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Brian talks about an old Dan Kennedy line, in regards to finding ways to create valuable help to your customer list to help pay for things you need, either personally, business funds, etc.
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Video 290
Being a niche celebrity may be easier than you think. Join Brian for his latest thoughts on the topic.
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They All Go Lame.
Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.
Today I’m bringing up a quote from Dan Kennedy, a famous marketing guru, who said, “they all go lame.”
Now, what’s that mean?
Well, this is in reference to the YouTube news that just came out.
If you’re using YouTube at all, chances are you got an email that came from them discussing changes in the user agreement between YouTube.
What they basically came out and said is that they have the ability to now get rid of you as long as they don’t find you commercially viable.
Now everyone’s asking, what’s this all mean?
Chances are, they’re not going to do anything with this yet, but they’re putting it in place so that they can knock somebody out who they, who isn’t getting enough views. In the long run, you gotta face it, YouTube is probably not going to be free.
This is a lesson that you could take way beyond YouTube and take across and actually beyond social media.
If you’ve got a really good deal with a third party, if you’re working with a third party in your business, chances are that good deal may not last forever. Chances are it’s going to go lame eventually.
Now, Dan Kennedy was referring mainly to people in the idea of whether you have employees, whether you have partners, whether you hire somebody to run your business for you or whatever.
Never think that you’re going to be able to depend on them forever.
It just won’t happen.
They all go lame.
It’s a term from his horse racing and the idea that that eventually horses run out. Eventually they’re done and they gotta be let go.
It’s the same thing with people and it’s the same thing with companies, because companies are based on people.
Eventually they’re going to let you down. They’re not going to perform like they once performed.
It’s just a fact of life that we all have to get through is that we’re all changing.
We’re all going to be different 10, 20 years from now.
If we’re lucky enough to still be alive, everything doesn’t necessarily get better. It just changes. It’s always different.
So you can’t depend on any one source for ever.
You can’t always depend on it.
Another example, I’m working with a, we were working with another company in my night time business where I also run a Brian J. Pombo & Associates and we were working with a supplier and it got to a point where the supplier got bought out because it wasn’t being well-run.
The supplier was bringing up that was coming into the relationship, they were doing business a whole lot differently from the original supplier. So we had to eventually go and look for another one.
It’s just one of those things, a lot of people got disappointed. A lot of people got blown out and said, Oh my gosh, how can I not deal with the same situation?
Why can’t we just have something don’t last forever?
They all go lame.
It’s just a matter of time. If you have that perspective than if somebody lasts, if a company lasts for you, if a good situation lasts for a good period of time, great, you’re ahead of the game.
That’s fabulous, but you always have to expect it to all fall apart. You always have to expect people to let you down. Not that you don’t expect the best from people, but you have to give them the ability to be human and companies are run by humans and eventually they’ll let you down.
If your get doing all your advertising through one medium like YouTube, you have to be ready to switch it up at some point.
You have to be willing to enter into your mind.
Another way of advertising, you have to have enough avenues available.
You’ve got to have your fishing pole and enough parts of the lake in order to really be secure in order to have the most security possible.
So think about this with your business, all the third party vendors that you deal with, all the different people that are providing you either advertising, marketing, any of the situations that you’re dependent on, how many of those are you only dependent on that one company, that one person.
What happens if, if the worst case scenario happens.
What happens when that person gets hit by a car?
You know what happens when that company gets bought out or somebody runs away with a whole bunch of the money and the whole thing folds you.
You just never know where things are when things are going to go wrong.
Don’t be dependent on any one person, any one company for your success.
Have it spread out, have it be diversified in that sense and I think you’ll be happy if you want to see how this can fit into your business and your business life and you want to get on the phone with me or on a video chat.
I’d love to talk with you. Go to BrianJPombo.com. That’s my name, Brian J. Pombo and you can go and click on the button that says Help Me To Grow My Business.
There’s an option there for us to be able to talk if you qualify.
Also, if you’re in the self-reliance field, meaning you have products and services, people will become more self reliant. I’d love to be able to talk with you and I’m offering a free session. What we call a dream business transformation over at DreamBizChat.com.
