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We all do some Social Media, but what is right for you, and how much should you do on a regular or daily basis?
Tag: Video Marketing
Trophies Are Worthless
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Who needs a trophy?
Brian reminds us to keep our eye on the prize of what really matters, when looking to make an impact on our lives and our loved ones.
Timing is Everything
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Brian and his youngest Lucas have a message for you about timing in life and in your business.
How Are You A Victim?
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Are you a victim, a bully…..both?
Brian talks about how to handle one or the other and how it can help your business.
Passive Income is Fake
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Brian shares his thoughts on why passive income may not be all it’s made out to be.
Are You Growing on Purpose?
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Are you growing on purpose?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to be talking about the purpose of purpose in your business.
The real question is, is one of the main things that’s holding back growth in your company, the fact that you don’t have a real purpose for every section of your company.
So if you take your company and you divide it up into sections and maybe you already have it worked out, your marketing, so on and so forth. But, however you would divide up your company into little sections, will each of the people in charge be able to say the purpose behind what they’re doing?
What is their purpose?
The reason why the book, Start With Why, by Simon Sinek. It really brings this into task on a large scale for your whole business.
But really it comes down to each individual piece of your business.
Why is everyone doing what they’re doing?
What is their purpose?
What is the long-term purpose?
What is the one thing that won’t change regardless of all the actions and all the concepts, all the ideas, the things that they’re going to be doing through time.
A lot of those things, strategies and so forth will change, but the purpose shouldn’t change and it’s the one thing I’ve seen that is one of the main impeachments to growth.
When I’m brought into a company, we take a look at everything that they’re doing and we take a look at the things that aren’t working and more often than not, when I sit down and I say, well, what’s the point?
Why are you doing this?
You will get 10 different opinions from five different people around the table.
Everyone’s got a different idea of why there may be a purpose behind it, but if everyone doesn’t agree on what that purpose is, is it a real purpose?
Is it a real why?
Is there a real reason why we’re moving forward with this and is that any way to actually be able to grow?
If everyone’s doing it for a different reason, if everyone’s doing it to a different end over and over and over again, oftentimes it’s company wide.
The company itself lacks purpose, but it really comes down to each individual person and each individual section of a company is what is your purpose?
And if you can’t answer that question, you need to determine what is the one thing that we aren’t going to change?
What is the one thing that will not change?
When that isn’t there, when it’s not agreed upon by everybody, then you have chaos and you have a lack of being in definition.
It’s the lack of direction.
I was just watching a documentary on the Walt Disney company and how, during periods of time, the one thing that you see that’s common, the periods of time when they had very difficult time growing and started going backwards in many ways was when they disagreed on what their purpose was.
There was a point at which, the executives of the company, their purpose was to save money and the people in the individual sections, imagineering and so forth. They wanted to make something emotional and something that would relate with people and all of the things that we think of Disney doing.
It wasn’t there though, because they did not have a cohesive purpose. There was not agreed upon purpose and without that agreed upon purpose, you can’t all move in the right direction and it will fight itself.
It’ll all fall apart in the long run. So hopefully you could see this within your own company and if you aren’t, you got to bring in a third party, bring somebody in to help ask these questions to really get everybody on the right track.
I’m one of these types of people that can do this type of thing.
If you’d be interested in having me come in and take a look at your company and help you to kind of assess whether you’re going in the right direction or not, what you already know, whether you’re going in the right direction, but find out why and find out how can we go in the right direction.
If that’s something you’d like me to do, I only work with certain types of companies and you could find out more over at BrianJPombo.com.
You can also, if you happen to be in the self-reliance field, meaning your company helps people to go in the direction of self-reliance in any way or fashion go to DreamBizChat.com.
DreamBizChat.com, a little concept there called the dream business transformation.
Kind of gives you an idea of how these things can help you. So hopefully that makes sense.
Today we’re providing you, not a live recorded video, but it’s recorded live.
It’s just recorded live here and not broadcast directly right away, which is okay because most people don’t watch me live anyways and hopefully the quality is a little bit better.
So let me know whether you like this and whether you’re getting a nice clear picture coming over to your end of the internet.
Hey, come on back tomorrow, we got more topics to go over, more ideas big and small in terms of how to make your business better and how to make your life better because you’ve got a better business.
So have a good one. In the meantime, get out there and let the magic happen.
YouTube ECommerce Marketing Tutorial
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Hey folks, this is Brian J Pombo with BrianJPombo.com here coming to you from Grants Pass, Oregon today.
Obviously you can’t see me, we’re over on screenshare and we’re going to jump right into it. YouTube ecommerce marketing tutorial. Here we go.
