Tag: Self-Reliance

How Much Free Info Should You Give Away?

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How Much Free Info Should You Give Away?

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How much free info should you be giving away?

Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here.

One thing that I found, well we’ll get into that in a second. I just want to welcome you back.

We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today.

Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media.

It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it.

It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work.

In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there.

We can go into more detail and you can watch some of the other videos in terms of why you would do daily content.

But today I’m going to talk about some of the excuses that hold us back from doing daily content.

I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want.

Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business.

I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information.

Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free?

I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it.

So one of the main fears is that you’re going to saturate your marketplace.

You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this.

I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free information.

Especially if you work in the, “how to” field and most information is how to information. Then you provide them WHAT they need to do but not HOW. You hold back on how to do it and you sell them the how to do it. The specifics of the how. The what you could tell them all the details as far as the what.

But the how you don’t want to give them any of that information out front. This can work. This can totally work.

I’ve seen it work on many levels. For me personally myself, I don’t get rich on selling how to information and I am more than willing to go through the how with people. It’s not my thing to hold back on the how or to try and differentiate between what a what is and what the how is.

For me it’s a bit too cerebral and it’s just not the way I function. Here’s how I function. What I do is I will provide everything for free.

I put it all out there and it finally came to me that where my real value is isn’t in the information itself because most of the information that I provided and I send out there to everybody, it’s information everybody could have anyways.

It’s all out there. I got it from somewhere. I’ve learned it from reading and watching what’s happening in the marketplace. And it doesn’t take much to be able to gain this stuff. That’s not really where the value is. The real value is in the consolidation of information.

How it’s put together to make it as useful as possible. So even in these situations, I’m providing you all this free information on all my videos, but it doesn’t become super valuable until I can consolidate it.

Let’s say I took everything that had to do with daily content and I put all of the info that I was bringing to you here for free. I put it all in the format of a book, so we transcribed it and put it into a book.

All of a sudden that’s valuable even though it’s available for free out there. You could go back and you can filter through all my videos and try to find all the ones about daily content and everything else.

But if I take all that and I put it into a book and that’s your focus, that’s what you want is daily content. That book becomes valuable to you, especially if you’re good at retaining information through reading or if you’re good at using books as kind of like textbooks and you can go back and look at it and write notes from it and everything else all depends on how you learn.

But that’s just an example. How you consolidate something creates a convenience factor which then makes it valuable. It’s worth trading money for.

Another thing is though, the big thing, the things I get most money from is taking the principles I’m talking to you about and customizing it to companies.

Customizing it to specific people, customizing it to specific situations. So talking with somebody I can tell real quick by the questions I ask on what the next question is that needs to be asked and what needs to be done next.

If you’re just jumping into this field and just learning all this stuff at once, it’s just kind of all a mishmash. But if you’re talking to someone like me who knows where to take you because of experience and knowledge that becomes valuable then.

Then I don’t have to worry about all the free info I give.

I’ll give out all the free info. Because I know that my real value is in that spot. Now, if your real value is in how, then you don’t want to give that away right away.

You’ve got to find out where your real value is. Where’s your real potential held at?

Just put a value, put a number on that, put a price on that. Start putting it out there, on what you’re going to charge for those types of services, what those services are. Look at different ways of providing it, both in how that both in kind of a DYI sense.

You provide materials for people to kind of go through on their own, but also lead them to being able to work directly with you or you know, all depending on your services and products.

Hopefully that helps out a little bit in terms of concept of information marketing.

Tomorrow we’re going to be talking about a similar area, but in the meantime, go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance space and you’re interested in taking your business from where it’s at to an absolute dream business.

Go to DreamBizChat.com watch the video. If you’re interested, fill out the application and we’ll get to talk, especially if you’re qualified tomorrow.

All new stuff come back then, will see ya. Bye.

Daily Grand Slams

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Daily Grand Slams. Do you need to hit a grand slam every day? Hi, I’m Brian J. Pombo Welcome back to Brian J. Pombo Live today. We are still in Grants Pass.

I am sitting out in front of the Orange Office. Drove out here to go inside to record and go live to be able to see all you lovely people. Wasn’t quite able to make it in.

You may be able to guess from my voice that I am the walking dead right now. I’m quite sick and you may have noticed yesterday too.

But today it’s been trying, so they can’t all be grand slams. What’s a grand slam? If you’re not a baseball efficient auto than you don’t know that in baseball it’s the best thing. One of the best things that you can do is hit a grand slam, which is you’ve got three other people on base and you hit a home run. So you get four runs in, you’ve scored four points for your team. It’s one of the best things you can do.

You can’t always do it every day. It just probably is not realistic.

Every once in awhile the fate is gonna hand you a sticky, wicket and take you in a different direction.

So today’s one of those days. I wanted to come to you and discuss daily content in terms of information and how much information you should provide. We’re going to move that until tomorrow.

And so I could go into some more detail, bring out the dollar store whiteboard and kind of go through some ideas with you on that.

But for today, I just want to encourage you, if you’re a business owner or an executive in the self reliance space, go to DreamBizChat.com. Go and check out the video I have there. It’s only eight and a half minutes long. It goes by quick. I love to hear your feedback on it.

If you think you’d be interested, fill out the application. It’s all completely free. It’s a chance to be able to have a talk with me.

Trust me, I won’t get you sick. I’ve looked this up as a science. Supposedly you can’t get people sick over the interwebs.

We’ll see tomorrow. More details in terms of daily content. Just remember, if you’re doing it daily, it stacks up. It stacks up and stacks up and stacks up. So they don’t all have to be the greatest thing in the world.

Sometimes you’re going to be doing things that I guess you could say are a little bit more relatable where you’re not Mr or Mrs. Perfect. That you sometimes pretend to be, you know, so hopefully I don’t pretend to be that for you, but y’all have a great night and we will see you tomorrow.

Get out there and let the magic happen.