You can find that link in the description.
Go check it out.
Hopefully this was helpful to you. Love to see it tomorrow when we go over a whole other idea. Sometimes we’re hitting something more tactical.
Sometimes we talk about something a little more strategic, or we talk about hardcore principles, but come on back. We’ll talk about something tomorrow too.
So have a great night.
You have a good one. Get out there and let the magic happen.
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What do you need to know about your customers? Hi I’m Brian Pombo welcome back to the Orange Office here in Grants Pass Oregon. I don’t know why I do this. Every time I’ve re-adjust myself, nearly every single time we sit down and I introduced myself, I re-adjust myself in my chair. It’s just a little weird thing that I do.
So welcome back. Today, it’s going to hit you hard if you’re a business owner of any type or if you’re an executive in a business and you really take what I have to tell you today to heart, we’re going to discuss marketing. I know marketing, it scares the bejesus out of anybody that doesn’t like talking about marketing or doesn’t like dealing with people that deal in marketing.
There’s a reason why it bothers you so much and if it doesn’t bother you, I’d love to hear what you think about what I have to say today.
I’ve got this water sitting in the background. What I want to talk with you about is this concept that I’ve brought up before, which are the three main steps behind marketing. And they are Market, Message, Media.
In other words, starting out with your who, your end market, your customer, your clientele.
Who is your market?
Who’s going to be buying from you?
What’s the message, what do you want to tell them?
What do you want them to do?
What is your message to them?
And then going to the where and when the media end of things. Where and when are you going to deliver the message to who? Starting up here and going the opposite direction. It’s the opposite of what most people do. Most people start down here, they say, “we’ve got to have Facebook ads.” Okay, what are we gonna do about it?
And then they start thinking about their message in their market and everything. After they start out with a product, they start out somewhere in the message area with a product or a service and then they go, “well, okay, where are we going to talk about this and everything?”
And they cut out the most important thing, which is the WHO, the human being.
On the other end of the purchase is who you should be thinking about most often. Today we’re going to be talking about the WHO, your customer, what do you need to know about them that you either don’t know right now or haven’t thought about hard enough that will make everything else that you do in marketing so much more simple.
The people who you work with, either a marketing firm that you’ve hired, advertising firm that you’ve hired, your marketing team that are in house.
Oftentimes if they are talking about marketing and it confuses you, then they don’t know what they’re talking about. Marketing should not be a confusing thing. Marketing is a simple thing. It’s as simple as this as who, what, where, and when. That’s what marketing is.
All it is is the communication of a message. And this does doesn’t only refer to business either, but if any of this is making sense to you, and I’m going to go a little bit more into the who as we go along here.
But if any of this makes sense to you and you happen to be in the self-reliance field, meaning you have products and services that help people become more self reliant, you’re someone I’d love to talk to. Go to DreamBizChat.com, the link is in the description. If you go to DreamBizChat.com there’s a video there, eight and a half minutes long.
Go and watch it. Tell me what you think. If you’re interested in what I’m offering there, it’s free and what I’m offering is free. Then fill out the application and see if you qualify for the free chat with me. DreamBizChat.com.
Now back to the concept of the market, the WHO, who you’re going after. When I first heard this, it made perfect sense to me. It made sense and I was also irritated and sad that I hadn’t spent enough time focusing on the WHO and so you want to think about the demographics.
It might be common thing so you know where they live. How old are they? Are they male, female?
What are all the things surrounding this person in specifics and then you want to focus on the psychographics, which are, what is there a thought process that’s leading them to the point of being an ideal customer for you?
What are they thinking?
Where are they coming from?
A great book out there, it’s a nice little short book called Magnetic Marketing by Dan Kennedy. This is a relatively new book. It’s based off of the concepts that he’s always talked about and he’s talked about in many books, but this is a nice simple read if you’re just looking for a primer on a direct response based marketing and so forth.
In here he talks about Market, Message, Media and he discusses questions you need to ask yourself about your market.
Here’s some great ones.
“What keeps them awake at night, staring at the ceiling, unable to fall asleep as it relates to your product or service.”