First if you are a business owner or an executive in the self-reliance field and you’d like to experience the dream business transformation, go to dream Biz chat.com dream Biz chat.com and it’ll take you to this page. It’s a quick little video you could watch that will show you how to take your business….especially if you have an already successful business.
If you really want to take it to that ultimate level of being your dream business. Meaning you’re only putting in the amount of time you want to put in doing the things you love doing the most about your business and outsourcing the rest.
Go to DreamBizChat.com. Check this out, watch that video. If you think you qualify, fill out this application below and that will get you a free conversation with me, which at this point in time is a $650 value.
So that aside, let’s take a look at Vat19.com, these guys have a YouTube channel and these videos, if you haven’t seen it, you’ve got to jump over here and watch some of these videos. Look at this. They have over six and a half million subscribers, six and a half million subscribers at this time.
They’re growing all the time. They have videos out on a constant basis. You will not find a video on their channel, on their YouTube channel, that is not a commercial. These are all commercials. This one came out nine hours ago. It has nearly a million views. This one came out five days ago, 2.3 million views.
Why do people watch these commercials, so crazy?
Now they may be at an advertising today’s and maybe a lot of these views come from advertising. I haven’t seen them pop up as ads specifically. These are things that people are watching on their own.
If they subscribe, they literally went and subscribed because they want to watch these every time they’d pop out. So every time a new one comes out, this is popping up in people’s subscription feed and it’s because they’re entertaining.
Me and my kids love watching these things.
So if you look at this, here’s $100 to eat, you click on it. These are commercials. Let me warn you, these are commercials. Of course there’s an ad, so we’ll have to wait for that. But you’re talking about something that is nothing more than a commercial. 10 minute commercial. What’s it about? So this is the owner of the company, I believe he’s the founder of the company.
Here’s some super spicy pickles okay. The whole storyline. I happened to watch this one, the whole storyline of this one is he’s got $100 he is going to offer anyone who has a company $100 if they can get through this entire jar of pickles and they’re super spicy. So He’s going around his company asking people to do it.
They finally get to a point where people are actually doing it here and going through all the comedy that ensues. These are funny videos. These are things you really ought to go and watch them. Very well produced, especially the latest ones.
They put a lot of time and effort, well edited, well filmed, very, very well done. It’s because they put so much time into producing great videos. It’s not just the quality’s great, but the fact that they’re so funny and so well thought out, but each one’s a commercial for something on their website.
They have gag gifts. This is a website made up of gag gifts, basically unique gifts and unusual gift ideas. Just, everything you could think of, there’s a giant gummy worm.
So not only do they put out these things and they get tons of attention for them, everything keeps driving people back to the website. Their name of their channel is Vat19.com, so you go to their website, look at any of their items here.
Let’s check this out. This is a giant sour gummy worm, right? So it looks just like any other ecommerce website. You’ve got all the different categories that you can see. Other things on the website there promise for a flat rate shipping, you know, free shipping over $45 okay, pretty standard right. Over here you’ve got pictures of the items, but you’ve got these videos that they produced on each of the items.
So not only are they using them outward facing, they’re using them for people that come to the website because they’ve got these videos on their website.
It gives them great rank in Google. They’ve got a pretty well done. They’ve got their SEO pretty worked out here. Search engine optimization. For those of you who might be new to this world’s largest sour gummy worm.
If I type that in, look, they’ve got Vat19.com is the first one in their ads. Ah, then you’ve got a result showing up from Amazon, but that looks like one of those that Google pops up to the top, but that’s not typical. Look, all their videos are popping up. Here they are beating on Amazon on the front page.
World’s largest gummy worm is the is the brand name of it, but this is what’s possible. If you can go out there and create great content, put it out there for people to consume.
It’s gotta be entertaining. If it’s entertaining, people will eat it up. It will drive people to your website. Once they’re on the website, you can re-entertain them with other things.
Look you could just click around here and find all these funny videos, nearly everything on here as a funny video attached to it that can check out. So you don’t have to have crazy gifts. Would you have to do is have something entertaining for people to see?
If you do that, you could use it both offsite and onsite. Don’t only have to use YouTube, you can use all the other video channels, all the other distribution places that you can hit up. This is just another form of contact marketing. Hey, we’ll see you next time.
We’re going to have another tactic that we’re going to talk about, these are always fun to talk about, so we’ll see you tomorrow. Have a good one.
Create Consistently, Be Patient for Results
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Create consistently be patient for results.
