Tag: Standing Out

PDCA – Plan, Do, Check, Adjust

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

PDCA - Plan, Do, Check, Adjust

http://DreamBizChat.com

P D C A. Plan, Do, Check, Adjust.

Hi I’m Brian Pombo welcome back to BrianJPombo.com. Today going to be talking about really straight-forward principles.

One of these things.

So simple, easy to discount it, easy to pass it by and not think about it. And especially if you’re a business owner or you’re an executive and you’ve kind of worked your way up and you’re used to being spontaneous.

I know my whole life I’ve always been kind of a more spontaneous character.

I like going by the seat of my pants and I like just trying things out and doing different things and not really doing the tedious stuff.

Trying to stay away from the tedious.

When I first started getting into the world of business, I had people that I looked up to, they said the most important thing for you to do is to do goal setting and all this other stuff.

And the stuff always repelled me.

I never quite knew why till understood more about conation to kind of get a feel for that or look up Kathy Kolbe’s work.

But planning, doing, checking, adjusting.

It’s a big cycle so you plan something out and that’s usually what people talk about when they talk about goal setting, plan something out, I want to do this, I want to do it by this period of time and that’s it.

The plans in place, it’s been written down, I’ve declared it, I’ve repeated it in front of a mirror or whatever, but there’s something more to it than that and it’s all about planning it, doing it and then checking it.

So going back and reviewing what you’ve done to see if it fits the original plan or not, and then adjusting.

You’re either adjusting the plan itself or you’re adjusting how you’re attacking the plan or where you’re going next with it.

Boy, those last things really bothered me too about about checking. I’ve got to go back and look at what I just did. I’d rather just leave that best behind me.

Just keep moving and keep moving.

But that cycle is very important.

Each piece of it’s very important the way I’ve found how to do it for myself. Now maybe you’ve been able to do this for yourself. And you’re more than likely gonna have people that you end up working with.

Either people you’re mentoring or employees or coworkers that are going to have a tough time with it and you’re going to have to walk them through it and you’ve got to be patient with people because not everybody thinks this way.

I’m one of these that doesn’t naturally think that way.

Although I see the value in it.

When you’re running a business long-term, you have to have systematizing, you have to have things that make sense, and you’ve got to keep things on track at least to an extent. And for that, you’ve got a plan.

You’ve got to take that plan into action.

You gotta do it, you gotta check to make sure that you did it right and then you’ve got to adjust to get yourself back on track. You’ve got to do that over and over and over again.

But it’s really easy for a lot of us flighty types to not go back and do all that important work. And we either forget the original plan and make a new plan or we forget to check what we did to make sure it fits and then we wonder why the original plan isn’t working.

You know, it’s crazy like that.

So what’s the key?

What’s the key to making this happen?

Whether you’re good at it or bad at it, you have to be in connection with other people. If you want to be able to duplicate your efforts and other people through employees, through associates, what have you, you’ve got to be willing to work with them and realize your strong points and their strong points and no matter who has the weak points and the strong points planning, doing, checking and adjusting is one of those natural laws of things.

If you wanting to make progress towards a specific end, you have to have these pieces in place.

You may call them something else.

You may have a slightly different way of explaining how you do it, but it all consists of those actions, planning, doing, checking, adjusting, rotating it.

Starting at the beginning, planning, doing, checking, adjusting and doing that over and over and over again.

And if you do that and you’ve got pieces of your business that have to have that type of ongoing tediousness to them, then you’ll get where you need to go. But you got to have team members on board that can keep you on track or you’ve got to keep the people on track that don’t naturally stay on track.

Hopefully you find this helpful.

If you’d like to have somebody that can help you through this process or any of the other processes I talk about in order to really grow your business, to take it from where it’s at.

Maybe double where you’re at right now or triple where you’re at, but have a point in time that you want to get there and you just need somebody to just kind of hold your feet to the fire in a nice way.

Then I’d love to be able to talk with you about it. Go to BrianJPombo.com also, if you’re in the self-reliance field, meaning you’ve got products and services that help people become more self-reliant, go to DreamBizChat.com.

DreamBizChat.com is a chance for you to have a free conversation with me.

Normally they cost $600 and above, but if you go to DreamBizChat.com and you qualify, then you can get a free chat with me. Check out the description, the is there, or you can just type in DreamBizChat.com that’ll take you straight there and you could watch the quick video there.

Hopefully you have a great night. We’re going to be back here again tomorrow like we are every day.

We’re here in Grants Pass today, but maybe we’ll be somewhere else tomorrow.

We’ll see you then.

In the meantime, have a great night and, and get out there and let the magic happen.

Can Your Business Use Old Media?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Can Your Business Use Old Media?

http://DreamBizChat.com

Newsletters, newsletters, newsletters, are they writing for your business?

Can your business use old media?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we’re going to be talking about different forms of advertising and I want you to consider a concept that you may not have thought about before or if you have, you’ve dismissed it because it’s old style.

Before we get into that, I just want to let you know that if you relate with any of the things that I’m bringing up here and you’d like to be able to talk with me or somebody here at the company at BrianJPombo.com.

Go to BrianJPombo.com. Believe it or not, that’s the spot. And you can sign up for a strategy session directly with me depending on the topic that you’re looking to talk about, whether it’s something specific regarding your business or with something that I’ve discussed here on the show.

Just be sure and mention that at BrianJPombo.com if you are in the self-reliance field, meaning you have products and services that help people to become more self reliant.

I’m offering currently, though by the time you see this, I may not still be available. But currently I’m offering a free consultation one on one to be able to help you with what we call The Dream Business Transformation.