Daily Content Breakdown

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Daily Content Breakdown

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All right, if you’re interested in making daily content today, we’re going to be covering a daily content breakdown.

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re talking about daily content and yesterday it was our 100th episode. During that episode I was backwards. Let me see am I backwards today? I think I am. Hold on, let me see if I can switch that. Can I switch it during the broadcast? Look at that. Wow. I should have done that yesterday. I didn’t notice until after I was done. It was completely backwards, the entire episode, I had the number 100 showing up on the screen and it showed up backwards as zero zero one which is interesting because the very first episode I did way back in April (It was May).

The first episode I had was also backwards and everything that I showed including the DreamBizChat.com cue card, including that it all showed up backwards.

Of course I did it again on the hundredth episode. So that was just a special little piece of entertainment just for you.

Today we’re going to break down daily content.

If you were thinking of putting out any form of daily content, a lot like some of the people that I’ve been talking to recently, I’m going to break down kind of the things that I’d encourage you to watch for.

These are three items and maybe I’ll go into more depth as we go along. But these are three items that are specifically from a guy named Frank Kern. He’s currently working with Grant Cardone and they have their own advertising agency called Cardone-Kern. You can find them at CardoneKern.com. I’m not here to advertise for them, I don’t get any payment from them or anything else.

But I’ve learned a lot from Frank Kern over the years and he’s been a huge encouragement to myself to actually put on daily content like I do here at Brian J. Pombo Live.

The three things that he says that you’re going to want to look for, that Frank Kern talks about, if you’re putting out any type of regular content, and I suggest daily are these three things.

Number one, Establishing Value, number two, Demonstrating Goodwill, and number three, Making Offers.

You’ll notice that every video that I do, I attempt in most cases to do each of those three things, so let me go through them. I’m going to give you my own definition. I don’t know if they’re Frank Kerns definition or not.

I’ll tell you how I define these and how I tie them back into these videos that you’re watching right now.

Number one, establishing value. Establishing value is in its most basic format. Establishing the fact that you’re going to be presenting value right here right now and that you present value or have something of value for people on a regular basis, either through your business or any point that you’re trying to get across, having something valuable.

I start every episode with a kind of a headline if you will. This is what we’re going to be talking about. Or this is a little curiosity piece that may give you an idea of what we’re going to be talking about and it just kinda starts the ball rolling and shows you that where we’re going.

I tried to put it in perspective of the person viewing or listening, so I’ll call it how to do this or the top such and such for this.

I want to grab attention and talk about it from their perspective as much as possible, as the viewers perspective, your perspective as much as possible. That’s how I go about establishing value.

Number two, demonstrating goodwill. Now in demonstrating goodwill. It’s actually in the process of, of providing value and there’s a whole lot of issues that go along with this, especially if you’re in a form of information or education business because you’re like, “how much do I give away?” How much is too much?

Everything else, tomorrow’s episode, we’re going to be talking about how much information is too much information to give. I’ve talked about it a little bit in past episodes, but we’re going to go into depth on that specific point because there are DreamBizChat.com.

If this is the first video you’ve seen, this is the first time you’ve seen this. Let me talk about this and if this is a video, if you’ve seen any of these videos before or heard any of these podcasts before, you’ve heard me discuss DreamBizChat.com and this is the offer that I make to a very specific crowd.

It’s a very small, small, small, tiny amount of the people who are watching or listening or reading the transcript of this afterwards.

This is for business owners and executives of companies that are in the self-reliance field, meaning they have product service or an overall storyline that encourages people to become more self reliant.

To work more for themselves, to do what they need to do to become as independent as possible.

Those are the people I’m going after and what I’m talking about is helping them go from where they’re at in their already successful business to an absolute dream business. That’s where I’m looking to take them.

If they go to DreamBizChat.com and if you’re one of those people, you go to DreamBizChat.com and go and watch the video there and it takes you through the process and to see if you can have the chance to have a free discussion with me in the future on the phone or on online video.

So that’s it. That’s the offer. That’s one of the simplest offers that I make. It’s not not selling anything, but you could sell something in an offer. It’s a very simple offer.

In my case, you could have it and won’t be more complicated. You could have it be something free. You could have it be something that people paid for. You could have it be something a little bit different every time.

Repetition helps in a sense because more than likely most people are not going to be catching all your videos, catching all your audio or can’t you go all your blogs.

Those are the three areas that I would recommend doing if you’re doing any form of daily content, either some type of video, some type of audio, audio, podcasts, something of that sort or some type of writing, some type of text.

Blogging is a common one that people talk about, but any of those three, if you’re doing those on a daily basis or regular basis, make an offer, have an offer involved somewhere in there. It does a whole lot of things. For one thing, it gives people something to do.

If they feel like they know, like, and trust you or they want to learn more about you, it gives them a direction to go.

And so for example, if you go to DreamBizChat.com, you could type this in or you could go to the description of wherever you’re watching and listening to this and you can find the link. You can either copy and paste it over if it’s not a live link, but in most cases it’s going to be a live link. You just click on and go straight over there.

Having that option for people makes a big difference. So these are the three ways, the three things that you want to have in some form in all of your content that you put out there.

There’s a couple other little things that I’ve learned along the way and I’m learning new things all the time or things to add and so forth.

I’ll give you an idea of one of the things that I have added is a tagline on the end. And kind of a similar flow in the very, very beginning, like I mentioned, having a headline, having kind of a low introduction piece. And at the very end I have a little tagline then I’m going to do right now, and that’s going to be the end of today’s show.

But tomorrow, like I mentioned, tomorrow we are going to be discussing information and how much is too much to give for free when you’re doing any form of content marketing and you’re providing free content out there when is too much, when are you giving away the farm, when you’re wanting people to give you money to be able to get that same information, what we’ll be talking about that tomorrow.

In the meantime, get out there and let the magic happen.

How to Build Your Info Business

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How to Build Your Info Business

http://DreamBizChat.com

Hey, do you know what time it is?