That right there is powerful question.
What’s keeping them awake at night that you can help them with?
What are they frustrated about?
What is causing them pain right now as it relates to your product or service?
What is the single biggest problem that you can solve for them?
What do they secretly privately desire most?
Those are some good psychographic questions that you need to be asking. You need to ask where are they at? What area of the world do they live in? Where don’t they live? You know, what are they thinking? What’s going to lead them to not only purchase from you once, but twice or multiple times?
Depending on what your product and surface are is how is that different and you want to think about who is not your market. That’ll be helpful because it helps you to determine how the rest of your marketing goes along.
These are the questions you need to be asking. Who is this person you could go by if you already have clients and customers, who’s your favorite, who’s the best? What would make them even better?
And then you can take it backwards from there. If you’re starting from scratch, even if you don’t have a product or service yet, if you can find a market that wants something that you can help them get it, that’s the secret behind all good business.
It’s as simple as that. Don’t complicate it. Tomorrow we’re going to be talking about message, the what and a huge piece of the message that most of us miss, especially in our marketing, especially in our advertising.
You’re not going to want to miss it. We’ll see you tomorrow. Have a great night and get out there and let the magic happen.
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That’s all fine, but do they trust you? Hi I’m Brian Pombo welcome back to the Orange Office here in Grants Pass Oregon. It’s a lovely day today. A little overcast, nice weather. I was hanging out with my family today, and Wednesday’s to do that. Tend to spend a lot less time in the office, a lot more time with my family.
Let’s talk a little bit about trust and how that affects your business.
I don’t care whether you’ve got a local based business or whether you’ve got a large e-commerce in Pyre or whether you’ve got a real tight business with only you and maybe a handful of other, uh, employees. It doesn’t matter. Trust matters as long as there’s only two places. Well, there’s one main place that trust doesn’t matter.
Trust doesn’t matter if you’re selling short-term, if you’re selling one time products or services to people.
And it doesn’t matter whether they like it or not, you just get in, you sell it, you make the money, you move on.
If you’re doing that type of business, and I don’t think most of the people that I’m talking to do that. But if you’re doing that type of business, trust doesn’t matter because you just move on to the next and you don’t care much about reviews online or anything of that sort.
You’re just care about finding the next person, the next person, the next person, the next person and you don’t have to worry about repeat business.
But if you’re in any other type of business where you’re more concerned about repeat business, where you you’d like to get a customer, once you realize it takes a whole lot to get that customer to buy one time, you might as well have them buying over and over and over again or getting involved in a subscription or getting them involved in a membership or some form of action where you build trust over time.
Where they like you more and more and more and more as time goes on as opposed to less and less and less the more interaction that they have with you or your product or service.
That’s where trust comes in.
It seems like real fluffy concept, but it’s real. It’s a real thing that exists in the human mind. And I’m gonna prove it to you in a second that we can take this all back to this quote. I know I bring it up nearly every other video that we sit here together, but it’s that quote from Bob Burg that, I’m paraphrasing it.
It’s basically discussing that, you know, if you set aside everything else people do business with people that they Know, Like, and Trust.
And it’s a great quote. Because it’s so simple and it seems like one of those things that’s been around for a really long time and it’s not that old of a quote. It’s only a handful of years old and, but it’s, it’s really held true.
If you go and you look it up and see all the articles and everything else that had been written about that one quote. And it comes down to the simplicity of those three words.
Know, Like, Trust and among these, Trust is the greatest.
And if you’ll listen to Dean Jackson, he’s one of my heroes really within the marketing world and business strategy world. He’s the one that I first heard say that it’s really in that order. First they Know you, then they Like you and then they Trust you.
So that’s a cool concept because it really does kind of have to go on that or no one’s going to trust you if they don’t at least know who you are or know what your product is or know what your services. And so it’s Know, Like, Trust. They Know you and then they Like you a little and then they Trust you.
The interesting thing about Trust, and there’s a whole lot you can get into the psychology of this.
One of my favorite books on it, very simple con book that’s called no BS Trust-Based Marketing and it’s by Dan Kennedy who I also talk about a lot and Matt Zagula. Go and look up this book highly, highly, highly recommend it.
