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“You can get anything you want in life if you help enough other people get what they want” -Zig Ziglar
“The only way to influence someone is to find out what they want, and show them how to get it.” -Dale Carnegie
“Find out what people want and help them get it!” -Harry Browne
The secret of how to sell anything.
Hi I’m Brian Pombo welcome back to Brian J. Pombo Live today. Coming to you live from Seattle’s airport here on a very long layover going from here over to Detroit. And from Detroit to Pittsburgh and from Pittsburgh. I’ll be driving out to West Virginia. Meeting out with some clients out there. That’ll be fun.
So today we’re going to be talking about the secret of how to sell anything.
If you get to watched yesterday’s video, we were discussing Gary Bencivenga’s Marketing Bullets, a specific one called marketing bullet number 29. You’ll find more of those, I think it’s at marketingbullets.com and here he talks about the secret of how to sell anything. And this is important.
Regardless, you’re going to be dealing with how to sell something and you’re eventually going to get to the point to where you’re wanting to sell more. We’re going to want to sell more to the same people.
So how do you do that?
And this simplicity of the answer. Don’t let it throw you off because there’s magic in the simplicity of this answer and you see it over and over and over again from anybody that’s done really well.
It’s selling and if you take anybody that’s made a whole lot of money, it’s because they’ve taken advantage of this secret. So what is it? Well, I’ve got three different quotes. These are directly from Gary Bencivenga article.
The first one is from Zig Ziglar. This might be one that you’ve heard before. I know I have. It says you can get anything you want in life if you help enough other people get what they want.
All right, next one’s from Dale Carnegie directly out of how to win friends and influence people. And he says the only way to influence someone, is to findout what a person wants and show them how to get it.
The third one is from Harry Brown. He had an unpublished book, which you can buy the ebook.
I believe you can get it on amazon.com. I know I have it. I believe it’s called The Secret On How to Sell Anything to Anyone.
Something of that sort. And he said that the, this is the main thing. Find out what people want and help them get it. That’s Harry Brown. Uh, you may know Harry Brown, he ran for president twice million ticket and had somebody, I think he had probably the highest votes of any other, any libertarian presidential candidate of all times. A very interesting guy, old salesman, a, he’s no longer around. He died in Oh six, I think. But each of those quotes say the same thing. You find enough help enough people get what they want. You’ll get what you want, find out what they want, help them how to get it.
It’s the secret to selling anything. And now oftentimes we start out with a product or a service. We have something that we think people need what they want and show how that connects back to your product and service.
Most problems that I find when I’m dealing with clients. I’m sitting down with a new business owner that’s having difficulty really breaching into a new market or being able to go deeper into his current market. It all comes back to the fact that he doesn’t, he or she doesn’t truly know, really know, what their end client or customer wants.
What made you ask to be communicating with them?
You’d have to be communicating with them so much that you’re able to catch what they really want beneath the surface of what they say they really want because what they say they want may not actually be what it is. Oftentimes it’s beneath that is what they really want, but you got to get there some way.
You have to start that conversation. You have to dig a little deeper. You have to get to know your customer inside and out.
That’s the secret on how to sell anything.
If you’d like to know how you can apply this to you, DreamBizChat.com the link is in the description.
DreamBizChat.com is an eight and a half minute video there. It’ll tell you a little bit more about what the dream business transformation is all about and how you can get it for free by filling out the application.
Go to DreamBizChat.com especially if you are a business owner or an executive that’s an a self-reliance field, meaning you have products and services that help people to become more self reliant.
If you’d like to find out more about me or get to watch more of my videos, be sure and subscribe, like follow wherever you’re watching this.
We’re on a whole bunch of different social media and you can also check me out at BrianJPombo.com so we’ll be back tomorrow. In the meantime, get out there and let the magic happen.