100th episode time. Hi, I’m Brian Pombo, welcome back to the Brian J. Pombo Live. Brought to you by BrianJPombo.com.

I’m going to take off these outrageous things. This is just to get an attention to get you to stop, to watch the video.

I will be talking about how you can build your info business. If you were looking to put together an information based business similar to my own.

I’m going to give you some tips and it all has to do with the fact that this is the 100th episode today. 100 consecutive episodes!

Every day I come to you live! For those of you on the east coast. Every once in a while I might be right on the cusp of earlier the next day, but in terms of my time, I’m on Pacific time here. In terms of my time, I hit every single day within midnight-to-midnight 100 times in a row.

I didn’t do this because I was looking to do a hundred episodes in a row. I was doing this for a whole lot of reasons and we’re going to get into some of them here today and this all stems from a conversation that I was having with a friend today, his name’s Patrick and I’m going to tell you about that in a minute.

But first I’m going to tell you about our sponsor for these last hundred episodes, whether I mentioned them or not, is DreamBizChat.com which is a special website set up by BrianJPombo.com.

Why would you go to DreamBizChat.com well, I’d recommend you go there. If you’re a business owner or an executive of a self-reliance based business, meaning that you provide services or products that help people to become more self-reliant, or you have a storyline that encourages people to become more self reliant, or you’re doing anything in that realm, go to DreamBizChat.com.

If you’re a decision maker at your company, organization or otherwise, go to DreamBizChat.com. Watch the video there. It’s eight and a half minutes long. Give you an idea of what DreamBizChat.com is all about.

Now onto the talk about the 100th episode, it’s nothing but a marker. It doesn’t mean anything. It means I’ve been doing it a little bit over three months now, and we’ve got Brian J. Pombo Live.

It didn’t start out as that. It just started out as some live videos on Facebook and we started spreading them out throughout, other social media, Linkedin, Youtube, pretty quick.

We started putting them out there and then we finally got on to Instagram. Back logged all the old ones on to Instagram, including these new ones and started doing them daily.

Every day we’re going out there and now we have a podcast called Brian J. Pombo Live, which you may be listening to this on. It’s audio only. So it’s the audio from all these video broadcast that we do.

It’s simple, simple process.

I needed a way to be able to get myself out there, be able to talk about all the random things in life that tie back into business and to try and reach people that I think I would be able to connect with.

And more importantly, that if you feel like you’d connect with me, this is your chance to get to know me without me knowing that you’re getting to know me.

So you have a chance to go and watch all these 100 videos, you’ll get a chance to watch and listen to all the other videos and audios that I’m going to be putting together from here on out. It’s a chance to get out there to show your work.

The term, “show your work” is from a book by Austin Kleon. Go and check that book out. It’s an awesome book. Show Your Work, that really changed my mind in terms of how to think about content marketing and how to think about providing daily content.

It’s all about talking about where you’re at right now, talking about what you’re thinking about, what you’re doing, where you’re going, regardless of whether that’s perfect or not.

And my discussion with Patrick, we were talking about this because he was in a similar place than I’ve been in in the past, which is, you know, “I’m not quite where I want to be.” I’m not quite product ready yet.

I’m not really ready to put myself out there yet because I don’t feel I’m, I’ve got the end product yet. I’m not exactly who I want to be and I don’t know everything and that I want to know in order to go forward.

And if you’re coming from the same place, I recommend start and you don’t need to make a daily video, but try doing something daily if you can. Try doing a daily blog, you could do writing.

If that comes easy and natural to you. You could do a video, you could do audio, you could just do an audio podcast.

Just put it out there. Just start the process.

We’ve talked about a lot of these things before. If you go to my website and type in daily content, you’ll be able to watch or listen to all of the videos and audios where I discuss all the benefits of daily content and there’s a lot of benefits that come from sitting around and doing a hundred of these things over and over and over again.

But in the end it comes back to KNOW, LIKE and TRUST.

So if you want people to get to know you, like you and trust you, then they’re going to be more likely to do business with you or do anything with you or pay attention to what you want them to pay attention to. I mean, you may be running a nonprofit, you may be trying to get….I don’t know…information out there about your view on vaccines.

I don’t know. You’ve got something that you’re trying to promote. You should be doing daily content because people connect with people. You could just put the info out there, but the more you can be a person out there for people that they can get to know, like, and trust you, the more you’ll have the ability to get your message to them.

If you think you have the ability to change their life with your message, it’s up to you to get out there. You got to put the stuff out there. It doesn’t have to be your best foot forward. You can hold stuff back and say, hey, if you want to know more, go to my website.

Go to DreamBizChat.com or go to wherever you’re wanting them to go to. But give them a taste. Give them a feel for who you are.

Let them know what you’re all about and just move, just move. Just get it out there. Don’t hold it to yourself. If you hold to yourself, nothing’s ever gonna happen.

Yesterday we were talking about learn, do, teach. It’s the teaching element that will change you as a person and change your business. I can’t believe how far I’ve come with a hundred episodes of this and how far I can only imagine where it’s going to take us because I’ve had people come into my life that were all on the outskirts, but because I had this content out there, it just gave them a little bit more of a nudge to get in contact with me, to connect with me and to start whole new adventures.

Like my adventures in the future with Patrick. I’ve had there’s a number of other people, Denise, I’m not going to name them all.

All you have out there who reached out to me because I was doing a little bit more to reach out to you. And so if you’re one of those people, definitely reach out to me. Go and even if you don’t think you qualify for the Dream Biz Chat, go to BrianJPombo.com go connect with me.

I love to meet up with you. Come back 100! My 100 went away. I want it on the screen. There it is.

We just have a good time. It’s all about having a good time, getting out there, letting people know who you are, and hopefully in watching these videos, you get to know me a little bit. It’s not all about me. It’s about relationships.

So go out there, put yourself out there and find the people that want to meet you. Get them coming towards you versus you having to fish for them. All right. I hope that made sense to you. I hope that means something to you.