There’s some great parts in it, especially the first half of it hits on some major points. The last half of it goes into details of tactics. But the first half he discusses that Trust is not necessarily irrational thing. Most of the time it isn’t, it isn’t rational. It’s based on a handful of items that they’ve been able to detect. One of them is just, there’s an affinity but it really comes down to just being familiar.
It’s familiarity. Just being familiar with a person, seeing them enough times, being around them. If they have any form of omnipresence in your life, meaning, you Know you see their stuff on social media, you see ads from them, whatever.
Just the fact that you’re familiar with them makes you more Trusting than anyone else that they would consider versus you in your category and whether you consider them competition or not, it’s that customer Trust you on simple things like that.
It doesn’t make you the best choice. It just means you were there first. You built that relationship even though it’s not necessarily a give and take. You may not even know who who they are, but the fact that you’re there and they know who you are makes you more likely to be trusted.
Something that simple is such a huge piece of where you should be thinking about in your advertising, not caring so much about trying to sell the item, the product, the service, instead selling the Trust factor, putting yourself out there as a human or having someone as a spokesperson.
That’s a human that you’re going to use long-term that represents your company.
Another great example from that book was Chrysler when Chrysler hired Lee Iacocca, and I think that was back in the back of the eighties or nineties. Lee Iacocca took over Chrysler and the whole problem was Chrysler had a Trust issue with the brand.
Well, he put himself forward. He didn’t make a big deal about specifics of the features of the cars. He said, if you find he had a commercial that he put out there, he says, if you find a better car than ours buy it.
And it was just this simple straight-forward concept saying I’m willing to back it up with my personal guarantee and because of that he built a relationship. He built Trust back with the American people.
Chrysler came out of the gutter based on Lee Iacocca’s leadership, but it’s also his marketing prowess. He understood that if he put a person out there and put a face behind it and someone that was believable that you can go a long way in that.
So some ideas to keep in mind and you got to think what are we doing in our company?
What am I doing in my business to establish trust with the end customer? And this only matters if you’re wanting to keep them long-term. If you’re wanting them to buy over and over and over again or get involved in your continuity. That’s the only reason why Trust matters.
But if that matters to you, if you’re looking for those type of people, you have to look closely at how Trust affects every piece of marketing, sales and anything that you’re putting out there. Customer service out back into the world, how are you paying attention to Trust?
Where is Trust being focused on the go read that. A No B.S. Trust-Based Marketing book. That’s a good one. There’s a lot of other ones as I come up with them and then come back across my library, I’ll bring them up to you.
Tomorrow we’re going to be talking about something, a little bit of a twist on all of these concepts.
I can’t get into any more of that because I forgot exactly what I’m talking about tomorrow, but I know it’s around the same lines. So we’ll talk back with you tomorrow. If you are wanting to talk with someone who understands Trust-Based marketing and see if you can kind of bounce some ideas off of them, that’s me. If you’re in the self-reliance field and you own the business or you’re a decision maker, perhaps an executive in that business, go to DreamBizChat.com.
The link is in the description. It’s a quick little video there. Go and watch it if it makes sense to you. Go fill out the application for a free conversation with me. You have a great day, and in the meantime, get out there and let the magic happen.
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Dan’s Interview with Clint Arthur – https://www.youtube.com/watch?v=OeY-kdvfFtU&feature=youtu.be
Dan Kennedy’s top three growth factors. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon here once again for Brian J. Pombo Live.
Now we’re going to be talking about something that Dan Kennedy just recently brought up and yes, this is the same Dan Kennedy that a few days ago it was announced that he was in hospice and was not thinking that he’s going to be living much longer. We discussed that in some earlier videos. You can go back and look at that.
I wanted to bring up the latest interview that I’ve heard with him was done by a gentleman named Clint Arthur and I’m going to talk about that in a minute. I’ve also got the link in the description, so you can go check that out.
But if you are a business owner or an executive and you are looking to take your business from where it’s at to an absolute dream business, I’m going to encourage you to watch some more of my videos, see if we relate.