It takes 60 minutes on the phone or over a video chat and we can take you and outline your business from where you are to where you want to be. And we can do that pretty quick. I’ve done a few and the people were pretty happy with it.

So go to DreamBizChat.com the link is in the description and in case you forget it, DreamBizChat.com.

Today I’m going to bring up a form of media that most people never consider and it’s a shame that they don’t, but I’m not trying to sell you on the idea of this particular media.

What I am trying to sell you on is the idea that you should never discount something just because it’s old.

In fact, you should consider things that are old and outdated before you consider things that are fresh and new. Here’s what I mean. Direct mail is a great example and we’ve discussed this here before.

For years and years. I remember hearing from people saying, Oh, direct mail doesn’t work.

You can’t advertise through the mail because the response rate is so low.

Well, it can be true and that absolutely can be true, that you can lose a whole lot of money as in any form of advertising. You can lose a lot of money if you’re not careful, and you can do that definitely with direct mail.

Meaning you’re doing any form of advertising through the postal service. But here’s the thing, there’s fewer people.

There’s, there’s less junk mail now than there was before in terms of per person. Most people do not receive as much junk mail as they did a good 10, 20 years ago. Those of you who were around 10, 20 years ago, remember it used to be a huge pile that we pull in from the mailbox every day of junk mail.

Nowadays, there’s not as much.

There’s more room and you can be a lot more clever with how you do it and you can organize it to where you can make money at it.

Even if you send out a bunch and you have a very small rate of return on it, you can still make money off of it.

All of these things are determinant, but it’s more powerful now because there are so few people doing it and different forms of direct mail, and I’ve got to talk about one in a second here, but you have to consider that as soon as something becomes less in vogue, that’s when it becomes more affordable.

That’s when you stand out by doing it.

If you do things that are, that your competition isn’t doing or that people in your space or industry are not doing, that gives you a chance to stand out, to look different, to catch people’s attention.

Where other people wouldn’t have noticed it before.

So I mean the first people that started advertising through email totally had the marketplace wrapped up because it was brand new. Everything else, they had the ability to take advantage of it.

As soon as everyone started advertising to the email, people stopped paying attention to their emails.

They stopped being so impressionable to emails.

So these are all things you gotta consider across the board on how these things all pan out over time.

But the type of media I want to talk about, we’re finally getting into it, is newsletters. I mentioned in the very beginning newsletters, here’s two books that I really like on the subject and they’re short.

These little books.

This one’s called, Newsletter Marketing.

I believe there’s a new version of this, it has a different cover, but this is from the first additions that Sean Buck sent out.

Sean Buck, I believe he’s out of Boise, Idaho.

And he owns a company that helps people put together paper newsletters, paper newsletters.

Why would you put together a paper newsletter that you send in the mail?

Why would you do that?

This book goes through it and probably it has some of the best info on it.

Also, another one out there is Jim Palmer.

He was one of the earliest ones who really took advantage of talking about newsletter marketing and this one’s called, The Magic Of Newsletter Marketing.

Jim Palmer. This is a good book too.

Those will both give you a concept of what’s available.

So what’s a newsletter?

It’s any form of letter that’s coming on a regular basis to people through the mail.

And I’m talking physical newsletter.

So a lot of people are doing email newsletters now, but because everybody’s doing it, it doesn’t have as much of a ring or a pull to it.

But if you do a paper newsletter, especially in a lot of industries, it’s so uncommon.

It’s so out of the ordinary it wakes people up.

It shows up a little bit before your competition.

As an example. We have a local health food store here that sends out a paper newsletter to people that have purchased there before and have gotten on their list and they, and it’s a good newsletter.

It’s all colorful and everything else, but it doesn’t have to be colorful.

I’m gonna show you a couple examples here.

I’ve mentioned Dan Kennedy before. He’s famous for having this paper newsletter.

There’s the NOBS Marketing Letter.

This is kind of a handful of different newsletters that go out, but this is kind of the main one that people get on when they get on early with the NOBS group. Now the NOBS inner circle.

Let’s see, this one in particular is from quite a few years back. This is 24-pages, but it’s got stuff by him. It’s got stuff by other people.

It’s got pictures, black and white, really simple.

They got a little bit more glossy and a little bit more fancy through the years.

I don’t know what they look like now, but at this time they were very basic but great information.

If you’re entertaining and you’re providing information that’s all that people care about and it’s going to lead them back to you over and over again, they’re thinking about you more than they would have otherwise.

Or if you would’ve just sent a postcard in the mail, you wouldn’t have gotten this type of attention from people who have either bought from you….you could send it to people that haven’t bought from you.

You send it to people who have or send it to the people who used to.

It’s a great way to be able to get attention.

Here’s an entire book made up of newsletters from Gary Halbert.

Gary Halbert was one of the earliest newsletter writers for in the marketing space that really became famous.

And his newsletters were type written. This is back back before a word processing was, well, even after he started using a word processor, he still made it look like type print.

It just kinda gave that, just real straight-forward feel, as boring as you can get.

But if the information’s good, if it’s entertaining, people eat this stuff up.

If you ever read any of them, Gary Halbert’s old work, it’s great. Great stuff.

Is that there is a good good book if you can get your hands on How To Make Money In maximum money In Minimum Time.

Then this is Frank Kern.

Frank Kern was trained by Dan Kennedy, trained under Dan Kennedy.

He learned a lot of his stuff from him even though Frank Kern has done most of his stuff online.

So was from Frank Kern Inner Circle.

It’s a little more fancier. It’s got a nice little cover and, and places where you can put a three ring binder.

This is quite big.

He doesn’t even have them numbered, but he’ll go through and it’s all him and there’s very rarely any pictures, just words and there in there big print and everything else.

But if it’s good info and if it’s stuff that your people will want to see, they’re going to pay for this.