Tomorrow I’m going to talk a little bit more about the elements that you could have when talking about daily content. If you’re going to do it from scratch, what are the things that I need to have in place?

Well, you get a little bit of a clue by watching these. You watch a few of these. You’ll see all the similar elements over and over again. I’m going to talk about them directly.

Talk about how you can have the same thing and hopefully they’ll be a little bit of help for you and we’ll catch you tomorrow. In the meantime, get out there and let the magic happen.

How Your Will Can Determine Your Destiny

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How Your Will Can Determine Your Destiny

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How your will can determine your destiny.

I am Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Once again, this is one of our Brian J. Pombo Live talks.

Today we are continuing our three part series all on the psychology of your customer’s brain and delving deep into the Cognitive.

We didn’t spend too much time on the Cognitive. Cognitive is how much they know what they know about you, what they think about you, things that they have learned about you and anything involving your product or service.

Second thing would be the Affective, which we talked about yesterday. You can go back and watch that video. And the third thing today is all about the third part of the mind called the Conative. And when we’re talking about conation, we’re talking about you’re doing an action mode. It’s a completely different part of the brain. And the real question is, how do you do an act?

How do you put out effort? How do you build? How are you creative when you’re working in any sort?

So whether it be when you were in school, how did you handle things and also at work in your current job or at your favorite job, how was it different? How does it function differently and how did you relate back with it?

It’s less of an emotional end of things and it’s more of the logic that of what drives you to do what you do. So when I’m talking about will, I’m talking about in a will in the sense of action, in the sense of effort, in the sense of building something.

Putting something together, doing something when you feel like you’re at your highest in your action mode, where are you at? So this is a concept that’s been really promoted the most that

I’ve heard by a lady named Kathy Kolbe. You can find out all about her research and all about her at kolbe.com. She has a podcast out there called Perfectly Obstinate People.

You can go and check that out wherever you listen to podcasts. That’s an interesting one. This is one of the books that I’ve read by her called Conative Connection, Acting on Instinct. This is a pretty good primer.

She has a few other books and I’ve heard other people say that those are also good for first timers when it comes to learning all about conation and her basic concept comes from four different action modes that we all have.

But there’s going to be ones that you perform better at and there’s going to be ones that you not only perform less at but you perform almost the negative end of those action modes.

So let me tell you about ’em real quick. There’s four of them. These are my a levels right here. It’s a four ,four, eight and a three. And these are four modes, I’m sure you can’t read it where you’re at, but this first one’s a fact finder, then follow through, quick start and implementer.

Those are the four modes. Let me explain to you what those are and you can kind of get a feel for which one you think you might be a little bit higher on.

Fact finder is, I’m reading this right out of the book, precise, judicious and thorough. This mode deals with detail and complexity, seeking to be both objective and appropriate. Keen at observing and gathering information. People who lead with this mode sometimes discover that information facts means more to them than to others.

Sometimes they could be too judicious, seeming overly cautious as they wait for more data. Okay, that’s the fact finder mode.

So whether you feel like you’re more that way or less, that way will determine about where you would be in that red level there.

The second modes called follow through. So think about this and whether you relate with this or whether you know someone, you work with, someone who seems a lot more this way than you are. Follow through as methodical and systematic. This mode is focused and structured and brings order and efficiency.

People who lead with this mode are meticulous at planning, programming and designing and predictably and predictability is essential to their being. Every organization needs people who lead with this strength in their operations, accounts receivable and design functions. Obviously there are times when an intense need for order can get out of hand.

That’s the follow through mode.

So people who are high in this follow through, but it’s funny the person that pops into my mind because I’m relatively low on follow through. You can see it’s a four right there. That’s relatively low. I’m thinking of a friend Joanne, who works for one of my clients, she is extremely high and follow through and she handles a lot of the bookkeeping and stuff. It’s very useful at times and other times it almost seems over the top how specific she can be about things. But that’s the follow through mode.

The third mode is quick start.

You can say I’m very high end quick-start.

This is an eight level here and that’s what I relate mostly with, with an affinity toward risk. This mode is spontaneous and intuitive, flexible and fluent with ideas.

People who lead with this mode, our deadline and crisis oriented, they need an atmosphere of challenge and change and sometimes they can be impatient. So that’s very sad. I have the most of that level.

And here’s the implementer mode. The fourth mode, these people are hands on and craft oriented. This mode brings tangible qualities to actions. People who lead with this mode have a strong sense of three dimensional form and substance and the ability to deal with the concrete. So out of these four modes, people tend to be a little bit stronger in one or two of these than others.

Every once in a while you’ll find somebody who is more in the middle of all of them. You have a little bit of all of these things and she calls that a facilitator and these are people that get along with just about anybody and they can help fill in the cracks. When they’re in different positions, either in jobs or as a business owner, they can do a little bit of everything.

And so they’re really good. If you’re a business owner and you find you don’t need a whole lot of extra people to be able to help you out, you can kind of do a little bit of everything. And so you’re very stable on your own. They tend to be more facilitators.

So how would you find out where you are on these levels? You’d go and take a test over at kolbe.com it’s called The Kolbe Index A. I believe that’s what it’s called. It was called that when I took it. It costs a little bit to take, I don’t know what it costs right now. At the time I did it, I think it was 50 bucks, but it is one of the most useful tests that I’ve ever taken. I’ve learned the most about me and what makes me tick.

And these are these are numbers.

The strange things about these numbers is that they don’t change heavily over time.

As long as you’re in a stable position in terms of your career, you tend to test pretty well at this. If you’re a little bit of influx and you don’t quite know where you are in the world when it comes to your business or your career, I’ve heard that your numbers can be a little bit off. But overall this is something that she claims you can actually see in a baby.

You can see in children and since I’ve been learning about this, I can see with my children where they land, at least on the high points on these things. It’s very interesting because it follows your entire life.

It’s kind of hard-wired in your brain, your Conative mode.