If we do go to DreamBizChat.com. At DreamBizChat.com you can watch the quick little video, eight and a half minutes long, gives you an idea of what I call the dream business transformation and if that’ll tell you whether you’d be a good fit for me or not. Just fill out the application and see if you qualify.
This video between Client and Dan is worth watching, worth listening to a Dan Kennedy’s half of it. He’s just coming in over the phone.
I wanted to point out one point that he made that I think applies well I know applies to you and applies to other people when it comes to businesses.
In our latest Off The Grid Biz Podcast episodes. We’ve been discussing, speaking and writing books and how that helps.
One of the things that Clint Arthur teaches is he teaches people how to do public speaking in order to promote whatever they’re looking to promote themselves, how to make themselves more of a celebrity or how, he calls it celebritize yourself.
I first ran into Clint Arthur is a few years back when he wrote a 21 Performance Secrets of Donald Trump. And it’s not a political book, but this was right when Donald Trump started running for president.
And all he did was he took a lot of the performance secrets that he could see exhibited that Donald Trump exhibited and he put it out in a book. So regardless of what you think about president Trump, these are lessons that you could learn that obviously eventually led to his becoming president. So it’s a great book. Great Book by Clinton Arthur. That’s when I was first introduced to him.
I think he did an interview for, I Love Marketing. I think that’s where I heard about him and I’ve been following him ever since. Really great guy. Interesting.
The reason why he was interviewing Dan Kennedy is he was supposed to attend this Living Legends of Entrepreneurial Marketing, which is happening at Carnegie Hall at the end of September.
You go find out more about that at livinglegends2019.com. That is Clint’s event. So you go check that out. I definitely recommend it.
And Martha Stewart is going to be there. A Dan Kennedy was meant to get a lifetime achievement award.
Whether he’ll be able to make it or not, it’s not looking like that’s the case, but from what we know, he’s still kicking. So hopefully Dan can pull through.
The three things that he mentions about business growth, it starts with Clint asking him, and it’s around six minutes in, where he’s asking him basically, Do you see anything that has a greater impact than speaking when it comes to business growth? In terms of your business?
Dan says, speaking has been by far the biggest boost to his business.
And he does a whole lot of things, but speaking has been huge piece of that. He goes through all the reasons why and how you can use speaking to increase your business or whatever deal that you’re working with and whatever you’re trying to promote.
So he says there’s nothing that works better than being on stage and being a walking, talking example of what you’re talking. Whatever you’re discussing, having that real tangible visibility makes the biggest difference for your business.
The second thing he says that other people work on, is getting themselves into the media. Which is another thing that Clint Arthur teaches is how to get yourself into media. That’s already out there.
So whether it be news media, whether it be entertainment, all the different forms of media that are out there. How you can insert yourself into that conversation.
He says that’s another big thing. That’s the second one that he recommends.
The third thing is writing and, or just pushing content, any form of content out into the world, similar to what we’re doing right here. Just pushing content out into the world.
If you’re able to do enough of that, that will also be a huge boost your business. So these are three things just off the top of his head that he says are some of the biggest, expansions in business growth.
These are some things, the tools that you can use. So those are three things. We talk about, all those things a lot here. And I look to talk more about in the future.
Dan Kennedy is very topical because of his recent announcement of being in hospice. So we hope Dan can pull through and even if he can’t, he’s, he’s lived one hell of a life. It’s been really great listening to a lot of his old audios and stuff that are out there, and it’s great to hear a fresh interview like this.
I’m not sure if this is the last interview that he’s done, but it’s worth going and listening to if you get a chance.
Tomorrow we’re going to be discussing another aspect of how you can be able to promote your business. So come back tomorrow. We’ll be talking about that. Then in the meantime, get out there and let the magic happen.
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Dan Kennedy Life-Changer. Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live.
Today’s a more of a serious tone. The reason is, is that a writer, speaker, marketing guru, Dan Kennedy has come out publicly and announced that he’s on his deathbed and will be no longer with us within a few days is the diagnosis. By some people’s account, he’s already passed away. I don’t know what’s true and what isn’t.
