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When it comes to content marketing, what type of content should you be making?
Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon for today’s Brian J. Pombo Live. And today we’re talking about content marketing again.
What kind of content should I make?
This is a common question that I hear from people. I like to break it up into three different areas of surprise, surprise. I love breaking things into threes. It’s just easier for my mind to wrap itself around.
First area would be text, second area audio, third area video. Pick one of those.
Text what I mean by text is just any type of writing, so a blog, any type of writing whatsoever. If you think better by just typing something out or writing something out, if that’s your easiest way to communicate, then go with the text area.
If audio is going to be easy for you, if it’s just easier to just record audio on your phone or a digital recorder, do it that way. If it’s easier to do video to just pull out your phone and just do a quick video like I’m doing right now, then do it that way.
So it all comes back to what’s easiest for you and it’s not just about what’s easiest for you, but what’s easiest to do on a regular basis.
We were talking before about doing daily videos like I’m doing here, doing a daily video. You may be listening to this over a podcast, so that’s the re-purposing of my daily videos.
These daily videos start out over on Facebook. They get spread out to YouTube, Linkedin, Instagram, Twitter and so on and so forth. A YouTube especially gets populated out there.
Then we take the audio, send it out via podcast that reaches also via my BrianJPombo.com slash media you can view all the previous, they’ll relisten to all the previous episodes.
It doesn’t really matter which one you pick because any one of those that you pick, text, audio or video can be repurposed afterwards.
Whether you have someone else read your text or someone else do it on video or have they have robots that are getting pretty good at reading text and sounding pretty natural. Uh, you know, if you have Siri on your phone or any other type of reader on your phone, if you have an Amazon Kindle, it can read a book for you. And the voices are actually getting pretty good.
You can have that transferred over to video. You can have the words actually show up on the screen.
There’s a whole bunch of options available. Just start, pick something that you can do daily or at least regularly, maybe even weekly, but start doing something so that you get your voice out there.
You get your ideas out there, you put things out there so that you can bring eventually business back.
Or if you’re doing any form of promotion whatsoever. I work with business people, but it doesn’t matter what you’re looking to promote. You’re looking to promote a cause, you’re looking to promote your music. It doesn’t matter if you’re looking to make any money off of it or not.
If you’re looking to get an idea out there, the most important thing is content marketing and doing it online is easy. It’s simple. It’s something you can do, especially nowadays with a Smart Phone. You can do it from anywhere, as long as you have an internet connection.
You just need to get it out there and it’s gotta be regular. And as you do it, you’ll get better and better and better at it.
Great example of this, Russell Brunson, I’m not sure if you’ve heard of Russell Brunson. You can go look him up. The guy’s the CEO of and the founder of Click Funnels, which software allows you to build websites and so forth.
Russell started out years ago with a podcast called marketing in my car. I think you could still go here those. If you go to wherever you listen to podcasts, you can go and see if you could find those.
He changed the name of the podcast to Marketing Secrets eventually, but it started out as Marketing In Your Car and all it was was him driving back and forth from work and recording his thoughts of that moment, talking about marketing because that’s kind of his forte.
It’s a great example of a very simple concept, an easy way for him to be able to put out content. Following that he ended up doing video.
He ended up doing a whole bunch of other things and hired video crews and everything else, but started out with nothing more than audio in his car. Wasn’t great quality.
It was just enough for people to get to know him, for him to get his ideas out there, to start formulating them. All the other reasons why I say you should do content marketing, so watch some of those other videos that I talk about content marketing all this week, we’ve pretty much been covering that.
Let’s see what else.
Transcribing, you can transcribe. So I talked about going from text to audio and video. You’re gonna also, obviously go from audio and video over to text, depending on where you’re watching this.
If you go to BrianJPombo.com from a certain point onward, I’ve started transcribing or having my content transcribed. It’s simple to do. It’s actually getting easier and easier and easier with time.
There’s one called Temi. This is an app and a website. T E M I, Temi. If you go there currently, they’re offering transcribing services for 10 cents a minute of audio, so per minute of audio, it’s only cost 10 cents to transcribe.
It’s a really great deal. It uses a artificial intelligence to do it pretty quickly and give you pretty decent transcription. You can go through and fix all the details.
You can add that text to a video if you’re doing video or if you’re just doing audio, you can have some text to be able to put along with the audio wherever you post it.
Even if you’re putting down in podcast. Having the text out there allows people to find it easier through search engines and other things. These are all different ways that people like to consume media.
Start with something that’s simple for you, something that’s easy for you to do regularly. That’s what you should pick.
Tomorrow we’re going to talk about, let’s see, another end of content marketing, and I completely forgot what it was. Usually write these things down. It’s going to be, oh, you know what? I know exactly what it is. And it’s not directly related with content marketing, but it will tie back into it. And that is what is more important in your business.
Having the right answers to everything or having the right questions. That’s kind of a silly question, isn’t it? It might twist your mind around a little bit. Don’t think too hard. We’re going to talk about that tomorrow.
In the meantime, get out there and let the magic happen.