This can change how you handle employees. If you’re a business owner and you have employees, if you deal with coworkers, this is extremely useful. Look into the Kolbe Index and Conative.

The Conative of end of things, can really make a huge difference in your business, in your job and so forth. If you’re a business owner or an executive, and if you happen to be in the self-reliance field, you’re someone I’d like to talk to.

Go to DreamBizChat.com. If you found any of this interesting or any of my other talks interesting, go DreamBizChat.com. Watch the video there. It’s eight and a half minutes.

Give you an idea of what it would be like for us to be able sit down and talk about your business and maybe I can help take it from where it’s at, as successful as it may be, and take it to that dream business.

That perfect ideal that you’re really after in your business. So go there, check it out. Go check out Kathy Kolbe.

Tomorrow we’re going to be talking about the learn, do, teach cycle. I’ve mentioned it in the past. I’m going to go a little bit deeper into it tomorrow.

This affects everybody and I bet it can improve you and your business, so you have a great night and get out there and let the magic happen.

How Do Your Feelings Define Your Actions?

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How Do Your Feelings Define Your Actions?

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How do your feelings define your actions?

Hi this is Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon.

I got some books I want to tell you about. And today we’re continuing our series all on human psychology and the three different modes, of three different parts of your brain, the Cognitive, the Affective and the Conative. Today we’re going to talk about….your feelings.

How do you feel, not just right now but in general?

How do you feel, how does your mind go about feeling things? How is that different from other people that you know, especially different from your spouse, from your significant other, from other people that you may have been attracted to now or in the future?

It’s almost always the opposite when it comes to Affective.

This is a very, very clear thing, is that at some point that there is something that’s dynamically different between you and the person you’re most interested in. And very oftentimes it’s on the Affective of scale.

So we’re going to go through that a little bit. I’m going to go through the four parts of human personality, the four-part model. I’m going to tell you about a couple of books, a couple things to look into.

If you’re interested in this, you want to find out some more personally, my favorite thing to look at is called the D I S C model, the DISC model.

And one of the best people out there talking about it today that I have found. It’s a guy named Dr Robert Rome. This is one of his top books in terms of that it’s a positive personality profiles. He’s got different colors here representing the D I S or C.

This is Dr Rome right here. I’ve got to see him. I’ve got to meet him in person a couple times. He’s given speeches at conventions and conferences that I’ve been at. Really fond of him. He’s a great speaker.

You can see some of his videos on YouTube and so forth. Robert Rome, go and check out Positive Personality Profiles. That’s a really good book.

Another good book. The, she doesn’t use the D I S C but this was actually the original book that I read on this and it’s called Personality Plus, by Florence Littauer.

This is a pretty much a classic in the field of personality theory. I think this came out, let me see…..yeah, 1983. The original version of this came out and she uses the original terminology from one of the first people that ever started discussing personality theory, which was Hippocrates.

If you’ve ever heard of the Hippocratic Oath, famous, famous Greek Hippocrates came up with the four different personality theory and she uses those. That terminology, but it’s the same concept. You can, you could tie that back to DISC and I’ll tell you more about what that is in a second. Just hold on. This is my favorite book and you can tell by how worn out it is.

My favorite book on personalities is called Getting to Know You. This is by Chris Carey.

He passed away a number of years ago. If you know about this book, if you know about Chris Carey and if you know his family or anybody that holds the rights to this book, let me know. I would love to see this republished and I love to do it myself if necessary, because this is such a great book. I’ve passed it on to countless others that have read it.

I’ve never heard of bad review back from it. It’s a very simplified version of the entire DISC profile. I believe he learned a lot of his stuff from Dr Rome. I know they work together at some point. Those are some ways that you could find out more about this.

Let me tie it down. We can find out more about you and about which areas in DISC that you are strongest in. Now, the basic theory says that we all have a little bit of each of these traits.

At some point we may have a lot or a little across the board, but at some point you probably have two that are stronger than the other and this is how you define it. So if we divide this up into a quadrant and we see D, I, S, C.

Everyone’s got a little bit of each of these four and I’ll define for you what these are. It first comes down to are you more task oriented or are you more people oriented. Now you say, well in certain circumstances I’m more task oriented and in certain circumstances I’m more people oriented.

It just depends on what the circumstances and I completely understand. But when you feel like you’re at your highest and when you feel like you’re at your most.

Are you more of a people person and more in the relationship mode or are you more in task mode and more of a working mode task or people oriented?

Are you more one way or the other?

Pick one of those, you know, it doesn’t have to be perfect. You can always change it later.

Like Robert Rome says. And then the second thing that you go by is, are you more um, outgoing? Or introverted?

Maybe there are better words for this. This is just how I would say it just off the top of my head.

Are you more outgoing or introverted?

Are you more task or people?

Pick one of those and sure, I know for myself, I tend to be a little bit more extroverted in general, but not in all cases. I’m introverted a lot, especially with people I don’t know in circumstances that are new to me, you would think I’m a very quiet, very to myself person.

At my highest though I’m more outgoing and at my highest I’m actually more task oriented than people oriented. So just using myself as an example, my top one is what they call D and it’s a more, more determined task oriented, outgoing individual if you, if your highest is on the D end of things.

If I had to pick a secondary trait, it would actually be the S. which it tends to be the opposite of what D is. S is very reserved and sensitive.

They are people oriented, but introverted. If you are mainly S you are going to have more of those types of traits and I can go into more detail. You go into a lot more detail on each of these.

I as a person that is people oriented and outgoing, so people you know that like to talk a lot like, like to be the center of attention and are very much more about people as opposed to tasks. If they’re outgoing and people oriented, that makes them an I.

If you know anybody that’s task oriented and introverted tend to be high intellectuals tend to be very thoughtful about very particular subjects.

They tend to be more higher C oriented. So you tend to have two of these that are your highest and that’s kind of how you would define people. And the funny thing is is by going through Affective, you can see people’s traits and how they hold themselves.