It’s always tough to tell with Dan, because he’s not online himself.
So everything comes through other channels. So I’m going to talk a little bit about Dan Kennedy and what he’s meant to me. This is not a typical video. I do these every day.
If you’re listening to this via podcast, this is not a typical one.
I suggest you listen or watch one of the other ones, if this is your first time here. Because what I do is I help business owners, and specifically I’m looking for, I’m currently recruiting business owners and executives that are in the self-reliance field.
Meaning you have products or services that help people to become more self reliant. I’m recruiting them to be able to have discussions with them and see if we could do business together over the long run. If that describes you, go to DreamBizChat.com the link is in the description or just type in DreamBizChat.com.
I won’t go through the details of that this time. You can find out about that on more videos. There’s also a video on that page.
Now, this is going to be more about my story of how I came across Dan Kennedy and what his work has meant to me.
We’ll see if I can get through this. Because, he’s made quite an impact on my life.
So in 2012, I was still purchasing books on a regular basis from a physical bookstore.
Before most of us were on Amazon Prime, if Amazon Prime existed back then, it was nothing like what it is now. Every year I would get a pile of gift cards from friends and family to Barnes & Noble, which was, it was kind of an interesting thing because I had worked at Barnes & Noble for a handful of years when I was younger.
For some reason I think it was just a safe, a gift for people to give. And so I ended up with that for quite a few number of years in a row. And so in December of 2011, I received a bunch of these.
I then went in and got a big old pile of books as I would do on occasion is I’d walked into Barnes & Noble, pick out some books that sounded interesting or I had heard recommended from other people.
One of those books is this one is the No B.S. Price Strategy by Dan Kennedy. If you ever see his writings, it’s almost always written Dan S. Kennedy, I think that differentiate him from some of the other Dan Kennedy’s out there and Jason Marrs, this unto itself, if you’re interested in pricing strategy of businesses, is an interesting book.
It is not his best book but it is an amazing book. If you had never run across anything from Dan Kennedy before, which I had not, I had heard about him. Everyone had talked about him for a number of years.
I had been involved in marketing circles for quite awhile. Had never actually read any of his articles or books or heard any of his speeches, nothing of the sort.
When I came across this book, I had heard about it discussed on podcasts and so forth. And so I grabbed it and it was interesting because it has kind of this cartoony cover and everything.
It was very odd. It was very different and it kind of stood out.
I had not seen another book about pricing strategy because it always amazed me is how do companies price their products and services.
Where do they start? Where does it come from?
The answer might surprise you. I’ve had other videos about price and strategy and I’ll talk about that in the future. This book blew my mind.
The writing style through completely threw me for a loop because Dan has a very, direct, frank but very clear way of writing that I just fell in love with. I just ate this book up and I didn’t read it right away. I actually didn’t read it till February.
In February, I was gifted a trip to Hawaii. It was my first time to Hawaii. We were in Hawaii, the big island, and I got to sit by the pool and it was the funnest time ever reading this book by the pool.
It sparked something in me because, a lot of what he talks about are the principles of direct response marketing.
This is where Dan Kennedy comes from and what he’s all about. If you’re not familiar with direct response marketing and you’ve been involved with any other form of marketing, it’s really wild to come across this whole new world.
He opened up a world for me at a time when my business was kind of all over the place and I wasn’t quite sure how to stand out, how to be different, how to provide a really ultimate service.
I could put a whole bunch of hard work in, but I can never feel like I could make a science out of the marketing process. Dan gave that to me. He introduced me to this world. I didn’t learn everything from him, but he directed me to all the other people that I ended up learning from in the long run.
That mindset shift changed my entire life. It changed how I work in my marketing business, but also in other businesses that I own.
Those of you who work with me and other businesses know that I see things a little bit differently than other people in the business in those businesses. It’s because of Dan Kennedy.
Two other books I want to give if you’re interested in finding out more about Dan Kennedy or direct response marketing, either one of these are really good primers.
This is the Ultimate Marketing Plan. This was one of the first ones that I read in this, he discusses the Market, Message, Media Match that we talked about a couple of days ago. That’s a concept that I got directly from Dan Kennedy and to this day completely changes things.