These are all things that people will pay for.

You don’t necessarily need to have a paid newsletter.

If you could make it work without having people pay for it, do it. But you could have people pay for the ability to communicate with you.

Most of the things I’ve seen that go out go out once a month.

But there’s people that do it more often. There’s people that do it less often.

My whole point in showing you this is to broaden your mind on the possibilities of how many time you can get in front of your ideal audience.

That’s the name of the game.

Get out there more often.

Make sure they can see you.

That’s just one point for tonight.

Hey, you have a great night. Get out there and let the magic happen.

What 1 Thing Would Explode Your Business?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What 1 Thing Would Explode Your Business?
Justin Lair & John DeSpain – Fiber Light Fire Starters

What one thing would explode your business.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you every day from Grants Pass Oregon.

Today we’re going to discuss what is the one thing that would totally blow your business out of the water in a good way. What would make it completely explode and give you a whole lot of momentum to be able to run off of. There’s one example I wanted to bring up with you and this is an example that came up in conversation with Justin Lair and John DeSpain of Fiber Light Fire Starters.

Fiber Light Fire Starters is a company out of Klamath Falls, which is not that far away here from Grants Pass. And I got to know them because they were at The Mother Earth News Fair in Albany, Oregon that I went to. We’ve got all of these episodes on The Off The Grid Biz Podcast interviewing people that we met there.

Well we didn’t meet them there, but we’re told about them afterwards. Janice Cox of Natural Home At Home told us about them and so we track them down and got an interview with them.

Found out what brought them to that same spot and found out a whole bunch about their business experience and how they’ve built up this one product business into multiple products and into a growing business.

One of the amazing concepts that Justin brought out was this idea that they, they had a huge boom as soon as they found the way to get into subscription boxes.

Now do you know what subscription boxes are?

These are those things that you subscribe to in a certain topic and you get a box over and over again every month, usually it’s monthly, and you get a box in the mail with whole bunch of products from different companies that have to do with that one subject.

I can’t remember all the different names for all the ones out there, but one of the most popular ones that I’ve heard of is the one that people use who are into doodling and scribbling and art.

So they’ll get one that has all these artistic things in it that you could use.

I’m sorry, I don’t know. I don’t know the terms or anything. And it’s late, so my brain’s not working.

But you get the idea, these subscription boxes you buy, you get on a monthly basis and they come in the mail with a whole bunch of stuff.

The subscription boxes, nothing more. In most cases, many of these, they don’t make anything of their own. Most of the time they find other companies that are producing products in that niche and they get new materials to be able to into their boxes and then the boxes get sent on to the people who are subscribing.

It’s a great concept in general.

Justin and John got into all got their fire starter products into all of the subscription boxes having to do with outdoors and here’s why it’s important and here’s how they were able to find it.

They knew who their audience was, they knew who their ideal audience was.

If you know who your ideal audience is and if they happen to have subscription boxes, like there’s many, many outdoors subscription boxes.

I can’t remember the number that Justin told me, but go listen to the episode where he discusses this.

The fact that they understood who their ideal market was allowed them to find this area that most people wouldn’t even think of as these subscription boxes and be able to get in to them and that allowed them to find their crowd. So who is your crowd? If you know who your crowd is, if you know what your niche is, if you know the people that love your product or service or would enjoy it, find out how to get to them more often.

They were able to find subscription boxes.

It’s a great way to be able to introduce themselves to new people.

They also found that trade shows worked out really well.

Trade shows the ones that worked out the best for the ones that were specifically in the outdoors niche. So these are all concepts and ideas, but it all comes back to the who, I was having this discussion with my friend Vinny earlier today.

It all starts with the who.

The more you understand who your audience is, the easier it is to figure out how to get to them and what to say to them and really what to sell them. You know, whether it’s services or products.

If you’re going to be expanding your line at all, the most important piece to know is the who your market, who is your market, who are they?

Go listen to that episode with Justin and John.

It’s great.

It’s one of the latest episodes on there, at the time of this recording. Go and listen to it at OffTheGridBiz.com, the direct link is in the description.

And if you’d like to be able to sit back and really study the who from from another person’s perspective of your business and really be able to to pin that down and be able to expand how you get to them. Then let’s talk.

Go to BrianJPombo.com and click on the How to Grow My Business. Or if you’re in the self-reliance field, like Justin and John, go and check out DreamBizChat.com. That link is also in the description, and that happens has to do with the dream business transformation.

You’ll learn all about it by going to that site, so hope you have a great diet. Get out there and let the magic happen.

Why Is My Business Not Growing Faster?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Why Is My Business Not Growing Faster?

http://DreamBizChat.com

Why is my business not growing faster?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. We come to you every day with another live concept and currently exclusively through Facebook Live.

Then we take that recording, push it out to all the other social media, both video and audio format so you can listen to this on podcasts.

Just type in Brian J. Pombo Live.

Welcome back, today I’m going to cover an issue that is core to what I deal with, with all of my clients, especially from the very beginning. And it’s why I’ve referred to myself for a number of years now as a business growth strategist.

The main question on most people’s minds when I talk to them about their business is why isn’t my business growing faster?

And the question I have back to them is the most telling question of all.

It doesn’t matter if you’re running a multi-million dollar business or if you’ve just started and it’s just a few years old. The same question’s always there and it’s the most telling, and I’d say 90, 95% of the business owners I ask show exactly why they’re businesses and growing fast enough.

When I ask them this question, the question I ask back is what we refer to in the business is the Dan Sullivan question.

If you haven’t heard about this before, this will be interesting to you and I’m going to recommend that you ask yourself this question.