Once again, it has very much only to do with the feeling side of you and in terms of how you work with people, that is where DISC mainly concentrates its efforts. Not all people define it by these things.

For example, Chris Carey and getting to know you instead of saying outgoing and introverted, he actually says fast and slow, but for some reason that still tends to be the same thing.

For some reason the people who are outgoing tend to be a little faster and introverted tend to be a little slower. This isn’t perfect science, this is all theory.

But you get to know DISC well and it will change how you relate with yourself and how you relate with people. You can be a quick study of where a person’s coming from.

You can back off from people that are more introverted and give them the space necessary and you can be more outgoing with a person that’s more outgoing and more interactive with a person that that’s that way.

There’s a number of ways that you can handle this, but it will change your relationships, everything else. Just if you learn the Affective of model. But it isn’t everything.

Another thing is the Conative model, which I talked about before that Kathy Colby discusses. We’re going to talk about that tomorrow.

If you enjoy this type of talk, if you want to know how this type of talk and work with your employees, with your coworkers, with your vendors, what have you. In your specific situation, if you’d like to talk about how this can fit to actually make your business better and you happen to work in the self-reliance field.

If you have product services, a story that promotes self-reliance in your business and you’re the business owner or you’re an executive, you’re a one of the main people in that business, a decision maker. You’re someone I’d like to talk to.

Go to DreamBizChat.com. Link is in the description. Watch the video. Fill out the form. If you’re interested in talking with me and I’d be happy to talk with you tomorrow. Like I said, we’re going to be talking about the Conative, which is all about how you act, how you do, how you work basically.

In your work mode, in the different part of the brain lights up. It’s not specifically a feeling part of you, it’s how you work. It’s how you produce. It’s how your creative, that is the Conative.

We’re going to talk about that tomorrow, just a brief crash course, but we’ll see you then. In the meantime, get out there and let the magic happen.

How to Dissect Your Customer’s Brain

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How to Dissect Your Customer's Brain

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How to dissect your customer’s brain.

Hi, I’m Brian Pombo, welcome back. I’m not in the Orange Office today. I’m in a random room in my, in the Pombo manner. I’m speaking to you a little more quieter because we have children that are asleep right now and we’d like to keep it that way. I am in Grants Pass Oregon though and today we’re going to be talking to a little bit about psychology, a little bit about your customers brain and how it works.

A couple of ideas that I came across that really completely changed my life in terms of how I relate with myself and how I relate with others. Including relationship with my wife, how I deal with coworkers and how I deal with customers, long-term customers and clients. If you’d like to learn more. If you find any of this interesting at all and you’d like to see how it applies specifically to your business, you’re to want to set up, set up a time to be able to chat with me or somebody at BrianJPombo.com.

You’re welcome to purchase a strategy session and we can talk about any of these things that you would like and be able to fit it into your business and be able to make it profitable for you.

If you happen to be a business owner in the self-reliance field, meaning that you help people to become more self reliant through your products, your services, or your story, you’re someone I’d like to talk to.

Especially if you’re a business owner or an executive and go to DreamBizChat.com you can find the link in the description or you can just type it in directly. DreamBizChat.com on that website. It’s pretty self explanatory.

Watch the video, fill out the application and we’ll go from there. If you qualify, you’ll get a chance to be able to talk for me, talk with me for free. So let’s get back to dissecting your customer’s brain.

There’s a lot of different things that a person can go into when discussing human psychology and when it comes to how you relate back and forth with your customer base, whether they be prospective customers, current customers, or past customers.

That’s how I like to divide them up too. That’s a whole other issue. But I always love dividing things up into three. So whenever I find something that divides things up into threes, it tends to stick in my mind and tends to make a lot of sense. This particular concept was introduced to me by Kathy Colby. You’ll find her name in the description. Kathy Colby, inventor of the Kolbe Index, and she does a whole lot of work in the format of Conative Thinking.

I’m going to go into what that is in a second here in how she describes it. It’s a theory that I definitely subscribe to. I’ve just seen too much in working with people to not believe this to be true. And that’s that you can very easily split up the conscious mind into three different spots.

So everything that you would call, maybe your personality or how you function in everyday life can be broken up into one of these three areas. So I’ll show you that my little diagram here. So we’ve got, here’s average person here, average brain and split up into these three areas.

You’ve got Cognitive, Affective and Conative.

Cognitive has everything to do with your thinking, everything you do in terms of thinking and thought.

So that this is in terms of what you’re learning, things that everything in school is mainly based on a cognitive basis. It’s what you consciously know. So that can range from everyone can range and you can, it changes throughout your life.

You can know very little at first, go through some schooling, go through life, learn a whole bunch, maybe forget a whole bunch of cognitive can go up and down throughout your lifetime. Everyone’s on different level in terms of Cognitive.

Affective, it has to do everything with feeling and specifically relationships and feeling with relationships.

So everything that you feel on an emotional level and how you relate with your emotions comes back to the effect of a lot of times when people describe personalities, if you’ve studied any type of personality theory, whether it be Myers Briggs test as a common one, you might see out there.

Another one is the DISC, which is all based on….I forgot his name, the original person that started discussing it. Basically breaks down all of your personalities into four different sectors.

So sometimes that’s called the DISC profile. Sometimes it’s referred to by the humors in the body. We’re going to get into that on another, on another talk. In fact tomorrow we’ll talk about Affective.

Conative is one that doesn’t get talked about enough and that’s everything that has to do with doing so. All of your action phase is actually on a different level of your brain than the other two. How you act, how you willfully move forward in something, how you do work, whether it be in school or whether it be in your job. That all comes down to Conative.

And Conative has been broken down into four main sectors. Everyone’s got a little bit of each, but depending on where you would be on a scale can tell you a whole lot about a person on where they land on Conative. That’s another area.

We’ll talk about that in a couple of days.

