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Why is my business not growing faster?
Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. We come to you every day with another live concept and currently exclusively through Facebook Live.
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Welcome back, today I’m going to cover an issue that is core to what I deal with, with all of my clients, especially from the very beginning. And it’s why I’ve referred to myself for a number of years now as a business growth strategist.
The main question on most people’s minds when I talk to them about their business is why isn’t my business growing faster?
And the question I have back to them is the most telling question of all.
It doesn’t matter if you’re running a multi-million dollar business or if you’ve just started and it’s just a few years old. The same question’s always there and it’s the most telling, and I’d say 90, 95% of the business owners I ask show exactly why they’re businesses and growing fast enough.
When I ask them this question, the question I ask back is what we refer to in the business is the Dan Sullivan question.
If you haven’t heard about this before, this will be interesting to you and I’m going to recommend that you ask yourself this question.
I’m going to be doing a big lead up to this, because this question is based off of a concept called The Dan Sullivan Question written by a guy named Dan Sullivan. He wrote a book called The Dan Sullivan Question. I can go and look up, and they have an ebook on it.
It’s not a long book but it gets straight to the point of what the Dan Sullivan question is.
Frank Kern has brought it up.
Russell Brunson has brought it up.
A whole lot of other marketing experts have mentioned this and have talked about it for years.
It’s a simple straight forward question, but here it is.
If you and I were sitting down a year from now and looking bout back over the last 12 months, what would have had to have happened in your business for you to feel happy about the success?
Something to that extent.
It’s not perfectly word for word with the Dan Sullivan question is, but that’s the concept and it doesn’t need to be for a year.
It could be for six months. It could be for five years, could be for three years what have you.
If people have a concept of their goals, it’s usually for a year.
What usually comes back is a long pause and a thinking process behind it.
That’s if they really understood the question, they’ll sit there and think about it and that tells me usually exactly what I needed to know. Here’s what’s missing there. If you don’t know what that is, if it isn’t on the tip of your tongue, if you don’t know clearly where you plan on being in a certain period of time. Now, maybe your goal is for five years and so within one year you don’t have all the math worked out.
That’s not usually the issue though.
What usually comes back as, well, I like to do this, I like to see this happen.
I’d like to see this no longer there and oftentimes it comes back very vague and what you need is something specific for your business. This is the problem with goal setting is goal setting can sometimes be all over the place.
It can sometimes be too specific.
It can sometimes be unclear.
There’s a whole bunch of problems with setting goals, but the worst problem with saying a goal is those that don’t have anything for their business in terms of business growth, in terms of really knowing what you’re wanting, what you want your business to be, you have to have something quantifiable.
Most of the time it’s got to have a number attached.
This is why having some form of profit margin or some concept of revenue in terms of numbers that you’re looking to get back within a year is extremely helpful because then you know whether you’d made it or not.
If you don’t have those guidelines, if you don’t have what they call, you know, KPIs.
If you don’t have those, then what are the chances you’re going to get there?
Here’s the problem.
Most people aren’t growing fast enough because they don’t have a set date when they’re going to achieve something and you say, well, yeah, but that’s minor.
I know why I want my business to be bigger.
Yeah, but you can know you want your business to be bigger and not have it clarified like that.
You may have thought about it once, written it down and then you lose that piece of paper.
You know? I know I’ve been there.
The real problem is, I know exactly the concept. In fact, I’m always having to reintroduce this concept to myself.
Even though I’m working with business owners on a daily basis who are having this issue in their business is something we all have to be reminded of. And it’s something that you need at least your executive board, at least the people at the top of your business, they all need to know what the number is.
They need to know when it needs to be done by and everyone’s gotta be on the same track.
It’s not important that you hit the number.
What’s important is that you focus on one thing to get done, one major achievement for the year, that you focus in that direction.
Otherwise everyone’s got a separate focus and they’re all going different ways.
Even within yourself, especially if you’re the visionary, if you’re really the entrepreneurial mind of the operation, it’s really easy to get distracted.
It’s really easy to be pushed a million different ways.
In fact, sometimes it’s impossible not to.
If you’ve got the right personality or the right combination, that can really throw you off.
So the simplicity of this is having a goal, having a number, keep that in mind.
If you are need help in extracting that number and finding out what it is that would really make a difference in your business, what is the one thing that you should be focusing on?
Then you want to get on a phone call with somebody and you’re welcome to get a phone call with me.
I’m Brian J. Pombo. You go to BrianJPombo.com, you’ll see how to spell my name, right in the description, and if you are in the self-reliance field, meaning if you have products and services that help people to become more self-reliant in any way, go to DreamBizChat.com.
You can have a chance to have a free conversation with me and we can discuss this very topic or something similar to it. DreamBizChat.com.
It’s all about transforming your business into that Dream Business concept for you.
Hopefully that made sense for you tonight. You have a great day. Get out there and let the magic happen.