I’m going to be doing a big lead up to this, because this question is based off of a concept called The Dan Sullivan Question written by a guy named Dan Sullivan. He wrote a book called The Dan Sullivan Question. I can go and look up, and they have an ebook on it.

It’s not a long book but it gets straight to the point of what the Dan Sullivan question is.

Frank Kern has brought it up.

Russell Brunson has brought it up.

A whole lot of other marketing experts have mentioned this and have talked about it for years.

It’s a simple straight forward question, but here it is.

If you and I were sitting down a year from now and looking bout back over the last 12 months, what would have had to have happened in your business for you to feel happy about the success?

Something to that extent.

It’s not perfectly word for word with the Dan Sullivan question is, but that’s the concept and it doesn’t need to be for a year.

It could be for six months. It could be for five years, could be for three years what have you.

If people have a concept of their goals, it’s usually for a year.

What usually comes back is a long pause and a thinking process behind it.

That’s if they really understood the question, they’ll sit there and think about it and that tells me usually exactly what I needed to know. Here’s what’s missing there. If you don’t know what that is, if it isn’t on the tip of your tongue, if you don’t know clearly where you plan on being in a certain period of time. Now, maybe your goal is for five years and so within one year you don’t have all the math worked out.

That’s not usually the issue though.

What usually comes back as, well, I like to do this, I like to see this happen.

I’d like to see this no longer there and oftentimes it comes back very vague and what you need is something specific for your business. This is the problem with goal setting is goal setting can sometimes be all over the place.

It can sometimes be too specific.

It can sometimes be unclear.

There’s a whole bunch of problems with setting goals, but the worst problem with saying a goal is those that don’t have anything for their business in terms of business growth, in terms of really knowing what you’re wanting, what you want your business to be, you have to have something quantifiable.

Most of the time it’s got to have a number attached.

This is why having some form of profit margin or some concept of revenue in terms of numbers that you’re looking to get back within a year is extremely helpful because then you know whether you’d made it or not.

If you don’t have those guidelines, if you don’t have what they call, you know, KPIs.

If you don’t have those, then what are the chances you’re going to get there?

Here’s the problem.

Most people aren’t growing fast enough because they don’t have a set date when they’re going to achieve something and you say, well, yeah, but that’s minor.

I know why I want my business to be bigger.

Yeah, but you can know you want your business to be bigger and not have it clarified like that.

You may have thought about it once, written it down and then you lose that piece of paper.

You know? I know I’ve been there.

The real problem is, I know exactly the concept. In fact, I’m always having to reintroduce this concept to myself.

Even though I’m working with business owners on a daily basis who are having this issue in their business is something we all have to be reminded of. And it’s something that you need at least your executive board, at least the people at the top of your business, they all need to know what the number is.

They need to know when it needs to be done by and everyone’s gotta be on the same track.

It’s not important that you hit the number.

What’s important is that you focus on one thing to get done, one major achievement for the year, that you focus in that direction.

Otherwise everyone’s got a separate focus and they’re all going different ways.

Even within yourself, especially if you’re the visionary, if you’re really the entrepreneurial mind of the operation, it’s really easy to get distracted.

It’s really easy to be pushed a million different ways.

In fact, sometimes it’s impossible not to.

If you’ve got the right personality or the right combination, that can really throw you off.

So the simplicity of this is having a goal, having a number, keep that in mind.

If you are need help in extracting that number and finding out what it is that would really make a difference in your business, what is the one thing that you should be focusing on?

Then you want to get on a phone call with somebody and you’re welcome to get a phone call with me.

I’m Brian J. Pombo. You go to BrianJPombo.com, you’ll see how to spell my name, right in the description, and if you are in the self-reliance field, meaning if you have products and services that help people to become more self-reliant in any way, go to DreamBizChat.com.

You can have a chance to have a free conversation with me and we can discuss this very topic or something similar to it. DreamBizChat.com.

It’s all about transforming your business into that Dream Business concept for you.

Hopefully that made sense for you tonight. You have a great day. Get out there and let the magic happen.

How to Find Your Voice

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

How to Find Your Voice

http://DreamBizChat.com

How to find your voice.

Hi Brian Pombo welcome back to Brian J. Pombo Live what we do every day here in the same spot.

Wherever you’re watching or listening to this come back tomorrow, you’ll get another one, we’ve been doing this pretty consistently. I think I missed maybe one day in the last a hundred. And in fact, my producers just told me that that we are halfway through a full year’s worth.

So whenever a half of three 365 is, I’m not going to do the math for you. You could do it yourself, but that’s where we’re at right now.

You can go back and watch or listen to any of the old ones that we have out there. Like I said, I think I missed one day the entire time. So I think that’s pretty good. Once we get to a full year of absolutely unmissed ones, I’m sure I’ll be telling you, because somehow I’ll find out. Someone will let me know.

So today we’re going to be talking about a voice.

By the way, we’re coming to you from Grants Pass Oregon. Here in my headquarters for BrianJPombo.com and we’re talking about how to find your voice.

So this was a concept that’s been around a lot of books have been written about it, articles, everything else, how to discover your voice if you’re looking to get out there and put yourself out there as a……doesn’t necessarily need to be a celebrity or an expert or anything of that sort, but put yourself out there as any form of spokesperson where you’re trying to promote something, in some way, shape or form you’re trying to promote something.

How do you find your voice?

The term voices, it’s an off the wall concept, but I think we all pretty much have an ideas is what are you all about?

What is the feel about you and who you are and the way you talk, how’s it all work?

This was a concept that I was caught up in for a while and I think most of the time it’s an illusion. It’s something that we all get caught up in as if it matters.