Hi, I’m Brian Pombo. Welcome back to the Orange Office. We’re in a different section of the Orange Office right now. I just needed to do a quick video for you.
You may notice my voice sounds a little bit different. It’s because I don’t have my nice microphone so you’re going to have to deal with the unshaven non-microphone Brian Pombo today.
As we talk about creating consistently and being patient for results. This came from the Nathan Barry’s Article that we talked about yesterday all about endurance and endure until you see results and this has to do with content marketing.
This all comes back to content marketing. If you are marketing on a regular basis via social media, via anything online, and this also goes beyond online, any form of content marketing that you’re taking part of. If you’re creating some type of information entertainment that you’re putting out there on a regular basis.
What we’ve been talking about is daily content and that’s some of the best form of content you could be taking part in right now because you can do it all pretty inexpensively, with zero advertising budget.
And so what we’re talking about is create consistently, this is the same theme from yesterday, but these are two steps.
This comes at the end of that Barry’s article where he says, “create consistently and be patient for results.” Those are the two steps. That’s all you really need to do. If you could just remember to do that, if you could take those two phrases, write them down, put them up next to the area that you’re going to be doing your content from.
Whether you’re writing it, whether you’re speaking it out loud on video, whether you’re speaking out loud, just in audio, just recording it, write it down, put it there.
Create consistently, be patient for results. Just have the idea that you’re gonna keep doing this for as long as it takes because it doesn’t take that much money. It doesn’t take that much time. You just have to be consistent with it.
Just get out there, start the process, you’ll learn as you go.
You’ll see what needs to change. Little tweaks here and there. Maybe some equipment when it comes to, if you’re doing video, you might need some lighting and equipment. You might need some audio equipment.
Other than that, you could do it with an iPhone, like what I’m doing right here or with any type of smartphone. When you get past that point, when you’re at the point where you have a business that’s successful, that’s consistently successful and you start running into all the issues that a business owner or an executive in a of that sort starts running into, not having enough time, personal time away from the office, not having enough time to do the things that you need to be able to do.
You’re always focused on helping everyone else do what they need to do or watching over them or babysitting or trying to add a new element into your business that has a been there before and you feel like you’ve got to start everything from scratch and learn how to do it and then pass it along.
All these things start weighing down on you over and over and over again. If you’re already in that place, if you’re not in that place yet, write down this website, DreamBizChat.com if you are in that place, write this down and go there immediately. DreamBizChat.com.
You’ll see a video where I explain what a Dream Biz Chat is. It’s what we call it, the dream business transformation and all it takes is 30 to 60 minutes on the phone or on a video chat with myself. And I will take you through the steps and apply all the lessons that we’re talking about here, principles, strategies, tactics that we talk about here on Brian J. Pombo Live.
We can directly relate it back to your business and show you how it will fit to take you from where you’re at right now, to where you want to be in terms of creating your dream business. Taking it from being really successful to being absolutely ideal for you in your life, so that you can keep going and keep building and take it the next step beyond that.
So that’s what we have for today. Tomorrow we are going to be veering away a little bit from content marketing, going more back into the mindset concepts. We’ll talk, we’ll see more of you tomorrow.
In the meantime, get out there and let the magic happen.
How Long Do I Persist With Daily Content?
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Another question that keeps popping up is how long do I persist with daily content?
Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. I’m with BrianJPombo.com and today we’re going back to the conversation on content marketing and specifically will daily marketing.
If you’re doing any type of daily content, which I highly, highly, highly encourage you to do and you can watch the last oh really, the past week of videos that we’ve been doing on content marketing, I do these videos every single day.
We call it Brian J Pombo Live. You can go and listen to them if you just want to hear them over again. You go to any podcast directory, in any places where you listen to podcast and type in Brian J Pombo Live and you can go back and listen to these.
You can go back and watch them just about anywhere, YouTube, Linkedin, Facebook, Instagram and find out more about whether content marketing is good for you.
Especially daily content marketing, which seems really overwhelming but it’s a great deal on so many levels.
We’ve talked about a whole bunch of reasons why, but the real question today is. How long should you persist with it?
This comes back to an article that I ran across, it was promoted by Russell Brunson. He was talking about it and it was great because it was just perfect, just directly into what we’re talking about here with daily content. It answered the question right in the title of the article. The articles by Nathan Barry. Go and find it at NathanBarry.com it just came out recently.
The name of the article is, Endure Long Enough To Get Noticed. That’s the answer, right there. You just endure long enough to get noticed.
What does getting noticed mean? It’s going to mean getting noticed within your…basically getting enough views, getting enough reads, getting enough listens, get enough downloads depending on whatever you’re doing.
