but I don’t see anything wrong with faking yourself out in order to get where you want to go.

I think that’s an important thing to remember when it comes to faking it until you make it. Don’t fake it with other people. Don’t pretend to be something you’re not. Be as real as possible.

People appreciate that you’re going to get more respect over the long run, but in terms of trying to get past your own excuses, sometimes it’s going to take faking it. Sometimes it’s going to say, hey, let’s, let’s pretend that it is possible. Let’s pretend that we actually can go the next mile and do what we need to do. Sorry for the shaky camera work, folks. I’m holding it with my right hand right now. Once again, I’m not going to fake it with you, but I’m always going to try and fake myself out. Now that brings us to another saying that I’ve heard and that’s the 11th commandment.

That, thou shalt not fake thyself out. We’ll talk about that one tomorrow though. If you happen to be a business owner and the self-reliance field, don’t forget to go to DreamBizChat.com otherwise, the rest of you, I will see you tomorrow. Have a great night. Get out there and let the magic happen.

Do You “Dress for Success”?

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Do You "Dress for Success?"

http://DreamBizChat.com

Hi. Do you dress for success? I’m Brian Pombo. The reason why I’m bringing this up today is I am not dressed for success. Welcome back to the Orange Office in Grants Pass, Oregon. Today’s topic is a very simple one, but it’s one that I think gets completely thrown aside nowadays when anything goes and that’s the whole concept of your appearance.

How are you appearing and should you always be dressed a certain way?

Should you have a uniform, everything else. So we’ve got a real this conversation back and it goes back to one of the first places that I heard about this concept. There was a book that came out in the 80’s called dress for success that is still popular to this day in many circles. And what it talks about is if you dress basically the general idea is if you dress the way that in most people’s minds, how they see a successful person in their mind, a successful business person, successful business man, business woman, if you dress that way, you will automatically have an up in any situation when it comes to business.

And I think this is true, a true in principle for the most part, but you have to always keep in mind your audience.

The main thing I always take things back to is the who is, who are you trying to reach? Who are you trying to talk to? What are you trying to convince them of? What are you trying to bring to them? Are you trying to convince them that you’re a successful business person? Are you trying to relate with them today? Why am I dressed this way?

I’ll come straight down and I’ll tell you how it relates back to what we’re talking about. I got pulled away on every Wednesday. I’m always hanging out with my family, but today I especially got pulled this way and that way and it just ended up in the clothes that I ended up in it.

There was no real thought behind it. I oftentimes, when I meet you here, I’ll at least put on a nicer shirt called my hair a little bit time. Didn’t permit today, but it’s okay because I’m talking about it. I’m telling you why I’m dressed this way. I’m telling you why I haven’t shaved yet today. And because of that, it can ease the tension.

It can show me to be human and so it serves a purpose too, it’s okay and in any situation that you find yourself in, if you can’t be dressed the exact way you want to be dressed, that’s all right.

But don’t ignore it.

Address it with your audience, address it with your customers, address it with the people that you’re in front of. If you’re in a business, in any form of business situation, address why you’re in the attire you’re in, why you have shaved or haven’t shaved, what you know, address it.

Put it out there just so you could be clear about what’s going on. Now the concept comes up of the uniform. This is a very common thing nowadays and it really got popular when Steve Jobs started talking about the fact that he always just wears blue jeans and a black shirt and the reasons why behind this and other people started successful. People started talking about why they have simplified what they were. Initially someone would think, well, okay, well that puts them in a specific uniform for their audience.

They know what to expect.

They see that person wearing that and it’s comforting to think about it in that, in those senses. And it’s recognizable. It’s brand, you know all that talk. And that’s true. But the reason why Steve Jobs did it is because it’s one less decision he has to think about during the day. Especially when you are the CEO or the head of a company, you’re running your business.

The fewer decisions you can make during the day that are insignificant than the more willpower for lack of a better word, that you have to be put toward making the decisions that matter. Because that can really wear you down. Making small little decisions over and over and over again. I’m wondering, “do I wear this color or that color?”

So really being clear about your uniform is more for you than even for your clientele, your audience, your coworkers. That’s something to keep in mind.

Don’t ignore the concept of attire.

Don’t think that it doesn’t matter at all in less that’s part of your brand. So a fellow that we had on the podcast Off the Grid Biz Podcast, Gary Collins, who’s brand is called The Simple Life, he has a number of books that are under that title and he has a, has a blog and everything else.

Go and look up. Gary Collins with The Simple Life is very interesting guy.

His whole thing is, I will never wear a suit. I will never wear a tie if there’s somewhere I have to go into a business meeting where they require it, I won’t go. It’s part of his brand. He’s Off the Grid.