As if we have a say in it, as if there’s a way to really develop from the ground up, mathematically your voice, I don’t think it’s true. I think the best way to do it is just jump in there and it’s something that I’ve had to experience more and more to really know that that’s the case.

In fact, I’ve read many books. Let’s see I have an audio book out there. It was pretty good. It was called, Louder Than Words by Todd Henry.

Louder Than Words.

That’s a pretty good book on how to find your voice.

But it says the same thing that this book says. Except this book says it a lot quicker and one of its chapters. This is one of those books I love going back to Steal Like An Artist, by Austin Kleon.

This chapter two is titled, don’t wait until you know who you are to get started.

And this tends to be a thing that we use to procrastinate.

Getting moving and doing what we know we’re supposed to do is we’re waiting to try and figure out what we’re all about and what we’re actually gonna put out there.

What you have to do is just start.

You have to get moving.

You have to just do it.

This is really good.

He says, make things no thyself. If I’d wait to know who I was or what I was before I started being creative, being creative and quotes, well, I’d be sitting around trying to figure myself out instead of making things.

In my experience, it’s the act of making things and doing our work that we figure out who we are.

You’re ready start making stuff.

I just love that.

It’s a very simple, straight-forward concept.

The first time I read it, it really didn’t sink in. It’s one of those things, “okay, that’s nice.”

And you pass over it and you go back in the past year. There’s been a few changes that we’ve made.

Number one, I’ve taken my company name and changed it to BrianJPombo.com everything has changed to surround that brand specifically, I have created a podcast, The Off The Grid Biz Podcast.

You can go check that out at offthegridbiz.com.

I’ve also started these daily talks where I’m been hashing out concepts, ideas, having conversations back and forth with you over all forms of social media, starting on Facebook and then streaming out from there.

So just about any social media you could find this on. And if you know of one that you use, that you’d love to see me on, let me know.

Drop me a line wherever you’re catching this right now.

Also, we podcast this out. The audio gets sent out via podcasts, so every single day all this stuff gets put out by our producer, Sean E. Douglas, who is the champion of our group right now. We all love Sean.

Steal Like An Artist is a great book.

This is an important concept.

Get out there and start putting your concepts out there.

I was having a discussion earlier with my friend Patrick, and he said, you know, it’d probably be a good idea if I got some of these ideas out there on more of a regular basis because his focus is going to be on writing more.

So he’s talking about putting out blog posts on a regular basis, even just short ones.

I said, great.

If that’s what you’re comfortable with, that’s what you gotta do, but you’ve got to do it and you’ve gotta do it consistently.

And that same, I encourage you, if there’s any way you possibly can get content out there, whether you’re trying to promote a concept you’re trying to promote your business, you’re trying to promote an organization. If you’re trying to stand out in any way, you need to be producing content regularly, as regular as possible, hopefully daily content.

Even if you’re able to do daily content, great.

If you can do beyond daily content, even better, if you could have multiple people in your organization putting out daily content, fabulous.

It’s all about going out there and connecting with people and don’t worry about how you’re seeing or what you’re putting out there, or what’s your voice is going to be.

That part’s not important.

It’ll develop automatically.

You just have to start moving.

You just have to get out there, start doing it.

My whole world has changed so dramatically in the last six months to a year because of this process that we’ve began here at brianjpombo.com and it continues to move, it continues to grow, it continues to evolve and it’s one of the most exciting parts of my life right now.

I think you can have an exciting life too, get out there.

Don’t stop, do something consistently.

Do it regularly and you’ll find all those little pieces that you think you need to have ahead of time.

You’ll find them, you’ll find them all along the road.

Hopefully that helps for you.

If this did help, if it’s a conversation that you’d like to have, if you’d like to go deeper into finding out what is it that’s stopping me from being able to take the steps necessary to be able to grow my business.

Go to BrianJPombo.com and set up a strategy session with me.

I’d love to be able to talk with you if you qualify of course.

If you happen to be in the self-reliance field, meaning you have products and services that help people to become more self reliant and you are a decision maker in your company.

Go over to DreamBizChat.com.

Dream biz chat.com the link is in the description.

Go check it out.

There’s a video there you can watch. I’m offering a free Dream Business Transformation to those businesses that qualify.

DreamBizChat.com.

Hey, you have a great night and before we get back together again, just get out there and let the magic happen.

Standing Out With Direct Mail Grabbers

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Standing Out With Direct Mail Grabbers

http://DreamBizChat.com

Standing out with direct mail grabbers.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you live every day from Grants Pass Oregon back here.

Today we’re looking specifically at a piece of mail that dropped in and this is one that anyone that’s in Southern Oregon has probably gotten these before from Butler Automotive Group. They sell a Ford’s and Acura’s.

It’s with a large dealerships here locally and if you asked me before which, well, I’ll help go cover that in a second.

I want to show you one specific thing about this piece of junk mail that I lovingly refer to a junk mail. Because I work a lot and in junk mail, I help people to use even physical direct mail like this to get attention.

It’s all about standing out.

If you can stand out with your customers, you have a chance of being heard and then eventually take them down the line of being known, liked, and trusted.

Right.

How do you get known?

First you got to stand up.

You got to be rise above everything and oftentimes when we get a bunch of stuff in the mail, we parse through it pretty quick.

Pay attention, next time you grab the mail and you’ve got a handful of things, what are you doing?

You’re looking for, okay, what’s the stuff I don’t need?

What does this stuff that I don’t even need to think about, look at or do anything else with?

One of these would normally be something that you would just kind of toss aside the differences with this particular one is that it comes with a little key.

That’s an actual physical key.

Now it hasn’t been cut specifically so that it works on anything, but it’s one of those deals that they send you an actual key, taped on here and it says your odds of winning this SUV is one in 71,158 if you received a key and your confirmation code matches the prize board, you are the winner of a 2019 Ford Escape SC or 25,000 cash.