But I wanted to break down these three areas just to show you, just to start the conversation and we’re going to get a little bit more deeper. Cognitive, definitely the area that is the most complicated and it’s going to be very, very different across the board with most people.

But it all has to do with thought and memory and so forth. We’re going to dig into Affective and Conative and talk about how it affects your business. Tomorrow we’ll talk about Affective, so how do your feelings and how do your customers feelings determine how they relate back and forth to you and whether they actually relate to you or not.

We’re going to talk about that tomorrow. In the meantime, get out there and let the magic happen.

Would Your Business Survive Armageddon?

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Would Your Business Survive Armageddon?

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Michael Foley – Farming for the Long Haul

Can Your Business Survive Armageddon?

Hi, I’m Brian Pombo, Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking a little bit of emergency preparedness, especially in terms of your business.

Are you a good prepper when it comes to your business?

Have you actually thought of what you were going to do if things really got tough out there? And what, I mean, what do you do with your business? If something really horrible happens, something apocalyptic, let’s say the electrical grid shut down or something of that sort, what would you do?

Well, this was kind of some of the talk of where we were going when we spoke with Michael Foley. He wrote the book, Farming for the Long Haul.

The whole thing’s all about resilience. How do you make things last? How do you make things last pass bad economies?

His whole purpose isn’t directly toward business. He deals a lot with homesteading and farming, but you could take the exact same concept and apply it back to your business. And really ask yourself, are you hitting on all the main points?

Some of the things that he points out is are you involved locally? Is your business, even though you may have an international or national based business, are you involved locally? Do you have a customer base locally that you could depend on if necessary? Do you work one-on-one? Do you have forms of direct sales with people?

All these things are things to keep in mind. We talk about a little bit more they’re on the podcasts. Go and listen to it. Really sharp guy, very educated. He’s spent years as a teacher. He just recently came out with this book.

This is his first book and I think he’d like to come out with more from the way it sounded. We talk a little bit about the book writing process. Talk about public speaking. So if you’re looking at doing either of those things to help propel yourself, your business, your concepts and ideas, you’re going to want to listen to this episode of the Off the Grid Biz Podcast. So go and check it out. The link is in the description. Once again, his name is Michael Foley and he wrote Farming for the Long Haul.

Really good talk that we had there. I really liked it. I got to meet him over at the Mother Earth News Fair this last weekend. So that was lots of fun. In the future, tomorrow we’re going to be switching gears a little bit. We are going to return back to the Mother Earth News Fair and discuss some of the other concepts that we came across there.

Tomorrow we’re going to be discussing something a little bit new.

We’re gonna talk about the psychology behind the relationship and how that ties back in personality and the psychology of that. This is an area we haven’t discussed yet here on the videos.

We’ll probably have a little series of videos where we talk about that tomorrow.

In the meantime, if you are a business owner or an executive and you happened to work in the self-reliance field, meaning you have products or services that help people to become more self reliant and really ties into our conversation here with Michael, go and listen to it. If you feel like any of those things hit for you and you’re looking to really tune up your business, I’m sure you’re doing great.

I only work with successful people really. And so if you already have a successful business, you’re the type of person I’d like to talk to. Because if you have a place you’re looking to go and you’re looking to have someone help you to get there, that understands business, that understands your type of business, a self-reliance based business, go to DreamBizChat.com.

You can also find the link in the description. You can go and click on that. If you happen to be listening to this via podcast and aren’t able to see it, it’s DreamBizChat.com talks all about the dream business transformation on that page. It’s a real simple page. It has a video, eight and a half minute video. Go and watch it.

If you think that you qualify, fill out the application. I’d love to be able to chat with you. So until then, next time, like I said, we’re going to be talking about personalities and psychology tomorrow and how it ties back to your business. So we’ll see you tomorrow.

In the meantime, get out there and let the magic happen.

How Important is Customer Service?

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How Important is Customer Service

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Chris White – DripWorks

How important is customer service to Your Business? Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

With me today for the first time on these videos is Tyler Pombo, my oldest son, he’s five years old and he is just going to be helping me out a little bit as we talk today about the interview that I had with Chris White.

This fellow right here, he’s from Drip Works. You can find them at dripworks.com and they deal in drip irrigation and he gave a talk over at the Mother Earth News Fair in Albany, Oregon.

I didn’t even get to see his talk, but supposedly it was really good. I talked to him afterwards. He felt good about it and it was an interesting thing because he comes at it from a different angle.

He’s a sales representative for Drip Works and is one of the first people of his position that I’ve actually had on the show.

That was very interesting to come at it from that end and come up with some different questions and everything. I had talked to them about how this worked in the marketing plan for Drip Works.

The one thing he pointed to is that Drip Works has that really makes them stand out in the marketplace is customer service. And so they make sure they have customer service lines. Even though a lot of their stuff is online base, so you go on their site and purchase some of their items.

Everything is made to include people that are brand new to drip irrigation. So they have kits and so forth that you can buy and all these other things.

They have trained people in their customer service so you can call them and ask them if you have an specific issue, what you should be doing, especially if you’re new to the whole thing.

That’s what Chris’s job is. And if you look at it, really everything that he does has to do with customer service. So the whole him being at this show, him giving a speech on why it’s important to have drip irrigation and if you’re interested in having drip irrigation, why you should look into it and ask the pros that know how to do it. All those things, it’s all part of customer service.

It’s all part of being out there and being a real person in this digital world. Oftentimes we want everything to be automated and we forget that you gotta be real. You have to have….everything is one-on-one, everything is relationship reliant.

That’s what I say over and over again when I’m working with my clients and customers and helping them to able to really connect with their customer base and make it completely competition free. Is to really have that one-on-one relationship. So customer service, it’s not only necessary in your businesses necessary in every business to really make you stand out, go and listen to that episode.

I’ve got a link in the description below. Also in the link in the description below or above, depending on where you’re watching this is a a a special link that I talk about every time and all of my videos and it’s specifically for those of you who are owners and executives in the self-reliance field.