I’ve sat down with politicians, I’ve sat down with business owners, I’ve sat down with leaders of nonprofit organizations. I always bring it back to that concept, that core principle.
That’s the best thing about Dan Kennedy is he focuses on core principles. He doesn’t get caught up in the tactics but deals with core principles and says, start with this and apply this to your business. Apply this to your venture or whatever you’re doing. Very clear cut way of thinking Dan has.
This is also, this is a No B.S. Direct Marketing.
Direct marketing is another way of…..it’s kind of a broader sense in talking about direct response marketing or advertising. This is another great book, great primer if you’re brand new to this world.
My very favorite book from Dan Kennedy is his biography. It’s actually a whole bunch of essays that are autobiographical and it’s called, My Unfinished Business. Great book.
It’s really funny because I was just inspired out of nowhere to pick up this book and…..by the way, this is what Dan looks like. I was inspired to pick up this book a few months ago. I don’t know why. I very, very, very rarely will read a book front to back more than once after I’ve read it once.
Even if it’s a great book, I’ll go back and I’ll look at the parts that I highlighted or, or wrote in. I will go back and look for specific sections.
This is one that I was inspired to re-read front to back. And as I’m reading, I’m going, this is really great stuff. I understand why I’m reading it again. I’m getting more out of it. I’m applying some of it to our videos and so forth. It’s just a very good picture of a of a very private person.
So my unfinished business also a great read, but I highly recommend you read his how to stuff first and get a concept for who he is and what he’s about and see if it speaks to you the same way it’s spoken to me. He has had an organization for a number of years called many different names.
I think it was originally called like Dan Kennedy’s Inner Circle. It was eventually changed to Glazer-Kennedy Inner Circle. GKIC I think it was called that for a great number of years.
When I got involved with it. It was called that. They had newsletters, conferences you can go to. Because of that organization, I was able to meet Dan Kennedy once in a very uncomfortable way, which I’ll tell you about that story another time. And now it is called the No B.S. Inner Circle.
You can go and look that up. They got a great organization. I would highly recommend getting involved with them. I’m looking to get involved with them again sometime it’s just I’ve been so overwhelmed with things to do in my own business, I haven’t needed any extra.
But if you’re needing an inspiration, that’s a great place to look.
Every once in a while you come across one of those characters, these people in life that you never even get to know one on one. He wouldn’t know me from anybody, but has had such a huge impact on my life. So that’s all I gotta say for today.
Tomorrow I’ll bring back more concepts of pieces out of my life that hopefully can be helpful to you. One piece about him that could be helpful to you. And that’s how do you become immortal?
If I had a subtitle for this one, because Dan Kennedy’s legacy will live beyond, and it really comes from being prolific.
So putting a lot of yourself out there, either through writing or talking or videotaping, you’re talking like we’re doing now of being as prolific as possible, getting yourself out there, giving as much out as possible.
And I don’t mean just for free, but giving your concepts as much as possible and charging for them when necessary.
That’s an absolute, you have to do that to be able to make it valuable enough for people on the other side. So your most valuable information you have to charge for it.
If you do those things and you get to the point where you could be honest. Dan is a very private individual, but when he’s honest, he’s really honest about himself and just puts it all out there.
I recommend you do the same and you will connect with people.
You don’t have to be, you don’t have to be outrageous. He’s a very straight-forward, no nonsense, conservative type of guy. But for some reason he’s connected with a whole lot of people.
If you go out and you go to a dankennedytribute.com I’ve got the link in the description also. You’ll probably be able to see what other people have said. You’ll get to see a letter directly from him, which is an odd thing if you think about it.
If you know that you’re going to die and you actually have enough time to be able to write letters and talk to people, that’s….I think that’s a bit of a blessing.
So it’s cool, cool thing. I’m happy you could join me here today and we’ll see you here tomorrow. Get out there and let the magic happen.
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Brian talks about how marketing teams profit from the Holidays and how you can as well.
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Today’s talk is all about AUTHORITY
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The #8 Way To Amazon-Proof Your Business
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