That’s all this is.

This is a representative.

But many people don’t know why, something like this is in a piece of mail and it’s because it stops you.

It stops you and in the industry, it’s referred to as lumpy mail or as a grabber.

I remember Gary Halbert, a famous marketing genius, used to talk about grabbers.

Often times they talk about those being in an envelope, but this is an example of a free mailer that is, you know, it’s a regular mailer that you normally just kind of toss aside, but this grabs your attention.

It’s a little heavier and if you’re feeling something a little lumpy in it and you’re going to pay attention to this little key, whether you’ve received one of these before or not.

I always notice this little key when it shows up it comes a couple times a year that they do this same deal over and over again.

I can tell you it probably works for them because they do it over and over and over again.

So it must be working.

It must be worth tossing in a little bit of extra metal and plastic into the cost of the mailer to get that extra little attention to make you stop a little. Just a little bit and pay a little closer attention to their little piece of mail here rather than just tossing it aside like every other piece of junk mail that just kinda comes through and it’s obvious.

It’s obvious right off the right off the bat. It’s an ad, but this little grabber stops you.

It’s all about standing out.

Now I don’t know whether it works for them or not.

They may just be doing it because they’ve always done it.

It’s funny how businesses can work sometimes.

I’d love to find out if you are in the Southern Oregon area and you know anything about the Butler Automotive Group or the marketing people that work with them to to build this little thing.

I’d be interested to know how well it works for them because I could tell you, I could always talk about a piece of mail like this with the keys a few times a year.

It was always one of those things that’s always on my mind, but I couldn’t tell you which automotive group did it.

I really couldn’t.

I knew it was one of the big ones, but I couldn’t tell you that it was Butler Automotive Group.

So it’s not a name recognition thing that they were going for.

They’re going for specific people. I think specific people that are in the market for a car and just trying to get your attention, that split second longer may just do the trick.

That’s just one example.

There are a million examples.

I love lumpy mail.

I love any type of mail that’s different and odd and off the wall.

Most people don’t know you can mail just about anything.

There are people that mail coconuts that all you do is you, if you put a label on it and you can fit the postage on it, you can get it through the mail.

As long as it’s not hazardous or anything.

Well, I know you can do something’s alive. You can send chicken eggs through the mail, you can send chickens in the mail, but you got to do it a special way.

But you could take a coconut and hollow it out and seal it back together and you could have that be a mailer.

I mean there were a million things out there. 3D Mail Results, I think I’ve talked about on here before.

3DMailResults.com I think is the website. They’ve got some great examples of lumpy mail, but I just want you to think of the concept of standing out about being just just different enough, it a little bit more attention.

Now, if you could be more different, if you could be more outrageous, if you could stand out a whole lot more, that’s a key to really being able to capture people’s imaginations and to get them to pay attention a little bit longer so that they get to that point with it.

They Know, they Like and they Trust you and that leads the way to having an ongoing customer or client.

So just a little piece. If you’d like to see how you can standout more as a business, then I’d love to be able to talk to you.

Go to BrianJPombo.com and you could also go to a DreamBizChat.com especially if you are a business owner or executive that’s in the self-reliance field, meaning you have products and services that encourage people to become more self reliant.

Go to DreamBizChat.com the link is in the description above, below, depending on where you’re watching or listening to this so you have a great day.

In the meantime, get out there and let the magic happen.

Life Goals Relate to Business Profits?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Life Goals Relate to Business Profits?
Rick & Elara Bowman – Backyard Green Films: Part 1
Rick & Elara Bowman – Backyard Green Films: Part 2

So how do your life goals relate to your business profits?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we’re going to be discussing a conversation that I had on my podcast with Rick & Elara Bowman of Backyard Green Films. And you can listen to that conversation, it’s been split up into two episodes over at offthegridbiz.com.

The links are in the description to those two episodes, part one and part two.

That’s Rick & Elara Bowman.

Now they have started up a company called Backyard Green Films and they produce films straight out of their backyard.

I mean, it’s all done homemade. It’s all done with all their own equipment. Self-funded where they’re building documentaries.

They’ve already made documentaries before.

Right now they’re in the process of finishing up this documentary on the Holstein Dilemma, which is….well, I won’t ruin it for you.

Go and listen to the podcasts about that conversation where they actually discuss what their whole movie is about.

But the piece I wanted to bring to you here today is their concept of real life goals.

How they’ve created a whole lifestyle and it isn’t what many people would consider absolutely ideal.

It’s not about the ideal amount of money that you bring in or the perfect life.

It is more like what do we want to do?

What would be the funnest thing to do?

What would be the most fulfilling thing to do in our life and how can we do that and still hit all the practical points that we know we have to do. We gotta be able to pay the bills, gotta be able to do all those things.

How do we do that and make this work?

They’ve found a way to be able to do it and it’s not about making a certain amount of money.

It’s about having the certain lifestyle that you’re after.

I think that’s one of the most inspiring messages that they bring to these two episodes that they fill up over at offthegridbiz.com. It’s the Off the Grid Biz Podcast.

Go and listen to those two episodes and I think it’ll give you a perspective of how you can design your life.

Don’t get caught up on a specific number of how much money you need to make every month.

Yeah, that can be helpful in terms of the long run, but in the short run, you gotta be willing to work within the parameters of what you got in front of you and we’ve only got a short period of time here on earth.

You gotta work with what you’ve got and still be able to make a difference and still do what you’re passionate about and get out there and travel and do what all the things that you want to do.

It doesn’t take a million dollars, multi-millions of dollars to do some amazing things with your life and these are two people that are doing some incredible things.