If you own a company that helps people in some way or fashion to be more self-reliant, like Drip Works, how they show people how to be more self-reliant, how to do gardening and so on and so forth. If you’re that person, go and go to DreamBizChat.com show them real quick. So what’s that website, Tyler? DreamBizChat.com.

Go to DreamBizChat.com like we said, the link is also in the description. I normally have my little card that I use, but I didn’t have it with me. Yeah, this time it’s a big card. Yeah, big card, that we’re using.

So, DreamBizChat.com go there, check it out. There’s an eight and a half minute video. It’ll explain itself and you can apply and you qualify for the dream business transformation. Go and fill out the application. It’s perfectly free and I love to talk with you.

On the next episode we’re going to be discussing an interview that I had with a very smart individual, somebody who has a long range vision in the field of agriculture and where things are going in terms of homesteading and everything else. How does that apply back to your business?

You’ll find out on the next episode, so we’ll see you tomorrow. In the meantime, get out there, get out there and let the magic happen.

Should You Sell Information?

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Should You Sell Information?

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More Daily Vids➡️ – shorturl.at/ctAB4

See more about fermentation by going to the Shockey’s website at – ferment.works

  • Click the link below to hear Brian’s interview with the Shockey’s.
Kirsten & Christopher Shockey – Ferment Works

Should you be selling information?

Hi I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about, another episode from the Off the Grid Biz Podcast that I’m going to encourage you to go and listen to. These to fine people joined me in the Orange Office.

I’ve made references to their podcasts in the past because we had major technical issues with it where everything worked out great. I wasn’t even planning to have them be interviewed in person here in the office.

But one thing kind of led to the other. We ended up back here. They were one of the first interviews I ever had that was live. And in doing so, I did not plug everything in quite properly and everything did not turn out great audio wise. So I had to go through, fix it all.

And we still came out with something that I think is still listenable. So I’ll go and listen to their podcast. This is also the longest interview that I’ve had up until now.

I honestly think it’s one of the best interviews that we’ve had up till now. That’s not from the interviewer perspective, but from the guest perspective they had so much depth, and because we had two people, they we’re going back and forth along with their story and covering how all these things tie back into business in very subtle ways.

But I have a little commentary on the end pointing out the things that are think are most important. And one of them is the concept of an information business. Now this isn’t going to ruin anything for the podcast.

What you want to do is go and listen to it because they talk about how they started out as a product business. So their business is called Ferment Works. You go and check it out. Its ferment.works and you can listen to the podcast by clicking on the link here in the description.

So check out the description, you can see the link, and if you happen to be watching on Instagram or listening on a podcast, go to offthegridbiz.com and you can go and find their podcast. It’s a few episodes behind from where we are at today and so it’s from August 1st.

They had started fermenting vegetables, fermenting different things and selling things like Sauerkraut and selling them at the local farmer’s markets and so forth. And had built up quite a good size business to the point that they started getting orders from larger companies.

When they ended up getting an order from whole foods market of all places. They had to make a decision of are we going to go in this end of business, do we want to keep going this direction and change our lives this dramatically or do we want to keep some of our lifestyle while at the same time using the vehicle that we’ve already built to be able to do something different?

It’s a really, really, really interesting concept. Then a lot of people don’t think about they want to build up their business, but they oftentimes people don’t stop going in a certain direction until it’s too late and then they’re stuck and then they have a tough time.

I think they pulled the trigger at just the right time to switch their business from being a hard product business to an information based business. So, so, so interesting how they go through that discussion. Talk about all the challenges that you deal with in today’s information business. because it’s not easy either.

You think, “well your just providing information, how to and so forth.” Yeah. But it has a lot of advantages over a hard product business, but it has a whole lot of issues that you have to think about that you wouldn’t normally think about otherwise.

And there’s something for you to think about if you’ve got a hard product business, if you’ve got any type of business that provides people, a specific hard product, I always suggest looking at adding an information end to your business or at least using information for your marketing.

There’s a whole bunch of reasons why we talk a lot about that on that episode. And we talked about that on these other episodes of this show of the Brian J Pombo Live.

So check out the past episodes when we talk about that and we’re going to discuss more about in the future about how you could do that more with your business. Now, if you have an information business, there’s also a way to create hard products for that. One of them, for example, it may seem obvious, but hard books. Especially if you’re doing information online, giving people something physical that they can take home with them that they can, they could hold in their hands.

It adds another dimension to your business that may not currently be there if you’re already in the digital information business. So they’ve written hard books, published books.

They’re published through Storey Publishing and we’ve discussed them before. They also published a Hentopia and a couple others that we’ve discussed before. Beautiful books. I bought one at the Mother Earth News Fair. They were there.

I got to see them, got to see them present live, which some of the best presenters. I mean just honest, out of all the presenters I saw, they’re some of the most professional and direct and just on top of it, confident presenters that I’ve ever seen. They’re the power couple. Okay. You go and look that up in the in the dictionary and you’ll find their picture. Very cool people, I hope they’ll allow me to talk to him again in the future.

Even despite the technical difficulties because there’s so much that you could learn from them and I know I learned something, so go and check that out.

Tomorrow we’re going to be talking about another interview from, from another speaker and a completely different type of speaker too, and it has to do with customer service and you’re going all on customer service. I mean, come on.

What is there to customer service? There’s another angle to customer service that you may not be thinking about. We’re going to be talking about it tomorrow and it applies to everybody’s business. So we’ll see you tomorrow. And in the meantime….oh, I almost forgot.

If you happen to be a business owner or an executive in a self-reliance based business, similar to the Shockey’s here, similar to the other businesses we talk about here, then I’m going to implore you to go to DreamBizChat.com.

The link is also in the description right below the title. Go and check out DreamBizChat.com and you can find out all about the dream business transformation. Watch the quick little video there. If you’re interested, fill out the application. Let me know what you think. We’ll talk to you later. In the meantime, get out there and let the magic happen.