Whether you’re doing blogs, whether you’re doing emails, whether you’re doing a videos or audios or what have you. Regardless of what you’re doing, if you’re doing it daily, you gotta measure it.
You got to pay attention to how many people are looking at it as best as you can tell, you can’t always tell exactly, but you can get some idea. And what you want to see is which topics and what things that you’re talking about in the way that you’re talking about them, which ones really start to catch on that people start sharing.
People start talking back and forth with you on which ones are those. And once you find that, expand it out a little more, put out some more content.
The stuff that is getting the most attention, that’s getting the most activity. Those are the things you could start putting advertising behind. And if not, even if you just keep doing daily content, there’s so much value both for yourself and developing your message, but also value for other people to be able to catch your stuff.
So this is the point that Nathan Barry makes.
He said, and it goes back to our idea about binge-watching. Okay, and what we were saying if you missed it, is if you go on to Netflix, you go onto any of these services that have on demand video.
The big thing that’s happened in recent times is called binge-watching.
We don’t just sit down and watch a show the night that it comes out at the time that it comes out at. What we do is we’ll say, hey, I think I’m going to watch this show.
We’ll watch the first few episodes, we’ll go back, watch the first few episodes, and then watch a large portions of the show at a time. We don’t just wait once a week and watch one at a time. We’ll go back and watch them all, all at the same time as as many as we can fit in during our TV time or on our phones or whatever.
We’re going to watch that show. That’s binge-watching. Binge-watching isn’t even possible if you’re just catching it from the first episode and it’s like a show that’s shown on television.
HBO still has a lot of things that they put on streaming, but they’ve got things on television ahead of time and so something like game of Thrones, it comes out, it’s episodic, it comes out one week and then another week and then another week.
But a person now after the show has been out, can go back and rewatch all of them. How many people actually caught game of Thrones? If you’re a game of Thrones fan, how many of you actually came across it at the first episode when it first came out and you sat around waiting for the next one and the next one? Most people didn’t. Most people caught it seasons in. Let alone episodes, far in.
That’s how binge-watching becomes possible is because there’s already a backlog of episodes. You need to create that backlog of yourself, of your own content.
You have to have that backlog out there because people, you can’t expect people to catch your first episode. Anything that you’re really interested in, any TV shows that you really became interested in.
It’s not because you caught it right from the very beginning, you caught it years down the line. So the whole idea is endure long enough to get noticed.
You just need to do this long enough before you can start to build on it. And then from there you could always add advertising dollars to it. You could always take the same content, repurpose it, put it out, take it out and put it out as a book.
A lot of the stuff that I’m producing here, we’re redeveloping right now to create books out of.
The podcasts that I create that are all audio, The Off The Grid Biz Podcast, offthegridbiz.com.
Go and check that out. We’re making books out of the episodes that people can then purchase and I can send them to people and so on and so forth. This is where you need to go with things and if you’re already selling things, if you already have something that you’re putting out there, services or products, especially if you are in the self-reliance field, you’re somebody I’d like to talk to.
I’m looking to talk to business owners and executives in the self-reliance field. Go to a, I almost said offthegridbiz.com you go there too, but I want you to go to DreamBizChat.com. That link is right below the title here in the description. Depending on where you’re watching this, maybe below, maybe above DreamBizChat.com.
Click on that. Go there, watch the video. The video is quick. It gives you an idea of what I’m proposing.
What I’m really proposing is for us to sit down and to have a little chat about how to take your business from where it is to create the absolute dream business scenario for you. Meaning that you’re going to put in the right amount of time, you’re going to put the right amount of effort in the right areas.
That’s perfect for you. It’s a very personal conversation that we’re going to be talking about, but I do this specifically right now almost exclusively for people in the self-reliance field, so go to DreamBizChat.com. Check that out.
Tomorrow I’m going to be talking about one other point that Nathan Barry brought up in his article, so we’ll talk to you tomorrow. In the meantime, get out there and let the magic happen.
I Don’t Want To Be In Front of the Camera
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I don’t want to be in front of the camera!
This is what I hear over and over again from people. I don’t want to be the center of attention. I don’t like the way I look. I don’t like anything about what I put out. I don’t like the sound of my voice. I don’t think I could be good on the spot.
I am Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about the resistance that you may have to doing any type of content marketing. Especially if you’re talking about what I’m proposing, which is some form of at least daily content on a regular basis.
Whether that be video, whether that be audio, whether that be text, meaning you’re writing something out and send it out to the world over email, over a blog or what have you.
Where do you go from there?