I got to meet them over at the Mother Earth News Fair, in Albany, Oregon, where we got to meet so many people.

This is part of the series that we’ve put out all on the Mother Earth News Fair. People that we met there and all their interesting stories and how all of that relates back to business and it can be helpful to you, so go and listen to that audio.

You know, within the next week I’m going to be discussing some other really cool things that don’t have anything to do with the podcast.

One of them is a movie that I just finished tonight.

Now if you happen to have Netflix, I’m going to suggest you watch a movie called, and this is funny.

It’s called, Dolomite Is My Name.

This is with Eddie Murphy in it.

If you go and you watch this, it is based on a true real life story of somebody that came from nothing and built an entire persona and built an entire business out of it.

I’ve got to talk about how this relates back to your business.

Now, just to warn you, it’s extremely vulgar.

It’s extremely outrageous and not for kids, but if you can handle that, go and watch, Dolomite Is My Name and we’re going to be talking about that next week.

So I’ll give you some time to watch it.

I don’t want to have any spoilers, but it’s based on a true story and I think it’s actually inspiring and there’s a lot of great lessons in there that you can use and fit directly back into your business.

So if you’d like to be able to work with me and be able to talk some more about how these principles fit into your business, go to BrianJPombo.com and look at the options there.

Also, if you are in the self-reliance field, like Rick & Elara are, go to DreamBizChat.com. That link is also in the description DreamBizChat.com.

We’ll give you the chance to have a free Dream Business Transformation with me only. Take 60 minutes.

Go and check that out over at DreamBizChat.com.

Hey, come on back. Every day I’m doing these daily videos where we discuss another principle, another strategy, or another tactic on how to be able to stand out with your business.

I’m happy to have you here and we’ll see you next time.

Get out there and let the magic happen.

Can Corn Man Show You How To Stand Out?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Can Corn Man Show You How To Stand Out?
Charles Wiley – Corn Man

Can the Corn Man show you how to stand out?

I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today I’m going to tell you a little bit about this fellow here. This is Charles Wiley.

I got to interview on a very special episode of the Off the Grid Biz Podcast.

There’s a link in the description here.

Go and listen to it. It’s really cool. He’s a cool guy.

We got to meet him over in Albany, Oregon. When we went for the Mother Earth News Fair earlier this year.

Charles Wiley though, really interesting guy.

This is a musician who has done music his entire life, grew up in a musical family and is dealing with the fact that the music industry is completely falling apart and transforming.

Really it’s transformed into something completely different than it was when many of us were younger.

It’s in the process still of transforming. It still hasn’t completely found its base.

At one point you would put out an album, you would get it played on radio stations.

People would go out, purchase the album and that’s how you would make money. You’d also make money doing concerts and going on tour and selling merchandise and things of that sort, that whole model has completely fallen over and gone on in a million different directions.

Music just isn’t what it used to be.

It’s a different industry and Charles didn’t just sit back and suck his thumb. He decided he was going to do something about it.

He was going to try to stand out.

How did he stand out?

He created something called the Corn Man.

What is the corn man?

The corn man is a children’s book. It’s a musical album.

It is an audio reading of the album put out in pieces over time.

The Corn Man goes on and on and on, it keeps becoming something different.

It’s a coloring book.

It’s, it’s multiple things.

Go and listen to that episode on OffTheGridBiz.com, link is in the description, for that specific episode where I interview Charles Wiley, the Corn Man.

He could tell you all about standing out.

It’s all about differentiation.

It’s all about being different than everyone else in your field.

It’s being different from anyone else out there and learning how to stand out and we have a great discussion as far as that goes on that podcast.

Go and listen to it.

If you’re looking to stand out, if you’re looking to take your business and really stand out, if you’re in the space that I discuss called the self-reliance space, meaning you help people become more self-reliant either through nutrition like Charles or talking about overall health or you’re helping people to become more self reliant with their resources or you’re helping people to grow their own food or what have you, go to DreamBizChat.com

DreamBizChat.com is all for business owners that are in the self-reliance field.

Hi Joe.

I see that, we’ve got some people watching us live here on Facebook, but we’re broadcasting all over the place and just bringing you more messages of how to take your business and really stand out.

Put yourself out there, be different than everybody else, and if you want to learn how to do it specifically, like I said, DreamBizChat.com that link is also in the description.

Tomorrow we’re going to be talking about goals and how they fit everything.

So you have a great night.

Joe, Gio, great seeing you and we will talk to you tomorrow night.

Y’all have a great night. Get out there and let the magic happen.

Stand Out With Your Words

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

Stand Out With Your Words

http://DreamBizChat.com

Stand out with your words.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon.

Today we’re going to tell you more about how you can stand out, how your company can stand out, how you can stand out, not just up against your competition, but within the minds of your most ideal customers that are out there.

Also how to stand out, really in your entire industry.

How can you be a leader of your industry?

How can you really stand out in those ways?

And one way to do it is with your words.

So how do you go about doing that so that a lot of your communication is going to happen by words, you know, it’s gonna at least start with words. So this video has its own title, it has hashtags and a description and everything else that goes along with it.

That those are all words. And those words matter, the order of those words matter.

So studying a little bit of copywriting will help out a lot.

What’s copywriting?

Copywriting is basically the art and science of communicating via advertising. So any form of copywriting that we’re discussing is the idea of trying to get somebody to do something.

You’re trying to tell somebody they need to buy this or they need to look into this or they need to, you know, apply for this or that.

That’s what copywriting is.

The more you can learn about copywriting, the better.

There’s some great books out there. I know I have a few books on copywriting. Let me see if I have any that are clearly visible. David Ogilvy was a amazing advertiser and a copywriter. He had a lot of great books. We’ll go into those in the future, but this is a great one.