He lives off the grid literally where he, he doesn’t, he doesn’t have any electricity that comes off of the grid, off the electrical grid. He produces everything. He’s as self sufficient as he possibly can be. So if that’s part of your brand that he says that nearly every speech he says it on the interviews he does. That’s who he is. So it becomes, in a sense, a uniform. The fact that he wears just what he wants to wear, that he walks around with a baseball cap and a beard.

That’s his brand. That’s who he is, and it’s great that it who he is, is who he is. It’s not just a fake facade, but he addresses it. He doesn’t just let it hang there and go, okay, well who is this guy? You know? Make. Just think about it. Consider what you’re wearing. Consider how it affects your coworkers, how it affects your work environment, how it affects the people you’re doing business with because it does matter. Dressing for success does matter, but don’t overthink it.

Just find something that works for you and make it clear to everybody else what it’s all about. Hope that’s helpful to you tomorrow. Another, another great tip. We’ll talk about some of these concepts that float around, but a lot of times people don’t really dig in and talk about them.

So we’ll talk about more of that tomorrow. In the meantime, get out there and let the magic happen.

Persistence and The Founder

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Persistence and The Founder

http://DreamBizChat.com

Let’s what’s talk about persistence and The Founder. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon, where once again we’re going to have a nice little chat that we call Brian J. Pombo Live.

This is the third in an installment all about the movie, The Founder, about Ray Crock. This is the actual Ray Kroc, a picture of him, not Michael Keaton who did an excellent job in the film, but film took a very negative slant on Ray Crock.

And I wanted to be able to bring out some concepts out of the film that I think were kind of put in there, tongue in cheek, but I think it’s good stuff in there. So in the film they show this guy who’s very desperate, the salesman who’s trying to break out and who’s listening to, basically self-development records, something similar to Earl Nightingale, something of that sort. I believe it’s a made up record that he was listening to.

I don’t think it was a real, it was an actual one, but it was built off of and what was being said is the type of things that you would hear of self improvement recordings of the day.

One of the areas where I think he’s shaving or something while he’s listening to this and it’s this quote on persistence and I just wanted to read it to you because I think it’s a good quote. And they have it in there during a little montage and they do it a couple of times during the movie. First time he’s just kind of listening to it in the background. Second time he’s added it to a speech that he’s giving, kind of showing that this guy likes to steal things from other people type of thing.

And it’s kind of the theme of the movie. But I want you to actually listen to the quote because it’s based off of a Calvin Coolidge quote, which is also really good. But I’m going to read this quote from the movie.

It says, Persistence. Nothing in the world can take the place of persistence. Talent won’t, nothing is more common than unsuccessful men with talent. Genius won’t ,unrewarded genius is practically a cliche. Education won’t. The world is full of educated fools.

Persistence and Determination alone are all powerful.

Show that you don’t have to be defeated by anything, that you can have. Peace of mind, improved health and a never ceasing flow of energy. If you attempt each and every day to achieve these things, the results will make themselves obvious to you.

While it may sound like a magical notion, it is in you to create your own future.

The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind or as Ralph Waldo Emerson, “declared a man is what he thinks about all day long.”

There’s a lot of great stuff in there.

The one area I want to point to is persistence and how that relates back to the life of Ray Kroc. Ray Kroc was in his fifties by the time he actually got around to getting involved with the McDonald brothers and taking their franchising and putting it into, you know, high gear I guess you could say. And because of that, that’s what made him a legend in business.

It’s just that one situation when a lot of people would have felt like they were washed up or felt like there was no way to be able to do anything from that point forward. He kept going.

It’s all about persistence.

If you don’t have that attitude in place, you’re going to have a tough time getting over the next hurdle.

So if you’re in a spot, if you’re a business owner, I’m sure you’ve already have some success. You’ve reached a point to where you’ve done well. But if you’re looking to go a little bit further, if you’re a business owner or an executive that’s in the self-reliance field, you’re someone that I’d like to talk to. Go to DreamBizChat.com the link is in the description and there’s a video there I’d like you to watch. Go Watch it.

It’s eight and a half minutes long. It’s not that long. Watch it. Tell me what you think, see if it fits you. And if it does, fill out the application and we’ll maybe get a chance to talk. If it doesn’t and if you don’t like the video, leave a comment, let me know.

I’d love to hear what you think. That’s DreamBizChat.com. That’s it for today. Nice quick and simple one. All on persistence. And this will end our story on The Founder.

I’ll go back and make references to this movie again because I think this movie has a lot of little gems hidden in it, whether the producers meant to have him in there or not, it has a lot of lessons about business in it. So onto the next thing tomorrow, I’m going to be a complete surprise, but we’ll see you then. In the meantime, get out there and let the magic happen.