If you’ve got resistance, there’s a whole bunch of things that you can do. Number one, the first thing that I’d recommend doing is think about how can I do the same thing in a different way?
So I don’t want to do video, but how can I get my message out without needing to do video? Can you do audio? Would you be willing to record yourself? You can always have somebody edit it for you afterwards, even if you think you’re going to be slow with it. But is it just your looks that bother you?
If so, do audio. If not, if your voice bothers you, then think of doing texts.
Think of writing. Do you think you could write down a message, a message that you’d want people to hear? Do you know enough about your topic that you can write something different every day or at least about the same things in a different way?
I don’t talk about that many different things. I tend to stick to three main subjects, but I talk about it in a different way every day. Have been for nearly three months now. So that’s the question. Could do you think you could do that?
If it really comes down to the fact that you don’t think you can do any of those things and you are the mover and the shaker in your business, in your organization, in whatever you’re trying to promote.
If you’re the main person and you’re not willing to do those things, then you need to find somebody who is, you need to find somebody who is willing to be the face, the voice, the words of your organization.
And maybe you need to tell them what to say and have them say it in their own way, but you need that person. You have to realize that you may become dependent on that person. If you’ve got that person, you’re going to have to keep using them.
I’m thinking of a few examples just off the top of my head. Colonel Sanders with Kentucky Fried Chicken to this day, I mean he passed away, I don’t know, maybe in the early eighties, I believe, and they have never stopped using his image.
They’re still completely tied to the personality that sold the brand. How about Burt’s Bees? Are you familiar with Burt’s Bees? I think Burt just passed away a couple a year or two ago. Even after the company was sold, they still kept paying Bert to show up to events to do different things.
There’s a movie about that. I can’t remember the name of it off the top of my head, but it has to do with Burt’s Bees. Go and look at it. I think it’s called Burt’s Buzz. Maybe, don’t quote me. Check it out though, it’s a good documentary.
When you have a person tied to a brand tied to a company, when they are the brand themselves. It’s so powerful that it’s difficult to remove them once it actually takes hold.
When you have it to where it’s pushing your company forward. Where the image, where the character, where the voice, the face is so tied directly with the company. You got to take that into account ahead of time. So you have to think, if we were to use any type of personality branding, if we were to take that as far as it will go….
Are we going to be okay with that in the long run? Is that what we really want? Is that where we really want to take this company?
It’s a huge advantage, but there’s the disadvantages that all come with it.
There’s a lot of people that are not charismatic at all that have done the same thing. The most classic one is Wendy’s. I don’t know if you were around when Wendy’s, the fast food chain, their owner and founder Dave Thomas used to do the Wendy’s commercials.
He was the least charismatic person of all, but he was easygoing and he wasn’t that easy going in real life from what they say. But in the commercials, he was easy going. He’d read his lines. He wasn’t a good actor, so he didn’t quite act them out. But he played the straight man.
They had all the characters around him do something crazy or say something crazy or act funny. And he played the straight man and people loved it. It was a huge time for Wendy’s back then. And when he passed on, that was tough to be able to replace that character.
It does have a lot to do with personality branding. You see how I’m not focusing too much on the content itself. The content will come out as long as you know something.
If you know something that ties back to your product, that ties back to your service and you can talk about it in multiple different ways, then you’re the person that should be talking. It doesn’t matter if it’s video, it doesn’t matter if it’s audio. It doesn’t matter if it’s text or if it’s a combination of all of those. You need to get the message out.
It’s gotta be consistent because it’s free media. It’s out there. Content marketing, especially if you’re using any type of social media, Facebook, YouTube, what have you, it’s free. It’s out there. People are watching anyways. You don’t need to spend money on advertising. You can then take the content that you’re providing, especially the stuff that starts getting a life of its own.
You could take that, put some advertising dollars behind it and really make it go, but just start, get the content out there. So if you’d like to find out more about how to do this for your own business, if you can see this as possibly being a key to you having your dream business, I want you to go to DreamBizChat.com.
There’s a video there. It’s eight and a half minutes long. Watch it. If you’re an owner or an executive, especially in the self-reliance field, you’re somebody that I’d like to talk to.
Go to DreamBizChat.com. The link is going to be in the description next to this video. Go and check it out. It could be above, it could be below, depending on where you’re watching this.
Tomorrow we’re going to be talking about content marketing again, and really how long should I persist with at least regular content marketing?
Okay Brian, I agree with you. I see what you’re saying. We probably need some type of daily content going out. How long do we need to do that for?
That’s the question we’re gonna answer tomorrow. Come on back then. In the meantime, get out there and let the magic happen.