Here’s a real simple one, really small and it’s not one of those that you need to read front to back.

This is, Words That Sell.

What this is, is it is a simple, almost the thesaurus for copywriters, for anybody that’s looking to make something a little bit more interesting.

You can flip through these pages and get to the area. Here’s something on moneymaking and they’ve got a bunch of phrases that you would use in moneymaking top dollar, top salary, profit from turn your blank into gold.

Hot sellers. It just talks about all the different things having to do with money making.

Let’s get to another page here that might be a little bit different when you’re talking about something being comfortable. Here’s all the different descriptive words and phrases that you may not have thought of.

A cottony, fuzzy, furry, restful, placid, hospitable, toasty, warm, cool as a summer breeze.

These are all phrases that are used over and over and advertising and there’s a reason why.

It’s because they bring up pictures, they bring up feelings and all you have to do is go through it and see what fits into what you’re doing.

Maybe it will help you come up with ideas way to get past writer’s block and so forth. Not only for like titles of videos, but like I said, that’s, that’s like the smallest format.

A title in a video, a title for a podcast, a description for a podcast or a video.

But also when you’re talking any form of long form writing, even to the point of just emails, if you’re sending out emails on a regular basis to a list. If you’re doing any form of newsletter, whether it be electronic or paper newsletter, we’ll talk about paper newsletters more in the future cause there’s a lot of interesting stuff regarding paper and you wouldn’t think there would be, but we’ll talk about that later.

In any form of ads, advertising, outright advertising that’s being put out there, whether it’s online or offline. All of those things contain words and words are quite often the thing that will draw person.

The only thing that draws a person in a little bit faster, maybe a picture, they say a picture is worth a thousand words.

But if you’ve got the right words, it can make a picture stand out even more.

So it’s all about thinking about your words a little bit more or having somebody on your team that’s handling your advertising that understands the power of words.

This is a great book, good one to have on your shelf.

Words That Sell, Richard Bayan, it’s a classic. I’ve heard it recommended by many people.

If you’re wondering how you can take some of these concepts like I’m talking about and be able to apply it to your business, go to a DreamBizChat.com.

It’s specifically for people in the self reliance fields. So if you have products and services that help people to become more self reliant, you’re a decision maker at your company, meaning you’re an owner or an executive at the company, then you’re going to want to go to DreamBizChat.com and that’s your chance to be able to talk to me directly.

Normally a chat with me, for an hour long would would cost upwards of 600 and above, but at DreamBizChat.com if you do qualify, you can get a free chat. It’s not a sales thing.

You’ll actually walk away with the beginnings of a dream business transformation.

So that’s something I promise. It only takes 60 minutes to able to achieve at least a start with creating an outline, a plan of how to take your business from where it’s at to where you want it to be and all the steps that are going to take to get there.

Now, I know I look funny today.

I’ve got a little bit of a black guy.

This is just a side story. This is from a Poison Oak, I believe, and I’ve got it all over the side of my face.

I’ve got it all over my arms.

I’m not sure if you see, and I’ve got calamine lotion all over me.

It’s important to recognize the elephants that are in the room, whether they’re known or unknown, to be able to recognize the things that may hold you back or may distract people.

We’re going to talk about that a little bit tomorrow. Why it’s okay to not be okay. We’ll talk about that tomorrow. In the meantime, get out there and let the magic happen.

What Does Standing Out Mean To You?

Posted on by brianjpombo@hotmail.com

Podcast: Play in new window | Download

What Does Standing Out Mean To You?

http://DreamBizChat.com

What does standing out mean to you?

Hi I’m Brian Pombo welcome back to Grants Pass Oregon for another Brian J. Pombo Live.

Today we’re going to be talking a little bit about standing out and what exactly does that mean?

Is it something that you consider positive for your business?

Would you like to stand out or would you like to stand out in comparison to your competitors?

The answer, I’d love to hear from you. Please leave a comment.

This is a sincere question of whether standing out is a positive or a negative. In your standpoint, are you more interested in just being quiet and doing your own thing and having your customers and that’s it. Or are you really looking to stand out in the marketplace or you’re looking to get out there and really be seen differently, seen as different than just a commodity?

It’s an actual question. I’m not trying to be facetious.

As we go along because this is a concept that was brought to me by my podcast and video producer, Sean E. Douglas. We were discussing this earlier today and he was remarking that, the book that I’m currently writing….I’m going to be publishing pretty soon here.

And a lot of the topics that I deal with have to do with differentiation and standing out and being above the crowd and really making yourself and your business bigger in the eyes of your potential customers.

So I figured as we were discussing it to find out what you think to see if that is something that you would find appealing.

Is that something that you’re looking to do?

Would you like to find out more about how to go about standing out?

That’s the real question.

In as an example of that, I have a website called DreamBizChat.com. It’s really more of a redirect that goes back to BrianJPombo.com but go and check out DreamBizChat.com. There’s a video there, I plan to be keeping it up, but it’s available for now. DreamBizChat.com you can find the link in the description.

So standing out, USP is another concept that gets thrown out there.

When you’re doing any type of studying of marketing, they talk about USP and most often it’s referred to as a unique selling proposition. Sometimes they call it a unique sales proposition. Sometimes there’s other acronyms that the Hughes to mean the same thing.

And the whole idea is how do you stand out in uniqueness product, your service?

How do you make it appear to be unique in comparison to all the other options available to the consumers out there?

So standing out, good, bad. What are your thoughts?

Leave me a comment.

I love to be able to go back and forth about these things and be able to bring it up on another talk. So you have a great night. Get out there and let the magic happen.